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TRACK SCHEDULE
23rd Nirma International Conference on Management (NICOM) - 2020
Marketing Landscape: Change in the Making
January 3-5, 2020
Track Chair: Prof Deepak Danak
Day 1: Friday (11:30 AM to 12:45
PM)
Venue: Classroom E1 Date: 03/01/2020
TRACK SR. NO. PAPER
CODE
NAME OF
AUTHOR(S)
TITLE OF THE
PAPER
1-A 1 MS038 Vandana Panwar Measuring Change in the
Consumers' Preferences
for Services provided by
Oil Marketing
Companies
Priyanka Bhatia
2 MS018 Dale Eesley Founder’s Involvement in
Sales Function of a Start-
up Ramendra Singh
Yukti Sharma
Birud Sindhav
3 MS030 Divyansh Kabra A study on Test
Marketing and its impact
on in forming the
marketing landscape
Gaurang Saxena
Himanshi Naryani
Kanishk Munshi
4 MS020 Aaditya Shah How Companies Market
their Product Ecosystems Mayur Choithnani
Ritika Jaggi
5 CFIM035 Deepak Danak Impact of R&D Spending
and Advertising
Spending on Firm Value:
A Literature Review
Renuka Kumawat
6 MS005 Tejal Shah A study on consumers'
preferences towards in-
store and non-store
apparel shopping
7 MS023 Pallavi Mehta Customer Awareness and
Attiude towards
Permission Marketing : A
Study of Banking
Services
Khushboo Sharma
8 MS006 Vasudev Modi
Nehal Shah Employees’ Satisfaction
and future expectations
towards technologies
used in Indian Retail
Stores
Track Chair: Prof Anand Deo
Day 1: Friday (11:30 AM to 12:45
PM)
Venue: Classroom E2 Date: 03/01/2020
TRACK SR. NO. PAPER
CODE
NAME OF
AUTHOR(S)
TITLE OF THE
PAPER
1-B 1 MCC001 Ganesh Nair Customer Relationship
Management
2 MCC002 Mittal Vaghela A New Product Launch :
Consumer Awareness and
Acceptance
3 MCC003 Deepa Vyas A Study on Influence of
Brand Name on
Consumer Decision
Making Process for B-
Natural Juices of ITC Ltd
Niti Upadhyay
Piya Sodha
4 MCC004 Neelam Tandon Marketing Landscape of
Mobile Usage
Determinants In
Generation Z : Cities Of
Delhi & Pune
Deepak Tandon
Shruti Gill
5 MCC005 Anushree Sen Effect of Ephemeral
Marketing on the
Customer Engagement of
Nike in India
6 MCC007 Geetanjali Singh Consumer Behaviour In
New Age Marketing Mandwi Singh
7 MCC021 Meeta Munshi Study on Household work
and Gender Roles with
reference to an Indian
advertising campaign
Track Chair: Prof Balakrishnan Unny R
Day 1: Friday (11:30 AM to 12:45
PM)
Venue: Classroom E3 Date: 03/01/2020
TR
AC
K
SR. NO. PAPER
CODE
NAME OF
AUTHOR(S)
TITLE OF THE PAPER
1-C 1 TIM017 Anjali Maheshwari Are Teens Who Spend
More Time on Social
Media More Likely to
Suffer Anxiety and/or
Depression?
