Transforming Data Into Information

PBAA September 16, 2008

Agenda

MagNet Introduction and Overview

Gil Brechtel – President and CEO

Our Industry From 50,000 Feet

Ray Shaw – Vice President and COO

Joshua Gary – Directory – Technology Operations

Cognos Reporting Platform

Sample Opportunity Reports

Customization Options

MagNet - Confidential 2

MagNet - 2008

Currently 15 MagNet Members, 82 active wholesale locations, representing an estimated 98% U.S. market share

Anderson News LLC

Hudson Group

Source Interlink

Media Solutions

Select Media Services

So. Wisconsin News Co.

Harrisburg News Co.

Magazines, Inc.

Burlington News Agency

Hamilton News Company

Fall River News Company

Newsways Distributors

Current News

The News Group LP

JP TNG

Grand Prairie

San Antonio

Houston

Rapid City

Sioux Falls

Bismarck

Scotts Bluff

Jefferson City

Missoula

Ingram Periodicals

MagNet - Confidential 3

Founded in 2000

Anderson, Hudson, TNG

Outsourced data collection, processing and marketing to MSA in 2001

Started developing our proprietary data systems and website November 2006

Point Alliance – Toronto

Added Canadian wholesalers‟ data

Test feeds to NDs mid 2007

Live with NDs beginning June 2008

MagNet - Confidential 4

MagNet - 2008

Agreements with all national distributors

Processing non-MagNet wholesalers data for TWR and CMG replacing MSA

Providing monthly feeds to all national distributors, DSI and Meredith MagNet and Canadian wholesalers

Three years of data for all titles most wholesalers

Providing more timely data through Cognos reports in our website

30-45 days more timely

MagNet - Confidential 5

MagNet - 2008

Data received weekly instead of monthly

from our Members

Monthly to MSA

Systems updated each weekend

All activity from each wholesaler location from

the previous week available the next week

Draw, return and sales information

Segmented by wholesaler, agency, chain or store

Quicker reaction to problems or opportunities

with the right informational reports

MagNet - Confidential 6

MagNet - 2008

Purchased ICN from Source in January „08

Contains ancillary marketing data Historical Sales and title rankings

Front end planograms

Retailer POS data

Cover analyzer

Rewriting ICN so data modules interface with wholesaler O&R information Provide more analytical reports covering a wider

range of information

Available 1st quarter 2009

MagNet - Confidential 7

MagNet - 2008

MagNet - 2008

MagNet advantage

Owned by wholesalers

Initiatives supported by owners

Input into our reporting logic and resulting

opportunities

Improved communications and cooperation

Quick response to inquiries

Correcting data integrity problems

Distribution opportunities utilizing MagNet reports

MagNet can help you get things done!

MagNet - Confidential 8

MagNet Data For All

MagNet - Confidential 9

MagNet Data - For Where You‟ve Been

Draw / Sales

Dealer Count

Trending

MagNet Data - For Where You Are

“What‟s happening now!”

Last week, “Not last month or 2 months ago!”

MagNet Data - For Where You Want to Be

What if?

Data Driven Processes

Where MagNet can be effective!

MagNet - Confidential 10

Sales Efficiencies

RDA processing

Plan-o-grams

Field assignments

Distribution

opportunity reports

Promotion

Management

Auto Alerts

Industry Trends

Regional Success

Category

Management

Title Ranking

Chain Ranking

Share of Market

Class of Trade

Who Can MagNet Help?

MagNet - Confidential 11

Publishers

National Distributors

Editors

Ad Sales Staff

Executives – All Levels

Auditors

Departments

Circulation

Distribution

Marketing

Retail / In Store Services

RDA

It is time to upgrade your reporting and

analytics beyond cumbersome spreadsheets

and inflexible business intelligence!

Distribution Analysis Pyramid - Old

Act

Decide

Analyze

Cleanse

Aggregate

Distribution AssignmentMagNet - Confidential 12

Distribution Analysis Pyramid - New

Go!

MagNet Data

MagNet - Confidential 13

Technical Overview

MagNet is revolutionizing the industry!

Business Intelligence is the key

Flexibility in Reporting

No longer just the raw data

Information at your fingertips, so you can

take ACTION!

MagNet - Confidential 14

Cognos Reporting Platform

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Web Based

Export to various formats (PDF/Excel/CSV)

Executive Level Reporting – “Dashboards”

Flexibility in Change – New reports,

updates, changes, etc

Drill-Through

Scheduled Reports

Roy Orbison – “Anything you need, you got

it!”

1 Title Comparative - Chain

MagNet Data For Where You‟ve Been

MagNet - Confidential 16

Multi Title Range Comparative - Chain

MagNet Data For Where You Are

MagNet - Confidential 17

Distribution Opportunities

MagNet - Confidential 18

MagNet Data For Where You Want To Be

Flexibility to change competitive sale averages

Sales Bucket Report

Re-distribute copies

Add draw in under-allocated accounts

Drill down to store level

Dynamic Buckets/Sales Ranges

MagNet - Confidential 19

Bucket Analysis - Compare

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Before

After

DashboardCustomize to Your Needs!

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Current Data

Available Prior to On Sale

Draw

Dealers

Drill Down to Store Level

Detail

On Sale Date as Per

IPDA

Sales “Complete” as early

as 4 weeks off sale

Auto Alerts for

Efficiency

Dealer Count Change

MagNet - Confidential 22

September 15, 2008

Weekend Schedule

MagNet - Confidential 23

Return Flow Analytics By Agency/Week

Sales Modeling And Forecasting

Cover Sales Analysis

POS / O&R Linking (Shrink…)

DMA Based Reporting

Variable Time Reports – No need to choose issues.

Mobile Business Intelligence?

Schedule Reports to be Ready on Monday Morning!

The MagNet Advantage

MagNet - Confidential 24

Flexibility in Reporting

Timeliness

Actionable information

Customization

Proactive, Not Reactive

MagNet - Confidential

Thank You

Transforming Data

Into Information