TOYS AND GAMES MCP-2778 - OIC AND GAMES MCP-2778 ... Share Breakdown of Value Sales by Leading Players- Mattel, Hasbro, Bandai, Irwin Toys, Mega ... Funskool India Signs an Agreement

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TOYS AND GAMES MCP-2778 A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

TOYS AND GAMES - A GLOBAL STRATEGIC BUSINESS REPORT 01/06 This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols.

This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

II. EXECUTIVE SUMMARY

1. Toys & Games – A Market Insight................................. II-1 Toys and Games - Not Just “Playthings” ............................... II-1 Industry Highlights................................................................. II-1 Down the Time Lane.............................................................. II-2 Current Scenario .................................................................... II-2 Changing Dynamics Shaping the Future ................................ II-3 Factors Influencing the Toys/Games Industry........................ II-3

2. Current and Future Analysis ........................................... II-5 Analysis by Geographic Region............................................. II-5

Table 1: World Market for Toys and Games (2001-2010) – Geographic Regions (US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World) Ranked by Growth. (includes corresponding Graph/Chart)...................................................................... II-5

Analysis by Product Categories/Segments ............................. II-6

Table 2: World Market for Toys and Games (2001-2010): Product Categories/Segments [Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/ Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games), Video/Computer Games, and Console Games] Ranked by Growth (includes corresponding Graph/Chart) .............................................. II-6

3. Issues and Trends ................................................................ II-7 Peculiar Trends Driving the Industry ..................................... II-7 The Christmas Factor.......................................................... II-7 Vulnerability to Changing Fashion/Tastes .......................... II-7 Erratic Demand................................................................... II-7 Parents Spend Billions on Toys for their children............... II-7 Movies, Cartoons and Toys- A Profitable Equation............ II-7 Licensing Properties of Leading US Companies for Hit Movies of 2005...................................................... II-8 Life-Like Interactive Toys- Capturing Fancy of All ........... II-8 Corporate Advertising Makes Rapid Inroads into Gaming World................................................................. II-9 Innovative Merchandising Keeps the Business Ticking...... II-9 Leading Distribution Channels...................................... II-10

TABLE 3: World Market for Toys and Games (2005 E): Percentage Share Breakdown of Dollar Sales by Distribution Channels - Mass Merchant/Discount, Toy Stores, Specialty Stores, Direct Mail/Pure E-tailer, Dept. Major Chains, Electronic/Video, Food/Drug Stores and Others (includes corresponding Graph/Chart) .......... II-10

Video Game Products – Creating a Gaming Mania .......... II-10

Table 4: World Video Games Market (2005 E): Percentage Share Breakdown of Players by Age Group (includes corresponding Graph/Chart)......................................... II-10

Table 5: World PC Games Market (2005 E): Percentage Share Breakdown of Players by Age Group (includes corresponding Graph/Chart).........................................II-11

Violent Video Games – Gross Abuse of Entertainment Concept......................................................................II-11 Winds of Change in the Toy Industry...................................II-11 Diversification of Doll Manufacturers ..............................II-11 Changing Concepts for Girls’ Toys ..................................II-11 Expensive Toys – The New Norm ....................................II-12 Mobile Gaming-A Rapidly Developing Market................II-12 Table 6: World Online Gaming Market (2004 E): Percentage

Share Breakdown by Average Gaming Time Per Day (includes corresponding Graph/Chart) .........................II-13

A Future Perspective ............................................................II-13 Hi-Tech Toys Drive the Market ........................................II-13

4. Competitive Scenario........................................................II-14 Global Majors.......................................................................II-14 A Regional Perspective ........................................................II-14 United States.....................................................................II-14 Table 7: US Toys & Games Market (2005 E): Percentage

Share Breakdown of Value Sales by Leading Players – Mattel, Hasbro, Nintendo, Sony, Ty, and Others (includes corresponding Graph/Chart) .........................II-14

Table 8: US Toys and Games Market (2004 & 2005): Percentage Share Breakdown by Leading Retailers –Wal-Mart, Toys ‘R Us, Target, K-Mart, KBToys, Michaels’, Meijer, Big Lot, Shopko, Wal-Greens and Others (includes corresponding Graph/Chart) .........................II-15

Mobile Games ...............................................................II-15 Dolls ..........................................................................II-15 Playmatters.............................................................II-15 Sophia’s Heritage Collection..................................II-16 DSI Toys ................................................................II-16 Balitono..................................................................II-16 Video Games .............................................................II-16 US Market for Video Games (2005E QI): Ranking by Video Games Titles by Unit Sales - PS2 Gran Turismo 4, PS2 Grand Theft Auto: San Andreas GCN Resident Evil 4, PS2 MVP Baseball 2005, GBA Zelda: The Minish CapPS2 Mercenaries, XBX Mercenaries, PS2 NBA Street V3, NDS Super Mario 64 DS And XBX MVP Baseball 2005 ....................................II-17 Canada ..............................................................................II-17 Dolls..............................................................................II-17 Table 9: Canadian Market for Dolls (2005E): Percentage

Share Breakdown of Value Sales by Leading Players- Mattel, Hasbro, Bandai, Irwin Toys, Mega Bloks, Corolle and Others (includes corresponding Graph/Chart) ..........II-17

Activity/Construction ....................................................II-18

Table 10: Canadian Market for Dolls (2005E): Percentage Share Breakdown of Value Sales by Leading Players- Mattel, Hasbro, Bandai, Irwin Toys, Mega Bloks Inc, Corolle and Others (includes corresponding Graph/Chart) ..........II-18

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Computer Games........................................................... II-18

Table 11: Canadian Computer Games Market (2005E): Percentage Share Breakdown of Sales by Leading Companies- Lucas Arts, Microsoft, Electronic Arts, Havas Interactive, Hasbro Interactive and Others (includes corresponding Graph/Chart)...................... II-18

Japan................................................................................. II-19 Dolls.............................................................................. II-19

Table 12: Japanese Dolls Market (2005E): Percentage Share Breakdown of Sales by Leading Players- Medicom, Bandai, Sekiguchi, Takara, Iwaya, and Others (includes corresponding Graph/Chart)...................... II-19

Activity/Construction .................................................... II-19

Table 13: Japanese Activity/Construction Toys Market (2005E): Percentage Share Breakdown of Value Sales by Leading Players- Takara, Lego Japan, Bandai, People, and Otherss (includes corresponding Graph/Chart) ............................................................. II-19

Console Games ............................................................. II-20

Table 14: Japanese Console Games Market (2005E): Percentage Share Breakdown of Value Sales by Leading Players- Sony, Konami, Nintendo, Capcom, Namco and Others (includes corresponding Graph/Chart) .......... II-20

Europe .............................................................................. II-20 France............................................................................ II-20 Activity/Construction................................................. II-20

Table 15: French Activity/Construction Toys Market (2005E): Percentage Share Breakdown of Value Sales by Leading Players- Lego, Ravensburger, Meccano, Playmobil, Mega Bloks, and Others (includes corresponding Graph/Chart).................................. II-20

Germany........................................................................ II-21 Toys and Games ........................................................ II-21

Table 16: German Toys and Games Market (2005E): Percentage Share Breakdown of Sales by Leading Players- Nintendo, Sony, Hasbro, Lego, Mattel, and Others (includes corresponding Graph/Chart)....... II-21

United Kingdom............................................................ II-21

Table 17: UK Toys and Games Market (2005E): Percentage Breakdown of Sales by Leading Players- Hasbro UK, Nintendo, Electronic Arts, Sony, Mattel UK, and Others (includes corresponding Graph/Chart) ............................................................. II-21

Latin America................................................................... II-22 Brazil............................................................................. II-22 Console Games .......................................................... II-22

Table 18: Brazilian Console Games Market (2005E): Percentage Share Breakdown of Sales by Leading Players- Gradiente, Sony, Electronic Arts, Sega, TecToy, and Others (includes corresponding Graph/Chart) ......................................................... II-22

5. Product Overview..............................................................II-23 Toys .....................................................................................II-23 Traditional Toys and Games.................................................II-23 Infant/Preschool Toys and Games.....................................II-23 Dolls/Action Figures.........................................................II-23 Dolls..............................................................................II-23 Action Figure Toys........................................................II-24 Activity/Construction Toys...............................................II-24 Girls’ and Boys’ Toys.......................................................II-24 World Market for Toys and Games (2004 E): Percentage Breakdown by Leading Toys for Girls –Barbie, Bratz, Doll, Video Games, Dora the Explorer, Leap Frog, Care Bears, Cabbage Patch Dolls, Elmo, Educational Toys, Polly Pocket, My Little Pony, American Girl and Others..............................II-24 World Market for Toys and Games (2004 E): Percentage Breakdown by Most Popular Toys for Boys –Video Games, Spiderman, Remote Control Toys, Hot Wheels, Trucks, Cars, Legos, Yu-Gi-oh, Leap Frog, Elmo, Train Set, Sponge Bob and Others....................II-25 Indoor Games ...................................................................II-26 Games and Puzzles ........................................................II-26 Soft/Plush Toys.................................................................II-26 Vehicles/Ride Ons ............................................................II-26 Vehicles.........................................................................II-26 Ride Ons........................................................................II-26 Other Toys and Games......................................................II-26 Video Games ....................................................................II-26 Console Games .................................................................II-27

6. Toys & Games Industry – An Overview .....................II-28 Facts in Perspective..............................................................II-28 Children-More Adult-Like................................................II-28 Intelligent Toys- Flavor of the Day...................................II-28 Licensed Toys –An Important Growth Driver ..................II-29 Technology- The Critical Component...............................II-29 Traditional Toys- Still High on the Popularity Charts.......II-30 Video Games-Paving the Path ..........................................II-30 Traditional Toys – Still There, Nevertheless Slowing Down...............................................................II-30 Greater Demand for Pre-Owned Video-Game Consoles: Affordability a Major Factor .........................II-31 Rapid Increase in Video-Game Disc Output Goes Unnoticed ......................................................................II-31

Table 19: DVD Replication Outlook in North America: Product Segments Independently Analyzed –Video Games and DVD-Video (In Million Units) (includes corresponding Graph/Chart) .........................II-31

Crucial Factors in the Selection of Toys ...........................II-32 10 Top-Rated Christmas Toys and Games Choices (2004 Vs. 2001) .........................................................II-32 Changing Perspectives in the Industry (2002) – A Brief Study....................................................................II-32 The Ultimate Toy Box - Technology Brings Radical Changes.........................................................................II-32 Mobile Gaming Market Develops Rapidly....................II-33

