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TRACKOmni-Channel CRM

Connect to guests with personalized communications that drive revenue, increase customer satisfaction and build loyalty.

Know your guests Automate your marketing Become omni-channel

Personalize your marketing and guest communications

Connect your PMS to TRACK CRM to unlock the power of your guest data. TRACK creates unique contact profiles, eliminates duplicates and gives you one true, centralized guest and contact database.

Send automated, targeted, personalized emails and text messages to guests throughout the traveler journey. Increase repeat bookings with segmented e-blasts and guest satisfaction with timely touch bases throughout the traveler stay.

Unlike other CRM tools that require multiple systems to accomplish guest communications, TRACK allows you to connect with your guests in a personalized manor with one system across Voice, Text, Chat & Email.

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Gone are the days of piecing together separate, disconnected systems. With TRACK, top hospitality brands are saving money, increasing revenue, improving security and powering millions of personalized customer experiences via one, integrated omni-channel CRM solution.

The Guest Experience Platform

TRACK CRM

Trusted by 100’s of top independent hotels, resorts, enterprise vacation rental managers, brands and hotel management companies.

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One channel isn’t enough.

Omni-Channel is the future of customer service across all industries. It is no longer sufficient for a hotel CRM to only do email marketing. This is just a small portion of the customer lifecycle. Savvy hoteliers are meeting guests on their terms, where they want to communicate, across Voice, Text Messaging, Social, Email and Chat Services.

TRACK allows you to accomplish this from one system, and to connect your marketing, revenue, operations and reservation teams to one central guest experience platform, so you can provide seamless guest communications throughout all phases of the traveler journey.

Connect your PMS for central data control

TRACK CRM

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Give your marketing team the tools to provide a complete, personalized guest experience.

Automated, Personalized Email Marketing

Reaching the right guest with the right message has never been easier. TRACK Email marketing allows you to send personalized messages at scale with easy list management and powerful data segmentation for ultimate performance.

Easy Drag & Drop Email Builder

Simplify your email design with our intuitive drag and drop email builder. Need help? Our professional services team can create professional emails for you that convert. Changing from another system? We can import HTML from your old designs without skipping a beat.

TRACK CRM

A/B Testing for Open Rate Optimization

A/B Test your email headlines, to automatically optimize for the highest open rates. TRACK Email will send 2 test emails to small segments of your database, whichever receives the highest open rate, that headline will automatically be delivered to the rest of the list.

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TRACK CRM

Waste less time doing manual email marketing. Let TRACK do the legwork for you.

Stay-Cycle Life-Cycle Broadcast Lead BasedBooking Confirmations Re-Booking By Segment On Lead Creation

Pre-Stay Booking Anniversary By Brand On Lead Lost

Post-Stay Birthday By Geo-Location On Lead Updated

Survey Seasonal Loyalty / VIP On Lead Won

Up-Sell Booked vs Non Booked 1 to 1 Agent Emailing

Custom Time Based Customizable Filters Customizable Triggers

TRACK is much more then a standard email marketing system. It connects to your PMS and provides powerful automation and flexible customization to enable your marketing team to target the right contact with the right message, at the right time, turning prospects into new guests, new guests into repeat guests and repeat guests into lifetime customers.

Capture leads and convert lost revenue

TRACK provides integrated lead management tools that turn your reservations team from order takers into sales makers. Unleash the power of 2-way and automated email marketing and text messaging to increase direct bookings, capture previously lost revenue and supercharge your conversion rates.

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TRACK CRM

Go beyond the CRM’s of the past with next generation, integrated marketing tools.

Online ROI is only part of the story

TRACK has integrated call tracking with dynamic number insertion technology to allow your marketing team to track calls and revenue by direct marketing channel with accurate data synced to your PMS.

Your guests are texting, are you?

82% of all text messages are read within 5 minutes, but only 1 in 4 emails are opened. TRACK empowers you with better guest communications via integrated 2-way and automated text messaging for reservations and guest services.

Humanize your website

Chat with people on your website and capture after hours leads with web and mobile integrated chat. TRACK Chat connects your CRM data to the front end of your website and into the hands of your reservations team to deliver improved customer service while adding a new channel for bookings.

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TRACK CRM: Integrated Cloud Contact Center

70% of all reservations are lost on the first call, TRACK helps recover lost bookings with ease.