Kavya Thakar
2 TIM002 Khushboo Singhal A study on the Impact of
Social Media on Consumer
Behaviour with reference to
Prashant Mankani
3 TIM003 Afreen Sahadat Increasing use of Artificial
Intelligence in Marketing,
Big Data and machine
learning in the marketing of
BFSI sector
Surabhi Bajpai
Tanmay Upadhyay
4 TIM038 Balakrishnan Unny R Networks For The Future:
An Indian Perspective Bhajan Lal
5 TIM005 Neha Shrivastava To examine the consumer
preference towards online
shopping in Tier 3 Cities Deepshikha Thakur
6 TIM006 Prachi Oza E-Commerce: Boon or
bane for India’s business
sector? Pankti Desai
Khushbu Mehta
7 TIM007 Preyal Sanghavi Impact of Perceived Risk
on Online Impulse
Purchase Pratima Rajput
Nikunj Thakkar
8 TIM008 Pratik Jaiswal Future of Subscribed Video
on Demand Industry in
India Vaishali Agarwal
Track Chair: Prof Hardik Shah
Day 1: Friday (11:30 AM to 12:45
PM)
Venue: Classroom
E4
Date: 03/01/2020
TRACK SR. NO. PAPER
CODE
NAME OF
AUTHOR(S)
TITLE OF THE PAPER
1-D 1 CIM001 Rohit Kumar Health Financing in India:
Key Success Factors,
Business Model and
Strategic Choices for
Gaining Competitive
Advantage
2 CIM002 Anju Driwedi Neuromarketing: An
Investigation of Conceptual
Origin And Ethical
Standpoint
3 CIM003 Binod K Das Political Factors of Global
Marketing: with special
reference to India Mayuri H. Pandya
4 CIM004 Swasti Salecha Social Commerce’s effect
on consumers and Women
Entrepreneurs
5 CIM005 Akhilesh Kumar Marketing Community
Based Rural Tourism In
Bastar, Chhattishgarh: The
Way Forward
M. Vanshika
Arti Choudhary
6 CIM006 Akhilesh Kumar Gadh Kalewa: Reviving the
taste of Chhattisgarh Suman Deshmukh
7 CFIM022 Hardik Shah Engaging Field Sales Force
–Concerns and
Interventions Rajwinder Kaur
8 CIM008 Smruti Vakil A Study on Potential,
Investor’s Satisfaction &
Growth of Green Bonds Pranav Parekh
Track Chair: Prof Bhajan Lal
Day 1: Friday (11:30 AM to
12:45 PM)
Venue: Classroom E5 Date: 03/01/2020
TRACK SR.
NO.
PAPER
CODE
NAME OF AUTHOR(S) TITLE OF THE
PAPER
1-E 1 CFIM001 Prachi Oza Safety, Health,
Well-being and
Security of an
employee
Shruti Chhabra
Vibhor Tanwar
Raj Lokhandwla
2 CFIM039 Jubin Mehta A Study on
Awareness of
Food Safety Law
among the
Population of
Ahmedabad City
3 CFIM026 Bhajan Lal Examination the
Relationship of
Job Attitudes for
Marketing
Professionals: A
Indian
Perspective
Balakrishnan Unny R
4 CFIM004 Vilas Kulkarni Transgenders at
workplace -
Issues and
Challenges
Yugma Khanna
5 CFIM005 Eliza Sharma Measuring Impact
of
Demonetization
and Devaluation
of Currency On
Global Markets
and Economic
Growth: An
Mayank Shah
Avanti Nagbhidkar
Evidence from
Selected
Economies
6 CFIM006 Saurav Singhvi Fin-Mark – The
new age
department Saloni Sureka
7 CFIM007 Divyanshi Dubey Case Study On
Marketing Of
Financial Services
8 CFIM008 Ishita Chhipani Month-of-the-
year Effect on
Stock Market
Indices
Kavya Shah
Navita Jain
9 CFIM045 Shalini Garg Creativity
Visualization:
Development of
an Activity Based
Creative
Framework
Harsh Dwivedi
Track Chair: Prof Punit Saurabh
Day 1: Friday (3:30 PM to 4:45 PM) Venue: Classroom
E1
Date: 03/01/2020
TRACK SR. NO. PAPER
CODE
NAME OF
AUTHOR(S)
TITLE OF THE PAPER
2-A 1 MS007 Ravi T. Rajai An Emotional Brand
Communication with
Consumers via Slogans Vasudev Modi
2 MCC009 Nupur Shah Investigating Antecedents
of Consumers’ Word of
Mouth Intentions and
Behaviours in Restaurant
Industry
Juhi Shah
3 MCC010 Nikunj Choudhary Big Billion Days Vs The
Great Indian Festival Preetika Nair
Yama Varia
4 MCC011 Kirti Arekar Data mining approach to