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Corporate Advertising – An Essential Component in Success Stories.............................................................. II-33 Right Advertisement and Realism –A Potent Mix ............ II-33 Co-branding with Sports Titles ......................................... II-33 Other In-game Brands....................................................... II-34 The Technology Factor ........................................................ II-34 Video Games – The Craze Driving the Industry ............... II-34 How the Market Fares – An Insight .............................. II-34 Technological Evolution Powers Video Gaming Industry...................................................................... II-34 Video Gaming on Internet Boosts Market ..................... II-35 Intense Competition in Video Gaming Market.............. II-35 Console Games – Still Going Strong ................................ II-36

7. Historic Review .................................................................. II-37 Analysis by Geographic Region........................................... II-37

Table 20: World Market for Toys and Games (1991-2000) – Geographic Regions (US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World) Ranked by Growth. (includes corresponding Graph/Chart) ............................................ II-37

Analysis by Product Categories/Segments ........................... II-38

Table 21: World Market for Toys and Games (1991-2000): Product Categories/Segments [Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/ Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games), Video/Computer Games, and Console Games] Ranked by Growth (includes corresponding Graph/Chart) ............................................ II-38

8. Recent Industry Activity ................................................. II-39 Jakks Pacific Acquires Pet Pal Corporation ......................... II-39 Funskool India Signs an Agreement with Walt Disney ........ II-39 AFL Enters into an Agreement with EA .............................. II-39 Russ Berrie Enters into a Partnership with Sanrio International...................................................................... II-39 Toys R Us Enter into an Agreement to Sell Businesses ....... II-39 JAKKS Pacific Inc. and Warner Bros. Enters into an Agreement.................................................................... II-40 JAKKS Enters into a Licensing Agreement with WPT ........ II-40 PopCap Games Signs an Agreement to Acquire Sprout Games ................................................................... II-40 Activision Inc., Acquires Beenox Inc................................... II-40 Navarre Corporation Takes Over FUNimation..................... II-41 Action Products Acquires Marketing Rights for Creative Games ................................................................ II-41 Electronic Arts Takes Over Ubisoft Entertainment .............. II-41 Radica Games Limited Signs an Agreement With Codemasters® and Sega®) Toys ...................................... II-41 JAKKS Signs Licensing Agreement with Sony Pictures Consumer Products .......................................................... II-42 JAKKS Enters into a Licensing Agreement With Tecmo..... II-42 Lego to Shut Down Packaging Plant in South Korea ........... II-43 U.S. Mattel to Shut Down Mattel Manufacturing Europe .... II-43 APCI Enters into a Licensing Agreement with IROC .......... II-43

Nokia Signs an Agreement with MLB Advanced Media......II-43 United Media Enters into Partnership with Bandai America ................................................................II-43 JAKKS Pacific Signs Licensing Agreement With World Wrestling Entertainment ...................................................II-44 Activision in Agreement With Discovery Consumer Products ............................................................................II-44 Electronic Arts to Develop URBZ Sims In The City!...........II-44 THQ Acquires Blue Tongue.................................................II-44 THQ Purchases Relic Entertainment ....................................II-45 Radica® in Agreement with World Poker Tour™ ...............II-45 JAKKS Signs Licensing Agreement with Sony Pictures Consumer Products ...........................................................II-45 JAKKS Enters into a Licensing Agreement With Tecmo.....II-45 IGN Entertainment Merges With GameSpy .........................II-45 Tiger Telematics Signs Agreement With Toys R Us............II-45 Electronic Arts to Develop its Operations in China..............II-45 Electronic Arts to Strengthen its Position in the Mobile Games Market...................................................................II-46 Hasbro Inc’s VIDEONOW COLOR Named the 'Best Toy Of 2004' ......................................................II-46 Activision Inc Acquires Stake in Infinity Ward....................II-46 Activision Signs Pact with Dreamworks ..............................II-47 THQ Wireless Signs a Publishing Pact with ZIO Interactive Inc............................................................II-47 Activision Signs a Multi-year Pact with Peter Molyneux.....II-47 Bandai Group's Tsukuda Original Acquires Wakui Corp's Sales Network...................................................................II-48 Russ Berrie And Company Inc Acquires Sassy Inc..............II-48 JAKKS Pacific Inc., Acquires Toymax International Inc .....II-48 Take-Two Interactive Software Takes Over Angel Studios ...................................................................II-49 Sony Computer Entertainment America Inc. Takes Over Incog Inc........................................................II-49 Media General, Inc Takes Over Boxerjam ...........................II-49 Games Workshop Acquires Sabertooth ................................II-49 Playboy Enterprises in Agreement with Groove Games and ARUSH......................................................................II-49 G4 in Agreement with EB ....................................................II-49 Toys "R" Us and 4Kids Technology in Agreement .............II-50 Opera Telecom Signs Agreement with Codetoys .................II-50 Electronics Arts Signs Agreement with McDonald’s and Intel ............................................................................II-50

9. Select Global Product Innovations/Introductions ....II-51 LEGO Launches New collection of Toys.............................II-51 Hasbro Offers I-DOG, an Interactive Pet .............................II-51 Electronic Arts and Nintendo to Introduce New Game ........II-51 Jakks Pacific Introduces Madden ’95 and NHL ‘95 .............II-52 Electronic Arts (EA) to Release FIFA STREET...................II-52 Hasbro Unveils Mr. Potato Head..........................................II-52 Electronic Arts Introduces NBA STREET V3......................II-52 THQ Inc Announces Launch of Upgraded Version of Juiced, a Street Racer........................................................II-52 Nokia Announces Ever Fighting Game - King of Fighters ...II-53 Hasbro Inc Launches Toys, Games and Lifestyle Products ..II-53 Lego® Introduces New Product Lego® City .......................II-53

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Tiger Electronics Re-launches Furby, Toy for Kids ............. II-53 THQ Introduces a Follow-up of The Incredibles.................. II-53 THQ Unveils The New Scooby-Doo! Unmasked................. II-54 THQ Introduces New Game-Play Mode for MotoGP3 ........ II-54 THQ Launches Banjo-Pilot .................................................. II-54 Shockwave and Mattel Launches Hot Wheels...................... II-55 Nintendo Introduces Pennant Chase Baseball ...................... II-55 Electronic Arts Launches The Godfather Video Game ........ II-55 Nokia Launches N-Gage Insider .......................................... II-55 Electronic Arts Launches James Bond Videogames............. II-56 THQ and Sega Release Sonic Battle .................................... II-56 Microsoft Corporation Launches Video Game “Halo 2”...... II-56 JAKKS Pacific Launches Spider-Man TV Games (TM)...... II-57 Nokia Launches Call of Duty(TM) on the N-Gage Platform......................................................... II-57 THQ Introduces Hot Wheels Stunt Track Challenges .......... II-57 Martain Introduces Bloodrayne 2 ......................................... II-57 Activision Supports Launch of SCEA'S Playstation............. II-57 Bandai Adds New Colors to Tamagotchi Plus".................... II-58 Hasbro Introduces New Toys and Games............................. II-58 Parker Releases Shout About Movies................................... II-58 Playskool Launches VIDEONOW JR. ................................. II-58 Wizards Introduces G.I. JOE Trading Card Game ............... II-58 Hasbro Launches VIDEONOW COLOR!............................ II-59 Ubisoft Releases Sprung for the Nintendo ........................... II-59 Atari Introduces Retro Atari Classics................................... II-59 Nintendo Co., Launches Nintendo DS in Japan ................... II-59 Fonix Announces the Availability of Microsoft’s Xbox Games with Fonix Speech....................................... II-59 Radica Releases New Electronic Games .............................. II-60 Electronic Arts Announces the Release of The Sims™ Superstar........................................................................... II-60 Hillary Duff Introduces Three New Fashion Dolls............... II-60 Hasbro Offers New Innovative Series of HitClips® Micro Music System Chip........................................................... II-61 Konami Introduces Several Sports Games ........................... II-61 Electronic Art Launches Online Videogame “The Sims”..... II-61 Kenn Viselman Presents Introduces Range of Toys ............. II-62 Mad Catz Introduces New Line in Racing Wheels............... II-62 BskyB Introduces Sky Gamepad.......................................... II-62 Codemasters Launches Total Immersion Racing in the U.S.......................................................................... II-62 Agetec Introduces Fighter Maker 2 ...................................... II-62 Addicted 2 Java Games to be Available at Phones 4U Outlets......................................................................... II-63 Ubi Soft Unveils Tom Clancy’s Splinter Cell ...................... II-63 LucasArts Launches Star Wars Bounty Hunter .................... II-63 Capcom Launches Steel Battalion Bundle............................ II-63 MGA Entertainment Unveils a New Line of Fashion Dolls.................................................................... II-63 Digeo and Charter Communication Launch Interactive Games ............................................................. II-63

10. Focus on Select Global Players ...................................... II-65 Action Performance Companies Inc. (US) ........................... II-65 Activision, Inc. (US) ............................................................ II-65 Bandai Co., Ltd. (Japan)....................................................... II-65

Electronic Arts (US).............................................................II-66 GameWorld Technologies (US) ...........................................II-66 Hasbro, Inc. (US) .................................................................II-66 JAKKS Pacific Inc. (US)......................................................II-66 Konami Corporation (Japan) ................................................II-67 LEGO Company (Denmark) ................................................II-67 Mattel (US) ..........................................................................II-67 Microsoft Corporation (US) .................................................II-67 Nintendo Co. Ltd. (Japan) ....................................................II-68 Nokia (Finland) ....................................................................II-68 Playmates Holdings Limited (Hong Kong) ..........................II-68 Ravensburger AG (Germany)...............................................II-68 Russ Berrie and Company, Inc. (US) ...................................II-69 Sanrio Company Ltd. (Japan)...............................................II-69 Sega Enterprises Ltd. (Japan) ...............................................II-69 Tarata (New Zealand)...........................................................II-69 THQ (US).............................................................................II-70 Toy Quest (US) ....................................................................II-70 VTech (Hong Kong).............................................................II-70

11. Global Market Perspective .............................................II-71 Table 22: World Recent Past, Current and Future Analysis for

Toys and Games by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) ................................II-71

Table 23: World Historic Review for Toys and Games by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)........................................................................II-71

Table 24: World 20-Year Perspective for Toys and Games by Geographic Region – Percentage Breakdown of Dollar Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart).......II-72

Table 25: World Recent Past, Current and Future Analysis for Traditional Toys by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) ................................II-73

Table 26: World Historic Review for Traditional Toys by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)................................................II-73

Table 27: World 20-Year Perspective for Traditional Toys by Geographic Region – Percentage Breakdown of Dollar Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart)................................................II-74

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Table 28: World Recent Past, Current and Future Analysis for Games/Puzzles by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) ................................ II-75

Table 29: World Historic Review for Games/Puzzles by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) ............................................... II-75

Table 30: World 20-Year Perspective for Games/Puzzles by Geographic Region – Percentage Breakdown of Dollar Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart) ............................................... II-76

