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TRACY PERKINSGRAPHIC DESIGNER
DESIGN|PORTFOLIO
Whole Foods MarketToolkit Utilization
Multiple pieces for various purposes were made using provided seasonal toolkits. While typefaces and color palette were provided, the lay-out, arrangement and how to implement the look was part of the store artist duties.
Top left: Grilling display using toolkits elementsLeft: Seasonal toolkitRight: Event flier using toolkit elements
Sunday, March 30th
from 12-3pmRoot for your home team and get ready for the start of baseball season with a cookout!
Enjoy plates including a hot dog, your choice of toppings and a side of chips all
for a $6 donation to theWhole Planet Foundation.
3111 Mowry Avenue, Fremont, CA 94538 • (510) 401-5880
FAN FAVORITES 2014 DESIGN TOOLKIT
FONTS
GRAPHIC ELEMENTS
GENERIC DANGLER49ers BLADE
COLOR PALETTE
NORCAL TEAMS COLOR PALETTE
ACCENT COLOR PALETTE
* For use in header copy.
CAMPUS RELIEFABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
* For use in sub-header copy.
Place over images on multiply at 30%
Place under pennant (see shouter), color changes
AZ Cut Script
WFM Scala Sans Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
TEXTURES
�
FAN FAN
BEER
BLITZ!
Oh, What a Cute BabyPHOTO CONTEST
Enter by August 24th 11:59pm PST for a chance to win!Click for more details. #WFMCuteBaby
Whole Foods MarketWeb Photo Contest
Utilized the store toolkit to design all graphics for a social media photo contest. Worked with regional WFM Marketing on development of graphics for the campaign.
Top: Facebook profile coverRight: Instagram graphicBottom: E-mail graphic
Oh, What aCute BabyPHOTO CONTEST
Whole Foods Market Fremont wants to see your cute baby photo and is throwing a contest!
The winning photo will win a shopping spree for $250, $200 in baby essentials, a free birthday cake from the
Bakery. The photo with the most votes wins.
ENTERING IS EASY1) Upload a photo of your baby—newborn to 1 year old
2) Share a parenting tip3) Include the hashtag, #WFMCuteBaby
CONTEST TIMELINEEntries accepted August 11th-24th
Voting will be held August 25th-31st
Winner announced September 1st
Oh, What aCute BabyPHOTO CONTEST
#WFMCuteBaby
LAGUNITAS PILSNERLagunitas Brewing Company
Petaluma, CAAromas of yeast and crisp malts with a clean
slightly sweet palate and a balanced structure
Paired with:
MT. TAMCowgirl Creamery
Point Reyes, CARich and buttery triple cream with grassy flavors
and a dense but smooth texture.
BUZZERKLEYCalicraft Brewing Co.
Walnut Creek, CACrisp, lively mouthfeel with aromas of yeast and earth with flavors of grass and a bone dry finish.
Paired with:
NICASIO SQUARENicasio Valley Cheese Company
Nicasio, CAPungent aromas with a creamy taste, salty rind
and earthy undertones.
DOUBLE STOUTGreen Flash Brewery
San Diego, CAA heavy mouthfeel with aromas of chocolate and dark fruits and flavors of coffee with a slight
bitterness.
Paired with:
DRY JACKVella Cheese Company
Sonoma, CARubbed in cocoa and black pepper, distinctly sweet
and dry with nutty flavors.
FIRESTONE OAKTOBERFESTFirestone Walker Brewing
Paso Robles, CASubtle honey-like aromas with hints of hop spice,
toasty oak and a malty sweetness.
Paired with:
TOMAPoint Reyes Farmstead
Point Reyes, CAFirm texture with rich buttery and grassy flavors
and a slight tangy finish.
LAGUNITAS PILSNERLagunitas Brewing Company
Petaluma, CAAromas of yeast and crisp malts with a clean
slightly sweet palate and a balanced structure
Paired with:
MT. TAMCowgirl Creamery
Point Reyes, CARich and buttery triple cream with grassy flavors
and a dense but smooth texture.
