Transforming last mile to become first mile of citizen ......• Internet is in the Core of Change • Open Connectivity and Open Platforms as basic enablers • MultiCognitiveRadio,

Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials1

Transforming last mile to become first mile of citizen centric innovation

VP Niitamo, UDOI RDI Dir. Tallinn, 18.12.2009


The themes• Internet is in the Core of Change• Open Connectivity and Open Platforms as basic enablers

• MultiCognitiveRadio, ”multiplatform”

• 3rd party Innovation – the Soul of mobile Internet• Open Source, Social mobile networking

• New Service Enablers• Livinglabs as a solution to realize human driven innovation in early adaptor lead

markets• Eco sustainability driving consumer beh. change


DECENTRALISATION IN THE ECONOMY? Global problems—local solutions!

Decentralisation

Global / local

Nature as a model

Logo: Freecycle 2008.

Logo: Grameen Bank 2008.

Logo: Viva Favela 2008.

Logo: Creative Commons 2008.

Logo: Kiva.org 2008.

Peer-to-peer distribution

Open source

Cooperatives

Closing the loops

From consumers to creators

New accountability

Graph: Kalundborg Centre for Industrial Symbiosis 2008.


Origin Living Labs• MIT, Boston, Prof William Mitchell

• MediaLab and School of Architecture and city planning• ‘Living Labs as a research methodology for sensing,

prototyping, validating and refining complex solutions in multiple and evolving real life contexts.’ Applied in Europe in folllowing;

• 1. Bringing laboratory based technology test-beds into real-life user focused environments for validation. (INFO SOC Research on Application and Research test beds/FIRE, Future Internet Research)

2. Developing MOBILITY SERVICES for citizens in a lead market environment with early adaptors or in premarket demonstrations. Focus in an user centric co-design/co-creation process and Public Private Partnerships.(IST SO e-Government..ref.Intelcities, e-inclusion and e-democracy ,AAL)

3. COLLABORATIVE LivingLab Networks which are becoming global and where regional public players are driving developments and concurrent models for adoption attracting private sector for investments and participation (ENoLL and LL-Europe,Innovative city dialogues,Telecities etc.)

4. NATIONAL and regional networks such as in Finland, Sweden,Netherlands, Slovenia or in Catalunia, Nordic/Baltic, Northern Kalot. In Finland initiative came from Industry/DIMES to create national beta-testing capability, where in 13 innovation locations to validate new mobility services in a real user centric models called LivingLab-Testbeds Open User driven Innovation (LITE-Open) and supported with Tekes technology and innovation program(SHOKS).

18 december 2008 4


A missing link in innovation

Innovation “no man’s

land”

Research push Market pull

Phase 1Solution proposal

Phase 2Prototype

Phase 3Pre-commercial product/service

Phase 4Commercial

product/service

Phase 0Research


Innovation funnel towards sustainable market

Pre-market innovation funding

Venture fundingPublic R&D funding

Research Lead marketsRDI(R&D+Innovation)

Research lab R&D lab Living labsTest-beds


SHO(C)Ks – For Open Innovation in Finland , DIMES driving national LL uptake

BETA CULTURETechnology driven innovation

User driven innovation

Business ecosystem

Standards, IPRs

Emergent agile networks

Technology networks

Lead marketsLITE OPEN

Test Beds & Living Labs

European (ENoLL) and Global Networks

Nordic/ Baltic Networks

Bilateral (SWE,BE,SLONL) LivingLabsCollaboration

Global LL collaboration RSA,Brazil,Jap,TW, China


Potential Lead Markets in 7 regions of Netherlands

• Emerging markets for testbed and living labs• Health and well being (Health valley LL)• Energy and durability (Climate Street)• Mobility and workplace (Virtual workplace)• Amsterdam,Leiden,Almeere,Groningen,Twente,Delft,Rotterdam,

N A T I O N A L S T R A T E G Y

Social and technological innovations

Prerequisites for innovation, innovation environments

Societal and economic development

Economicopportunities

Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials9 9

EU Presidencies Roadmap for ENoLL

Finnish Presidency Launching Helsinki Manifesto

2006 Autumn

Portuguese PresidencyRenewing Lisbon strategy for people

Autumn 2007

German Presidency emphasisingRegional innovation(Bremen &

Munchen LLs),Spring 2007

Slovenian PresidencyChallenging cross-border and

Pan European level Open InnovationSpring 2008

French Presidency bringingInnovation to citizen level

,Autumn 2008

Czech PresidencyRural Networks,

Spring 2009

Swedish PresidencyCross Border Networks

Autumn 2009

1st Wave ENoLL, Autumn 2006

2nd Wave ENoLL, Autumn 2007

3rd Wave ENoLL, Autumn 2008

4th Wave ENoLL , Autumn 2009 and spring 2010


129 ENoLL Members


ArchipeLabo- LL,Small is beautifull

Experimentation•Purpose, scope•Implementation•Observations, report•Video•Pictures•Recommendations, changesData layer

