Town of Century

Regional Market Area Analysis

Town of Century

Town of Century

Freddie W. McCall, Sr.—Mayor, Town of Century

The Haas Center

Brice Harris, PhD—Interim Director

Project Team

Rod Lewis, PhD Aaron Schmerbeck, MS

Matthew Schwalb, MA, MSA Sarah Trenton, MA

Primary Contact

Rod Lewis, PhD Haas Center

The University of West Florida, Emerald Coast

1170 Martin Luther King Jr. Boulevard Building 2, Room 250

Fort Walton Beach, Florida 32547 (850) 510-0771

clewis2@uwf.edu

about us

Located in the Sun Trust Tower in historic

downtown Pensacola, Florida, the Haas

Center collects, analyzes and distributes

economic data for clients seeking expert

economic advice. We exist to help entre-

preneurs and industry leaders—from tradi-

tional manufacturing to emerging technolo-

gies—meet their information needs in the

modern economy.

The Haas Center specializes in data analy-

sis for the purposes of economic forecast-

ing, marketing research, business expan-

sion, tourism, and real estate development,

as well as industry and academic studies.

The Haas Center’s staff combine academic

credentials with varied experience, ranging

from economists to survey specialists.

Each professional combines innovation

with attention to detail to produce high-

quality research products for Center cli-

ents.

For further information please visit our

website at haas.uwf.edu, or contact Rod

Lewis at clewis2@uwf.edu.

Town of Century

Table of Contents

Introduction .......................................................................................................... 4

Regional Market Opportunities ......................................................................... 5

Greater Regional Market Labor Shed ............................................................... 5

Regional Market Data .......................................................................................... 5

Regional Market Labor Demographics ............................................................. 13

List of Tables

Table 1: Regional Employment by Super Sector ............................................. 10

Table 2: Top 25 Industries in Mobile County ................................................. 11

Table 3: Regional Occupation 5-YR Growth Forecast .................................. 12

Table 4: Regional Market Labor Demographic Profile .................................. 13

Table 5: Regional Market Educational and Industrial Profile ....................... 14

List of Figures

Figure 1: Distribution of Residency for Workers Employed in the Town of Century .................................................................................................. 8 Figure 2: Regional Labor Concentration .......................................................... 9

Contents

Town of Century

The Haas Center has been commissioned by the Town of Century, Florida to create an

economic development strategic plan as part of the Comprehensive Planning Technical

Assistance Grant Program administered by the Florida Department of Economic Oppor-

tunity, Division of Community Development. Utilizing funds from this program, the Town

of Century, in conjunction with the Haas Center, will create an Economic Development

Strategic Plan for the purposes of outlining existing local and regional market conditions, as

well as assessing the area’s challenges and opportunities associated with the Town’s eco-

nomic development. By doing so, in a collaborative manner, with local and regional stake-

holders (citizens, policymakers and businesses), the Center will assist the Town of Century

with developing a long-term plan to take advantage of the area’s innate economic ad-

vantages, while leveraging regional resources in an efficient and effective manner. These

actions will better position the Town and its citizens to compete for jobs and investment in

the 21st century economy.

In accordance with the requirements set forth by the Planning Technical Assistance Grant,

the strategic plan includes a series of five tasks, which outline the project’s goals:

Task I: Development of Regional Economic and Demographic Profile

Task II: The Identification and Analysis of the Local and Regional Market Area

Task III: The Collection of Input from Local and Regional Stakeholders

Task IV: Challenges and Opportunities in the Local and Regional Market

Task V: Prepare the Final Economic Development Strategic Plan

In fulfillment of Task II, working from the Economic and Demographic Profile provided

previously, this report defines the regional market area for which the Town of Century can

consider its primary and secondary sources of labor. The pages that follow provide an over-

lay of Century’s regional labor shed, thus signifying where target industries will draw from

the pool of available labor. 4

Introduction

Introduction

Town of Century

In this deliverable, we identify the geographic boundary of the regional economic develop-

ment market area and assess, from a holistic perspective, key labor force characteristics and

data to examine the regional market area characteristics. The local and regional market area is

determined by two key factors: the distribution of where residents of the Town of Century

work and the distribution of where residents who work in the Town of Century live. This is

captured, largely within the seven-county region as displayed in Figure 1 (page 8). However,

the regional market is more narrowly defined as consisting of Escambia, Baldwin and Mobile

Counties in Alabama along with Escambia and Santa Rosa Counties in Florida, and is con-

sistent with the data in Figure 2(page 9), which displays labor concentration patterns in the

said market.