BUZZERKLEYCalicraft Brewing Co.
Walnut Creek, CACrisp, lively mouthfeel with aromas of yeast and earth with flavors of grass and a bone dry finish.
Paired with:
NICASIO SQUARENicasio Valley Cheese Company
Nicasio, CAPungent aromas with a creamy taste, salty rind
and earthy undertones.
DOUBLE STOUTGreen Flash Brewery
San Diego, CAA heavy mouthfeel with aromas of chocolate and dark fruits and flavors of coffee with a slight
bitterness.
Paired with:
DRY JACKVella Cheese Company
Sonoma, CARubbed in cocoa and black pepper, distinctly sweet
and dry with nutty flavors.
FIRESTONE OAKTOBERFESTFirestone Walker Brewing
Paso Robles, CASubtle honey-like aromas with hints of hop spice,
toasty oak and a malty sweetness.
Paired with:
TOMAPoint Reyes Farmstead
Point Reyes, CAFirm texture with rich buttery and grassy flavors
and a slight tangy finish.
Whole Foods MarketTaproom Collateral
THIS WEEK FEATURING:
Gray Hartley from
HITCHING POST
WEDNESDAY, APRIL 23 FROM 6-7:30PM$5 PER PERSON, TICKETS ON EVENTBRITE
Created a look and feel for all collateral of the WFM Fremont taproom. Was originally only given a logo and a single color to work with. Used these and elements from the store specific design toolkit to create a look that reflected the historical Niles District of Fremont and call out the taproom from the rest of the store.
Top: Pairings menuRight: Event posterBottom right: Shelf talker high-lighting taproom options
Whole Foods MarketMarketing Displays
Product teams would build displays and I worked with them to enhance the message of the display. Displays were changed out every 2-8 weeks depending on season, promotion, or request.
Top right: Recipe board for Back to SchoolLeft inset: Recipe board decorBottom left: Back to School display
Growing Healthy KidsWITH SALAD BARS AND SCHOOL GARDENS
Whole Foods MarketFundraising Campaigns
Whole Kids Foundation donated plants and
seeds to help Glenmoor Elementary School start
their school garden.
Several times throughout the year WFM held fundraising campaigns and events to benefit various charities. Fliers, web graphics, and miscellaneous collateral was created for each fundraiser.
Top: Register wrapMiddle: Facebook eventBottom: Wall poster for customer education
Whole Foods MarketDigital Event Marketing
A sampling of various marketing graphics from digital outreach efforts. Social media and e-mail supplemented in-store advertising.
Above: Facebook profile header advertising a wine tasting event.Left: Graphics from an e-mail invitation for the same wine tasting event.
Friday, December 20th
Freelance at Spy PostAfter Earth Graphics Pitch
Brought in as a graphics assistant for a pitch submission of the design of the cockpit holographic display to be used in the movie After Earth. The pitch included mood boards, type specimens, and mock up renders of graphical displays.
Top: Text layout using proposed typefacesMiddle and right: Spreads from pitch presentation
AFTER EARTH MOOD BOARDSCockpit Hologram DesignLook Development
Zaha8 of 18
AFTER EARTH MOOD BOARDSCockpit Hologram DesignLook Development
Rectilinear2 of 18
One of the four monthly newsletters whose layout and design are my primary responsibilities. Attention to established visual look for the company, typeface and layout appropriateness per article and overall professionalism were key aspects. Each issue of the Net News is distributed to Bel-Ray distributors and dealers world-wide via internet publishing.
Left: Interior layout and copy writing Below: Cover type and image design
Bel-Ray Company, Inc.Consumer Net News
Bel-Ray has added a Dealer Locator to its website and is looking to add shops like yours that carry Bel-Ray. This is a great opportunity to increase your sales and expand online advertising by simply entering and sending your contact information to us.
