Expand Networks Confidential and ProprietaryExpand Networks Confidential and Proprietary

WAN Optimization – On Your Terms Innovative Commercial & Service Enablement Models for Telcos, MSP’s & Cloud Providers

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Traditional Commercial Challenges

Prohibitive upfront capital investment– Infrastructure, licensing, management & support– Restriction on cash flow

‘Build it and they will come’ approach– Pressure on customer acquisition to achieve ROI– Increased time to revenue

Complex pricing structures– Confusing maintenance & licensing

3

Breaking the Commercial Mould

On YOUR terms…. Choose YOUR infrastructure

– As much as you want, when you want it

Choose YOUR licensing, management and maintenance requirements

Pay only when YOUR customers come on board

Pay YOUR bills on a quarterly subscriptions basis

Choose YOUR required contract term (2 - 5years)

Increase YOUR profits immediately with recurring revenues

4

Expand’s Game Changing Pricing Model

WAN optimization enablement with zero upfront costs

– Eliminates Capital investment

– Cost includes all required infrastructure

Simplified cost structure

– Monthly Subscription Model– No confusing maintenance or licensing

Service oriented– Pay as you sell enablement

• Data Center - Priced per No. of remote connections• Branch Office - Priced on remote bandwidth speed• Mobile Client - Priced per No. of concurrent connections

Substantial margin gains for 3, 4 and 5 year contacts

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Subscription Infrastructure

Monthly subscription costs – Quarterly billing

One price covers total required infrastructure– Data Center – VACC, EV, Licensing & Maintenance– Branch Office – VACC, Licensing & Maintenance– Mobile Client – VACC, MACC, Concurrent Licensing & Maintenance

Optional Appliance – Replaces VACC– Minimal one-off cost– Cost collected in first subscription invoice

Contract period– Minimum 2 Years + 3, 4 and 5 years available– Years 3 to 5 subscription costs reduce – Increased margins on 3 – 5 year contracts

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Capex Vs Opex

Virtual 45Mb DC, ExpandView, Licensing & Maintenance

40 Appliance remote sites - 20 x 512K, 10 x 2Mb & 10 x 4Mb

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Addressing your customers business needs

Expand Networks provides optimization for all TCP & UDP applications over the WAN

– The industry leader in enabling

“Branch Office IT Consolidation & Virtualization”

– Transparent integration into your managed infrastructure

– Flexible choice of Virtual & Appliance Accelerators

– Mitigate problems caused by low speed, congested, high latency or poor quality links

– Optimize any Service over any WAN link including the industry’s best performance over Satellite

– Enable complete L7 visibility and QoS to hosted Applications

8

Service challenges

Today’s services need to be: More responsive to customer needs

Be more efficient

Delivered without service degradation

Success depends on: How quickly services can be enabled

Competitiveness & performance of the services

Rapid return on investment with a low TCO

Minimum up front Investment

Immediate profitable recurring revenue streams

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Differentiated value added services

It’s not just about offeringWAN Opt. as-a-service

Optimize many offerings: ‘as-a-service’

Enable your offering

Differentiate from your competition

Increase ARPU revenue

Gain customer acquisition

Example Telco Service Offerings

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Telcos - Differentiated value added services

Managed WAN services

– Wan Optimization as-a-service revenue streams

– Telco or Customer premise deployment

– Increase ARPU revenue

– Lock out competition

– Gain footprint at your prospective customers

• Wrap Wan Opt around another Telcos WAN service

Datacenter

Branches Mobile Clients

Head Office

Layer 7 QoS to enhance existing MPLS offerings

TELCOManaged WAN,

MPLS,Managed IP

Managed Voice and Data Services

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Cloud - Differentiated value added services

Optimized Cloud Services

– Differentiate yourself from the usual Cloud Story

– Enable Optimized Service Delivery

• Hosted VDI • SaaS • IaaS• Storage & file delivery

– Supports Public & Private Clouds

– Enable the existing WAN

– Deploy “In-cloud” as a Virtual Appliance

Branches

Mobile Clients

Head Office

Cloud Provider

Optimized Private / PublicCloud Services

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MSP - Differentiated value added services

Managed Hosting Services

– Enable Hosted Services• Server consolidation• Application delivery

– Optimize branch offices• File sharing • Print services

– MSP or Customer premise deployment

– Increase ARPU revenue– Differentiated SLAs– Improve use of network assets– Lock out competition– Gain footprint at your prospective

customers– Wrap Wan Opt around another

MSPs service

Branches Mobile Clients

Head Office

MSP

Managed HostingServices on & off premise

Datacenter

Datacenter

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Mobile - Differentiated value added services

Mobility 3G/4G services

– Increase service uptake– Reduce latency challenges– Differentiated SLAs– Ease strain on your 3G

Networks– Improve user performance– Improve traffic flows

• Prioritize critical applications• Stop certain traffic types

– Increased user satisfaction Virtual Bandwidth can minimalize strained 3G Networks

Datacenter

Cellular Provider

Mobile data services

Mobile Clients

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Summary

Competitive Advantage – – Value added services – Gain market share – Enable new service revenues (ARPU)– Enable customer retention & acquisition

Financial Advantage – – Eliminating upfront capital investment – Subscription based ‘pay as you sell’ model– Free up cash flow

Profitability – – Deliver enhanced and differentiated services – Command a premium price tag– Increase profitability – Incremental revenue streams.

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Providers working with Expand

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A Forrester WAVE Leader, Q4 2009

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Industry Validation.....Virtually Everywhere

Expand Networks is taking actions to address not only business challenges of the present, but also helping prepare corporations for the challenges of the future

“

”

Virtual Accelerator

Channel excellence

Most complete product offering

Analyst & Industry Leaders

Expand's multi-facetted technology helps enable all remote desktop protocols to be delivered over the WAN in a VMware View environment“

”Scott Davis, CTO, VMware

Expand Networks Confidential and ProprietaryExpand Networks Confidential and Proprietary

WAN Optimization – On Your Terms

Supporting slides & additional information

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Why Expand Networks?

Visibility, Control & Layer 7 QoS– Dynamic L7 prioritization of business critical applications– Monitor & control all HTTP, ICA & RDP applications– L7 Application monitoring

Virtual Bandwidth and Latency Reduction– Enable upto 1000% more traffic over existing infrastructure– Provide enhanced user experience

Optimization and Acceleration– Latency reduction– Do more with the existing infrastructure

Virtual branch server– WAFS/CIFS for server consolidation, local printing, DHCP & DNS– LAN-like Performance for file access

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Virtual Accelerator in the Cloud

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Industry’s Most Complete Offering

Complete end to end WAN optimization

‘Virtually Everywhere’

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Provider Quotes

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Aberdeen Group – “Most Complete Offering”

Company Acceleration Control Visibility Mobile Virtualization

Akamai

Blue Coat

Certeon

Cisco

Citrix

Exinda Networks

F5

Juniper Networks

ICT

Ipanema Technologies

Riverbed

Silver Peak

Streamcore

Stampede Technologies

Zeus Technology

Source: Aberdeen Group (May 2009)

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THANK YOU