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TOWARDS “WOW!” MULTIMEDIA QUALITY OF EXPERIENCE: IF YOU CAN MEASURE IT, YOU CAN ACHIEVE IT JUDITH REDI MULTIMEDIA COMPUTING, TU DELFT DISTRIBUTED AND INTERACTIVE SYSTEMS, CWI

TOWARDS “WOW!” MULTIMEDIA QUALITY OF EXPERIENCE: IF … · towards “wow!” multimedia quality of experience: if you can measure it, you can achieve it judith redi multimedia

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Page 1: TOWARDS “WOW!” MULTIMEDIA QUALITY OF EXPERIENCE: IF … · towards “wow!” multimedia quality of experience: if you can measure it, you can achieve it judith redi multimedia

TOWARDS “WOW!” MULTIMEDIA QUALITY OF EXPERIENCE:

IF YOU CAN MEASURE IT, YOU CAN ACHIEVE ITJUDITH REDI

MULTIMEDIA COMPUTING, TU DELFT DISTRIBUTED AND INTERACTIVE SYSTEMS, CWI

Page 2: TOWARDS “WOW!” MULTIMEDIA QUALITY OF EXPERIENCE: IF … · towards “wow!” multimedia quality of experience: if you can measure it, you can achieve it judith redi multimedia

WOW! EXPERIENCES

Page 3: TOWARDS “WOW!” MULTIMEDIA QUALITY OF EXPERIENCE: IF … · towards “wow!” multimedia quality of experience: if you can measure it, you can achieve it judith redi multimedia

WOW! EXPERIENCES

Page 4: TOWARDS “WOW!” MULTIMEDIA QUALITY OF EXPERIENCE: IF … · towards “wow!” multimedia quality of experience: if you can measure it, you can achieve it judith redi multimedia

VIDEO CONSUMPTION

Broadband speedUser Expectations

The amount of time lost from a viewing session due to a 1% buffering increase, has quadrupled in the past 4 years (Conviva 2015)

It would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2020(CISCO white paper 2016)

HDRUHD360!

Hex

abite

spe

r mon

th

Page 5: TOWARDS “WOW!” MULTIMEDIA QUALITY OF EXPERIENCE: IF … · towards “wow!” multimedia quality of experience: if you can measure it, you can achieve it judith redi multimedia

QOE CONTROL

Adaptive streaming

Perceptual coding

… Optimization …

Quality Preservation

Postprocessing

QoE-based network MGMT

Page 6: TOWARDS “WOW!” MULTIMEDIA QUALITY OF EXPERIENCE: IF … · towards “wow!” multimedia quality of experience: if you can measure it, you can achieve it judith redi multimedia

QOE CONTROL

The quality measurement system should reproduce accurately human QoE appreciation

Adaptive streaming

Perceptual coding

… Optimization …

Quality Measurement Quality Preservation

Postprocessing

QoE-based network MGMT

Lower quality! Q = 0.3!

Page 7: TOWARDS “WOW!” MULTIMEDIA QUALITY OF EXPERIENCE: IF … · towards “wow!” multimedia quality of experience: if you can measure it, you can achieve it judith redi multimedia

OBJECTIVE QUALITY MEASUREMENT

Distortion (=blockiness, stalls, freezes…) visibility ~ QoE

Prediction module QoE

CBP Neural Network

Circular Extreme Learning

MachineTCSVT 2010SPIC 2013Neurocomputing 2013

Page 8: TOWARDS “WOW!” MULTIMEDIA QUALITY OF EXPERIENCE: IF … · towards “wow!” multimedia quality of experience: if you can measure it, you can achieve it judith redi multimedia

OBJECTIVE QUALITY MEASUREMENT

Distortion (=blockiness, stalls, freezes…) visibility ~ QoE

TCSVT 2010SPIC 2013Neurocomputing 2013

But… is this really measuring QoE?

QoE

Page 9: TOWARDS “WOW!” MULTIMEDIA QUALITY OF EXPERIENCE: IF … · towards “wow!” multimedia quality of experience: if you can measure it, you can achieve it judith redi multimedia

QoE is the degree of delight or annoyance of the user of an application or service.It results from the fulfillment of his or her expectations with respect to the utility and / or enjoyment of the application or service in the light of the user’s personality and current state

SO, WHAT IS (WOW) QOE?