Please � ll out the back of this card or email your Bel-Ray Sales Team the required information. Be sure to check and see your store posted online.
Sales RepresentativeName: Sam HallEmail: [email protected]
Bel-Ray Announces New Online Dealer Locator
Bel-Ray Company, Inc.Dealer Locator Card
A mailer designed to help with the creation of a digital dealer database. Mailer design had to adhear to established brand standards, while allowing for adaptaion to a new piece of marketing collateral.
Top: Card frontBottom: Card back
Store Name:
Address 1:
Address 2:
City:
State:
Zip:
Email:
Phone:
Fax:
Bel-Ray Announces New Online Dealer Locator
Bel-Ray Company, Inc. P.O. Box 526 Farmingdale, NJ 07727 USATel: (732) 938-2421 Fax: (732) 938-4232
Bel-Ray Company, Inc.Press Releases
Press releases were sent out for a variety of news events: new products, milestones reached, updates on sponsored riders, etc. Initial body copy and images would be provided and had to be both rewritten and edited for the best layout. Releases also had to maintain functional hyperlinks in PDF form for easier digital access.
for immediate release
Bel-raY aNNoUNCes NeW CoNsUmer distriBUtor iN BUlGaria
January 20, 2009 – Bel-Ray Company, Inc. is pleased to announce that it has partnered with Moto Ltd. as its exclusive distributor in Bulgaria for Bel-Ray’s renowned range of high performance motorcycle lubricants.
Bel-Ray and Moto Ltd. built their partnership on the demand for high quality products and an effort to sell Bel-Ray’s high end products in Bulgaria. With Moto Ltd. covering the whole of Bulgaria, a constant level of service and supply of Bel-Ray products will enable both companies to expand and excel in their fields.
aBoUt moto ltd
With seven locations across the country, Moto Ltd. is a well known and respected distributor in Bulgaria. Moto Ltd., headquartered in Sofia, has exceptional knowledge and experience in the racing industry as they have catered to the street racing, offroad racing, kart racing, jet ski, and snow mobile markets for many years. Having distribution rights to many major brands, Moto Ltd. is growing and strengthening itself by distributing Bel-Ray.
aBoUt Bel-raY
Bel-Ray’s line of high performance motorcycle lubricants has been a major part of the motorcycle industry for more than 50 years. Bel-Ray is one of the world’s most recognized oil brands thanks to outstanding products like the unique Bel-Ray Thumper 4T Racing Motor Oil, no fling Bel-Ray Super Clean Chain Lube and the exceptional Bel-Ray Foam Filter Oil. Bel-Ray’s innovative research and development continues to provide our motorcycle customers with lubrication solutions that help reduce consumption, increase machine life and provide long-term value.
for more iNformatioN Please CoNtaCt:
Bel-Ray Company, Inc.Sander van der VeldenSales Manager EMEA, Latin America & Asia, Consumer [email protected]
Moto Ltd.Vesselin MitevSales [email protected] +359 2 816 80 80
press release
Bel-Ray Company, Inc. • P.O. Box 526 • Farmingdale, NJ 07727 USA • Tel +1 (732) 938 2421 • Fax +1 (732) 938 4232 • www.belray.com
for immediate release
impressive race for Bel-rayders ama supermoto championship – round 2
August 2008–Bel-Ray sponsored Factory Aprilia Rip It Energy Fuel Racing Team impressed onlookers with a podium finish at the AMA Supermoto Championship on Saturday, August 9th at Stafford Speedway in Stafford Springs, Connecticut. Despite some unexpected hurdles, Aprilia team riders came together and worked hard, putting the team in a good position to win another national championship.
Bel-Ray-sponsored Darryl Atkins achieved an impressive 2nd place in the final round of the Unlimited Class and Bel-Ray-sponsored Benny Carlson took 6th place in the final round of the Championship Class.