Table 31: World Recent Past, Current and Future Analysis for Infant/Preschool Toys by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) ................................ II-77

Table 32: World Historic Review for Infant/Preschool Toys by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) ............................................... II-77

Table 33: World 20-Year Perspective for of Infant/Preschool Toys by Geographic Region – Percentage Breakdown of Dollar Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart) ............................................... II-78

Table 34: World Recent Past, Current and Future Analysis for of Activity/Construction Toys by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) ................................ II-79

Table 35: World Historic Review for Demand of Activity/ Construction Toys by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) ....................................................................... II-79

Table 36: World 20-Year Perspective for Activity/Construction Toys by Geographic Region – Percentage Breakdown of Dollar Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart) ............................................... II-80

Table 37: World Recent Past, Current and Future Analysis for Dolls/Action Figures by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) ................................II-81

Table 38: World Historic Review for Dolls/Action Figures by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)................................................II-81

Table 39: World 20-Year Perspective for Dolls/Action Figures by Geographic Region – Percentage Breakdown of Dollar Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart)................................................II-82

Table 40: World Recent Past, Current and Future Analysis for Vehicles/Ride Ons by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)........................................................................II-83

Table 41: World Historic Review for Vehicles/Ride Ons by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)................................................II-83

Table 42: World 20-Year Perspective for of Vehicles/Ride Ons by Geographic Region – Percentage Breakdown of Dollar Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart)................................................II-84

Table 43: World Recent Past, Current and Future Analysis for Soft/Plush Toys by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) ................................II-85

Table 44: World Historic Review for Soft/Plush Toys by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)................................................II-85

Table 45: World 20-Year Perspective for Soft/Plush Toys by Geographic Region – Percentage Breakdown of Dollar Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart)........................................................................II-86

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Table 46: World Recent Past, Current and Future Analysis for Other Toys and Games by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) ................................ II-87

Table 47: World Historic Review for Other Toys and Games by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) ............................................... II-87

Table 48: World 20-Year Perspective for Other Toys and Games by Geographic Region – Percentage Breakdown of Dollar Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart) ............................................... II-88

Table 49: World Recent Past, Current and Future Analysis for Video/Computer Games by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) ....................................................................... II-89

Table 50: World Historic Review for Video/Computer Games by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) ............................................... II-89

Table 51: World 20-Year Perspective for Video/Computer Games by Geographic Region – Percentage Breakdown of Dollar Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart) ....................... II-90

Table 52: World Recent Past, Current and Future Analysis for Console Games by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) ................................ II-91

Table 53: World Historic Review for Console Games by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) ............................................... II-91

Table 54: World 20-Year Perspective for Console Games by Geographic Region – Percentage Breakdown of Dollar Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart) ............................................... II-92

III. MARKET

1. The United States ...............................................................III-1 A. Market Analysis .............................................................. III-1 The US Market – Trailblazing Ahead............................ III-1 Market Structure ........................................................ III-1 Current and Future Analysis.......................................... III-1 Trends Mapping the Future ........................................... III-2 Cyclical Nature of the US Toy Industry..................... III-2 US Market for Toys and Games (2004 E): Breakup of 12 Most Popular Toys by Manufacturers – Cranium, Mattel, SpinMaster, MGA Entertainment, Play Along, Fisher-Price, JAKKS Pacific Inc, Radica Games Ltd, Bandai Co. Ltd, Hasbro and Vtech Holdings .................... III-2 Ethnic Groups and Multicultural Toys ....................... III-3 The China Factor ....................................................... III-3

Table 55: US Toys Imports (2002-2004): Percentage Share Breakdown by Supplier – China, Japan, Mexico, Taiwan and Hong Kong (includes corresponding Graph/Chart).......................................................... III-3

Declining Costs of Imported Products ....................... III-4 “Entertoyment” ......................................................... III-4 Traditional Toys Still Game....................................... III-4

Table 56: US Market for Traditional Toys (2004 E): Percentage Share Breakdown by Leading Brands -Thomas & Friends, JoyRide & Ertl, John Deere, NASCAR, Lamaze & Eden and Others (includes corresponding Graph/Chart).................................. III-4

Consumer’s Gifting Habits Drive Doll Sales ............. III-5

Table 57: US Market for Toys and Games (2004 E): Percentage Share Breakdown of Dollars Spent by Grandparents on Leading Retailers - Wal-Mart, Toys 'R Us, Target, Kmart, KB Toys and Other Retailers (includes corresponding Graph/Chart) .................. III-5

Violent Videogames Add to the Concern of Parents .. III-5 US Market for Video Games (2005E QI): Ranking by Video Games Titles by Unit Sales - PS2 Gran Turismo 4, PS2 Grand Theft Auto: San Andreas GCN Resident Evil 4, PS2 MVP Baseball 2005, GBA Zelda: The Minish Cap PS2 Mercenaries, XBX Mercenaries, PS2 NBA Street V3, NDS Super Mario 64 DS And XBX MVP Baseball 2005.................................... III-6 US Market for Video Games (2004 E): Ranking by Video Games Titles by Unit Sales - Grand Theft Auto: San Andreas, Halo 2, Madden NFL 2005, ESPN NFL 2K5, Need For Speed: Underground 2, Pokemon Fire Red W/ Adapter, NBA Live 2005, Spider-Man: The Movie 2, Halo and ESPN NFL 2K5 ................................... III-7 Supply Chain Analysis............................................... III-7 All Old Things Become New Again .......................... III-7 Games Become More Family-Oriented...................... III-8 Continued Expansion ................................................. III-8

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Table 58: US Console Software Market (2005E): Percentage Share Breakdown by Platform –PlayStation2, Xbox and GameCube (includes corresponding Graph/Chart)...................................III-9

Consumer Product Companies Develop Branded Electronic Games ....................................................III-9 Competitive Scenario .....................................................III-9 Toys and Games .........................................................III-9 Table 59: US Toys & Games Market (2005 E): Percentage

Share Breakdown of Value Sales by Leading Players – Mattel, Hasbro, Nintendo, Sony, Ty, and Others (includes corresponding Graph/Chart) .................III-10

Distribution and Retailing in US Toy Market ...........III-10 Table 60: World Market for Toys (2003-2005): Percentage

Share Breakdown of Value Sales by Retail Channel – Mass Merchant/Discount, Toy Stores, Electronic Video, Specialty Stores, Direct Mail/Pure E-Tailer, Food/Drug Stores, Department/Major Chains and Others (includes corresponding Graph/Chart) .................III-11

Leading Retailers ......................................................III-12

Table 61: US Toys and Games Market (2004 & 2005): Percentage Share Breakdown by Leading Retailers –Wal- Mart, Toys ‘R Us, Target, K-Mart, KBToys, Michaels’, Meijer, Big Lot, Shopko, Wal-Greens and Others (includes corresponding Graph/Chart) .................III-12

Leading Players............................................................III-12 Leading Players in the Online Toys Market .................III-15 Historic Review............................................................III-17 Recent Industry Activity ..............................................III-17 Product Innovations/Introductions ...............................III-27 B. Market Analytics ............................................................III-38

Table 62: US Recent Past, Current and Future Analysis for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) ...............III-38

Table 63: US Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) ........................III-39

Table 64: US 20-Year Perspective for Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games for 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart) ...............................................................III-40

2. Canada ................................................................................III-41 A. Market Analytics ........................................................... III-41 Market Overview......................................................... III-41 Current and Future Analysis........................................ III-41 Factors Affecting Demand........................................... III-42 Affluence Levels...................................................... III-42 Expenditure Incurred on Leisure and Education ...... III-42 Child Population ...................................................... III-42 Competitive Scenario .................................................. III-43 Canadian Dolls......................................................... III-43

Table 65: Canadian Market for Dolls (2005E): Percentage Share Breakdown of Sales by Leading Players- Mattel, Hasbro, Bandai, Irwin Toys, Mega Bloks, Corolle and Others (includes corresponding Graph/Chart)........................................................ III-43

Activity/Construction............................................... III-43

Table 66: Canadian Activity/Construction Toys Market (2005E): Percentage Share Breakdown of Value Sales by Leading Players- Lego, Mega Bloks, Playmobil, Vecta Blocks, Brio, Alary Games, and Others (includes corresponding Graph/Chart) ................ III-43

Indoor Games........................................................... III-44

Table 67: Canadian Indoor Games Market (2005 E): Percentage Share Breakdown of Value Sales by Leading Players - Hasbro, Stewart House, Wrebbit, Zibbers and Others (includes corresponding Graph/Chart)........................................................ III-44

Infant/Pre-School ..................................................... III-44

Table 68: Canadian Infant/Pre-School Games Market (2005E): Percentage Share Breakdown of Value Sales by Leading Players- Fisher Price/Mattel, Hasbro, Kooshies Baby, Kids Motion, International Playthings, Zibbers, and Otherss (includes corresponding Graph/Chart)........................................................ III-44

Model-Wheeled Vehicles......................................... III-45

Table 69: Canadian Model-Wheeled Vehicles Market (2005E): Percentage Share Breakdown of Value Sales by Leading Players- Mattel, Spin Masters, KSM KOBAL, Zibbers, Borgfeldt Canada, Grand Toys, and Others (includes corresponding Graph/Chart)........................................................ III-45

Soft/Plush Toys........................................................ III-45

Table 70: Canadian Soft/Plush Toys Market (2005E): Percentage Share Breakdown of Value Sales by Leading Players- Hasbro, Mattel, Rainbow Fun, Kids Motion, and Others (includes corresponding Graph/Chart)........................................................ III-45

Console Games ........................................................ III-46

Table 71: Canadian Console Games Market (2005 E): Percentage Share Breakdown of Value Sales by Leading Players - Nintendo, Electronic Arts, THQ, Hasbro and Others (includes corresponding Graph/Chart)..... III-46

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Computer Games ......................................................III-46

Table 72: Canadian Computer Games Market (2005E): Percentage Share Breakdown of Sales by Leading Companies- Lucas Arts, Microsoft, Electronic Arts, Havas Interactive, Hasbro Interactive and Otherss (includes corresponding Graph/Chart) .................III-46

Distribution Channels ...............................................III-47

Table 73: Canadian Traditional Toys & Games Market (2005E): Percentage Share Breakdown of Sales by Distribution Channel - Supermarkets, Toy Specialists, Department Stores, Mail Order, and Others (includes corresponding Graph/Chart) .................III-47

Console and Computer Games..................................III-47

Table 74: Canadian Console & Computer Games Market (2005E): Percentage Share Breakdown of Sales by Channels of Distribution- Electronic Retailers, Toy Specialists, Audio/Video Specialists, Supermarkets, and Others (includes corresponding Graph/Chart) .................III-47

Historic Review............................................................III-48 B. Market Analytics ............................................................III-48

