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2016 CHASE SUPPORTCUSTOM CONTENT SECTION / BRANDED PUBLICATION
12016PARTNERSHIP OPPORTUNITY OVERVIEW NASCAR ILLUSTRATED
22016PARTNERSHIP OPPORTUNITY OVERVIEW
Customized Branded Content
Toyota will receive the exclusive presenting sponsorship of a specially created a 12-16 page editorial section that includes personal insight on -- as described exclusively by Toyota team drivers -- that will offer readers a track by track overview of the 10 speedways in the Chase.
As the presenting sponsor to the entire section, Toyota will own this deeply brand-integrated content section featured in our October 2016 (cover) issue which reaches our readers just as the excitement of the Chase begins to swell! (note: Oct issue arrives in-home the week preceding Chicago race).
This Toyota sponsored section will be a collection of insightful, insider “tips” exclusively from Toyota drivers about the most challenging elements of each individual Chase track as well as some of their most memorable personal moments experienced at each speedway.
The section will be designed to present much of the content through a visually inviting “pop-up” facts & quotes format with one full-page dedicated to each of the 10 tracks.
2016 Chase GuideIn-Issue Custom Content Section
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Joey Logano’sFocused On 2013
DRIVERS BREAK DOWN CHASE TRACKS
FACEBOOK.COM/NASCARILLUSTRATEDAPRIL 2013
MARKMARTIN Can Lift How Much? Answer On Page 20.
5 Drivers Relive Their Breakthrough Wins
STARTING OVER“I’M NOT A HUGE FAN OF NICKNAMES...I just want to be myself.”
—Logano
FORGET ‘SLICED BREAD’
EXCLUSIVE
Q&A
0 74851 08250 8
04
CANADA: $6.50
PRESENTED BY
34 FACEBOOK.COM/NASCARILLUSTRATED
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CHARLOTTE MOTOR SPEEDWAY
The Road To VictoryLENGTH: 1.5-MILE QUAD-OVAL • BANKINGS: 12.34-DEGREES • BACKSTRETCH: 1,234 FEET • SEATING: 140,000
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PRESENTED BY
NASCAR ILLUSTRATED
NASCAR ILLUSTRATED 32016PARTNERSHIP OPPORTUNITY OVERVIEW
Customized Branded Content
• Front cover, logo-identified, callout promoting the special Chase Guide content feature presented by Toyota
• Presenting Sponsor brand designation with logo integrated into the page design of each edit page within the entire Chase special section
• Two (2) full-page ads within the Chase Guide feature
• NASCAR Illustrated can create a customized supplemental “stand-alone” 16-page Chase Guide for Toyota to utilize at hospitality events, track-side handouts etc.
• Opportunity to have NASCAR Illustrated create a (series of) custom video(s) from interviews with the drivers related to Chase track insight -- excellent digital companion content for Toyota to use on it’s own website throughout the Chase.
• Editorial “pass-thru” rights to utilize each individual Chase track editorial piece as edit content that Toyota can provide to each individual Chase track for use in your yearbook/program advertising campaign (if applicable)
Incremental Opportunities
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ASCAR
ILLUSTR
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• A
PR
IL 2013 •
JOEY L
OG
AN
O •
CELEB
RA
TIN
G T
HE N
ASC
AR
LIF
ESTYLE
Joey Logano’sFocused On 2013
DRIVERS BREAK DOWN CHASE TRACKS
FACEBOOK.COM/NASCARILLUSTRATEDAPRIL 2013
MARKMARTIN Can Lift How Much? Answer On Page 20.
5 Drivers Relive Their Breakthrough Wins
STARTING OVER“I’M NOT A HUGE FAN OF NICKNAMES...I just want to be myself.”
—Logano
FORGET ‘SLICED BREAD’
EXCLUSIVE
Q&A
0 74851 08250 8
04
CANADA: $6.50
PRESENTED BY 2016 Chase GuideIn-Issue Custom Content Section
42016PARTNERSHIP OPPORTUNITY OVERVIEW
For the past two seasons, the shift to the 10 race Chase “elimination format” has created a new level of excitement and on-track drama that most certainly has exceeded expectations and has re-energized the sport in the eyes of the fans - casual & avid alike!