The AMA Supermoto Championship is a long competition and Darryl is still recovering from a broken wrist that resulted from a fall in the first Round of the competition. Darryl feels the racing is just getting started for him and he is really looking forward to the next few rounds.
Darryl commented after the final race at Stafford Speedway, “It was important for me to get a solid result in today’s race. I didn’t want to let the other teams get too many points. I plan to keep the pressure on and start winning. I want to get to the top of the ledger board.”
A key component in the success of the Aprilia SXV 550 V-Twin Supermoto Bike is Bel-Ray’s Gear Saver Motorcycle Transmission Oil. Team members Benny Carlson and Darryl Atkins have come to rely on the consistent clutch feel that Gear Saver provides, and the component protection it delivers has impressed everyone on the team.
Factory Aprilia Rip It Energy Fuel Racing uses Bel-Ray lubricants exclusively in their Factory Aprilia bikes, including Bel-Ray Thumper 4-Stroke Racing Motor Oil, Bel-Ray Super Clean Chain Lube and Bel-Ray Waterproof Grease. Bel-Ray lubricants can be found at specialty motorcycle shops worldwide.
Round three of the AMA Supermoto Championship will be in Shawano, Wisconsin, which is Benny’s home track. The team has high hopes for both riders.
for more information please contact:
Anna RobertsMarketing Manager +1 (415) [email protected]
press release
Bel-Ray Company, Inc. • P.O. Box 526 • Farmingdale, NJ 07727 USA • Tel +1 (732) 938 2421 • Fax +1 (732) 938 4232 • www.belray.com
Right and below: Press release examples
PAGE NUMBER
Contact Information ................................ 2Hours of Operation ...................................... 2Lost and Found ............................................ 2Disabled Passenger Information ................ 2Passenger Policies ...................................... 3Fares and Transfers ........................................ 4Bikes on Buses ............................................ 4Passes .......................................................... 5Alternative Transportation ....................... 48Service Types ............................................... 7Service Calendar .................................... 8-12Terminal Maps ............................................ 13
• A-Line Art Terminal ................. 14-15• B-Line MU ................................. 16-17• C-Line Shields ......................... 18-19• K-Line MU ................................. 20-21• D-Line Shields ......................... 22-23• E-Line MU ................................. 24-25• F-Line MU ................................. 26-27• G -Line MU ................................ 28-29• J-Line Silo ............................... 30-31• L-Line Art Terminal .................. 32-33• P-Line MU ................................. 34-37• Q-Line MU ................................ 36-39• M-Line MU ................................ 40-41• W-Line Silo ............................... 42-43
Saturday Service .................................. 44-45Yolobus Routes 42A & 42B .................. 46-47System Map ............... INSIDE BACK COVER FOLDOUT S&T – Line Service ...................... BACKSIDE MAP
S&T Line Service Map ................. BACKSIDE MAP
Table of Contents
530-752-BUSS • www.unitrans.comU SNITRANA S U C D C I T Y O F D A V I S
Top: General content layout Middle: Route spread with timetable and route mapRight: Schedule cover design
Unitrans2006-2007 Schedule
The annual schedule for the UC Davis bus system. Design of the schedule included the cover design, interior layout and structure of information. Production and distribution were coordinated with an outside printer, resulting in 125,000 copies of the schedule printed and distributed to the community.
Unitrans 2004-05 Bus schedule 13
12
Unitrans 2004-05 Bus schedule
EL CEMONTE A VE. COWELL BL VD.
POLE LINE RD.
RUSSELL BLVD.
HUTCHINSON DR.
FIFTH ST.
MACE BL VD.
CHILES
RD. L S
T .
ArtTerminal
COWELL BL VD.
N
ALHAMBRA DR.
80
A ST
. B
ST.
SECOND ST.
FIFTH ST.
H ST
.
K ST
.
D ST
.
F ST
.
THIRD ST.
FIRST ST. COWELL BLVD.
SECOND ST.
PENA DR.