Table 75: Canadian Recent Past, Current and Future Analysis for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) ........................III-48

Table 76: Canadian Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) ........................III-49

Table 77: Canadian 20-Year Perspective for Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games for 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart) ........................III-50

3. Japan ...................................................................................III-51 A. Market Analytics ............................................................III-51 Current and Future Analysis.........................................III-51 Market Overview .........................................................III-51 Consumption Trends ....................................................III-53 Classification of Toys and Games in the Japanese Market ..............................................III-53 Categorization by Consumer Segments ....................III-53

Major Presence of the Global Players in the Japanese Market....................................................... III-54 Factors Influencing the Industry.................................. III-54 Levels of Affluence – A Historic Review ................ III-54 Consumer Expenditure on Leisure and Education ... III-55 Child Population ...................................................... III-55 New Product Developments..................................... III-55 Import Scenario........................................................... III-56

Table 78: Japanese Toys Imports (2002-2004):Percentage Share Breakdown by Supplier – China, USA, Taiwan, Philippines and Thailand (includes corresponding Graph/Chart) ........................................................... III-56

Competitive Scenario .................................................. III-56 Dolls ........................................................................ III-56

Table 79: Japanese Dolls Market (2005E): Percentage Share Breakdown of Sales by Leading Players- Medicom, Bandai, Sekiguchi, Takara, Iwaya, and Others (includes corresponding Graph/Chart) ................ III-56


Table 80: Japanese Activity/Construction Toys Market (2005E): Percentage Share Breakdown of Value Sales by Leading Players- Takara, Lego Japan, Bandai, People, and Others (includes corresponding Graph/Chart)........................................................ III-57

Indoor Games........................................................... III-57

Table 81: Japanese Indoor Games Market (2005E): Percentage Share Breakdown of Sales by Leading Players- Epoch, Apollo-sha, Hanayama, People, and Others (includes corresponding Graph/Chart)..... III-57

Infant/Pre-School ..................................................... III-58

Table 82: Japanese Infant/Pre-School Toys/Games Market (2005E): Percentage Share Breakdown of Sales by Leading Players- Bandai, Apollo-sha, People, Combi and Others includes corresponding Graph/Chart) ...... III-58

Model-Wheeled ....................................................... III-58

Table 83: Japanese Model-Wheeled Toys Market (2005E): Percentage Share Breakdown of Sales by Leading Players- Tomy, Tamiya, Epoch ,Taiyo Kogyo, Nikko and Others (includes corresponding Graph/Chart)........................................................ III-58

Soft/Plush Toys........................................................ III-59

Table 84: Japanese Soft/Plush Market (2005E): Percentage Share Breakdown of Sales by Leading Players- Sekiguchi, Bandai, Sun Arrow, Nakajima, Sony Creative, and Others (includes corresponding Graph/Chart)........................................................ III-59

Console Games ........................................................ III-59

Table 85: Japanese Console Games Market (2005E): Percentage Share Breakdown of Value Sales by Leading Players- Sony, Konami, Nintendo, Capcom, Namco, and Others (includes corresponding Graph/Chart)..... III-59

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Computer Games ......................................................III-60

Table 86: Japanese Computer Games Market (2005E): Percentage Share Breakdown of Sales by Leading Players- Koei, Microsoft, Artdink, Systemsoft, Imagineer, and Others (includes corresponding Graph/Chart) ........................................................III-60

Key Players ..................................................................III-60 Historic Review............................................................III-61 Recent Industry Activity ..............................................III-62 Select Product Innovations/Introductions.....................III-62 B. Market Analytics ............................................................III-63

Table 87: Japanese Recent Past, Current and Future Analysis for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) ........................III-63

Table 88: Japanese Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) ........................III-64

Table 89: Japanese 20-Year Perspective for Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games for 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart) ........................III-65

4. Europe .................................................................................III-66 A. Market Analysis .............................................................III-66 Market Overview .........................................................III-66 Current and Future Analysis.........................................III-66 Analysis by Geographic Region ...............................III-66 Table 90: European Market for Toys and Games

(2001-2010) – Geographic Regions (France, Germany, Italy, UK, Spain, and Rest of Europe) Ranked by Growth. (includes corresponding Graph/Chart) ........................................................III-67

Analysis by Product Categories/Segments................III-67

Table 91: European Market for Toys and Games (2001-2010) – Product Segments Traditional Toys (Games/ Puzzles, Infant/Preschool, Activity/ Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games] Ranked by Growth. (includes corresponding Graph/Chart) .................III-68

Factors Impacting the Market...................................... III-68 Socio-Economic Factors .......................................... III-68 Interactive Games and Toys..................................... III-69 Export-Import Scenario............................................... III-69 Table 92: European Toys and Games Exports (2004 E):

Percentage Share Breakdown by Major Regions –North America, South America, Asia, Japan, Eastern Europe, Other European Countries, Australia and Others (includes corresponding Graph/Chart) .................... III-69

Table 93: European Toys and Games Imports (2004 E): Percentage Share Breakdown by Major Regions –North America, Asia, Japan, Eastern Europe, Other European Countries and Others (includes corresponding Graph/Chart) ........................................................... III-70

Distribution Channels.................................................. III-70

Table 94: European Market for Toys and Games (2004 E): Percentage Breakdown by Distribution Channels – Toy Specialists, Hyper/Supermarkets, General Merchandize, Department Stores, Mail Order and Others (includes corresponding Graph/Chart) ................................... III-70

Historic Review........................................................... III-71 Analysis by Geographic Region............................... III-71

Table 95: European Market for Toys and Games (1991-2000) – Geographic Regions (France, Germany, Italy, UK, Spain, and Rest of Europe) Ranked by Growth. (includes corresponding Graph/Chart)........................................................ III-71

Analysis by Product Categories/Segments ............... III-71

Table 96: European Market for Toys and Games (1991-2000)– Product Segments [Traditional Toys (Games/ Puzzles, Infant/Preschool Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games] Ranked by Growth. (includes corresponding Graph/Chart) ................ III-72

B. Market Analytics ........................................................... III-72

Table 97: European Recent Past, Current and Future Analysis for Toys and Games by Geographic Region – France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) ....................... III-72

Table 98: European Historic Review for Toys and Games by Geographic Region – France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)............................................................... III-73

Table 99: European 20-Year Perspective for Toys and Games by Geographic Region – Percentage Breakdown of Dollar Demand for France, Germany, Italy, UK, Spain, and Rest of Europe Markets for Years 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart)........ III-73

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Table 100: European Recent Past, Current and Future Analysis for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) ...............................................................III-74

Table 101: European Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) ...............................................................III-75

Table 102: European 20-Year Perspective for Demand of Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games for 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart) ...............................................................III-76

4a. France..................................................................................III-77 A. Market Analysis .............................................................III-77 Market Overview .........................................................III-77 Current and Future Analysis .....................................III-77 Market Overview......................................................III-77 Traditional Toys ....................................................III-77 Traditional Toys Witness Promising Sales Despite Market Saturation...............................III-77 Video Games.........................................................III-78 Innovation and Creativity Go Hand In Hand ......III-78 Market Trends...........................................................III-78 Decline in Toy Consumption.................................III-79 The Retail Scenario ...............................................III-79 Intense Competition ..............................................III-80 Competitive Scenario ...................................................III-80 Dolls ........................................................................III-80

Table 103: French Dolls/Figures Market (2005E): Percentage Share Breakdown of Value Sales by Leading Players- Hasbro, Mattel, Berchet, Smoby, Tomy and Others (includes corresponding Graph/Chart) ........................................................III-80

Activity/Construction................................................III-80

Table 104: French Activity/Construction Toys Market (2005E): Percentage Share Breakdown of Value Sales by Leading Players- Lego, Ravensburger, Meccano, Playmobil, Mega Bloks, and Others (includes corresponding Graph/Chart).................................III-80

Indoor Games........................................................... III-81 Table 105: French Indoor Games Market (2005E):

Percentage Share Breakdown of Value Sales by Leading Manufacturers- Hasbro, Ravensburger, Mattel, Goliath, Wizards of the Coast, and Others (includes corresponding Graph/Chart)................................ III-81

Infant/Pre-School ..................................................... III-81 Table 106: French Infant/Pre-School Toys Market

(2005E): Percentage Share Breakdown of Value Sales by Leading Manufacturers- Mattel, Vtech, Playmobil, Hasbro, Berchet, and Others (includes corresponding Graph/Chart)........................................................ III-81

Model-Wheeled ....................................................... III-82 Table 107: French Model-Wheeled Toys Market

(2005E): Percentage Share Breakdown of Value Sales by Leading Players- Mattel, Majorette, Tomy, and Others (includes corresponding Graph/Chart)..... III-82

Soft/Plush................................................................. III-82 Table 108: French Soft/Plush Toys Market (2005E):

Percentage Share Breakdown of Value Sales by Leading Players- Hasbro, Tomy, Lansay, Mattel, and Others (includes corresponding Graph/Chart) ................ III-82

Computer Games ..................................................... III-83

Table 109: French Computer Games Market (2005E): Percentage Share Breakdown of Sales by Leading Vendors- Microsoft, Havas Interactive, Atari Inc, Electronic Arts, and Others (includes corresponding Graph/Chart)........................................................ III-83

Distribution Channels .............................................. III-83

Table 110: French Consoles/Computer Games (2005E): Percentage Share Breakdown of Sales by Distribution Channel - Supermarkets, Audio/video Specialists, Direct Sales, Electronic Retailers, and Others (includes corresponding Graph/Chart) ................ III-83

Distribution Dynamics................................................. III-84 Historic Review........................................................... III-84 B. Market Analytics ........................................................... III-85

Table 111: French Recent Past, Current and Future Analysis for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) ....................... III-85

Table 112: French Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)....................................... III-86

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Table 113: French 20-Year Perspective for Demand of Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games for 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart) ........................III-87

4b. Germany .............................................................................III-88 A. Market Analysis .............................................................III-88 Market Overview .........................................................III-88 Current and Future Analysis .....................................III-88 Competitive Scenario................................................III-89 Toys and Games....................................................III-89

Table 114: German Toys and Games Market (2005E): Percentage Share Breakdown of Sales by Leading Players- Nintendo, Sony, Hasbro, Lego, Mattel, and Others (includes corresponding Graph/Chart) .....................................................III-89

Distribution Channel .............................................III-89

Table 115: German Toys and Games Market (2005E): Percentage Share Breakdown of Value Sales by Distribution Channels - Specialist Toy Stores, Department Stores, Supermarkets /Hypermarkets, Variety Stores, and Others (includes corresponding Graph/Chart)..............III-89

Ravensburger AG – A Major Player ............................III-90 Historic Review............................................................III-90 B. Market Analytics ............................................................III-91

Table 116: German Recent Past, Current and Future Analysis for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)........................................III-91

