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This presentation details how I used the power of social media and the Autism Society of Alabama to raise money for a good cause while building a community around a Toyota dealership in Birmingham, Alabama.
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Toyota Autism Society Case Study
Serra Toyota Autism Society of Alabama FundraiserSocial Media Case Study
Goal: Begin to build a social media community around Serra Toyota
Strategy: Host a fundraiser for the Autism Society of Alabama using only Facebook and Twitter.
Launch: 9A CST on 3/26/10
Encouraged our fans to share pictures of their children with Autism
The Serra Toyota Groundswell Begins on Facebook
The Serra Toyota Groundswell Begins on Twitter
The Serra Toyota Groundswell Continues on Facebook
The Serra Toyota Groundswell Continues on Twitter
The Appreciation for Serra Toyota Continues
Summary: In less then 12 hours using only Social Media Serra Toyota…
Added 1,007 New Fans on Facebook
Added 128 New Followers on Twitter
More Importantly: Serra Toyota now has 1,100 new people to engage with daily!
Jeff MelloFounder, Evolution of Communication
p: 404-579-0911email: [email protected]
web: http://evolutionofcommunication.comfacebook: http://www.facebook.com/evolutionofcommunication
twitter: http://twitter.com/EOC_jmello