Trader Joe’s rebrand

Trader Joe’s rebrand2

Trader Joe’s is one of the leading grocery store chains in the United States. In order to rebrand Trader Joe’s the logo must be consistant with the store theme. The island theme must be relevant on all print and advertising material. The ultimate goal is streamline and unify the designs so that the Trader Joe’s brand stays relevant.

branding sTraTegy

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CurrenT Logo

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TJ

TJTr

ader

Joe’s

TJTJTrader

Joe’s

digiTaL skeTChes

Trader Joe’s

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Trader Joe’s

Trader Joe’s

new Logo

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sTaTionery

business Cards wiTh a CharT for Common Liquid measuremenTs.

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sTaTionery

LeTTer head & enveLope

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sTaTionery

maiLing LabeL

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appLiCaTion

Crew T-shirTs

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appLiCaTion

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appLiCaTion

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merChandise

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iphone app

The Trader Joe’s iphone app has everyThing The Trader Joe CusTomer CouLd wanT. iT feaTures a reCipe guide wiTh The CurrenT monTh’s new produCTs as weLL as a sTore LoCaTor. iT aLso feaTures The CurrenT seasons “fearLess fLyer”

Thank you