Toyota Belta Report

8/2/2019 Toyota Belta Report

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Toyota Belta



Table of content

1. Introduction-------------------------------------------------------------

2. Company Profile------------------------------------------------------3. Vision--------------------------------------------------------------------

4. History-------------------------------------------------------------------

5. Belta profile. (TOYOTA)---------------------------------------------

6. Finding of Surveys----------------------------------------------------

7. Duty on Imported cars in Pakistan-------------------------------

8. Highlighted Matrixes/Analysis-------------------------------------

a) SWOT-------------------------------------------------------------b) BCG matrix-------------------------------------------------------

c) Marketing mix----------------------------------------------------

d) Product life cycle------------------------------------------------

9. Conclusion---------------------------------------------------------------

10. Recomemdations------------------------------------------------

11. References--------------------------------------------------------



Company Profile

Since its foundation, Toyota has conducted business activities under the guiding

principle of “contributing to the development of a prosperous society through the

manufacture of automobiles”.



Vision and Philosophy

Toyota has sought harmony between people, society, and the global environment, as

well as the sustainable development of society, through manufacturing. Since its

foundation, Toyota has continuously worked to contribute to the sustainable

development of society through provision of innovative and high-quality products andservices that lead the times. Information on the Guiding Principles, which serve as the

foundation of this approach, as well as Toyota’s CSR policies, production system, and

manufacturing philosophy, can be found here.



History of Toyota

1867 Birth of Sakichi Toyoda

1924 Sakichi Toyoda invents Toyoda Model G Automatic Loom

1929 Automatic-loom patent is sold to a British company

1930 Kiichiro Toyoda begins research on small gasoline-powered engine

1933 Automobile Department is established at Toyoda Automatic Loom Works, Ltd.

1935 The Toyoda precepts are compiled

1936 The AA Sedan is completed

1937 Toyota Motor Co., Ltd. is established

1938 Honsha Plant begins production

1950 Company faces a financial crisis; Toyota Motor Sales Co., Ltd. is established

1951 Suggestion System is begun

1955 The Toyopet Crown, Toyopet Master and Crown Deluxe are launched

1957 The first prototypes of the Crown are exported to the USA Toyota Motor Sales U.S.A., Inc. is

established

1959 Motomachi Plant begins production

1962 Joint Declaration of Labor and Management is signed

1965 Toyota wins the Deming Application Prize for quality control

1966 The Corolla is launched Business tie-up with Hino Motors Ltd. begins

1967 Business tie-up with Daihatsu Motor Co., Ltd. begins

1974 Toyota Foundation is established

1975 The prefabricated housing business begins

1982 Toyota Motor Co., Ltd. and Toyota Motor Sales Co., Ltd. are merged into Toyota Motor

Corporation

1984 Joint venture with GM (NUMMI) begins production in the USA

1988 Toyota Motor Manufacturing, USA, Inc. (present TMMK) begins production

1989 The Lexus brand is launched in the USA

1992 Toyota Motor Manufacturing (UK) Ltd. begins production



1997 The Prius is launched as the world first mass-produced hybrid car

1999 Cumulative domestic production reaches 100 million vehicles

2000 Sichuan Toyota Motor Co., Ltd. begins production in China

2001 Toyota Motor Manufacturing France S.A.S. begins production in France

2002 Toyota enters Formula One World Championship Tianjin Toyota Motor Co., Ltd. begins

production in China

2004 The Toyota Partner Robot is publicly unveiled

2005 The Lexus brand is introduced in Japan

2008 Worldwide Prius sales top 1-million mark



Belta Profile

Toyota Belta is also known as Yaris in the middle eastern, European and Americanmarkets. Belta in Pakistan it is seen in two forms, hatchback and sedan. The hatchback

models are in the market by the name Vitz (1000cc) manual and automatic and Belta

(1000cc , 1300cc and also 1500cc but rarely seen in Pakistan) automatic. But uptill now

the sale is more of 1000cc as it low on the buyers pocket in respect to high fuel prices.

Upto now the market is not going for Belta due to its positioning and being a second

hand (imported) car. Its price varies from options condition of the car usually one can

get it between 0.90 million till1.15 million rupees.

Front look of a Toyota Belta parked at a showroom.



Interior of a Toyota Belta parked at a showroom.



Rear view of a Toyota Belta parked at a showroom.



As mentioned before Belta’s smaller/hantchback version is known as Vitz/Yaris. There are

certain reasons for Vitz to capture the local market now but earlier when it was imported andwas available for only 0.5 million rupees but now the same car is worth around 0.8-1.0 million

rupees. The same situation might be attained by Belta in future but currently it’s not so.



