TRANSFORMING MARKET SYSTEMS ACTIVITY FOURTH QUARTERLY PROGRESS
REPORT Quarter 2 – FY 2019
January – March 2019
ii
CONTENTS SECTION I: BACKGROUND
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1 SECTION II: SUMMARY
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2 SECTION III: PROGRESS
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3 INCEPTION PHASE
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3
Step
3..........................................................................................................................................................
3 Step
4..........................................................................................................................................................
5
Concepts under co-creation ARE:
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7 ACTIVITY COMPONENTS
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8 COMPONENT 1
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8
Promoting investment
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8 Component 2:
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9
Improving traveler perception
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9 Component 3:
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10
Influencing innovation
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10 Component 4:
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12
Facilitating modernization and streamlining
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12 TMS tests and calibrates its Organizational Capacity Development
tool .................................................... 13
Honoring the International Women´s Day
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13 Sharing strategic communication initiatives
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14
SECTION IV: MONITORING, EVALUATION AND
LEARNING........................................................ 15
WHAT IT IS
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15 2018 BASELINE DIAGNOSTIC RESULTS BRIEF
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15 DIAGNOSTIC INDICATORS
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16 FUTURE DIRECTIONS AND NEXT STEPS
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17
Researching resilience capabilities
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17 Development of ME&L Plan Version 3.0
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17
SECTION V: PROGRAM MANAGEMENT
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18 SECTION VI: LOOKING FORWARD
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19 SECTION VI: FINANCIAL INFORMATION
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20 SECTION VIII: ANNEX
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22
Transforming Market Systems Activity Quarterly Report January –
March 2019
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ABBREVIATIONS
AHACI Honduran Association of Freight Forwarders and International
Logistics Operators AHLA Honduran Airlines Association AMCHAM
American-Honduran Chamber AMHON Association of Municipalities of
Honduras APHIS Animal and Plant Health Inspection Agency BANHPROVI
Banco Hondureño para la Producción y la Vivienda BEE Business
Enabling Environment CANATURH Honduran National Chamber of Tourism
CDE Centro de Desarrollo Empresarial CDCS Country Development
Cooperation Strategy CIES Center for Economic and Social Research
CLA Collaboration, Learning and Adapting CLADS Latin American
Center for Competitiveness and Sustainable Development CLIR
Climate, Legal and Institutional Reform CNI National Investment
Council COHEP Consejo Hondureño de la Empresa Privada CSP
Contracted Service Providers DO Development Objective FEDECAMARA
National Federation of Commerce and Industry Chambers FENAGH
Federación Nacional de Agricultores y Ganaderos de Honduras FUNDER
Fundación para el Desarrollo Empresarial Rural GBV Gender-Based
Violence HAVE Vehicle Leasers Association HOPEH Association of
Honduran Small Hotels IDB Interamerican Development Bank IDIQ
Indefinite Delivery, Indefinite Quantity IFAD International Fund
for Agricultural Development IIES Institute for Social and Economic
Research IHT Honduran Institute of Tourism ILO International Labor
Organization ME&L Plan Monitoring, Evaluation, and Learning
Plan MESCLA M&E Support for Collaborative Learning and Adapting
MIPYME Micro, Pequeña y Mediana Empresa MSME Micro, Small and
Medium Enterprises OPTURH Honduras Inbound Tour Operators
Association P&IF Partnership and Innovation Fund SAG Secretary
of Agriculture and Livestock SDE Secretary of Economic Development
SENASA National Health and Food Safety Service SME Subject Matter
Expert SNA Social Network Analysis TMS Transforming Market Systems
Activity UNAH National Autonomous University of Honduras UNDP
United Nations Development Program USAID United States Agency for
International Development VAA Value-added Agriculture
Transforming Market Systems Activity Quarterly Report January –
March 2019
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SECTION II: SUMMARY The most significant developments and
accomplishments resulting from TMS implementation during the
reporting period include the following:
v TMS completed Step 3 of the Activity’s Inception Phase.
v TMS completed Step 4 of the Activity’s Inception Phase.
v TMS added five new activities to its portfolio of Task Order 1
pilot projects for a total of 12 activities under evaluation and
co-creation.
v TMS submitted the first four packages of Market Actor Assessment
(due diligence) to USAID for approval.