study Personal Branding
through the lens of Theory
of Planned Behavior
Rinku Jain
Surender Kumar
Rutu Gujarathi
5 CIM029 Supriya Singh Social Entrepreneurship
from an Entrepreneurs
Perspective - Issues and
Challenges
Punit Saurabh
6 MCC020 Ashish Narwani Purchase behavior of
consumers towards
smartphones Nitya Srivastava
7 MCC014 Tanu Goyal Impulsive Buying
Track Chair: Prof Sandip Trada
Day 1: Friday (3:30 PM to 4:45 PM) Venue: Classroom E2 Date: 03/01/2020
TRACK SR. NO. PAPER
CODE
NAME OF
AUTHOR(S)
TITLE OF THE
PAPER
2-B 1 MCC012 Krishna Kanabar Exploring positive patient
experience in healthcare:
possibilities in customer
experience management
2 MS010 Soumya Kanti
Purkayastha
Brand Activism-A Propos
to Business Agility
Arup Barman
3 MS011 Sreshtha Mukherjee A study into menstrual
hygiene with a focus on
menstrual cups Rashi Chattopadhyay
Ipshita Paul
Souvik Choudhury
4 MS012 Kritika Khandelwal Pro Kabaddi: Redefining
the Income generation
and Entertainment of
Stakeholders in India
Manisha Sharma
Bhawna Chahar
Anuradha Agarwal
5 MS013 Nishit Shaileshbhai
Kalawadia
Word of mouth marketing
– Analyzing this strategy
and its ROI
6 MS014 Shreya Soni Personal Branding
Shreyansh Agrawal
7 MS015 Sushmita Biswas Effects of Pricing
Strategy On Consumer
Purchasing Behaviour Sagar Sinha
8 MS016 Vibha Goyal Prospects Of Dynamic
Pricing In Cinema Hall
Business In India Krishna Kanabar
9 MS041 Sandip Trada Effects of Market
orientation on Brand
performance: Mediating
Role of Brand orientation
and Innovation
Punita Rajpurohit
Track Chair: Prof Tripura Sundari Joshi
Day 1: Friday (3:30 PM to 4:45 PM) Venue: Classroom E3 Date: 03/01/2020
TRACK SR. NO. PAPER
CODE
NAME OF
AUTHOR(S)
TITLE OF THE PAPER
2-C 1 TIM009 Mitika Agarwal Artificial Intelligence in
Green Marketing Richa Kukreja
2 TIM010 Puja Debnath Transforming Business
Processes with Big Data: A
Study on selected online
streaming platform
D. Chanda
D. Ghosh
3 TIM011 Twinkle M. Trivedi Digital Transformation in
Banking Sector: Factors
influencing the Attitude of
Employees
4 TIM031 Aditya Dadhich E-Waste: Hazardous to life
5 TIM013 Avani Rajpal Investigating the impact of
Intstagram Influencer
marketing on Consumer
Based Brand Equity
6 TIM014 Ishita Bhayani A Study on Measuring the
Effectiveness of
Storytelling
Advertisements for
Conveying the Correct
Brand Personality
Dimension
7 TIM015 Jayesh Patel Does Product Promotion
Drive Use Of Digital-
Wallet? An Empirical
Investigation
Chinmay Baxi
8 TIM016 Sonali Sharma The World At My
Fingertips: Metamorphosis
Of Indian Consumer In
Digital Age
Sunishtha Dhaka
9 TIM040 Ambika Singh Engaging a Niche
Audience Digitally:
Common Language
Strategies Employed by
Brands Promoting "Zero
Waste India"
Track Chair: Prof Praneti Shah
Day 1: Friday (3:30 PM to 4:45 PM) Venue: Classroom E4 Date: 03/01/2020
TRACK SR. NO. PAPER
CODE
NAME OF
AUTHOR(S)
TITLE OF THE PAPER
2-D 1 CIM017 Sakina Latiwala Marketing in Indian politics
and its scope in business.
2 CIM018 Sona Soni An overview and analysis
of ethical issues in
marketing Ashish Mathur
3 CIM019 Vedika Gupta Green Marketing, Social
Media Marketing And Its
Impacts On Consumer
Behaviour in the FMCG
Sectors
Aishwariya Raj
4 CIM020 Susmita Suggala Neuromarketing:
Antecedents and
Significance in Food
Retailing
Richa Mandan
5 CIM021 Janki Thakkar Entrepreneurship Marketing
6 CIM022 Sakshi Saxena The Future of
Neuromarketing : Mirror
Neurons Shivani Pandya
Soumya Jain
7 CIM023 Seema H. Kadam Is Surrogate Advertising
and Ethical Advertising
Two Sides Of Coin?