Table 117: German Historic Review for Toys and Games by Product category/Segment- Traditional Toys (Games/ Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) ........................III-92

Table 118: German 20-Year Perspective for Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games for 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart) ........................III-93

4c. Italy ......................................................................................III-94 A. Market Analysis ............................................................ III-94 Market Overview......................................................... III-94 Current and Future Analysis........................................ III-94 Major Issues ................................................................ III-94 Demographics ............................................................. III-95 Consumer Lifestyle.................................................. III-95 Seasonality Plays a Major Role................................ III-95 Consumer Habits and Preferences............................ III-95 Competitive Scenario .................................................. III-96 Dolls/Figures............................................................ III-96

Table 119: Italian Dolls/Figures Market (2005E): Percentage Share Breakdown of Value Sales by Leading Players- Mattel, Giochi Preziosi, GIG, Hasbro, and Others (includes corresponding Graph/Chart)........................................................ III-96


Table 120: Italian Activity/Construction Market (2005E): Percentage Share Breakdown of Value Sales by Leading Players- Lego, Quercetti, Gammaplast, and Italocremo (includes corresponding Graph/Chart)........................................................ III-96

Indoor Games........................................................... III-97

Table 121: Italian Indoor Games Market (2005E): Percentage Share Breakdown of Sales by Leading Players- Editrice Giochi, Hasbro, Ravensburger, and Others (includes corresponding Graph/Chart)........................................................ III-97

Infant/Pre-School Games ......................................... III-97

Table 122: Italian Infant/Pre-School Games Market (2005E): Percentage Share Breakdown of Sales by Leading Players- Artsana, Mattel, Clementoni, and Others (includes corresponding Graph/Chart)........................................................ III-97

Historic Review........................................................... III-97 B. Market Analytics ........................................................... III-98

Table 123: Italian Recent Past, Current and Future Analysis for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) ....................... III-98

Table 124: Italian Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/ Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) ....................... III-99

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Table 125: Italian 20-Year Perspective for Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games for 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart) .............................................................III-100

4d. United Kingdom .............................................................III-101 A. Market Analysis ...........................................................III-101 Snapshots ...................................................................III-101 Market Overview .......................................................III-101 Changing Face of the UK Toy Industry ..................III-101 The Volatile Toy Market ........................................III-101 Takeover of Domestic Toy Companies...................III-101 Table 126: UK Market for Toys and Games (2003-

2005): Percentage Share Breakdown of Value Sales by Leading Manufacturers - Mattel, Hasbro, Vivid Imaginations, Lego, Character Options, Tomy, Zapf, Smoby, Halsall and Bandai (includes corresponding Graph/Chart)...............................III-102

Distribution Logistics in the UK.............................III-102 Table 127: UK Market for Traditional Toys and Games

(2004 E): Percentage Share Breakdown of Sales by Retail Channel - Toy Specialists, Mixed Stores, Catalogue Showroom, Mail Order, Supermarkets, Department Stores and Others (includes corresponding Graph/Chart)...............................III-103

The Computer Games Industry ...............................III-103 Current and Future Analysis ...................................III-104 Consumer Profile .......................................................III-104 Competitive Scenario .................................................III-104 Table 128: UK Toys and Games Market (2005E):

Percentage Breakdown of Sales by Leading Players- Hasbro UK, Nintendo, Electronic Arts, Sony, Mattel UK, and Others (includes corresponding Graph/Chart) .......III-105

Distribution Channels.................................................III-105

Table 129: UK Traditional Toys and Games Market (2005E): Percentage Share Breakdown of Value Sales by Distribution Channels - Toy Specialists, Mixed Stores, Catalogue Showroom, Mail Order, Supermarkets, and Others (includes corresponding Graph/Chart) .......III-105

Key Players ................................................................III-106 Historic Review..........................................................III-106 B. Market Analytics ..........................................................III-107

Table 130: UK Recent Past, Current and Future Analysis for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) ......................III-107

Table 131: UK Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) ..................... III-108

Table 132: UK 20-Year Perspective for Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games for 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart)............................................................. III-109

4e. Spain ..................................................................................III-110 A. Market Analysis .......................................................... III-110 Industry Structure...................................................... III-110 Current and Future Analysis...................................... III-110 Factors Influencing the Market.................................. III-110 Levels of Affluence................................................ III-110 Consumer Expenditure on Education and Leisure . III-111 Child Population .................................................... III-111 Major Issues .............................................................. III-111 Sources of Supply .................................................. III-111 Legislative Issues ................................................... III-111 Piracy..................................................................... III-112 Consumer Lifestyle................................................ III-112 Seasonality............................................................. III-112 Competitive Scenario ................................................ III-112 Activity/Construction............................................. III-112 Table 133: Spanish Activity/Construction Games

Market (2005E): Percentage Share Breakdown of Sales by Leading Players- Popular de Juguetes, Famosa, Lego, Hasbro Iberia, Toyland, and Others (includes corresponding Graph/Chart) .............. III-112

Indoor Games......................................................... III-113 Table 134: Spanish Indoor Games Market (2005E):

Percentage Share Breakdown of Value Sales by Leading Players- Hasbro Iberia, Diset, Mattel Espana, Famosa, Borras Plana and Others (includes corresponding Graph/Chart)...................................................... III-113

Infant/Pre-School ................................................... III-113 Table 135: Spanish Infant/Pre-School Games Market

(2005E): Percentage Share Breakdown of Value Sales by Leading Players- Hasbro Iberia, Mattel Espana, Smoby Espana, Chicco Espanola, and Others (includes corresponding Graph/Chart) .............. III-113

Console Games ...................................................... III-114 Table 136: Spanish Console Games Market (2005E):

Percentage Share Breakdown of Value Sales by Leading Players- Sony, Nintendo, and Others (includes corresponding Graph/Chart) .............. III-114

Historic Review......................................................... III-114

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B. Market Analytics ..........................................................III-115

Table 137: Spanish Recent Past, Current and Future Analysis for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) ......................III-115

Table 138: Spanish Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/ Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) .............................................................III-116

Table 139: Spanish 20-Year Perspective for Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/ Construction Toys, Dolls/Action Figures, Vehicles/ Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games for 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart) .............................................................III-117

4f. Rest of Europe.................................................................III-118 A. Market Analytics ..........................................................III-118 Current and Future Analysis.......................................III-118 A Regional Perspective ..............................................III-118 Poland.....................................................................III-118 Major Players in the Polish Market .....................III-119 Companies with a Major Presence in the Polish Toy Market ......................................III-119 Large Polish Toy Manufacturers .........................III-119 Denmark .................................................................III-119 Sweden ...................................................................III-119 Switzerland .............................................................III-120 Historic Review..........................................................III-120 Recent Industry Activity ............................................III-120 Select Product Innovations/Introductions...................III-121 Focus on Select Players..............................................III-123 B. Market Analytics ..........................................................III-123

Table 140: Rest of Europe Recent Past, Current and Future Analysis for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) ......................III-123

Table 141: Rest of Europe Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)............. III-124

Table 142: Rest of Europe 20-Year Perspective for Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games for 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart) ..................... III-125

5. Asia-Pacific.......................................................................III-126 A. Market Analysis .......................................................... III-126 Market Overview....................................................... III-126 Current and Future Analysis...................................... III-126 Key Markets .............................................................. III-126 Australia................................................................. III-126 Major Issues ....................................................... III-127 Competition........................................................ III-127 Toys and Games.............................................. III-127 Toys and Games Market in Australia (2004 E): Ranking by 10Most Popular Toys - Hot Wheels Die Cast Vehicle, SW Ep3 Coll 1 Bsc Fig Asst, Crayola Gel Pens 20Pk, Fly Wheels, Sticker Books, SW Ep3 Bsc Lightsaber Asst, Connector Pens 20Pk, SW Ep3 Coll 2 Bsc Fig Asst, Thms Tnk Tke Alng Sml Asst and Nobby Ball ............... III-127 Activity Toys .................................................. III-128 Toys and Games Market in Australia (2004 E): Ranking by Leading 10 Activity Toys - Boo-Yah, Body Jewels Light, Mini Mix, Bubble Mix Mini 100MI, Whatever Accessory, Pokeman Key Rings, Mr Bubbles Lotsa Bubbles, Hip Hoop Large, Yotech Asteria Yo-Yo and Light Up Laser Sword................ III-128 Arts & Crafts................................................... III-128 Toys and Games Market in Australia (2004 E): Ranking by Leading 10 Arts & Crafts Games - Crayola Gel Pens 20Pk, Sticker Books, Connector Pens 20Pk, Laser Stcks Asst, Playdoh Single Tub, Connector Pens 10Pk, Stickers Abc Plain, Clikits Cool Room Catchers, Marbig Colord Pencils 12K and Dats Colour Pencils 24Pk................ III-128 China...................................................................... III-129 Hong Kong ............................................................ III-129 Table 143: Hong Kong Toys Exports (2004 & 2005):

Percentage Share Breakdown by Major Regions – USA, EU, UK, Germany, France, Italy, Japan, Chinese Mainland and ASEAN (includes corresponding Graph/Chart).............................. III-130

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Current Market Scenario .....................................III-130 Sluggish Growth in the Traditional Toys and Games Market...............................................III-130 Fierce Competition Drives the Market.............III-130 Network Gaming is the Current Rage..................III-131 India........................................................................III-131 A Few Characteristic traits of the Indian Toy Industry............................................................III-131 Market Issues and Trends....................................III-131 Fragmented Market..........................................III-131 Dumping of Chinese Toys and Games.............III-131 Price Sensitive Consumers...............................III-132 Toy Market Raring to Go.................................III-132 Retail Distribution Network in India................III-132 Hiccups In Advertising ....................................III-132 Taxation Blues.................................................III-132 A Review of Video Games Market in India ........III-132 New Zealand...........................................................III-133 Regional Production Activity ..............................III-133 Consumer Traits ..................................................III-133 Competitive Analysis ..........................................III-133 Marketing Opportunities .....................................III-133 South Korea ............................................................III-133 Market Scenario ..................................................III-133 Importance of Licensed Products.....................III-133 Growing Importance of Educational Products .III-134 Video Games ...................................................III-134 Taiwan ....................................................................III-134 Key Players ................................................................III-134 Playmates Holdings Ltd. (Hong Kong)...................III-134 Tarata (New Zealand) .............................................III-135 VTech (Hong Kong) ...............................................III-135 Historic Review..........................................................III-135 B. Market Analytics ..........................................................III-136

Table 144: Asia-Pacific Recent Past, Current and Future Analysis for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/ Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) .....III-136

Table 145: Asia-Pacific Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) .............III-137

Table 146: Asia-Pacific 20-Year Perspective for Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games for 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart)......................................III-138

