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October 2019
18 COUNTIES:AlachuaBakerBradfordClayColumbiaDixieDuvalGilchristHamilton
LafayetteLevyMadisonNassauPutnamSt JohnsSuwanneeTaylorUnion
MAJOR CITIES:JacksonvilleGainesvilleLake CityOrange Park
PalatkaPerrySt AugustineStarke
The FDOT District Two Community Traffic Safety Program’s (CTSP) mission statement is to reduce traffic-related fatalities and injuries. The premise of the program is local communities, solving local problems with state assistance.
Highway safety is at its best when we can address driver behavior, road conditions and vehicle factors as three interacting aspects of collision and injury prevention. Through events, on-going educational programs and projects, individuals and agencies are combining resources to improve awareness and understanding of safety issues on a local level.
You are part of our multi-county Community Traffic Safety Teams (CTSTs). By working together we can address all facets of safety, not just parts of the problem. Our “T.E.A.M” philosophy is successful when we all do
our part. Augmenting our efforts toward a common goal of reducing the number and severity of traffic crashes and saving lives within our communities.
Together Everyone Achieves MoreI commend our partners for their active participation and on-going commitment to traffic safety in our 18 county district. I invite you to be a part of the solution. Help us to promote safety on our roadways and move toward zero fatalities.
– Andrea Atran
Andrea Atran, M.A., CPM, is District Two’s Community Traffic Safety Program Manager since 1998. She coordinates and has personally developed a wide range of regional and statewide programs.
TRAFFICSAFETYTALK
2 District Two Traffic Safety Team
CTST MEETINGS AND TRAININGEvery year 64 team meetings are planned and take place at eight locations in our district. This year we hosted two training days in Alachua County and Duval County.
3District Two Traffic Safety Team
ENGINEERING CONCERNSOver a 12 month period, 286 roadway concerns have been submitted through our Community Traffic Safety Teams. Some of the safety issues identified include: roadway departure hazards, road surface conditions, narrow roadways and bridges, railroad crossings, work zones, intersections, roadway design limitations, roadway access problems, pedestrian and bicycle traffic.
To submit a concern, go to trafficsafetyteam.org and click on “Roadway Concerns” link. Complete online form with detailed location and issue descriptions. Upload a photo or video and submit. Once knowledgeable team members identify a concern, we can conduct a study, prioritize improvements, schedule and implement, then evaluate effectiveness.
TEEN DRIVING INITIATIVEOur goal is to improve safety belt use among teenage motorists in their communities. The first step is to accurately identify seat belt usage percentages at local high schools utilizing the Florida Safety Belt Observation Form. Preliminary data collected at two high schools in Gainesville, Florida indicated a lower percentage than the Florida Statewide Observational Survey of Safety Belt Use.
W.H.A.L.E. CHECKOur widely popular and nationally recognized W.H.A.L.E. Check program received a newly illustrated whale and watercolor style artwork in bright, happy colors. The updated W.H.A.L.E. Check campaign materials and short informational video launched during CPS week in September.
Since the initial launch in 2002, 289,000 copies of the W.H.A.L.E. Check handout with identifier label has been printed and distributed in Florida. W.H.A.L.E. Check continues as a highly requested and distributed piece on important child occupant protection and car seat safety. We have made a printable version available statewide as a free digital download courtesy of District Two.
4 District Two Traffic Safety Team
NEW ACTIVITY BOOKS FOR KIDSA new activity booklet was developed and printed in a two-part flip book for elementary age children and preteens. 50,000 have been printed and will be distributed to schools and community events throughout our 18 county district. Important traffic safety messages and activities cover a wide range of topics, including: child passenger safety (CPS), occupant protection, pedestrian safety, bike and helmet safety, ATV off-road safety and school bus dangers and safety. In addition, there are other key safety concerns for kids like swimming, sports, fire hazards and general everyday safety tips.
Traffic safety bookmarks were created and printed this year with double sided safety tips and rules for drivers and kids. Topics cover bicycle, pedestrian, passenger, distracted driving and impaired driving. 20,000 of each bookmark are being distributed to our local public libraries throughout the year.
In 2017 and 2018 we partnered with St Johns County Public Library to not only distribute the bookmarks, but to include traffic safety messages in their monthly e-newsletter. We ask that libraries in our district share these safety tips electronically and on social media.
5District Two Traffic Safety Team
CELEBRATE SAFELYFor over two decades our Community Traffic Safety Program has been promoting the wonderfully effective Celebrate Safely, Designate A Driver program. This year we will launch a new look with a strong visual, clean graphics and eye-catching colors. The promotional materials include a poster, double-sided coaster, and sticker. We will be printing Recipes for the Road cards to distribute during the holidays and next summer. Many restaurants participate each year in the 18 Northeast Florida counties, offering free non-alcoholic drinks to “designated drivers.” DESIGNATE
A DRIVERDRIVE SAFEDRIVE
SOBER
DRIVE SAFE
DRIVESOBER
funded byFDOT
DESIGNATE A DRIVERFunded by FDOT
CELEBRATE SAFELY
DESIGNATE A DRIVER
NEW SAFETY BOOKMARKS
WEAR your
HELMET!
Your HELMET should sit two fingers above your eyebrows, with the straps FITTING SNUGLY under your chin.
RIDE ON THE RIGHT in the same direction as the traffic.
Ride in BIKE LANES or on sidewalks.
Be sure you can BE SEEN by using lights and reflectors.
DON’T RIDE ALONE or AT NIGHT.
Be alert… LOOK AND LISTEN for cars!
TrafficSafetyTeam.org
SHARE the
ROAD!
Phone Down. Eyes Up. Buckle Up!
ALWAYS WATCH for bicyclists on the road.