8 CIM024 Rohan Rai Lalwani Green Marketing: Future
and Implications Siddhant Rajurkar
9 CIM041 Praneti Shah Environmental Performance
Index Score: A Driving
Force towards Green
Business Model and
Process Innovations
Track Chair: Prof Chetan Jhaveri
Day 1: Friday (3:30 PM to 4:45 PM) Venue: Classroom E5 Date: 03/01/2020
TRACK SR. NO. PAPER
CODE
NAME OF
AUTHOR(S)
TITLE OF THE PAPER
2-E 1 CFIM017 Tejas Shah Study of Fama-French 3
Factor Model on Indian
Stock Market Dhruv Patel
Harshil Manwani
Vaishnavi Shah
2 CFIM018 Ritika Laddha Labor issues of a changing
Flea market: A case of
Ravivari Bazaar
3 CFIM019 Chetan A. Jhaveri A Study on Impact of
Implementation of GST
and Strategic shift to BS
VI on Indian Automobile
Industry
Aman Jain
Anchal Agrawal
Kshitish Lokras
4 CFIM020 Vishwa Dave Application of Psychology
in Marketing
5 CFIM021 Tanmay Vyas Mechanism of Mineral
phosphate solubilization
Archie Chittora and Other Plant Growth
Promoting (PGP)
Activities in fast growing
rhizobia
using arabinose as a
carbon source
6 CIM007 Gaurav Gawandey Contemporary Issues in
Rural Marketing with
respect to Rural Areas in
Durg District
Akshay Sahu
7 CFIM023 Priya Harchandani Recession or Slowdown?
A study of the factors
affecting the growth of the
Indian economy
Punit Saurabh
8 CFIM024 Ripti Jain Financial Performance
Analysis of Pre & Post
Mergers and Acquisitions:
A Review of Literature
9 CFIM044 Punita Rajpurohit First Time IFRS Adoption
in India: Impact on Key
Accounting Measures and
Accruals Quality
Sandip Trada
Track Chair: Prof Pawan Kumar Chugan
Day 1: Friday (3:30 PM to 4:45 PM) Venue: Classroom
E6
Date: 03/01/2020
TRACK SR. NO. PAPER
CODE
NAME OF
AUTHOR(S)
TITLE OF THE PAPER
2-F 1 CIM025 Jagdish Dubey A Study of Millennials
perception and attitude
towards Eco-friendly
cutlery with reference to
India
2 CIM026 Swati Rathore Neuromarketing- what it
was, what it is and what it
can be Shruti Chhabra
Radhika Lakhotia
Raj Lokhandwala
3 CIM027 Keval P. Trivedi Consumer Behaviour And
The Societal Marketing
Concept Kanchan Khatri
4 CIM028 Reshmi Menon Cause Marketing and Value
Creation-A Long Journey
5 MS029 Nishit Kalawadia Free trial Vs Freemium –
Analyzing both the
marketing strategies Riya Modi
6 CFIM033 Dipesh Shah Trading in Rupee
Derivatives in IFSC in
India Challenges &
Opportunities: (An
Exploratory Study of
Developing Rupee
Derivatives Trading in
IFSC)
Pawan Kumar Chugan
7 CIM031 Khushboo Sharma Role of non commercial
advertisements in
enhancing the socio
economic status of women
Pallavi Mehta
8 CIM032 Aakash Gupta An inspection into the
correlation between
Neuromarketing and
Customer Loyalty
Swapnil Das
Yasharth Baghel
9 CIM042 Binu Thomas R & D investments by top
10 Large Pharmaceutical
Companies and
productivity challenges in
the Pharmaceutical industry
Pawan Kumar Chugan
Track Chair: Prof Prabhat Kumar Yadav
Day 2: Saturday (10:45 AM to 12:00
PM)
Venue: Classroom E1 Date: 04/01/2020
TRACK SR. NO. PAPER
CODE
NAME OF
AUTHOR(S)
TITLE OF THE
PAPER
3-A 1 MCC015 Dhruv Dave Customer Experience
Management- Big Bazaar