SPAFFORD
ST. LA
RUE
RD. 2
1
3
5
4
8
7 Bus Line
Timed Stop
Bus StopLocations
LEGEND
23456
1
7
Central ParkAmtrak StationDMVPost OfficeFifth St. Plaza
Park & Ride LotExplorit
El Macero Plaza
DESTINATION KEY
8
6
A
SheildsTerminal
A Line DOWNTOWN / FIFTH ST. / ALHAMBRA ART TERMINAL
MAPA Line DOWNTOWN / FIFTH ST. / ALHAMBRA ART TERMINAL
REGULAR SCHEDULELEAVE ART BUILDING 7:00 7:25 8:00 8:25 9:25 10:00 10:25 11:00 11:25 12:00 12:35 1:10 1:35 2:10 2:35 3:10 3:35 4:10 4:35 5:10 5:35 6:10 6:35 7:10 8:10 9:10 10:10 11:10DUE 2ND ST. & H ST. @ AMTRAK 7:06 7:30 8:06 8:30 9:30 10:06 10:30 11:06 11:30 12:06 12:40 1:16 1:40 2:16 2:40 3:16 3:40 4:16 4:40 5:16 5:40 6:16 6:40 7:16 8:16 9:16 10:16 11:16DUE GREYSTONE APTS. 7:11 7:35 8:11 8:35 9:35 10:11 10:35 11:11 11:35 12:11 12:45 1:21 1:45 2:21 2:45 3:21 3:45 4:21 4:45 5:21 5:45 6:21 6:45 7:21 8:21 9:21 10:21 11:21DUE ALHAMBRA APTS. 7:16 7:40 8:16 8:40 9:40 10:16 10:40 11:16 11:40 12:16 12:50 1:26 1:50 2:26 2:50 3:26 3:50 4:26 4:50 5:26 5:50 6:26 6:50 7:26 8:26 9:26 10:26 11:26DUE EL CEMONTE & GLIDE 6:49 7:20 7:44 8:20 8:44 9:44 10:20 10:44 11:20 11:44 12:20 12:54 1:30 1:54 2:30 2:54 3:30 3:54 4:30 4:54 5:30 5:54 6:30 6:54 7:30 8:30 9:30 10:30 11:30*DUE SEVILLE APTS. 6:53 7:25 7:48 8:25 8:48 9:48 10:25 10:48 11:25 11:48 12:25 12:58 1:35 1:58 2:35 2:58 3:35 3:58 4:35 4:58 5:35 5:58 6:35 6:58 7:35 8:35 9:35 10:35DUE GREYSTONE APTS. 6:58 7:31 7:53 8:31 8:53 9:53 10:31 10:53 11:31 11:53 12:31 1:03 1:41 2:03 2:41 3:03 3:41 4:03 4:41 5:03 5:41 6:03 6:41 7:03 7:41 8:41 9:41 10:41 DUE 2ND ST. & H ST. @ AMTRAK 7:02 7:36 7:57 8:36 8:57 9:57 10:36 10:57 11:36 11:57 12:36 1:07 1:46 2:07 2:46 3:07 3:46 4:07 4:46 5:07 5:46 6:07 6:46 7:07 7:46 8:46 9:46 10:46DUE SHIELDS TERMINAL (C/D) 7:10 7:45
7:00 7:067:117:167:207:257:317:367:45
8:05 8:45
8:00 8:068:118:168:208:258:318:368:45
9:05
9:00 9:069:119:169:209:259:319:369:45
9:00 9:069:119:169:209:259:319:369:45
10:05 10:45
10:00 10:0610:1110:1610:2010:2510:3110:3610:45
11:05 11:45
11:0011:0611:1111:1611:2011:2511:3111:3611:45
12:05 12:45
12:00 12:0612:1112:1612:2012:2512:3112:3612:45
1:15 1:55 2:15 2:55 3:15 3:55 4:15 4:55 5:15 5:55 6:15 6:55 7:15 7:55 8:55 9:55 10:55 FINALS SCHEDULE