Transforming Market Systems Activity Quarterly Report January –
March 2019
SECTION III: PROGRESS INCEPTION PHASE
Step 3
TMS Inception Phase is completed. Under Step 3, TMS finished
baseline data collection and analysis for the Honduras Market
Systems Diagnostic and the report is currently under peer review.
Step 3 began in November of 2018 through a multi-stakeholder
co-creation process to design and implement its market systems
baseline diagnostic; an ambitious, first-of-its kind project. The
main co-creation partners are the Honduran Council of Private
Enterprises (COHEP) through its Center for Economic and Social
Research (CIES) which also received key input from INCAE Business
School’s Latin American Center for Competitiveness and Sustainable
Development (CLADS), USAID/Honduras, the USAID/Honduras MESCLA
Activity, and TMS partner EcoVentures. The diagnostic analyzes
changes in market structures and enterprise behaviors to understand
how and whether the market system as-a-whole is changing to become
more inclusive, competitive and resilient. The methodology applied
was a survey of a statistically-representative sample of
enterprises across diverse market functions e.g. value-addition and
wholesale/distribution that, in aggregate, allows for system-level
observations. The diagnostic included slow-and-fast-paced variables
that reflect competitiveness (e.g. sales growth, export
diversification, customer retention, pricing power); inclusion
(e.g. marginalized ownership, quality of work, diverse hiring); and
resilience (e.g. occurrence of shocks, degree of recovery, supply
chain redundancy). Through findings from the baseline assessment,
both TMS and COHEP, are better able to understand constraints and
opportunities in the market systems related to target sector and
components, and how these affect issues related to economic
inclusion and opportunity that will address the drivers or root
causes for migration. In January, enumerators in charge of
collecting field data were trained by TMS’s, CIES’s and CLADS’s
experts. The two-day training included understanding of the market
system diagnostic questions, data collection protocols, and the
survey’s field test with representative firms identified by COHEP.
The baseline’s diagnostic data collection launched on January
21st.
Transforming Market Systems Activity Quarterly Report January –
March 2019
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COMPONENT 2:
Improving traveler perception
TMS participated in the annual general assembly of the Honduran
National Chamber of Tourism (CANATURH) on February 6th hosting a
special session about TMS’s strategy to leverage user-
generated-content (UGC) data from popular, mainstream travel
website(s) to boost Honduras’s competitiveness and development of
local tourist destinations. Over 35 national tourism enterprises
and 26 representatives from NGOs and institutions attended the
event. , CANATURH’s President, publicly highlighted the
CANATURH-TMS partnership programmed for 2019 and described it as
being an innovative initiative. TMS also discussed its tourism and
creative industries strategies with the National Tourism Council
during its annual assembly on February 7th. The Tourism Council is
Honduras’s highest tourism entity with representation from private
and public institutions, including Tour Operators, the Association
of Honduran Small Hotels (HOPEH), Honduran Airlines Association
(AHLA), Vehicle Leasers Association (AHVE), Restaurants
Association, the Honduran Institute of Tourism (IHT) and CANATURH.
On Friday March 22, TMS met with the Honduras Inbound Tour
Operators Association (OPTURH) to discuss a proactive approach to
improve travelers’ perception of Honduras. Although security in
Honduras has improved substantially in the last few years, there is
still a strong perception by travelers that the country is a very
violent and politically unstable destination. The perceived risk
for a destination is an important factor on travel decisions.
Honduras’ negative reputation inhibits tourism and constrains job
growth and investment. Given that brand equity is the basis for all
tourism promotion, inbound tour operations tend to be amongst the
most affected parties due to Honduras’s negative reputation.
Examples of how businesses are affected by the negative reputation
include recent last-minute tour cancelations and requests to remove
Honduras from regional tour programs. OPTURH sought TMS assistance
to improve Honduras perceived online reputation, increase the
average length of stay of tourists in Honduran and regional tours
traveling to more than city, and persuade new wholesalers to
include Honduras in its programming.