vs Reliance Mart
2 MCC016 Furqaanahmed Jafri Strategic Mapping For a
Community Based Market
Enterprise Raj Shah
3 MCC017 Aashvi Talati CRM in Banking
Nishi Jobanputra
Hir Panchal
4 MCC018 Rajeev Sharma
Bhargavi N. Nayak A Theoretical Perspective
of Customer Relationship
Management (CRM)
Effectiveness on
Customer Satisfaction and
Loyalty
5 MCC019 Aakash Chavda Consumer Behaviour Gen
Z Vs X Tanmay Sharma
6 MCC013 Booma V Halpeth Paradigm Shift in Retail
Marketing – An ongoing
journey from 4P’s to
customer engagement
Paneerselvam
7 MCC006 Divya P. Gadaria Customers’ opinion on
Packaging and Labeling
of Atul Bakery Product, A
Brand of Multigrain Food
Private Limited, at
Bharuch
Track Chair: Prof Nikunj Patel
Day 2: Saturday (10:45 AM to 12:00
PM)
Venue: Classroom E2 Date: 04/01/2020
TRACK SR. NO. PAPER
CODE
NAME OF
AUTHOR(S)
TITLE OF THE PAPER
3-B 1 CFIM034 Tirthank Shah Turn of the month effect:
With reference to NAV of
select Indian mutual fund
schemes
2 MS021 Dr.Girija Role of Optical Sensing in
apparel marketing for the
Children B.Asokumar
Praveen Prasath
3 TIM001 Kaushikkumar
Amrutlal Patel
Identifying Consumer
Perception Towards Sales
Promotion Schemes
Incorporated By Food
Delivery Apps: A study in
Ahmedabad Region
Tejas Shah
4 CFIM037 Nikunj Patel Cash flow patterns and
Cross Section Returns -
An Empirical study Ritesh Patel
5 CFIM038 Aanchal Singh Sustainability Reporting
and its Relationship with
the Financial Performance:
A Literature Review
Deepak Danak
6 CFIM002 Kaveri Patel Impact of knowledge
management on
organizational culture
7 CFIM040 Amola Bhatt Impact of Ownership
Structure on Firm
Performance w.r.t.
Pharmaceutical sector in
India
Neel Sheth
Nehal Lodha
8 CFIM041 Tejas Modi Financial Repression and
its role in making of the
Economic crisis
Track Chair: Prof Ritesh Patel
Day 2: Saturday (10:45 AM to 12:00
PM)
Venue: Classroom E3 Date: 04/01/2020
TRACK SR. NO. PAPER
CODE
NAME OF
AUTHOR(S)
TITLE OF THE PAPER
3-C 1 CFIM036 Ritesh Patel Assessing the Impact of
Microfinance Services on
Empowerment of Female
Living in Rural Area of
North Gujarat: A
conceptual framework
Nikunj Patel
2 TIM018 Abhirup Das Weekly Data Usage
Patterns Across the
Demographic Groups Vaishali Agarwal
3 TIM019 Sapan Oza Six Degrees of Separation
– the impact of social
media on word of mouth
marketing
4 TIM020 Bhumika Bhatt Emergence of Artificial
Intelligence in Marketing:
A cure or curse? Ankita Majumdar
Shivani Khemka
5 CIM011 Ashit Desai From Experience to
Association Through
Engagement: Power of
Extended Reality (XR)
Applications in Marketing
Juhi Shah
6 TIM022 Shubham Sahu Impact Of Artificial
Intelligence In Marketing Aishwarya Mishra
7 TIM023 Eliza Sharma Shift in Business Model
From Offline to Online
and It's Impact On
Financial Performance
Mayank Shah
Avanti Nagbhidkar
8 TIM024 Kirti Satwani Trivago: Working beyond
Traditional Methods
Track Chair: Prof Pradeep Kautish
Day 2: Saturday (10:45 AM to 12:00
PM)
Venue: Classroom E4 Date: 04/01/2020
TRACK SR. NO. PAPER
CODE
NAME OF
AUTHOR(S)
TITLE OF THE PAPER