LL infraAnalysis

Joint Learning and knowledge

creation

Diagnosing andRLL experiments

preparation

Use, co-creation, validation, evaluating

Deployment, Testing

Training the users

USE – BEHAVIOR – PRODUCT -USE

ArchipeLabo ©


User InterfaceCaptured in videoCaptured in notes

Source: Farmer 1

Changes desired» »

Check of SMS functionality

New prototype version» »

New testing cycle in usewith more farmers

Feedback Type and Source Evidence Presentation Feedback to Implementation

Real life use - check by farmer 2 - feed-back based efficiency in use

Product/Service Development with one to one Users

Methodology for real life experimentation cycles

ArchipeLabo ©


The Nokia Eco Sensor Concept includes a range of built-in sensorsto help you monitor your health, environment and weather.

Challenges for Europe1. Is there an European dimension in UDOI in managed

environments such as LivingLabs2. Do we have national and European instruments to drive

early market RDI3. Can we drive smart regulation for global leadership in

new emergent global businesses4. Can we attract global investments and other innovation

resources to European regions5. Do we have a rapid single European market for ramp up

6. How to collaborate with emerging markets such as Brazil; by individual countries or European front.


From global policies towards regional policiesChallenge is how we bring citizen centric innovation outcomes to different level of

policy arenas.Policies should be divided at least into three categories;1. Geographic and institutional border related policiesRegional policies (on regional and national legistlative level, funding from reg,nat and eur sources)National policies (on national, european and global level, funding nat. And eur sources)European policies (Primarily on european level with aim on maximum impact on global level)Global policies (Global organisations in all levels;civic, public, private).

2. Thematic policiesEducation policies (national level and benchmarking on european and global level)Industry policies (sectoral aspects and national-euro and global levels)Research Policies (Institutional,national,european levels)Policies towards legal and regulatory issues (IPR and patents, dataprotection,privacy,)

3. Sectoral policiesFollowing sectoral LLs cud support policy making; ICT for energy, environment monitoring, content

distribution in peoples, media,web 2.0, eWellbeing and eHealth, Logistics, public transportation, tourism, cross-border issues


Policy Vision for ENoLL

Vision Statement:

’ENoLL would become a voice of citizen driven innovation in Europe with a strong Global Impact’


Enabling Technology Platforms

Enabling Technological Innovation

Systemic Innovationvalidated by users in environements

of PPCP

Enabling Institutional Infrastructure

Enabled Social Innovation

Vision for ENOLL – Enabled InnovationSystemic Innovation extended in Networks of PPCP Environments

Pan EuropeanNetwork of LL

European Network of Living Labs


Roadmap in user engagement in UDLL

Users monitored/u-data simulation

User collaborating

User participating

User designing

User producing

Nokia stack towards UDOIResearch;Lablets

R&D:Nokia Forum, Maemo, TestbedsRDI:Nokia Alpha and Betalabs, LLs,

Maemo etcEarly/Lead market initiatives:

Livinglabbing, Maemo etc..

Livinglabbing

Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials1818 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials

Human Level”Neighbourhoods orSelf organising virtual LLs”

Local Level”Local Innovation ServiceProvider”

Thematic Level”Network of thematicLivingLabs”

Global Level”Global LivingLabNetworks”

Usage Level”Testbeds and other trial platform”

European Network of LL” CoreLab service in EU ”

Layers of LivingLab


Regional Typology of RURAL

PrimaryProduction

• Technology relatedto precision farming

• Technology for auctioning and pricing

Proximityto urbancentre

• Cooperation withScience Parks

• Technology for publicadministrationcooperation

VastSparcely

Populated

• Technology related to edemocracy

• Technology related to public services

RURAL

REGION

Areas withAlternatingDegrees of

Access

• Technology related to turism

• Technology related to service delivery


Hungarian Rural Living Lab Services for the Open Innovation

• User Integration RTD development and coordination by USZ• Concept testing on Mobile Spray Diary by the end users: Mórakert Producer Organisation• Usability Testing with the end users: Mórakert Producer Organisation

• Infrastructure ( i.e. Wireless Mesh Network) by Homokkert Kistérségi Integrációs Kht., USZ – Department of SW Engineering

• Investment and Policy advice by X10D International IT Services Ltd.• Innovation funding map (via National Innovation Strategy,3Q 2007)• Support mechanisms (via Economical Operational Program of

• Public the Structural Funds, 3Q 2007 )• Private


Current activities

Education (LL for eSkills DG Entr, Digital Competencies DG Educ., EIT and KICs)Industry (EEP , OISPG, Digital Europe)Energy (EPC,,,)eHealth eBankingRegional and National Innovation policies,,national clusters and interregional

collaboration??,ERRIN,Smart Cities,Connected cities etc.

Documents

Transforming last mile to become first mile of citizen ......• Internet is in the Core of Change • Open Connectivity and Open Platforms as basic enablers • MultiCognitiveRadio,