LEAVE ART BUILDING 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00DUE 2ND ST. & H ST. @ AMTRAK 1:06 2:06 3:06 4:06 5:06 6:06 7:06 8:06 9:06 10:06 11:06DUE GREYSTONE APTS. 1:11 2:11 3:11 4:11 5:11 6:11 7:11 8:11 9:11 10:11 11:11DUE ALHAMBRA APTS. 1:16 2:16 3:16 4:16 5:16 6:16 7:16 8:16 9:16 10:16 11:16DUE EL CEMONTE & GLIDE 1:20 2:20 3:20 4:20 5:20 6:20 7:20 8:20 9:20 10:20 11:20*DUE SEVILLE APTS. 1:25 2:25 3:25 4:25 5:25 6:25 7:25 8:25 9:25 10:25DUE GREYSTONE APTS. 1:31 2:31 3:31 4:31 5:31 6:31 7:31 8:31 9:31 10:31DUE 2ND ST. & H ST. @ AMTRAK 1:36 2:36 3:36 4:36 5:36 6:36 7:36 8:36 9:36 10:36 DUE SHIELDS TERMINAL (C/D) 1:45 2:45 3:45 4:45 5:45 6:45 7:45 8:45 9:45 10:45
SUMMER & BREAK SCHEDULE
LEAVE ART BUILDING 7:00 8:00 9:00 10:00 11:00 12:00 1:10 2:10 3:10 4:10 5:10 6:10 7:10DUE 2ND ST. & H ST. @ AMTRAK 7:05 8:05 9:05 10:05 11:05 12:05 1:15 2:15 3:15 4:15 5:15 6:15 7:15DUE GREYSTONE APTS. 7:10 8:10 9:10 10:10 11:10 12:10 1:20 2:20 3:20 4:20 5:20 6:20 7:20DUE ALHAMBRA APTS. 7:15 8:15 9:15 10:15 11:15 12:15 1:25 2:25 3:25 4:25 5:25 6:25 7:25DUE ELCEMONTE & GLIDE 7:19 8:19 9:19 10:19 11:19 12:19 1:29 2:29 3:29 4:29 5:29 6:29 7:29DUE SEVILLE APTS. 7:23 8:23 9:23 10:23 11:23 12:23 1:33 2:33 3:33 4:33 5:33 6:33 7:33DUE GREYSTONE APTS. 7:28 8:28 9:28 10:28 11:28 12:28 1:38 2:38 3:38 4:38 5:38 6:38 7:38DUE 2ND ST. & H ST. @ AMTRAK 7:32 8:32 9:32 10:32 11:32 12:32 1:42 2:42 3:42 4:42 5:42 6:42 7:42DUE SHIELDS TERMINAL (C/D) 7:40 8:40 9:40 10:40 11:40 12:40 1:50 2:50 3:50 4:50 5:50 6:50 7:50
* Last run will only serve stops to El Cemonte and Glide. ** On weekdays during Finals Service there will be Silo demand response trip to any A/L line stop.
See service calendar on pages 7-10 for service type.
U SNITRANA S U C D C I T Y O F D A V I S
frequent service. 18 routes citywide.
Serves all Davis shopping centers, Downtown, Amtrak Station, UCD
Campus, & many more destinations.
REGULAR SERVICEBEGINS 9.28.06
UNDERGRADS RIDE FREE WITH CURRENT REG CARD. REGULAR FARE $1. 10-RIDE TICKET $10. MONTHLY PASS $21.
WWW.UNITRANS.COM | 752-BUSS
The M-Line has changed from our printed schedule.
Please see www.unitrans.com
for correct information!
UnitransPromotional Poster
Promotional posters were created for terminals, bus stops and other public buildings to highlight the company and celebrate events, such as Unitrans’ 40th anniversary in 2008.