3-D 1 CIM009 Dhara Shah Impact of emotional
intelligence on life
satisfaction
2 CIM010 Ananya Jadon Neuro Marketing Vs
Traditional Marketing Anjali Patel
Dhruvi Shah
Ishita Baldva
3 TIM021 Disha Garasiya A study on the
contributions of tourists
on social media Raju Rathod
4 CIM012 Mahek Iram Qureshi An Evaluative Study of
Cognitive and Emotional
Responses of Consumers
towards Marketing Stimuli
through Traditional
Neuro-Marketing
Approach
Akash Naigaonkar
5 CIM013 Glory Singh Provenance Paradox (The
Country Halo Effect): An
Emerging Market Issue
and Waste to Turn it
Around
Rasananda Panda
6 CIM014 Riddhish N. Joshi Can Indian Tiger
walkover the Chinese
Dragon? A Study on
Indian Consumer
Animosity towards China
Yogesh C. Joshi
7 CIM015 Shiv Sankar Clean Energy Products:
An Ecosystem Approach
8 CIM016 Anuja Gupta Barriers towards
Implementing Green
Practices in a Project: A
Literature Review
Track Chair: Prof Amola Bhatt
Day 2: Saturday (10:45 AM to 12:00
PM)
Venue: Classroom E5 Date: 04/01/2020
TRACK SR. NO. PAPER
CODE
NAME OF
AUTHOR(S)
TITLE OF THE
PAPER
3-E 1 CFIM009 Smruti Vakil A Study on Factors
Affecting the Retirement
Planning of Working
Individuals
2 CFIM015 Sukrit Aggarwal Water Privatisation in
Bolivia
3 CFIM011 Amola Bhatt Impact of Twitter on
Indian Capital Market Neel Sheth
Nehal Lodha
4 CFIM012 Sachinkumar Kadu Investor's Awareness
Scrutiny Towards
Electronic Investment
Avenues with Specific
Reference to Amravati
City
Saurabh Shinde
5 CFIM013 Sukrit Aggarwal Comparative Study of
Bangladeshi & Indian
Ready-Made Garments
Industry
Rajesh Kumar Jain
6 CFIM014 Dushyant Kaushal Operations & Marketing
of Co-Working Spaces Sanjana Sundar
7 CFIM016 Rohan Thakkar Six Sigma in Marketing
Rohan Rai Lalwani
8 CFIM043 Nazrul Islam An Evaluation of Job
Analysis Process in
Banking Sector of
Bangladesh
Tanvir Islam
Ayesha Saberin
Ayesha Saberin
Rafi Muhammad
Zakaria
Md. Ajmul Fuad
Dewan Ashfaqul Alam
Track Chair: Prof Himanshu Chauhan
Day 2: Saturday (10:45 AM to 12:00
PM)
Venue: Classroom E6 Date: 04/01/2020
TRACK SR. NO. PAPER
CODE
NAME OF
AUTHOR(S)
TITLE OF THE
PAPER
3-F 1 TIM025 Kenisha Trivedi Non-Intrusive Approach
in Digital Marketing
2 TIM026 Aashvi Talati Online food delivery App
Using TAM, E-service
Quality and customer
satisfaction
3 TIM027 Hemantkumar P.
Bulsara
An Empirical Study on
Factors Affecting Online
Shopping Intention of
Millennials Pratiksinh S. Vaghela
4 TIM028 Booma V Halpeth A study on exploring
factors influencing online
buying behaviour Deepika Iyer
5 TIM029 Bhumika Negi The change in keywords
due to evolution of online
search method Anirudh Sarkar
6 TIM030 Kaival Radadiya New Age Marketing:
Leveraging The Power
Of AI Through Voice
Assistant
Meet Shah
Ritu Shah
7 TIM012 Kruti Bhatt A study on Buying
Behavior: Exploring
technology acceptance
and purchase intention
with special reference to
smart watch.
Peenal Sankhla
8 TIM032 Semin NaqvI Social Marketing in
Indian perspective Shaurya Shah
Track Chair: Prof Monali Chatterjee
Day 2: Saturday (3:30PM
to 5:00 PM)
Venue: Classroom E1 Date: 04/01/2020
TRACK SR.
NO.