6. Latin America .................................................................III-139 A. Market Analytics ......................................................... III-139 Current and Future Analysis...................................... III-139 Brazil – A Key Market........................................... III-139 Market Overview................................................ III-139 Factors Affecting the Industry ............................ III-140 Levels of Affluence......................................... III-140 Consumer Expenditure on Leisure and Education ..................................................... III-140 Child Population ............................................. III-140 A Positive Outlook on the Cards ........................ III-140 Competitive Scenario ................................................ III-141 Dolls/Figures.......................................................... III-141 Table 147: Leading Players in the Brazilian Dolls/

Figures Market (2000): Percentage Breakdown by Value Sales for Mattel, Brinquedos Estrela, Brinquedos Rosita, Grow, Baby Brink, and Others (includes corresponding Graph/Chart) .............. III-141

Activity/Construction............................................. III-141 Table 148: Brazilian Activity/Construction Market

(2005E): Percentage Share Breakdown of Sales by Leading Manufacturers- Mattel, Lego, Brinquedos Estrela, Grow, Brinquedos Rosita, and Others (includes corresponding Graph/Chart) .............. III-141

Indoor Games......................................................... III-142 Table 149: Brazilian Indoor Games Market (2005E):

Percentage Share Breakdown of Sales by Leading Players- Grow, Brinquedos Estrela, Toyster, Xalingo, Glasslite, and Others(includes corresponding Graph/Chart)...................................................... III-142

Infant/Pre-School ................................................... III-142 Table 150: Brazilian Infant/Pre-School Games Market

(2005E): Percentage Share Breakdown of Value Sales by Leading Players- Mattel, Brinquedos Estrela, Toyster, Grow, Chicco, and Others (includes corresponding Graph/Chart).............................. III-142

Soft/Plush............................................................... III-143 Table 151: Brazilian Soft/Plush Toys Market (2005E):

Percentage Share Breakdown of Sales by Leading Players- Gemini, Candide, Maritel, Pop, Semo, and Others (includes corresponding Graph/Chart)... III-143

Console Games ...................................................... III-143

Table 152: Brazilian Console Games Market (2005E): Percentage Share Breakdown of Sales by Leading Players- Gradiente, Sony, Electronic Arts, Sega, TecToy, and Others (includes corresponding Graph/Chart)...................................................... III-143

Computer Games ................................................... III-144

Table 153: Brazilian Computer Games Market (2005E): Percentage Share Breakdown of Value Sales by Leading Players- Electronic Arts, Microsoft, Konami, Codemaster, Havas and Others (includes corresponding Graph/Chart).............................. III-144

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Chile – High Growth Potential ...................................III-144 Market Overview....................................................III-144 Video Games Gain Popularity.............................III-144 Competitive Scenario ..........................................III-144 Market Structure..................................................III-145 Mexico – A Fast Moving Market ...............................III-145 Toys and Games Gain Momentum .........................III-145 Toys Imports Hurting Domestic Manufacturers the Most ..............................................................III-145 Historic Review..........................................................III-145 B. Market Analytics ..........................................................III-146 Table 154: Latin American Recent Past, Current and Future

Analysis for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/ Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-146

Table 155: Latin American Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) ......................III-147

Table 156: Latin American 20-Year Perspective for Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games for 1991,1995, 2005, and 2010 (includes corresponding Graph/Chart)......................................III-148

7. Rest of World...................................................................III-149 A. Market Analysis .......................................................... III-149 Current and Future Analysis...................................... III-149 Historic Review......................................................... III-149 B. Market Analytics ......................................................... III-150

Table 157: Rest of World Recent Past, Current and Future Analysis for Toys and Games by Product Category/Segment- Traditional Toys (Games/ Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)............................................................. III-150

Table 158: Rest of World Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)............................................................. III-151

Table 159: Rest of World20-Year Perspective for Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/ Computer Games; and Console Games for 1991, 1995, 2005, and 2010 (includes corresponding Graph/Chart)............................................................. III-152

IV. COMPETITION

1. 3DO Company (USA)............................................................. IV-1 2. 4Kids Entertainment, Inc. (USA) ............................................ IV-2 3. Acclaim Entertainment, Inc. (USA) ........................................ IV-5 4. Acranium Productions (Canada) ............................................. IV-8 5. Action Performance Companies, Inc. (USA) .......................... IV-9

Table 160: Annual Sales Analysis: 2002-2004 (In US$ million) ............................................................. IV-9 Table 161: Quarterly Sales Analysis: 2003-2004 (In US$ million) ........................................................... IV-10 Table 162: Annual Sales Analysis by Segment: 2003-2004 (In US$ million) ......................................... IV-10

6. Activision, Inc. (USA) .......................................................... IV-11 Table 163: Annual Sales Analysis: 2003-2004 (In US$ million) ........................................................... IV-12

7. Actual Entertainment, Inc. (USA)......................................... IV-14 8. Agapia Co., Ltd. (Korea) ...................................................... IV-14 9. Aims Ind. Co., Ltd. (Taiwan)................................................ IV-14

10. Allan International Holding Ltd. (Hong Kong) ..................... IV-15 11. Altar Interactive (Czech Republic)........................................ IV-16 12. Ampa Hispania SA (Spain) ................................................... IV-16 13. Amtoys BVBA (Belgium)..................................................... IV-16 14. An Shun Ent Co., Ltd. (Taiwan)............................................ IV-17 15. Ann Ann, Inc. (Taiwan) ........................................................ IV-17 16. Antelope Ent Co., Ltd. (Taiwan)........................................... IV-17 17. Argonaut Software Ltd. (UK) ............................................... IV-18 18. Aristoplay Ltd. (UK)............................................................. IV-19 19. Artek Productions Ltd. (Hong Kong) .................................... IV-19 20. AS Tinn-Per (Norway).......................................................... IV-19 21. ASS Spielkarten Verlag GmbH (Germany)........................... IV-20 22. Asturia S.C. (Poland) ............................................................ IV-20 23. Asylum Entertainment Ltd. (UK).......................................... IV-20 24. Atari, Inc. (USA)................................................................... IV-21

Table 164: Annual Sales Analysis: 2004-2005 (In US$ million) ........................................................... IV-22

Atari GmbH (Germany) .................................................... IV-24

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25. A'topkapi International (France) ........................................... IV-25 26. Auran (Australia) .................................................................. IV-25 27. Avalon Interactive Entertainment (Europe) Ltd. (UK).......... IV-26 28. Auvergne Jouets (France) ..................................................... IV-26 29. Ballon Bonacker AG (Switzerland) ...................................... IV-26 30. Bally Wulff Automaten GmbH (Germany)........................... IV-27 31. Bam! Entertainment, Inc. (USA)........................................... IV-28 32. Bandai Co., Ltd. (Japan) ....................................................... IV-29

Table 165: Annual Sales Analysis: 2003-2004 (In ¥ million) ................................................................ IV-30

33. Bartl GmbH (Germany) ........................................................ IV-32 34. BCF International BV (The Netherlands) ............................. IV-32 35. Belltree Fun & Science BV (The Netherlands) ..................... IV-32 36. Benchmark Games, Inc. (USA)............................................. IV-33 37. Bethesda Softworks, Inc. (USA) ........................................... IV-33 38. Big Fun SP. Z O.O. (Poland) ................................................ IV-34 39. Biganzoli Srl (Italy) .............................................................. IV-34 40. Blank, Akciova Spolecnost (Czech Republic)....................... IV-34 41. Blizzard Entertainment (USA) .............................................. IV-35 42. Blue Opal Australia Pty., Ltd. (Australia) ............................. IV-35 43. Bluebyte Software, Inc. (USA) ............................................. IV-36 44. Bluemoon Interactive (Estonia) ............................................ IV-36 45. Bob Earl Racing, Inc. (USA) ................................................ IV-36 46. Boss Game Studios (USA).................................................... IV-37 47. Boxerjam (USA) ................................................................... IV-37 48. Brand Trégor Assemblage (France) ...................................... IV-37 49. Brandon’s Video Game Exchange (USA)............................. IV-38 50. Brio AB (Sweden) ................................................................ IV-38 51. Broadzest Ind Co., Ltd. (Taiwan).......................................... IV-39 52. Bronco, S.R.O (Czech Republic) .......................................... IV-39 53. Buddapriya Products (Sri Lanka).......................................... IV-39 54. Build Key Manufactory Co., Ltd. (Hong Kong) ................... IV-40 55. Bungie (USA) ....................................................................... IV-40 56. Capcom Co., Ltd. (Japan) ..................................................... IV-41


Capcom Asia Co., Ltd. (Hong Kong)................................ IV-44 Capcom Co., Ltd. (Japan) ................................................. IV-44

57. Carnation Innovations Ltd. (Taiwan) .................................... IV-45 58. Casa Mora-Viraf SL (Spain) ................................................. IV-45 59. Cassidy Brothers PLC (UK).................................................. IV-46 60. Cauldron Ltd. (Slovakia)....................................................... IV-46 61. Centresoft Ltd. (UK)............................................................. IV-47 62. Centuri Corporation (USA)................................................... IV-47 63. CH Products (USA) .............................................................. IV-48 64. Chang Yu Electronics Co., Ltd. (Taiwan)............................. IV-49 65. Chi Holding, Inc. (USA) ....................................................... IV-49 66. Chia Mun Toy Co., Ltd. (Taiwan)......................................... IV-49 67. Child Friend Wood Toys Co., Ltd. (Taiwan) ........................ IV-50 68. City Toys & Gift Co., Ltd. (Thailand)................................... IV-50 69. Classic Chess And Games, Inc. (USA) ................................. IV-50 70. Clementoni SpA (Italy)......................................................... IV-51 71. Co Wise Ent Co., Ltd. (Taiwan)............................................ IV-51

72. CodeMasters (USA) .............................................................. IV-52 73. Cognitoy (USA) .................................................................... IV-52 74. Couvat SA (France) .............................................................. IV-53 75. Crave Entertainment, Inc. (USA) .......................................... IV-53 76. Creative Toys Ltd. (Israel) .................................................... IV-54 77. Crown & Andrews Pty., Ltd. (Australia)............................... IV-54 78. CTI Industries Corporation (USA)........................................ IV-55 79. CTO SpA (Italy) ................................................................... IV-56 80. Cyan Worlds, Inc. (USA)...................................................... IV-56 81. Daily Charm Industrial Ltd. (Hong Kong) ............................ IV-57 82. Damert Co. (USA) ................................................................ IV-57 83. Deadline Games PLC (Denmark).......................................... IV-58 84. Decrestina Renato, Impresa Individuale (Italy) ..................... IV-58 85. Dekkertoys Ltd. (UK) ........................................................... IV-59 86. Deshker Productions (Belgium) ............................................ IV-59 87. Detoa Albrechtice Sro (Czech Republic) .............................. IV-59 88. Diamant Toys Ltd. (Israel) .................................................... IV-60 89. Didatto Srl (Italy) .................................................................. IV-60 90. Diset SA (Spain) ................................................................... IV-60 91. Distesa Desarrollo Ind. De Sistemas y Tecn. Educativa SA