ALWAYS STOP and look in both directions before turning right on red.
KEEP AT LEAST THREE FEET between you and cyclists.
Funding provided by the Florida Department of Transportation
WATCH for
WALKERS!
Phone Down. Eyes Up. Buckle Up!
STOP for pedestrians in the crosswalk or crossing at an intersection.
Come to a COMPLETE STOP before turning right on red.
LOOK in all directions before making a turn.
Funding provided by the Florida
Department of Transportation
LOOK and
LISTEN!
STAY ON THE SIDEWALK. If no sidewalk, walk on the far left off the side of the road, facing traffic.
Cross the street ONLY at corners or CROSSWALKS.
MAKE SURE DRIVERS SEE YOU.
Never walk alone or at night.
DEVICES DOWN, HEADS UP!
TrafficSafetyTeam.org
DON’T DRINK &
DRIVE!
Phone Down. Eyes Up.
Buckle Up!
CELEBRATE SAFELY
and DRIVE SOBER!
If you’ve been
drinking or plan
to, designate a
driver, take a cab,
CALL FOR A RIDE,
or spend the night
where you are.
Alcohol involvement
is a leading factor
in motor vehicle
deaths.
Funding provided by the Florida
Department of Transportation
FOCUS on
DRIVING!
NO CELLPHONE use when driving.
DO NOT use electronic devices, eat, drink, put on make-up, read, or do other distracting activities while DRIVING.
KEEP DOWN music levels and distractions from passengers.
DEVICES DOWN, HEADS UP!
TrafficSafetyTeam.org
BUCKLE UP!
Phone Down. Eyes Up. Buckle Up!
ALWAYS make sure you and your passengers are buckled up for every ride!
It’s the single most effective thing you can do to PROTECT EVERYONE in a crash.
Safeguard children in the CORRECT car seat.
Safety belt use isn’t just a good idea, IT’S THE LAW.
Funding provided by the Florida Department of Transportation
RIDE RIGHT!
BUCKLE UP for
every car ride.
YOUR SAFETY belt
should be snug on
your upper thighs,
across your chest, and
over your shoulders.
Ride in the BACK
SEAT, it’s the safest.
SIT UP STRAIGHT
to prevent injuries
during a crash.
If you are 5 to 9 years
old, weigh less than
80 pounds, and are
shorter than 4 feet 9
inches, you should
ride in a booster or
car seat.
TrafficSafetyTeam.org
District Two Traffic Safety Team6
SEASONS OF SAFETYThe Seasons of Safety campaign was developed in 2018 and includes safety messaging for different holidays and celebrations throughout the year. Each message typically includes one social media graphic to share, as well as a printable card. We have created messaging for New Year’s, winter, Christmas, Thanksgiving, Halloween, Cinco de Mayo, St. Patrick’s Day, Valentine’s Day, Labor Day, Memorial Day, July 4th, summer travel, MLK Day, Super Bowl Sunday, President’s Day, Spring Break, Father’s Day and Mother’s Day.
WISE WORDSThe Wise Words safety campaign began in last year and includes 15 original safety messages to date. The graphic for this campaign consists of a car with a bumper sticker that includes one of Wise Words. We are
also testing some new concepts like trendy meme graphics. These Wise Words are all original and created by D2 CTST team members. The messages target drivers and are focused on a variety of traffic safety topics like distracted, impaired, tailgating, turn signals, and buckling up.
7District Two Traffic Safety Team
CTST ONLINEA strong web presence and social media strategy are valuable tools that allow the Community Traffic Safety Program to promote and participate with the community at the click of a button. Over the past year, we have expanded our outreach on social media platforms as well as updated the TrafficSafetyTeam.org website. The great advantage of online networking and social media is that it is immediate, it gathers like-minded people together, it’s interactive, and can be used to get information out to a wide audience quickly.
We use Instagram Facebook, Twitter, LinkedIn, YouTube and Pinterest to provide and share pertinent information to promote safe driving habits. Through education and community partnerships we can ensure safer roadways for everyone.
FACEBOOK687 FOLLOWS 1,518 REACH on popular August post
INSTAGRAM116 FOLLOWERS 168 POSTS
LINKEDIN GROUP211 MEMBERS
PINTEREST72 FOLLOWERS 686 MONTHLY VIEWS
YOUTUBE39 SUBSCRIBERS 23 VIDEOS
TWITTER729 FOLLOWERS 977 TWEETS SINCE 2009
WEBSITE: last 12 months4,151 USERS 13,373 PAGEVIEWS
8 District Two Traffic Safety Team
TrafficSafetyTeam.org
Connect with us /TrafficSafetyTeam /TrafficSafetyFL
/TrafficSafetyTeam /TrafficSafetyFL
/TrafficSafetyTeam /groups/8100472
RECIPES FOR THE ROADThis year’s Recipes for the Road will be our 22nd annual edition. The non-alcoholic drink and recipe card will reinforce the important “Celebrate Safely, Designate a Driver” impaired driving traffic safety message in a fun, festive manner. In addition to the holiday printed and distributed handout, there will be a free digital version available online for downloading and sharing from Thanksgiving through the New Year. New in 2020 will be a summer edition distributed in July and August.
To keep the drive sober message consistent throughout the year at a cost-effective and highly meaningful campaign, we are producing monthly mocktails and animated recipe videos for social media. The free printable recipe card is available online and posted on Facebook, Instagram, Twitter and Pinterest. They also include a traffic safety message, our trafficsafetyteam.org url and hashtags #celebratesafely #trafficsafetyfl #recipesfortheroad among others. The new animated recipe videos are quick visuals showing the non-alcoholic drink or food ingredients along with directions in the post description when sharing on Facebook, Instagram, Twitter and YouTube.