Transforming Market Systems Activity Quarterly Report January –
March 2019
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non-traditional financing; strengthen rediscount mechanisms, trusts
and guarantee funds to facilitate access to credit; regulatory
reforms that stimulate credit to entrepreneurs and start-ups;
financial education.
• Entrepreneurial culture: Integrating values, skills and abilities
of the entrepreneur into the formal and non-formal educational
system; identify successful entrepreneurs to systematize their
cases; promote entrepreneur training programs through non-formal
education; national and international exchange programs
• Education system: Training teachers on entrepreneurship issues;
creating a national curriculum on entrepreneurship; role of the
education sector on research, innovation and entrepreneurial
development; creating a stepped entrepreneurship environment; links
between academic, commercial and industrial sectors.
The entrepreneurship policy is considered of utmost importance to
strengthen the entrepreneurial ecosystem, promote the generation of
employment, social inclusion, innovation, and competitiveness in
the productive sector. Also, the law will allow the Government of
Honduras (GOH) to be in line with United Nations Sustainable
Development Goals No. 1 and No. 8. Technological Innovation of
Financial Services. On occasion of the first national congress for
Digital Transformation of Finances (February 21-22), Honduran
President, Juan Orlando Hernández, established financial
digitalization as a key element for the immediate development of
the Honduran economy, and the President of the Central Bank of
Honduras, , announced the creation of an ad-hoc Board for the
discussion of financial innovation (FINTECH). The Coordinator for
the Financial Innovation Board, , invited TMS to formally
participate in FINTECH as part of a group of institutions to: a)
evaluate a new project to reform the law that regulates electronic
payments, b) create a permanent forum to evaluate its application,
and c) support the national strategy of financial inclusion.
Pilot interventions stemming from the Entrepreneurship Action Plan
under co-creation with partners and stakeholders included:
• Piloting rural business models focused on innovation and
technology, in alliance with the Lempa Center for Enterprise
Development,
• Promotion of e-commerce platform for MSMEs.
Transforming Market Systems Activity Quarterly Report January –
March 2019
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FUTURE DIRECTIONS AND NEXT STEPS • Engage academic staff and
students at UNAH to explore data, publish articles and integrate
findings within curriculum. Move towards where UNAH is the
primarily entity responsible for data collection and
analysis.
• Explore pathways to establish a think tank function in the market
system, whereby COHEP and/or partners are proactively consulted on
new regulatory initiatives and can serve as an informed voice of
private sector.
• Add-drop-adapt variables for 2019 based on 2018 results in
consultation with a broader set of stakeholders to evolve
diagnostic to ‘best fit’ for the Honduran market system. Integrate
new data sources.
Researching resilience capabilities
During the week of March 18 to 22, , at the University of
California at Berkeley, worked with the TMS ME&L to analyze the
level of resilience that companies have when confronted by the
crime of extortion. The workshop to analyses this issue was
co-designed by TMS, MESCLA, USAID/Honduras, and USAID/Washington
staff. The analysis included interviews throughout the week with
Fuerza Nacional Anti Maras y Pandillas (National police anti-gang
unit), the Dirección de Operaciones de Policía Nacional de Honduras
(National Police Operations Office), the State Department
International Narcotics and Law Enforcement Affairs Section, INICIO
(University Institute for Democracy, Peace and Security), Cámara de
Transporte de Carga de Honduras (The Honduran Chamber of
Transportation), Asociación de Transporte Interurbano de Honduras,
(Honduran Association for Inter-Urban Transportation), Cámara de
Comercio de Industrias de Choloma (Choloma Chamber of Commerce and
Industry), and multiple enterprises affected by extortion.