PAPER
CODE
NAME OF AUTHOR(S) TITLE OF THE
PAPER
4-A 1 MS001 Ranjitha .R A Study On Impact
Of Dynamic Pricing
On Consumer
Decision Making In
Telecommunication
Sector
2 MS002 Rohit Kumar Policyholder
Protection – Key
Aspects, Service
Recovery and
Global Best
Practices on
Complaint
Management
System
3 MS003 Deepa Unnithan Masstige
Positioning: The
OnePlus Way Girish Pathy
Hareesh N Ramanathan
4 MS004 Bhargav Shingala A Study On
Consumer
Preference Towards
Energy Drinks
5 MS022 Sanyam Sethia Marketing In
Emerging Business
Models
6 MCC008 Kaushik Myneni Customer retention
when business
passes on to the
next generation
Shubham Desai
7 TIM037 Harshul Kamani The Evolved
Gaming Market Keshav Choudhary
8 CIM039 Monali Chatterjee Mapping Semiotics
in the Language of
Contemporary
Advertisements
Track Chair: Prof Sameer Pingle
Day 2: Saturday (3:30PM to 5:00
PM)
Venue: Classroom
E2
Date: 04/01/2020
TR
AC
K
SR. NO. PAPER
CODE
NAME OF
AUTHOR(S)
TITLE OF THE PAPER
4-B 1 MS025 Mohit Kumar Detwani Network Marketing: An
Empirical Research
2 MS026 Bikash Kumar Rup Dynamic competence of
brand personality: typology
and its idiosyncratic
behaviour
Debasis Pradhan
Sasmita Samanta
3 MS027 Aayushi Chaturvedi Emotional Advertising: The
New Rational Sejoti Banki
4 MS031 Riya Parikh Changing Nature of
Advertisements: Its Impact
and Future Prospects Prachi Oza
5 MS009 Deepti Nair Role of omni-channel
strategy in pharmaceutical Vaishali Agarwal
6 MS019 Himanshi Naryani Companies success with
minimum marketing and
minimum budget Nandita Ranasaria
7 MS032 Aman Beniwal Personal Marketing and
Branding for Music Artists
8 CFIM042 Nityesh Bhatt Space Commerce in India:
A Case Study of ISRO Balakrishnan Unny R
Sameer Pingle
Punit Saurabh
Ankita Patel
Track Chair: Prof Harismita Trivedi
Day 2: Saturday (3:30PM to 5:00
PM)
Venue: Classroom E3 Date: 04/01/2020
TRACK SR. NO. PAPER
CODE
NAME OF
AUTHOR(S)
TITLE OF THE PAPER
4-C 1 CFIM025 Krishna Jayesh
Sanghavi
Performance of stocks’
returns based on Beta in
India Arnav Singh
Reetesh Aggarwal
2 CFIM003 Ujjawal Chugh Impact of Stock Market
Volatility on Retail
Investor
3 CFIM027 Sujata Behera Does EVA valuation
Model Outperform
Earnings Valuation Model
in Explaining Market
Value of Equity?
4 CFIM028 Bhoomi Mehta Microfinance delivery
models adopted by MFIs
5 CFIM029 Eliza Sharma Leadership and
Motivation: A Systematic
Review to Link
Leadership Styles and
Motivation in
Contemporary Era
Avanti Nagbhidkar
Mayank Shah
6 MS008 Vinit Kumar Keshari A Study on Disruptive
Competitive Strategy and
its impact on telecom
industry
7 CFIM031 Harismita Trivedi Reorienting Learning:
Understanding Classroom
Learning Behaviour of
Students in a Management
Class room
Hardik Shah
Ashutosh Muduli
8 CFIM032 Avani Raval Digitalisation of selected
banking services – what is
the consumers’ take? Swati Saxena
9 CIM030 Nazrul Islam Factors Impede the
Creation of Small
Entrepreneurs in
Bangladesh
Senjuti Barua
Track Chair: Prof Rajesh Jain
Day 2: Saturday (3:30PM to 5:00
PM)
Venue: Classroom
E4
Date: 04/01/2020
TRACK SR. NO. PAPER
CODE
NAME OF
AUTHOR(S)
TITLE OF THE PAPER
4-D 1 MBVC001 Pramiti Rawat Innovations in Logistics
and Supply Chain
Management of Banas
