Paper to be presented at

DRUID15, Rome, June 15-17, 2015

(Coorganized with LUISS)

Towards a Theory of Cognitive Mechanisms for Understanding Design

PracticesTed Tschang

Singapore Management UniversityLee Kong Chian School of Business

tedt@smu.edu.sg

AbstractThis paper develops the theoretical cognitive basis for the design thinking process as a set of combinative mechanisms.I will illustrate this by using instances of data from a long-term qualitative study video game design This helps toreconcile the cognitive and engineered principles of design, while also adding additional contextual aspects of design.

Jelcodes:O31,O33

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