The Questionnaire used for the survey in the survey and the sample size we had taken 40.

Questionnaire

Age______________

Gender____________

Location___________

Type of Job__________

Monthly Income:

1) Below 20,000 2) Between 20,000-30,000

3)Between 30,000-50,000 4) Between 50,000 or above

Q.1) Do you or your family members owns a car?

a) Yes b) No

Q.2) Is it self-financed or taken on installments through a bank?

a) Self-financed b) On installment

Q.3) If financed through a bank name it if not please skip this question?

________________________

Q.4) Which brand of car do you/your family owns?

a) Honda b) Toyota

c)Suzuki d)Other_________

If Toyota, continue to next or skip Q.5 only…..

Q.5) Which model do you have?

a) Belta b) Corolla___ c) Vitz

d) Camry e) Others____________

Q.6) What do u think about the Exterior? (BELTA)

a) Good b) Average c)Bad

Q.7) What do you think about the Interior? (BELTA)

a) Good b) Average c)Bad



Q. 8) What do you think about the prices/duties? (BELTA)

a) High b) Normal c) Low

Q.9) From which showroom had you bought your Belta?

_____________________

Q.10) Are you satisfied with its performance and maintenance? (BELTA)

a) Yes b) No

Q.11) Will you buy or advice others to buy a Toyota (Belta) in future?

a) Yes b) No

Q.12) Would you recommend any change for its improvement?



Charts

Question No.1 & 2

Owns a car

Onws a car

through aBank

Don’t own





Question No. 4

Honda

Toyota

Suzuki

Others



Question No. 5

Belta

Corolla

Camry

Others

Vitz



Question No.5

Belta overall market

Toyota other than Belta

Belta

Others



Question No.7

Exterior

Good

Average

Bad



Question No. 8

Interior

High

Normal



Question No. 11

Buy or recommend it to others.

Yes

No



Duty on Importing a used car to Pakistan

Type of Vehicle: Upto 800 CC (Asian makes only)

Taxes: US$ 4,000 = PKR 344,000

Type of Vehicle: Upto 800 CC (Other than Asian makes)

Taxes: US$ 6,000 = PKR 516,000

Type of Vehicle: From 801 CC to 1000 CC

Taxes: US$ 5,000 = PKR 430,000


Taxes: US$ 10,000 = PKR 860,000

Type of Vehicle: From 1301 CC to 1500 CCTaxes: US$ 14,000 = PKR 1,204,000


Taxes: US$ 17,000 = PKR 1,462,000

Type of Vehicle: From 1601 CC to 1800 CC excluding jeeps (Asian makes only)

Taxes: US$ 21,000 = PKR 1,806,000

The old and used vehicle must be registered in your name at least 60 days prior to

departure for Pakistan and must not be older than three years.







HIGHLIGHTED POINTS

High duties on the imported cars by the government.

Rare availability of new spare parts.

Expensive and few areas from where the cars computer unit could be

maintained, and if ruined it has to be imported or got a second hand from the

open market.

People have an open choice for purchasing locally assembled cars in due to it

PRICE, MAINTAINANCE, WARRANTY, AVAILABILY OF PARTS, GOOD

RESALE VALUE IN COMPARATIVE TO IMPORTED CARS.

Belta was launched in Japan in the month of November 2005, and its import

started in the year 2007-2008.

Belta is a sedan version of Vitz/Yaris.

It is available in automatic transmission.

In Pakistan it is only available in 1000cc and 1300cc

It is also known as Toyota Vios.

Its predecessor is Toyota Platz & Echo(USA version).

Beside Japan its manufacturing is being done also in Thailand.

Its fuel capacity is 42 liters or 11.1 gallon(USA).



CONCLUSION

Although Belta is now taken as Dog in the BCG Matrix it will soon make a better position

in the market. The following are few point that can be highlighted:

Platz was the older version of this car which got discontinued in the year 2005

and the company came up with Belta.

Belta or any other imported (used) car doesn’t provide any sort of warranty.

Price of Belta parts are some way higher and rare in some markets, but as the

people have started buying Belta this will change soon in the same way as waswith Vitz when introduced in Pakistani market.

Its main competitors in the local market are Honda City, Toyota Corolla Xli and

Gli, if we take about hatchback cars Suzuki swift can eat its share.

Even though Belta’s price is between 9.5 lakh – 11.5 lakh the local manufactured

cars with the price range of 1.05 million(Swift), around 1.3 million for Honda city

and Toyota Corolla have better demand/market and its due to the point

mentioned above and its being brand new zero meter car.



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Toyota Belta Report