Left: 40th Anniversary posterTop: Bus shelter poster
WWW.UNITRANS.COM 752-BUSS
N G
G
B
B
D
DD
D
F
F
F
E
E
L
L
L
L
A
A
A
A
W
W
W
W
This dashed line indicates that the W-Line will follow this route
on G St. during the parade. (10:00am-12:50pm)
B
F
E
G
Alvarado Blvd.
Russell Blvd.
Lake
Blvd
. Arlington B
lvd. Art
hur
St.
Ande
rson
Rd.
Syca
more
Ave
.
OakA
ve.
Catalina Dr.
F Street
J Street
Eighth St.
Chestnut Lane
Fremont Cir.
Fifth St.
Covell Blvd.
Covell Blvd.M
ace Blvd.
Cowell Blvd.
I-80
Cowell Blvd.
Alhambra Blvd.
Covell Blvd.
Shasta Dr.Dena
li Dr.
B St
reet
Lillard Blvd.
N
N
N
N
D
B G
F L
WA E
MemorialUnion
W
G St
reet
First St.
CA-11
3
12:0012:301:001:302:002:303:003:304:004:305:005:30LAST RUN!
8:309:009:3010:0010:3011:0011:30 AMAM
PM
8:00AM*W-Line only
DEPARTURE TIMES Modified A-Line Fifth Street / Alhambra
Leave Memorial UnionDue 5th St. & G St.Due 5th St. & CantrillDue Alhambra & MaceDue Alhambra & 5th. St.Due Greystone Apts.Due 5th St. & I St.Due Memorial Union
:00 :30:03 :33:08 :38:12 :42:17 :47:19 :49:23 :53:30 :00
Modified A-Line Fifth St./Alhambra B-Line Wake Forest / Sycamore / DrakeLeave Memorial UnionDue Castilian (Wake Forest)Due Sycamore & VillanovaDue Drake Apts.Due Sycamore & VillanovaDue Castilian (Wake Forest)Due Memorial Union
:00 :30:05 :35:08 :38:10 :40:13 :43:15 :45:25 :55
B-Line Wake Forest/Sycamore/Drake D-Line Lake / ArlingtonLeave Memorial UnionDue Russell & SycamoreDue Arlington Farm Apts.Due Lake & ArlingtonDue Arlington & CalaverasDue Russell & SycamoreDue Memorial Union
:00 :30:04 :34:08 :38:12 :42:13 :43:16 :46:25 :55
D-Line Lake/Arlington Modified E-Line F St. / J St. Leave Memorial UnionDue F St. & 8th St.Due F St. & CovellDue J St. & MenloDue J St. & 8th St.Due Memorial Union
:00 :30:04 :34:07 :37:08 :38:10 :40:25 :55
Modified E-Line F St./J St. F-Line Oak / East Alvarado / CatalinaLeave Memorial UnionDue Oak & 14th St.Due Anderson PlazaDue Catalina & AlvaradoDue Anderson & AlvaradoDue Oak & 14th St.Due Memorial Union
:00 :30:04 :34:08 :38:10 :40:13 :43:16 :46:25 :55
F-Line Oak/East Alvarado/Catalina
G-Line Anderson / Alvarado / N. SycamoreLeave Memorial UnionDue Anderson & RussellDue Anderson & VillanovaDue Anderson & AlvaradoDue North Sycamore LoopDue Anderson & AlvaradoDue Anderson & VillanovaDue Memorial Union
:00 :30:02 :32:05 :35:07 :37:12 :42:15 :45:17 :47:25 :55
G-Line Anderson/Alvarado/Sycamore Modified L 8th St. / Chestnut / Fremont CircleLeave Memorial UnionDue 8th St. & J St.Due Chestnut & 8th St.Due Poleline & ClaremontDue Fremont CircleDue Poleline & ClaremontDue 8th St. & J St.Due Memorial Union
:00 :30:05 :35:07 :37:09 :39:13 :43:15 :45:18 :48:25 :55
Modified L-Line 8th St./Fremont Cr. N-Line Arthur / Shasta / CovellLeave Memorial UnionDue Arthur & AdamsDue Covell & Denali (Glacier)Due Arthur & AdamsDue Memorial Union
:00 :30:06 :36:15 :45:20 :50:30 :00
N-Line Arthur/Shasta/Covell Modified W Cowell / Lillard / El CemonteLeave Memorial UnionDue Cowell & ValdoraDue Lillard & DrummondDue Cowell & EnsenadaDue El Cemonte & GlideDue Cowell & EnsenadaDue Lillard & DrummondDue Cowell & ValdoraDue Memorial Union
:00 :30:08 :38:13 :43:16 :46:20 :50:24 :54:28 :58:33 :03:50 :20
Modified W-Line Cowell/El Cemonte
UNITRANS picnic day routes *all runs are wheelchair accessible
APRIL 16TH8:00am-5:00pm
UnitransService Fliers
Announcements were placed on buses to inform the public of an upcoming events and changes to service. Type manipulation, color and layout were used to emphasize information relevant to passengers as well as stand out from other publications present on coaches.