Northwest Florida’s two key economic drivers include tourism and the military, both of

which combine to account for well over a third of all economic activity in the Northwest

Florida region. The tourism sector, of course, is well connected to the leisure and hospitality

industry, the transportation industry and the retail sales industry. As the data in Table 1 (page

10) indicates, these industries are well represented across Northwest Florida and South Ala-

bama – particularly (and unsurprisingly) in the coastal counties. From the perspective of the

Town of Century, there is little to be gained in leveraging the tourism market to any ad-

vantage. The Town is well away from the cost. This is not to say, long term, that there are

not potential eco-tourism prospects in the northern reaches of Escambia County, Flori-

da. Those opportunities exist across the Northwest Florida region. However, the fit is slight-

ly less “natural” in the Town of Century.

However, the data also indicate that the region has a very strong manufacturing presence with

Mobile County accounting for nearly 19,000 manufacturing jobs (well over 10% of total em-

ployment) and other counties in the region seeing a fairly substantial manufacturing presence

as well. Across Northwest Florida the region’s manufacturing presence is closely tied to the

presence of the US military. Indeed, in Okaloosa County, for example, nearly $1 billion annu-

5

Introduction

Regional Market Opportunities

Town of Century

ally flows into the region’s manufacturers in the form of federal procurement dollars. Es-

cambia and Santa Rosa counties in Florida see similar, if weaker connections. Thus, at least

in the Northwest Florida region, the manufacturing market is strongly linked to federal pro-

curement. Thus, the bulk of the employment and, therefore the broader economy, across

the Northwest Florida Region is closely linked to the two traditional sectors of tourism and

defense.

On the manufacturing side, the region is poised to secure substantial benefits from the con-

struction and operation of the Airbus assembly plant in Mobile. It is important to realize

that the plan, as designed, is slated to receive shipments of large aircraft components and

assemble those large components into an airplane. There is little reason to suspect, at least

initially, that the supply chain will immediately consolidate itself into the South Alabama,

South Mississippi and Northwest Florida regions. However, the presence of Airbus in the

Mobile, Alabama area does bode well for the region in terms of future marketing for aero-

space manufacturers. Moreover, the Airbus operation is designed to build commercial air-

craft which diversifies the industry base away from military related aerospace operations.

Mobile County also maintains a robust Ship Building and Repair industry with employment

figures of nearly 6,000 and a 5-year growth forecast of 24% (see Table 2, page 11). While

the industry does rely heavily on activities within a shipyard, it also includes manufacturing

and other facilities outside of shipyards. Accordingly, industries pertaining to the Mainte-

nance, Repair and Overhaul cluster may prove worthy of pursuing as they are linked closely

to a number of manufacturing industries in the region—most notably Aerospace and Ship

Building & Repair. As can be seen from Table 3 (page 12), occupations linked to the Instal-

lation, Maintenance and Repair classification are projected to grow by an average of over

10% in Baldwin, Escambia (AL) and Mobile counties over the next 5 years.

The Town of Century is uniquely located on a four-lane highway that connects Interstate

10 to the south and Interstate 65 to the north. The Town therefore holds a solid position

6

Introduction

Town of Century

in the regional market with respect to transportation connections. The Town also is home

to an industrial park that has initial infrastructure advantages along with readily developable

(and developed) sites. As the Town looks to the future, the core economic development

plan that evolves around the key strengths of the Town’s position must include:

A core plan for community development. The Town of Century has some core pov-

erty issues along with disengaged/under-educated segments of the population which

could (and should) provide key skill sets to developable industries in the re-

gion. Marshalling this talent and preparing it to meet the needs of current and future

industries in the region will be critical.

A comprehensive approach to workforce development. The town has excellent re-

sources available from the local workforce development board and Pensacola State

College. These resources must be closely aligned in any potential future attempts to

recruit industries to the Town’s industrial park.

A measured approach to industry and talent recruitment. The Town of Century should

adopt a measured approach to economic development which attempts to attract indus-

tries that provide jobs for emerging and retrained talent at solid wage rates (basic or

light manufacturing, for example). The Town could then build upon this solid base

and attract more (and higher wage) positions to the industrial park over time.

7

Introduction

Town of Century

8

Greater Regional Market Labor Shed

Figure 1: Distribution of Residency for Workers Employed in the Town of Century, FL

Town of Century

9

Figure 2: Regional Labor Concentration Greater Regional Market Labor Shed

Town of Century

10

Regional Market Data

Table 1: Regional Employment by Super Sector (Source: EMSI, Inc.)