Development of ME&L Plan Version 3.0
Based on the diagnostic and Inception Phase Steps 2 and 4 outcomes,
TMS consulted with ME&L experts as part of an iterative process
to prepare for TMS ME&L Plan version 3.0. Through the support
of the USAID/Honduras MESCLA Activity, TMS connected with from
MesoPartners to agree upon the research priorities for his
consulting assignment to collect evidence of other market system
monitoring interventions to determine the best fit for TMS. TMS
hosted a call with , a
for the International Labor Organization (ILO)’s Lab for Market
Systems Development and Decent Work, to discuss options to measure
job quality for rates of self-employment in Honduras. In addition,
TMS reached out to RTI International to learn about their USAID
Haiti LEVE project development and the use of Type I and II
multipliers, applying input-output (IO) models for the textile
sector. Finally, TMS contacted , who is working with the Bureau for
Food Security and the Center for Resilience to apply USAID’s
guidance on market systems resilience measurement.
Transforming Market Systems Activity Quarterly Report January –
March 2019
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SECTION VI: LOOKING FORWARD The most salient activities planned for
the following quarter are:
v Launch indicator dashboard, publish whitepaper and disseminate
findings with COHEP and its affiliated chambers.
v Submission of Version 3.0 of the Monitoring, Evaluation, and
Learning Plan
v Start implementation of the pilot projects under
co-creation.
Transforming Market Systems Activity Quarterly Report January –
March 2019
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22
PUBLIC-PRIVATE COLLABORATION IN POLICY REFORM LEADS TO POSITIVE
ECONOMIC IMPACT
TMS Facilitating Public-Private Collaboration to achieve economic
impact.
TMS Team working with AMOHN to maximize economic impact in the San
Marcos Municipality
Co aborat on among d fferent pub c and pr vate assoc at ons s key
to ensure lasting cultural change on how civil society impact
economic and public policy reform. Nowhere is the need for this to
happen more relevant than present day Honduras.
In Honduras there are very few recent nstances of successfu and
effective inter-organizational collaboration. Most civil society
advocacy for business-friendly reforms has been atomized or
rendered ess effect ve by the ack of jo nt strateg c p ann ng and
information sharing.
Th s background marks the recent dec s on to work together made by
the Municipal Association of Honduras (AMHON), the leading oca
governm ent organ zat on represent ng a of Honduras 298
municipalities, and the national Council for Private Enterprise
(COHEP), the main private sector “umbrella” association; as a
pioneering milestone which TMS worked diligently to achieve.
Both organizations have joined forces to improve efficiency and
break barriers for economic growth in Honduran municipalities.
According to , of COHEP “… the administrative simplification in
municipalities is a subject of great importance for the economic
growth and development of the country”. The first step in the
collaboration process was the s gn ng of a Memorandum of Understand
ng between AMHON and COHEP, which took place in February 2019. TMS
supported the draft ng of the MOU and the schedu ng of subsequent
meet ngs between both organ zat on and TMS beg nn ng March
2019.
The r co aborat on w n t a y focus on mprov ng the ease of do ng
business in selected municipalities, particularly those with more
advanced management systems and nst tut ona strateg c p ann ng. Act
v t es w may nc ude sett ng up one-stop-s hops for bus ness cens
ng, the rat ona z at on of mun c pa revenue p ann ng (“planes
de tasas y arbitrios”), and incorporating entrepreneurship
development into municipal local development strategies.
TMS has been nstrument a n th s co aborat on n t at ve from ts
ncept on, hav ng he ped br ng ng both s des together to exp ore
common nterests and empower ng the r budd ng a ance w th
SECTION VIII: ANNEX
23
spec f c object ves and goa s, as we as offers of techn ca ass
stance. TMS identified early AMHON’s critical need to sustain their
ability to prov de serv ces to the r members on strateg c p ann ng
at a t me the nat ona governm ent was decentra z ng oca fund ng and
turned t into an opportunity for them to work together with COHEP,
an institution looking at the same time for a way on how to
influence oca governm ent strateg es for bus ness-fr end y reforms
dur ng the decentralization process.
A key end result expected for this initiative is that the lessons
earned and methodo og es gathered from ts efforts w rema n the nte
ectua asset of both organ zat ons to a ow for the r rep cat ng
among other municipalities outside the impact area of the TMS
project and long after the project has run its course.
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