Page 10: TOWARDS “WOW!” MULTIMEDIA QUALITY OF EXPERIENCE: IF … · towards “wow!” multimedia quality of experience: if you can measure it, you can achieve it judith redi multimedia

QoE is the degree of delight or annoyance of the user of an application or service.It results from the fulfillment of his or her expectations with respect to the utility and / or enjoyment of the application or service in the light of the user’s personality and current state

SO, WHAT IS (WOW) QOE?

Variance explained by user factorsVariance explained by system factorsQoMEX 2016, PQS 2016

Page 11: TOWARDS “WOW!” MULTIMEDIA QUALITY OF EXPERIENCE: IF … · towards “wow!” multimedia quality of experience: if you can measure it, you can achieve it judith redi multimedia

ENABLING “WOW!” EXPERIENCES

Providing the right video to the right user at the right time and at the right quality for that user

Page 12: TOWARDS “WOW!” MULTIMEDIA QUALITY OF EXPERIENCE: IF … · towards “wow!” multimedia quality of experience: if you can measure it, you can achieve it judith redi multimedia

ENABLING “WOW!” EXPERIENCES

Providing the right video to the right user at the right time and at the right quality for that user

Perception

System Factors

Bitrate, loss, ...

QoE

Page 13: TOWARDS “WOW!” MULTIMEDIA QUALITY OF EXPERIENCE: IF … · towards “wow!” multimedia quality of experience: if you can measure it, you can achieve it judith redi multimedia

ENABLING “WOW!” EXPERIENCES

Providing the right video to the right user at the right time and at the right quality for that user

Perception

System Factors

Bitrate, loss, ...

QoE

Context Factors

TaskSocial Context

Economical Cont.

Semantic ContentAffective ContentISM’16

User Factors

PersonalityInterestGender..MM’16

CHB’15

Page 14: TOWARDS “WOW!” MULTIMEDIA QUALITY OF EXPERIENCE: IF … · towards “wow!” multimedia quality of experience: if you can measure it, you can achieve it judith redi multimedia

ENABLING “WOW!” EXPERIENCES

Providing the right video to the right user at the right time and at the right quality for that user

Perception

System Factors

Bitrate, loss, ...

QoE

Context Factors

TaskSocial Context

Economical Cont.Interaction

TVX’15

Semantic ContentAffective ContentISM’16

User Factors

PersonalityInterestGender..MM’16

CHB’15

Page 15: TOWARDS “WOW!” MULTIMEDIA QUALITY OF EXPERIENCE: IF … · towards “wow!” multimedia quality of experience: if you can measure it, you can achieve it judith redi multimedia

WOW! EMPATHIC EXPERIENCES

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Page 16: TOWARDS “WOW!” MULTIMEDIA QUALITY OF EXPERIENCE: IF … · towards “wow!” multimedia quality of experience: if you can measure it, you can achieve it judith redi multimedia

WOW! EMPATHIC EXPERIENCES

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Page 17: TOWARDS “WOW!” MULTIMEDIA QUALITY OF EXPERIENCE: IF … · towards “wow!” multimedia quality of experience: if you can measure it, you can achieve it judith redi multimedia

WOW! EMPATHIC EXPERIENCES

Can we design MM systems that are so intelligentthat they can detect negative affective states and

and provide empathic experiences to make the user feel better?

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Page 18: TOWARDS “WOW!” MULTIMEDIA QUALITY OF EXPERIENCE: IF … · towards “wow!” multimedia quality of experience: if you can measure it, you can achieve it judith redi multimedia

EMPATHIC MM EXPERIENCES: CHALLENGES

User Sensing and Modeling

Design: MM Alternate Realities

Page 19: TOWARDS “WOW!” MULTIMEDIA QUALITY OF EXPERIENCE: IF … · towards “wow!” multimedia quality of experience: if you can measure it, you can achieve it judith redi multimedia

THANK YOU. AND THANKS TO MMC@TUD AND [email protected]@tudelft.nl

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