Dairy: A case study
2 MBVC002 Bhavik Doshi A New Era of Advanced
Marketing Analytics and
Customer Value Creation Hensi Sheth
Lavina Daryani
Sadhvi Mahajan
3 MBVC003 Nishant Agrawal The Role of
Ambidexterity in
Achieving Supply Chain
Resilience
Rajesh Jain
4 MBVC004 Chetan A. Jhaveri Digital Supply Chain:
Implementation
Challenges and Scope Harshita Vyas
5 MS042 Sandip Trada Role of customers and
frontline employees’
behaviours on customer
satisfaction in service
encounter
6 MS028 Sanjay Jain A Perceptual Mapping of
Selected Sports Shoes
Brands Karan Radia
7 MS040 Sapna Parashar Marcom Practices in
Organized Retail Stores:
An Exploratory Study Dr.Sanjay Jain
Track Chair: Prof Samik Shome
Day 3: Sunday (9:30 AM to 10:45
AM)
Venue: Classroom E1 Date: 05/01/2020
TRACK SR. NO. PAPER
CODE
NAME OF
AUTHOR(S)
TITLE OF THE PAPER
5-A 1 TIM033 Vishwa Devani Antecedents and
Consequences of Online
Purchase
2 TIM034 Soumya Jain Pay Per Click - A
Technique of Search
Engine Marketing
3 TIM035 Vedant Mathur Sentiment Analysis and
Systematic Literature
Review
4 TIM036 Jayesh Aagja Adoption of Digital Health
Services in Gujarat State Samik Shome
5 MS024 Narpat Asia A Study on Quality of
Service Parameters of
Natural Gas Companies Pramod Paliwal
6 TIM004 Krunal Joshi Are deals and coupons
here to stay? : The
experience of restaurants
and salons
7 TIM039 Diljeetkaur Makhija Exploration of the role of
Augmented Reality on
User Experience
Track Chair: Prof Mayank Bhatia
Day 3: Sunday (9:30 AM to 10:45
AM)
Venue: Classroom E2 Date: 05/01/2020
TRACK SR. NO. PAPER
CODE
NAME OF
AUTHOR(S)
TITLE OF THE PAPER
5-B 1 MS033 Sakshi Agarwal Impact of Inclusive
Advertising on Urban
Indian Women: A study of
Cosmetic Industry
Vanshika Barethiya
2 MS017 Ashish Narwani Attaining Competitive
Advantage through
Channel Management Nitya Srivastava
3 MS035 Swati Kashyap Consumer Behaviour of
rural consumer for FMCG
sector Himansh khanna
4 MS036 Ranjeet Kumar Assessment and
Exploration of New
Product Development
model of Indian Jewellery
Industry
Samir Gopalan
5 MS037 Vishal Goel Digital Disruption in
Insurance Sector
6 MS039 Aishwarya Borgaonkar The future of Brain
Fingerprinting in
Advertising
Track Chair: Prof Chitra Khari
Day 3: Sunday (9:30 AM to 10:45
AM)
Venue: Date: 05/01/2020
TRACK SR. NO. PAPER
CODE
NAME OF
AUTHOR(S)
TITLE OF THE PAPER
5-C 1 CIM033 Pooja Jayesh Bhatia Green Marketing Or Green
Wash? A Comparative
study on FMCG Sector Het Gandhi
Prem Patel
2 CIM034 Janvi Vishanwani Sustainable Luxury:
Consumers’ Orientation
towards Socially Conscious
Brands
Keshav Chaudhary
3 CIM035 Rajat Chudiwala Global Market - A
Changing Horizon of
Business Ecosystem Shachi Desai
4 CIM036 Maitri Shah Green Technology in
Manufacturing Mixu Shah
Kush Shah
Priyanshi
5 CIM037 Shradha Maher Experiential Marketing
through Augmented Reality Muskan Kothari
6 CIM038 Satyam Yaduka Analysing the traditional
marketing strategies and
comparing it with the
emerging marketing
strategy of Nonprofit
Organizations.
Shriya Heda
7 CFIM030 Chitra Khari Workplace Spirituality as a
positive pole of well-being:
An antithesis for Burnout
8 CIM040 Ashish Narwani Women Entrepreneurship
in India Nitya Srivastava