Description Escambia Coun-

ty, FL Santa Rosa County, FL

Baldwin Coun-ty, AL

Escambia Coun-ty, AL

Mobile County, AL

Agriculture, Natural Resources & Mining 165 322 678 397 1,174

Construction 6,568 2,328 2,392 421 9,687

Education and Health Services 23,774 4,711 7,830 1,083 23,222

Financial Activities 7,703 1,324 3,257 515 9,307

Government 20,312 6,386 8,657 3,954 24,477

Information 1,518 825 312 53 1,905

Leisure and Hospitality 14,863 5,039 12,327 949 15,857

Manufacturing 4,925 597 3,679 2,259 18,928

Other Services 3,666 918 1,713 269 5,258

Professional and Business Services 13,793 4,594 4,512 303 20,000

Trade, Transportation and Utilities 23,822 7,035 15,701 2,249 36,114

Total 121,126 34,091 61,059 12,451 165,929

Town of Century

11

Regional Market Data

Table 2: Top 25 Industries in Mobile County, AL by Six Digit NAICS Code (2013) (Source: EMSI, Inc)

NAICS Code Description 2013 Jobs 5 yr % Change 2013 Loca-tion Quo-

tient

2013 Earn-ings

2012 Est.

903611 Elementary and Secondary Schools (Local Government) 7,537 4% 0.85 $49,864 139

903999 Local Government, Excluding Education and Hospitals 7,392 1% 0.94 $49,974 65

622110 General Medical and Surgical Hospitals (Private) 6,128 6% 1.67 $55,222 7

722211 Limited-Service Restaurants 5,921 7% 0.92 $13,736 293

336611 Ship Building and Repairing 5,132 24% 11.09 $67,133 28

722110 Full-Service Restaurants 4,920 0% 0.92 $17,217 233

561320 Temporary Help Services 4,237 13% 0.94 $31,744 76

621111 Offices of Physicians (except Mental Health Specialists) 4,229 18% 1.25 $96,963 204

902612 Colleges, Universities, and Professional Schools (State Government) 2,815 5% 0.75 $82,617 7

452910 Warehouse Clubs and Supercenters 2,462 9% 0.89 $24,153 8

623110 Nursing Care Facilities 2,177 9% 0.88 $33,916 22

445110 Supermarkets and Other Grocery (except Convenience) Stores 1,955 (7%) 0.79 $25,435 59

238210 Electrical Contractors and Other Wiring Installation Contractors 1,946 13% 1.87 $61,887 107

902999 State Government, Excluding Education & Hospitals 1,897 0% 0.63 $61,808 48

901199 Federal Government, Civilian, Excl. Postal Service 1,883 (1%) 0.45 $119,019 41

541512 Computer Systems Design Services 1,684 33% 1.36 $64,238 63

331221 Rolled Steel Shape Manufacturing 1,668 16% 8.82 $104,584 3

902622 Hospitals (State Government) 1,650 3% 1.38 $67,116 3

721110 Hotels (except Casino Hotels) and Motels 1,645 (2%) 1.15 $21,310 80

541330 Engineering Services 1,623 25% 0.92 $96,881 98

238220 Plumbing, Heating, and Air-Conditioning Contractors 1,516 4% 1.28 $55,679 133

522110 Commercial Banking 1,512 (16%) 0.63 $64,690 134

561720 Janitorial Services 1,509 8% 1.28 $16,152 71

331111 Iron and Steel Mills 1,490 40% 2.87 $102,151 3

441110 New Car Dealers 1,473 1% 1.18 $59,956 27

Town of Century

12

Regional Market Data

Table 3: Regional Occupation 5-YR Growth Forecast (Source: EMSI, Inc)