Miss fewer calls

TRACK prioritizes calls with smart queues and skill based routing to deliver more reservation calls to your best agents with the highest closing rates. Skill rank your agents and ensure each guest gets to the right place based on the reason for the call for improved guest satisfaction.

See who’s calling

Empower your reservation agents to reduce guest frustration and increase efficiency with information on who is calling as soon as they pick up the phone. See guest history, notes, and all communications throughout the guest history. Disposition the call and track conversions, regrets and denials.

Capture hot leads

Capturing leads via the phone can generate 10,000’s of new contacts for your database. Saving the leads and doing 1-1 and automated lead follow up via email and text generates increases conversions. Set reminders and create email templates for quick responses across one or multiple locations/brands.

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TRACK CRM

Security features you need. IT overhead you don’t.

PCI Certified, GDPR Compliant

TRACK is a level one PCI certified provider. In addition, TRACK can help you ensure GDPR compliance with the best practices needed for managing customer data from the EU.

Scalable global infrastructure

Backed by Twilio and Amazon web services, TRACK is built on top of an enterprise, global infrastructure that auto-scales with your business. TRACK processes millions of real time communications with ease and has consistently maintained over 99.99% uptime.

Dedicated implementation team & 24/7 customer support

We provide each client a dedicated implementation team to make sure the setup and launch go smoothly. After launch we provide 24/7 customer support as well as a customer success manager to ensure system adoption and fast time to ROI.

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TRACK CRM

Hear what our customers have to say about TRACK.

“We switched to TRACK and definitely felt we got on the upgraded train.”

- Matthew Brittain, CEO, Brittain Resorts and Hotels

“The reservation agents can act in a better way toward the customer as they are familiar with the data”

- Steve Milo, CEO, VTrips (Formerly Vacation Rental Pros)

“We have seen a significant increase in revenue since implementing TRACK CRM.”

- Patricia Hardiman, CMO, Southern Vacation Rentals

“We have found TRACK to be an excellent partner for our CRM, reservations, marketing and guest experience efforts”

- Mark Hodgdon, SVP and General Manager, Sandestin Golf & Beach Resort

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TRACK CRM

Features TRACK Cendyn Navis

Hospitality CRM

Integrated True Cloud Contact Center System - -

Integrated Email Marketing Software

Integrated 2-Way Guest Text Messaging - -

Integrated WebChat -

Integrated Reservation Lead Management -

Automated/Triggered Text Messaging - -

Automated/Triggered Email Marketing

Certified API Connectivity

Open API - -

Integrated Customizable Guest Surveys

Customizable Guest Profile with Stay History

Auto Contact De-Duplication - -

Airbnb / Homeaway Secure Messaging - -

Central Inbox for Email, Text, Voicemail and Messages - -

Pre-Stay, Post Check-In and Post-Stay Emails & Texts

Automated Re-Booking and Segmented Emails

Reservation Screen Pop with Guest Information / Stay History

Ticket System w/Operational Text Messaging - -

Reservation Agent Optimization Tools -

Marketing Campaign Number Tracking & Revenue Reporting -

Easy Dray And Drop Email Creation Tool

Advanced Business Intelligence Reporting Engine - -

Multi-Brand / Multi-Property Support

Dedicated Customer Support / Success Coach

24/7 Support

PCI Certified

Compare TRACK CRM with other Hospitality CRM Systems

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TRACK CRM

Get in touch with us

Voice: 844-334-6378 Email: info@trackhs.com

Web: trackhs.com Corporate: tnsinc.com

About TRACK

TRACK Hospitality Software is a category leader in Guest Experience Management. TRACK includes TRACK CRM an integrated omni-channel CRM solution, TRACK Pulse, a cloud contact center platform and TRACK PM, a cloud all-in-one enterprise Vacation rental management software solution. TRACK is a product brand of TravelNet Solutions.

About TravelNet Solutions

TravelNet Solutions is an integrated software and solutions provider for the hospitality industry with over 2,000 customers. Our mission is to transform how hospitality works. Every day we strive to solve the most difficult technology and workflow challenges, and we work tirelessly to provide solutions to help our customers become more efficient and profitable. Our vision of the future is a world where every hospitality company is able to compete on a level playing field. Our goal is to become our customer's business concierge. It all starts with one question, how can we help you?

www.trackhs.com