With two years of experience under the new Chase format in the rearview mirror, NASCAR Illustrated has begun to look ahead to the 2016 Chase for impactful ways of utilizing a custom print insert piece.
Together with Toyota, NASCAR Illustrated would not only create a terrific collectable print insert to compliment the sponsored editorial “Guide to the Chase Tracks”, we can design the insert to motivate increased levels of fan engagement by driving digital traffic and content consumption to your website.
Customized Branded Content
2016 Chase PosterCollectable Custom Insert
NASCAR ILLUSTRATED
NASCAR ILLUSTRATED l SPORTING NEWS YEARBOOKS 52016PARTNERSHIP OPPORTUNITY OVERVIEW
New and existing subscribers of NASCAR Illustrated each receive the added value of a complimentary Track Guide that is mailed directly to them before the start of every season.
These digest-size guides offer a concise recap of the previous NASCAR season and a brief overview of what fans can expect from each of the top-3 NASCAR series in the coming season.
The Track Guide has evolved into a fan favorite over the years thanks to it’s growing list of exceptionally handy info for each of the race tracks visited during that season. For example, NI recently offered recommendations for top-notch restaurants and regional breweries for fans to explore when there was a break in the race weekend activities.
As the presenting partner and exclusive advertiser of the 2017 Track Guide Toyota will enjoy incredible uncluttered advertising exposure that begins right on the front cover and carries into the Guide with an ad placement on the inside cover (cover 2) and a 2-page ad spread unit directly in the center of your sponsored Guide.
Plus, NI will work with you to further customize the Track Guide by adding local/regional info specific to your brand!
Branding Concept Overview
2017 Travel Guide: Annual Subscriber Added Value Resource
2017
NASCAR ILLUSTRATED l SPORTING NEWS YEARBOOKS 6
Sponsorship Assets Overview:• Front cover, Toyota logo-identified, callout promoting the special Chase Track Guide content feature presented by Toyota
• Presenting Sponsor designation with the Toyota logo integrated into the design of each edit page in the 12-16 page Chase Track Guide section
• Two (2) full-page ads within the October 2016 issue Chase Track Guide feature content section
• Presenting Sponsor designation the 2017 Track Guide presented by Toyota• Toyota logo integration on front cover
• Exclusive advertiser within entire 2017 Track Guide• Distribution of 75,000 units (minimum) to new and renewing NASCAR Illustrated subscribers in 2017• Cover 2 full-page ad unit• Center Spread 2-page ad unit
• Opportunity to incorporate specific local/regional info in support of your brand on individual speedway information pages featured in the Track Guide -- ex: at Toyota sponsored tracks...
Investment$47,000 net
Annual Partner - Presenting Sponsorship
PARTNERSHIP OPPORTUNITY OVERVIEW
** - Sponsor would incur additional incremental expense for direct mail fulfillment. Sponsor has the option to utilize N.I. for direct customer fulfillment for a flat, per piece price of $0.40/ea.* - Toyota can purchase additional bulk quantities of Track Guide in increments of 5,000 units - price TBD based on incremental quantity.
• NASCAR Illustrated can create a customized supplemental “stand-alone” 16-page Chase Guide for Toyota
• NASCAR Illustrated create a (series of) custom video(s) from interviews with the drivers related to Chase track insight• Editorial “pass-thru” rights for each individual Chase track page as edit/content that Toyota can provide to individual Chase tracks
for use in yearbook/program advertising campaign• Opportunity to produce an incremental overrun quantity of the 2017 Track Guide exclusively bearing Toyota’s sponsorship branding*
• Option for turnkey distribution as a direct marketing unit that can be fulfilled directly through our postal fulfillment group** • Special discounted NASCAR Illustrated subscription offer made available “courtesy of” your company within the incremental
copies of the Track Guide produced specifically for your corporate communications / customer use.
Incremental Opportunities:
2016