2 Digit SOC Description

Escambia County, FL

Santa Rosa County, FL

Baldwin County, AL

Escambia County, AL

Mobile County, AL

11 Management Occupations 2.0% 11.0% 11.0% 10.0% 5.0%

13 Business and Financial Operations Occupations 4.0% 13.0% 20.0% 15.0% 9.0%

15 Computer and Mathematical Occupations 4.0% 19.0% 25.0% 12.0% 19.0%

17 Architecture and Engineering Occupations -7.0% 14.0% 13.0% 16.0% 10.0%

19 Life, Physical, and Social Science Occupations 1.0% 13.0% 20.0% 9.0% 2.0%

21 Community and Social Service Occupations 10.0% 13.0% 24.0% 12.0% 16.0%

23 Legal Occupations -1.0% 1.0% 16.0% 10.0% 3.0%

25 Education, Training, and Library Occupations 1.0% 11.0% 16.0% 9.0% 6.0%

27 Arts, Design, Entertainment, Sports, and Media Occupations 3.0% 20.0% 17.0% 3.0% 3.0%

29 Healthcare Practitioners and Technical Occupations 5.0% 12.0% 26.0% 21.0% 12.0%

31 Healthcare Support Occupations 5.0% 14.0% 25.0% 23.0% 15.0%

33 Protective Service Occupations 1.0% 9.0% 11.0% 6.0% 2.0%

35 Food Preparation and Serving Related Occupations 1.0% 11.0% 16.0% 5.0% 4.0%

37 Building and Grounds Cleaning and Maintenance Occupations 4.0% 12.0% 15.0% 5.0% 5.0%

39 Personal Care and Service Occupations 7.0% 14.0% 18.0% 9.0% 13.0%

41 Sales and Related Occupations 1.0% 13.0% 16.0% 7.0% 2.0%

43 Office and Administrative Support Occupations 1.0% 11.0% 13.0% 9.0% 4.0%

45 Farming, Fishing, and Forestry Occupations -5.0% 14.0% -18.0% 7.0% -10.0%

47 Construction and Extraction Occupations 7.0% 12.0% 4.0% 23.0% 8.0%

49 Installation, Maintenance, and Repair Occupations 2.0% 8.0% 13.0% 11.0% 7.0%

51 Production Occupations -3.0% 9.0% 0.0% 12.0% 10.0%

53 Transportation and Material Moving Occupations -1.0% 13.0% 10.0% 3.0% 7.0%

Town of Century

13

Regional Market Labor Demographics

Table 4: Regional Market Labor Demographic Profile (2011) Source: US Census Bureau, Center for Economic Studies

Total Primary Jobs

Count Share

Total Primary Jobs 391,112 100.00%

Jobs by Worker Age

Age Count Share

Age 29 or younger 94,547 24.17%

Age 30 to 54 218,961 55.98%

Age 55 or older 77,604 19.84%

Jobs by Earnings

Earnings Count Share

$1,250 per month or less 97,275 24.87%

$1,251 to $3,333 per month 167,273 42.77%

More than $3,333 per month 126,564 32.36%

Jobs by Worker Race

Racial Profile Count Share

White Alone 295,776 75.6%

Black or African American Alone 80,961 20.7%

American Indian or Alaska Native Alone 2,968 0.8%

Asian Alone 7,186 1.8%

Native Hawaiian or Other Pacific Islander Alone 325 0.1%

Two or More Race Groups 3,896 1.0%

Jobs by Worker Ethnicity

Ethnic Profile Count Share

Not Hispanic or Latino 377,298 96.5%

Hispanic or Latino 13,814 3.5%

Jobs by Worker Sex

Gender Count Share

Male 190,816 48.8%

Female 200,296 51.2%

Town of Century

14

Regional Market Labor Demographics

Table 5: Regional Target Market Educational and Industrial Profile Source: US Census Bureau, Center for Economic Studies

Jobs by Worker Educational Attainment

Count Share

Less than high school 34,798 8.9%

High school or equivalent, no college 91,100 23.3%

Some college or Associate degree 98,895 25.3%

Bachelor's degree or advanced degree 71,772 18.4%

Educational attainment not available (workers aged 29 94,547 24.2%

Jobs by NAICS Industry Sector

Count Share

Agriculture, Forestry, Fishing and Hunting 1,838 0.5%

Mining, Quarrying, and Oil and Gas Extraction 1,013 0.3%

Utilities 3,888 1.0%

Construction 23,751 6.1%

Manufacturing 25,896 6.6%

Wholesale Trade 15,962 4.1%

Retail Trade 56,289 14.4%

Transportation and Warehousing 13,288 3.4%

Information 6,014 1.5%

Finance and Insurance 14,993 3.8%

Real Estate and Rental and Leasing 7,910 2.0%

Professional, Scientific, and Technical Services 19,726 5.0%

Management of Companies and Enterprises 2,268 0.6%

Administration & Support, Waste Management and 28,014 7.2%

Educational Services 35,683 9.1%

Health Care and Social Assistance 56,639 14.5%

Arts, Entertainment, and Recreation 4,625 1.2%

Accommodation and Food Services 41,876 10.7%

Other Services (excluding Public Administration) 12,151 3.1%

Public Administration 19,288 4.9%