Branding in the new era

Transformative change of social impact

No turning -back Digital world

Direct Lean

Social LOVE

New light of diversity, yet harmony

Define the brand by consumers

brands to inspire people with idea that helps them make meanings in their world ,

in their own terms

Meaning before messaging

For ad blockers and brand 's web experiences to break through

Messages around values, generosity and attitudes are far better engagement in social communities

messages around products are turned off

We need to leave a space for imagination and interpretation

Through

Inspiring brand meanings

Engagement Unbounded

Improved access-improved life by Seamless Digital brand connections,

ground shifting to online with savvy smart phones

The power of now

The fueled travel speech of information and opinion by digital drive

Be authentic in real time

Don't sell it deliver it

Consumers want what they want

when they want it

It's all inputs ,it's all dialogue

Today's information seeker is flipping quickly between News tweets ,online social engagement and digital marketing messages

Create coherent impression both online and real world

Become a VideoStar It allows you to deliver complete

communication and emotional connection

Storytellings transformed

Higher purpose of brand -as story setting Dialogue of consumers -as story making

Showcase your brand as a storyteller on your social network

Connect with the like -minded people and professionals

on wide scale and expand your visibility

Unique storytelling techniques drive relevant engagement

(that link to the core emotional of the brand)

Create remarkable business blogs with fascinating stories

Interests sharing

Thank and acknowledge

Ask questions request recommendations

From your network

Intimate , Personalized and inclusive ,be a Personal Network ,

virtual community of your own digital tribe

Guide decisions

Provide marketing Automation tools

Generate great content around Brand purpose ,a pull momentum of brand business

As data and Information's that facilitate decisions of autonomous consumer

Non-stop Conversations

and experiences

Many try to aim for uniqueness But only design the brand

for that one single moment

A longer journey that consumer takes overtime to feel ,express and share across social media.

Not single point in time

Researching to better understand Targets

That's what 's important to Relevant and resilient brands

Focused messages

Micro targeting era

targeting strategies and targeted campaigns are two times more effective

Be lean and direct by Multi tasks, multi -strategies and multi-brand tools.

End of single -minded propositions for all

Design for post digital age

human centered design with software methodologies and data-driven automation

Act and talk like people to people

Affinity marketing from shared human attitude and character

not "talking at " as institutional

Humanization is the new automation (get up ,close and personal)

Transparency

Simple truth Simple told

Rejection of marketing Jargons

Honest simplicity of brand

communication in social network

Be open ,honest ,real Even flawed. Listen and Accept mistakes and critics. Key points for true respect and trust

Empower individuals to be the brand

Brand advocacy to create ,express

and share the brand by making alive brand stories

Built ethical company filled with empathetic employees

Will boost performance and engagement and trust

Define the brand by consumers

Engagement Unbounded

Storytellings transformed

Interests sharing

Guide decisions

Non-stop Conversations

and experiences

Focused messages

Act and talk like people to people

Transparency

Empower individuals to be the brand

DESIGN FATE

In the “ no turning back” Digital World

Look at everything in a big picture This makes up a brand

Spend your money and efforts In the right places

natural bonding, natural love

Love marks of the social impacts

In the new diverse, yet harmonized landscape