Top: Picnic Day service informationRight: Service change notice
New Year. New show.
Join us Thursdays at 8pm in 135 Walker Hall to learn more!
Questions? Check us out at http://collablog07.blogspot.com/ or email us at [email protected]
Co/LABArt & Design Collective
Work done an art and design collaborative group that sought to challenge ourselves to work on projects outside of the classroom. All projects were produced in collaboration between one or more artists and designers and were shown as a gallery show.
Left: Photocopy poster for the showTop: Advertisement for students to join the group
UC Davis Art Building
May 21-25, 2007 Basement Gallery
Exhibition Posters
February 15 to May 14In Los Angeles
online p ublishers association
Creation of promotional posters on behalf of the Department of Design for various events held at UC Davis.
Top: Part of a Department of Design program for students to work with museums on rebranding their identity.Right: Poster made in conjunction with Chen Design Associates for the ‘Peace Begins Here’ exhibition.
Whole Foods Market Fremont | Store Graphic ArtistAugust 2013-September 2014
Key Responsibilities |Production and upkeep of overall visual look of the store by coordinating with various Teams.Implementation of seasonal marketing campaigns through use of print and social media.Design of all in-store and store-specific marketing materials.
tiperkins.com and tracyiperkins.com | Freelance Graphic DesignerMay 2007-Present
Key Responsibilities |Design and production of materials ranging from identity systems to full websites.Maintaining a professional work environment and relationship with a variety of clients.
Bel-Ray Company, Inc. | Graphic Design and Marketing AssistantJuly 2008-January 2009
Key Responsibilities |Assisted the Graphic Marketing Coordinator with the design and creation of advertisements, packaging and other marketing collateral materials.Responsible for the design, layout and editing of press releases and four monthly newsletters.Maintained the company webpage and advanced the company’s web-based presence.
ASUCD Unitrans | Planning and Marketing ManagerApril 2006-June 2007
Key Responsibilities |Oversaw the Planning and Marketing Department and its staff.Worked to promote Unitrans to the public through the use and distribution of published materials.Design, creation and coordination of the printing and distribution of the yearly schedule.
Experience
University of California, Davis | BA Graphic Design2001-2007AIGA Student MemberGraduated Outstanding Senior
Education
Skills
Knowledge of Mac OS, Windows OS, various computer and printing hardware.Extensive knowledge of printing process, media development and brand standards.Adaptability when working with clients and contractors.Interest in constantly learning and expanding my experience, knowledge and skills.Great communication skills and ability to meet deadlines while fulfilling project requirements.
Layout | Illustrator, In Design, Photoshop, LightroomWeb and Multimedia | Dreamweaver, HTML, CSS, PowerPoint, AutoCAD
3506 Seminary AvenueOakland, CA 94605
530.219.3636 [email protected]
Tracy Perkins