(Spain)................................................................................... IV-61 92. Domarch SL (Loffer) (Spain)................................................ IV-61 93. Dr Mapet DO O (Slovenia) ................................................... IV-62 94. Dr. Rolf hein KG (Germany) ................................................ IV-62 95. Drzewiarz Ii Spoldzielnia Branzowa (Poland) ...................... IV-62 96. DSI Toys, Inc. (USA)............................................................ IV-63 97. Dungeon Crawl Software (Canada)....................................... IV-64 98. Echowell Electronic Co., Ltd. (Taiwan)................................ IV-64 99. Educational Insights, Inc. (USA)........................................... IV-65

100. Efekt D.O.O (Slovenia)......................................................... IV-65 101. EFKO Hracky (Czech Republic)........................................... IV-65 102. EGAMES, Inc. (USA)........................................................... IV-66 103. Egosoft (Germany)................................................................ IV-66 104. Electronic Arts, Inc. (USA)................................................... IV-67


105. Elli Print, Spol SRO (Czech Republic).................................. IV-73 106. Emil Leipold GmbH (Germany) ........................................... IV-73 107. Empire Interactive PLC (London)......................................... IV-74 108. Enlight Software Ltd. (Hong Kong) ...................................... IV-75 109. Epsitec SA (Switzerland) ...................................................... IV-76 110. Equity Marketing, Inc. (USA)............................................... IV-77 111. ESP Software (UK)............................................................... IV-78 112. Etablissement P. Michel (France).......................................... IV-78 113. Everdidac International (Spain)............................................. IV-78 114. Exx, Inc. (USA) .................................................................... IV-79 115. Farago & Co (Australia) Pty., Limited (Australia) ................ IV-79 116. Feuerberg Plastics Ltd. (Israel) ............................................. IV-80 117. Firaxis Games (USA)............................................................ IV-80 118. Fjeld & Halvorsen A/S (Norway).......................................... IV-81 119. Flight Avionics Ltd. (UK)..................................................... IV-81 120. Flipside, Inc. (USA) .............................................................. IV-82 121. France Jouets (France) .......................................................... IV-82 122. Franz Dumke Spielefabrik (Germany) .................................. IV-83

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123. Franz Schneider GmbH & CO. KG Spielwarenfabrik (Germany)............................................................................. IV-83

124. Full Wisdom Enterprise Co., Ltd. (Taiwan) .......................... IV-84 125. Funcom GmbH (Switzerland) ............................................... IV-84 126. Gakken Co., Ltd. (Japan) ...................................................... IV-85 127. Gamecity GmbH (Switzerland)............................................. IV-85 128. Games Workshop Group PLC (UK) ..................................... IV-86 129. Gameworld Technologies, Inc. (USA).................................. IV-87 130. Geko Belo Kypro Ltd. (Cyprus)............................................ IV-87 131. Genius Toy Taiwan Co., Ltd. (Taiwan) ................................ IV-87 132. Gigawatt Studios (USA) ....................................................... IV-88 133. Giochi Preziosi SpA (Italy) ................................................... IV-88 134. GKB CCTV Co., Ltd. (Taiwan)............................................ IV-89 135. Gniadek Adam Wytwornia Szachow (Poland)...................... IV-89 136. Goldpfeil Aktiengesellschaft (Germany) .............................. IV-89 137. Goldsieber Spiele Georg Reulein GmbH & Co. KG

(Germany)............................................................................. IV-90 138. Goldwiz Holdings Limited (Hong Kong).............................. IV-90 139. Gosling Games (Ireland)....................................................... IV-90 140. GPS Cavicchi Srl (Italy) ....................................................... IV-91 141. Granna Sp. Z O.O. (Poland).................................................. IV-91 142. Great Ball Ent Co., Ltd . (Taiwan)........................................ IV-92 143. Habe International Ltd. (Hong Kong) ................................... IV-92 144. Han-Yen Publishing Co., Ltd. (Taiwan) ............................... IV-92 145. Hasbro, Inc. (USA) ............................................................... IV-93

Table 168: Half Yearly Sales Analysis: 2004-2005 (H1) (In US$ million) ........................................................... IV-95 Table 169: Half-Yearly Sales Analysis by Segment: 2004-2005 (H1) (In US$ million)................................. IV-95 Table 170: Half-Yearly Sales Analysis by Product: 2004-2005 (H1) (In US$ million)................................. IV-96 Table 171: Annual Sales Analysis: 2003-2004 (In US$ million) ........................................................... IV-96 Table 172: Quarterly Sales Analysis: 2003-2004 (In US$ million) ........................................................... IV-96 Table 173: Annual Sales Analysis by Segment: 2003-2004 (In US$ million) ......................................... IV-96 Table 174: Annual Sales Analysis by Product: 2003-2004 (In US$ million) ......................................... IV-97 Table 175: Annual Sales Analysis by Geographic Region: 2003-2004 (In US$ million)............................ IV-97

Hasbro BV (Netherlands) ............................................... IV-100 Hasbro UK Ltd. (United Kingdom) ................................ IV-100

146. Henderson McPherson Pty., Ltd. (Australia)....................... IV-101 147. Herald Holdings Limited (Bermuda) .................................. IV-102 148. Hermann Rossberg GmbH & Co.KG (Germany)................ IV-103 149. Hess-Holzspielzeug (Germany) .......................................... IV-104 150. Hit CZ S R O - Podebradska Papirna (Czech Republic)...... IV-104 151. Hopstech Industries Limited (Hong Kong) ......................... IV-105 152. House Of Marbles (France)................................................. IV-106 153. Hudson Soft Company Limited (Japan) .............................. IV-106 154. Id Software, Inc. (USA) ...................................................... IV-107 155. Idir Freres, SNC (Algeria) .................................................. IV-107

156. iEntertainment Network, Inc. (USA)................................... IV-108 157. IGN Entertainment, Inc. (USA)........................................... IV-109 158. Il Brunellesco, Snc (Italy) ................................................... IV-110 159. IMV Plastics Pty., Ltd. (Australia)...................................... IV-110 160. Innovative Products Development Ltd. (UAE) ................... IV-110 161. Interact Accessories, Inc. (USA) ......................................... IV-111 162. Interplay Entertainment Corporation (USA) ....................... IV-112 163. Isratoys Ltd. (Israel) ............................................................ IV-114 164. Italfama, Snc (Di A Marsili & C) (Italy) ............................. IV-114 165. Jakks Pacific, Inc. (USA) .................................................... IV-115

Table 176: Half Yearly Sales Analysis: 2004-2005 (H1) (In US$ million) ......................................................... IV-115 Table 177: Half-Yearly Sales Analysis by Segment: 2004-2005 (H1) (In US$ million) ............................... IV-115 Table 178: Half-Yearly Sales Analysis by Geographic Region: 2004-2005 (H1) (In US$ million).................. IV-116 Table 179: Half-Yearly Sales Analysis by Product Group: 2004-2005 (H1) (In US$ million) .................. IV-116 Table 180: Annual Sales Analysis: 2003-2004 (In US$ million) ......................................................... IV-116 Table 181: Quarterly Sales Analysis: 2003-2004 (In US$ million) ......................................................... IV-116 Table 182: Annual Sales Analysis by Segment: 2003-2004 (In US$ million) ....................................... IV-117 Table 183: Annual Sales Analysis by Geographic Region: 2003-2004 (In US$ million) .......................... IV-117 Table 184: Annual Sales Analysis by Product Group: 2003-2004 (In US$ million) ....................................... IV-117

166. Jaleco Entertainment (USA)................................................ IV-119 167. Janex international, Inc. (USA) ........................................... IV-120 168. Jean-Marc Bertrand Sprl (Belgium) .................................... IV-120 169. Jenny Cheau Ind Co., Ltd. (Taiwan) ................................... IV-121 170. Jesmar SA (Spain)............................................................... IV-121 171. Jinn Dah Ind. Plastic Co., Ltd. (Taiwan) ............................. IV-121 172. Joker AG (Switzerland)....................................................... IV-122 173. Jouan Pierre Robert (France)............................................... IV-122 174. Jowood Productions Software AG (Austria) ....................... IV-122 175. Joyland Pty., Ltd. (Australia) .............................................. IV-123 176. Juguetes Cayro, SL (Spain)................................................. IV-123 177. Jumbo International (The Netherlands) ............................... IV-123 178. Kayak Interactive (USA)..................................................... IV-124 179. Kibri Spielwarenfabrik GmbH (Germany) .......................... IV-126 180. Kimble Manufacturing Ltd. (Ireland).................................. IV-127 181. Knobel-Hans Bertelsen GmbH (Germany).......................... IV-127 182. Kod Kod Personnel Services Ltd. (Israel) ........................... IV-128 183. Koei Corporation (USA) ..................................................... IV-128 184. Konami Corporation (Japan) ............................................... IV-129

Table 185: Annual Sales Analysis: 2003-2005 (In ¥ million) .............................................................. IV-131 Table 186: Annual Sales Analysis by Segment: 2004-2005 (In ¥ million) ............................................ IV-131 Table 187: Annual Sales Analysis by Segment: 2004-2005 (In ¥ million) ............................................ IV-131

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Table 188: Annual Sales Analysis by Segment: 2003-2004 (In ¥ million) ............................................ IV-131 Table 189: Annual Sales Analysis by Segment: 2003-2004 (In ¥ million) ............................................ IV-132

Konami Of America, Inc. (USA) .................................... IV-132 185. Krakpol SA (Poland)........................................................... IV-133 186. Kuang Cheng Ind Co., Ltd. (Taiwan).................................. IV-133 187. LA Manufacture Bernoise (Switzerland) ............................ IV-133 188. Lavamind Games (USA)..................................................... IV-134 189. Lego Group (Denmark)....................................................... IV-134

Table 190: Annual Sales Analysis: 2003-2004 (In DKK million)........................................................ IV-134

190. Lighthouse Toys Ltd. (UK)................................................. IV-135 191. Limenko Korea Enterprises Corporation Ltd. (Korea) ........ IV-135 192. Lionel Corporation (USA) .................................................. IV-136 193. Liscianigiochi Srl (Italy) ..................................................... IV-136 194. Little Tikes Company (USA) .............................................. IV-136 195. Lucas Arts Entertainment Company (USA)........................ IV-137 196. Macplay (USA)................................................................... IV-139 197. Majesco (USA) ................................................................... IV-139 198. Martin Yaffe International Ltd. (UK).................................. IV-140 199. Marvel Enterprises, Inc. (USA)........................................... IV-141 200. Masenghini SpA (Italy)....................................................... IV-142 201. Massive Developments GmbH (Germany) ......................... IV-142 202. Mattel, Inc. (USA) .............................................................. IV-143

