Career & Personal Success In A Changing

Healthcare Environment

Standing Out From The Crowd

-Bill Budzinski

Agenda

• Transformation of Healthcare • How will Healthcare be Delivered in the

Future?

• Take Charge of Your Future

• Key Takeaways

History of Health Care in America

• 1939: Introduction of Group Health Insurance as an Employee Benefit

• 1966: Introduction of Medicare and Medicaid – the government is now in the health insurance business “big-time”

• 1974: HMO was born. Managed care was introduced to address rising health care costs.

• 2010: Patient Protection and Affordable Care Act

(PPACA)

Healthcare Facts

• The US Healthcare System is the most expensive in the world.

• Health outcomes are worse than in many other countries.

• Ineffective care puts patients through unnecessary procedures.

• Providers operate under a fee for service model rather than quality of care.

Cha, Cha, Changes…..

• TechnologyCPOE ICD 10 Electronic Health Records (EHR)

• QualityMeaningful Use Consumer Driven Healthcare

• Mergers/Acquisitions St. Joe / HoagDaughters of Charity Tenet Health Systems/Vanguard

Future Projections

• Some predict that as many as 1/3 of hospitals will fail. Get used to seeing more mergers and acquisitions.

• Focus will be on disease prevention and readmissions.

• Hospitals will redesign current processes.

• Physicians & RNs will perform work that fits their credentialing.

Take Charge of Your Future

• Performance Evaluation Process & Career Planning.

• Seek innovative ways to change, grow, and improve (after all….it’s an adventure).

• Sharpen your Saw. Don’t be “Linkedout”.

• Ask about business strategy.

• Focus on Developing Your Personal & Professional Brand

Your Personal & Professional Brand

• We all have a personal Brand • Your Brand is a combination of

competencies, style and conduct

• Your Brand is how other people view you• Your Brand should connect with others on

an emotional level• Your Brand should deliver on its promises

BRAND ATTRIBUTES

• Relevant: What you stand for connects to what others consider to be important.

• Distinctive: You have a point of view

• Consistent: Consistency of behaviors › If you deliver minimum effort on a task,

you will leave a negative impression.› Conversely, you will stand out from the

crowd when you deliver a high quality project.

Brand Example

• Close your eyes. What comes to mind when you hear:

Lance Armstrong Clint Eastwood Oprah Winfrey

• A Brand perception is negative or positive.• Your perception of another person is that

person’s Brand.

Key Takeaways

• You have a Personal Brand whether you like it or not.

• Your Brand impacts every relationship, therefore, it’s a good idea to understand your Brand and manage it.

• Be Psychologically Hardy – prepare yourself for different outcomes.

Closing Thoughts Startwhere you are

Usewhat you have

Dowhat you can

-Arthur Ashe