Table 191: Half Yearly Sales Analysis: 2004-2005 (H1) (In US$ million) ......................................................... IV-144 Table 192: Half-Yearly Sales Analysis by Segment: 2004-2005 (H1) (In US$ million)............................... IV-144 Table 193: Half-Yearly Sales Analysis by Geographic Region: 2004-2005 (H1) (In US$ million) ................. IV-144 Table 194: Annual Sales Analysis: 2003-2004 (In US$ million) ......................................................... IV-144 Table 195: Quarterly Sales Analysis: 2003-2004 (In US$ million) ......................................................... IV-145 Table 196: Annual Sales Analysis by Segment: 2003-2004 (In US$ million) ....................................... IV-145 Table 197: Annual Sales Analysis by Geographic Region: 2003-2004 (In US$ million).......................... IV-145

Fisher-Price, Inc. (USA) ................................................. IV-147 203. Melazeta Srl (Italy) ............................................................. IV-148 204. Mentari Massen Int'l Co., Ltd. (Taiwan) ............................. IV-148 205. MGM Interactive (USA)..................................................... IV-148 206. Micro Forte (Australia) ....................................................... IV-149 207. Microforum Italia SpA (Italy) ............................................. IV-149 208. Microids (France) ............................................................... IV-150 209. Microsoft Corporation (USA) ............................................. IV-151

Table 198: Annual Sales Analysis: 2003-2004 (In US$ million) ......................................................... IV-156

210. Midway Home Entertainment, Inc. (USA).......................... IV-174 Midway Games, Inc. (USA) ........................................... IV-175

211. Monolith Productions, Inc. (USA) ...................................... IV-176

212. Monte Cristo Multimedia (France)...................................... IV-176 213. Moraffware (USA).............................................................. IV-177 214. MVP Software (USA) ......................................................... IV-177 215. Namco Ltd. (Japan)............................................................. IV-178

Namco Europe Ltd. (UK)................................................ IV-179 Namco Hometek, Inc. (USA).......................................... IV-180

216. Neuron Entertainment, Inc. (USA)...................................... IV-181 217. Neversoft Entertainment (USA) .......................................... IV-181 218. Newkidco International, Inc. (USA).................................... IV-182 219. Nintendo Co., Ltd. (Japan) .................................................. IV-183

Nintendo Australia Pty. Ltd. (Australia) ......................... IV-184 Nintendo Of Europe GmbH (Germany) .......................... IV-184

220. Nokia Corporation (Finland) ............................................... IV-185 Table 199: Half Yearly Sales Analysis: 2004-2005 (H1) (in € million) .............................................................. IV-186 Table 200: Half yearly Sales Analysis by Business Segment: 2004-2005 (H1) (In € million) .................... IV-186 Table 201: Annual Sales Analysis: 2003-2004 (In € million) .............................................................. IV-187 Table 202: Annual Sales Analysis by Business Segment: 2003-2004 (In € million)............................. IV-187

221. Novalogic, Inc. (USA) ........................................................ IV-197 222. Ohio Art Company (USA) .................................................. IV-197 223. Patch Products, Inc. (USA) ................................................. IV-198 224. Piranha Bytes (Germany) .................................................... IV-198 225. Planet Moon Studios (USA)................................................ IV-199 226. Plastics For Games Ltd. (UK) ............................................. IV-199 227. Playmates Holdings Limited (Hong Kong) ......................... IV-200


228. Playspace, Inc. (USA) ......................................................... IV-201 229. Prasid Toys Pvt., Ltd. (India) .............................................. IV-201 230. Professional Games Srl (Italy) ............................................ IV-201 231. Puzzleworks Corporation (Taiwan)..................................... IV-202 232. Quercetti & C SpA (Italy) ................................................... IV-202 233. Radica Games Ltd. (Hong Kong)........................................ IV-203 234. Radio Flyer, Inc. (Japan) ..................................................... IV-205 235. Random Games, Inc. (USA)................................................ IV-205 236. Rare Ltd. (UK) .................................................................... IV-206 237. Ratbag Games (Australia) ................................................... IV-206 238. Raven Software (USA) ....................................................... IV-206 239. Ravensburger AG (Germany) ............................................. IV-207 240. Raylight Studios Srl (Italy) ................................................. IV-208 241. Red Storm Entertainment, Inc. (USA)................................. IV-208 242. Reflexive Entertainment, Inc. (USA) .................................. IV-208 243. Remedy Entertainment Limited (Finland)........................... IV-209 244. Ripcord Games (USA) ........................................................ IV-209 245. Robinson Technologies, Inc. (Japan) .................................. IV-209 246. Russ Berrie And Company, Inc. (USA) .............................. IV-210

Table 204: Half Yearly Sales Analysis: 2004-2005 (H1) (In US$ million) ......................................................... IV-211 Table 205: Quarterly Sales Analysis: 2003-2004 (In US$ million) ......................................................... IV-211

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Table 206: Annual Sales Analysis by Segment: 2003-2004 (In US$ million) ....................................... IV-211 Table 207: Annual Sales Analysis by Geographical Region: 2003-2004 (In US$ million).......................... IV-212

247. Sanrio Company Ltd. (Japan) ............................................. IV-216 248. Savannah A/S (Denmark) ................................................... IV-217 249. SCi Entertainment Group (UK)........................................... IV-217 250. Scientific Toys Of Educational Ind P J S (Iran) .................. IV-217 251. Seardel Investment Corporation Ltd. (South Africa)........... IV-218 252. Sega Corporation (Japan).................................................... IV-219


Sega Of America, Inc. (USA) ......................................... IV-223 SEGA-Europe (UK)........................................................ IV-223

253. Selecta Spel EN Hobby (The Netherlands) ......................... IV-225 254. Selegiochi Srl (Italy) ........................................................... IV-225 255. Sevi SpA (Italy) .................................................................. IV-225 256. Shenzhen Futime Manufacturing Ltd. (China).................... IV-225 257. Show Mark Ent Co., Ltd. (Taiwan)..................................... IV-226 258. Sierra Entertainment, Inc. (USA) ........................................ IV-226 259. Smoby SA (France)............................................................. IV-227 260. Sobra AB (Sweden) ............................................................ IV-227 261. Sony Corporation (Japan) ................................................... IV-228

Table 209: Annual Sales Analysis 2003-2005 (In US$ billion) .......................................................... IV-229

Sony Computer Entertainment Europe (UK) .................. IV-234 Sony Computer Entertainment America, Inc. (USA)...... IV-234

262. South Peak Interactive (USA) ............................................. IV-235 263. Spiderweb Software (USA)................................................. IV-235 264. Square Enix Company Ltd. (Japan) .................................... IV-235 265. Stadlbauer (HK) Ltd. (Hong Kong) .................................... IV-236 266. Sterntaler GmbH & CO KG (Germany).............................. IV-236 267. Strategic Studies Group (USA) ........................................... IV-236 268. Sumy Corporation (Taiwan) ............................................... IV-237 269. Sun Red Co., Ltd. (Taiwan) ................................................ IV-237 270. Sunstorm Interactive (USA)................................................ IV-238 271. Tak On Baby Toys Limited (Hong kong) ........................... IV-238 272. Takara Co., Ltd. (Japan)...................................................... IV-239 273. Take Two Interactive Software, Inc. (USA)........................ IV-240 274. Talonsoft (USA) ................................................................. IV-241 275. Tarata (New Zealand) ......................................................... IV-241 276. TDK Mediactive, Inc. (USA).............................................. IV-242 277. Team Concepts Europe (France)......................................... IV-242 278. Tecmo, Inc. (USA).............................................................. IV-243 279. Tecnogiochi Srl (Italy) ........................................................ IV-243 280. Theo Klein GmbH (Germany) ............................................ IV-243

281. Vermont Teddy Bear Co., Inc. (The) (USA) ....................... IV-244 282. Thos Holdsworth & Sons Ltd. (New Zealand) .................... IV-245 283. Thq, Inc. (USA) .................................................................. IV-246

Table 210: First Quarter Sales Analysis: 2005-2006 (Q1) (In US$ million) ............................... IV-246 Table 211: First Quarter Sales Analysis by Business Segment: 2005-2006 (Q1) (In US$ million) ............... IV-247 Table 212: Annual Sales Analysis: 2004-2005 (In US$ million) ......................................................... IV-247 Table 213: Annual Sales Analysis by Business Segment: 2004-2005 (In US$ million)........................ IV-247

Volition, Inc. (USA) ....................................................... IV-248 284. Titus Interactive SA (France) .............................................. IV-249

Avalon Hill Games, Inc. (USA) ...................................... IV-250 285. Top Wonder Development Ltd. (Hong Kong)..................... IV-251 286. Toptell Technology Int'l Co., Ltd. (Taiwan)........................ IV-251 287. Toy Pressman Corporation (USA) ...................................... IV-251 288. Toy Quest (Honk Kong)...................................................... IV-252 289. Tress A/S (Denmark) .......................................................... IV-252 290. Troll S R O (Slovakia) ........................................................ IV-252 291. Ty, Inc. (USA) .................................................................... IV-253 292. Ubi Soft Entertainment (USA) ............................................ IV-255 293. Unique Development Studios AB (Sweden) ....................... IV-255 294. Venta S R O (Slovakia)....................................................... IV-256 295. Video Networks Ltd. (UK).................................................. IV-256 296. Vilac SA (France) ............................................................... IV-256 297. Vivendi Universal Entertainment (France).......................... IV-257 298. VTech Holdings Limited (Hong Kong)............................... IV-259

Table 214: Annual Sales Analysis: 2004-2005 (In US$ million) ......................................................... IV-259 Table 215: Annual Sales Analysis by Geographical Regions: 2004-2005 (In US$ million) ........................ IV-260 Table 216: Annual Sales Analysis by Product Segment: 2004-2005 (In US$ million)........................ IV-260 Table 217: Annual Sales Analysis: 2003-2004 (In US$ million) ......................................................... IV-260 Table 218: Annual Sales Analysis by Geographical Regions: 2003-2004 (In US$ million) ........................ IV-260

299. Wah Shing International Holdings Ltd. (Hong Kong)......... IV-264 300. Wanadoo Edition (France) .................................................. IV-265 301. Westwood Studios (USA) ................................................... IV-265 302. WMS Gaming Incorporation (USA) ................................... IV-266 303. Wong Kok & Co. (Singapore)............................................. IV-266 304. Zapf Creation AG (Germany) ............................................. IV-267 305. Zed Two Games (UK)......................................................... IV-267 306. Zooknowlogy (USA)........................................................... IV-268

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