Production Printing & Media

Transforming Textile Printing

• Determineout lookforanalogtodigita l t rans i t ion

• Gaugedemandfordigita l text i le product ion indifferentsegments

• Ident i fy barr iers

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IntroductionThepotent ia l for d ig italprintingtoinfluencethe$165

bi l l ionpr intedtext i le markethas longbeenpromised,

yet less than1%ofpr intedtext i les aredigita l ly pr inted

today.

InfoTrendsbel ievesthet imehasf inal ly comefordigita l

technologiestos ignif icantly inf luencethismarketandis

developingthismulti-clientstudytoanswerkeyquestions.

Digita l pr int inghasbrokenthroughfromtheproof ing

andprototypingmarketand is nowviableforshort-run

product ion. Thedominantproduct ionprocessestoday

areanalogf latbedandrotaryscreenpresses. Work

current ly producedonf latbedscreentext i le presses is

nowwel l withinthecapabi l i t ies of the latest

generat ionofdigita l text i le pr inters .

Demandsfromcl ientsarea lsochanging,andthe

combinat ionofnewdemandsandthetechnologiesto

meetthemwi l l t ransformthemarket. Understanding

thattransformation is crucia l tobeingabletoprof i t

f romit . Webel ieveexamplesfromadjacentpr int ing

marketssuchasV istaPr int andMimeo incommercia l

pr int ing, Bui ld-a-S ign ins ignageand Ingraminbooks

showthepotent ia l of d ig i ta l pr int ingtodisrupt

th is market.

T r a n s f o r m i n g T e x t i l e P r i n t i n g

Major Factors Driving Change in

the Global Textile Printing Market

Supply Chain Requirements

• Reducedcyc lest ime–speedtomarket

• E l iminat ionofexcess inventory/control of

cashf low

• Greatercustomizat ion–better standoutand

appeal todemandfor indiv idual i ty

Globalization

• Consistency&accuracy inglobal sourc ing

• Hownewpr int ingtechnologiescandisrupt

establ ishedsupplychains

• On-demandproduct ionrequiresmoving pr int ingc losertopointofneed

Buyer Demands

• Faster cyc let imes– increasespeedtomarket

• Better “standout”throughpersonal izat ionand

customizat ion

• Improvedv is ib i l i ty andaccuracyfromdesignto

del iverythroughworkf lowmanagementsoftware

• Reduced inventoryand improvedcashf lowby

us ingshort runpr int-on-demand

Advances in Printing Technologies

• Developments in inksforwiderrangeof

fabr ics andappl icat ions

• Faster andmorere l iable jett ingextends

appl icat ionsfordigi ta l pr int ing

• Workf lowmanagementsoftwares impl i f ies

or ig inat ion, approval andproduct ion

New players/print service provider evolution

• Newtechnologiesandbusinessmodels

creater iskandopportunity

• Entrepreneur ia l f i rmscandevelopcompel l ing

offer ingsus ingnewmodels

• Graphicspr int ingf i rmshavetransferable

d ig i ta l sk i l l s

• Text i le pr int ingf i rmshavesector-specif ic

expert ise

• UnderstandSWOTanddevelopappropr iate

strategy

PSPsarepr imedfortext i les . Arecentsurveywith

FESPAshows38%ofPSPsareexpect ingtodivers i fy

into inter iors and29%intofabr ic /garmentpr int ing.

Project ObjectivesThis studywi l l provide ins ight intothesupport your

customersrequire inthis channel andprovide

strategicsupport regardinghowtomoveforward

with in i t iat ives inthetext i le space.

• Determineout lookforanalogtodigita l

t rans i t ion inthetext i le pr int ingmarket

• Gaugeout lookfordemandfordigita l text i le

product ion indifferentfabr ic segments ( fabr icsfor garments, inter iors , industr ia l text i les )

• Ident i fy adopt ionbarr iers andpainpoints in

currentprocessesandval idateenabl ing

technologiestohelpsubscr iberscompete

moreeffect ive ly

• Provide ins ightaboutthesupport endusers

require, providestrategicsupport andgo-to-

marketrecommendat ions

Global Research Initiative

Theresearchforthis landmarkstudywi l l havea

worldwidereachwithafocusonAP/J,EMEAandtheU.S.

Market ResearchInfoTrendswil l conductextensiveprimaryandsecond-

aryresearch inkey industr iesandregions. Thea imof

this research is tounderstanddeeplywhatthebusi-

ness issuesdifferentstakeholderswithinthesupply

chainhavewiththeproduct ionofpr intedtext i les and

whattheywould l iketoaddresstheir unmetneeds. I t

wi l l a lso invest igatetheir currentawarenessofdigi ta l

text i le pr int product ion inregardtomeet ingtheir

requirements inc ludingqual i ty, product iv i ty, economics

andsusta inabi l i ty. The interv ieweeswi l l bese lectedto

ensureasbroadanddeepcoverageasposs ib lecover ing

themost importantgeographiesandtypeands izeof

businessaswel l astheful l -breadthofthesupplychain.

Primary Research

In-depth Interviews

InfoTrendswi l l conduct50 in-depth interv iewsus ing

astructured interv iewguidewithamixofopenand

c losedquest ions. These interv iewsareamixofon-s i te

v is i ts andbyte lephone.Therangeofsurveyrespon-

dentswi l l bebased inEurope,MiddleEast andAfr ica,

NorthAmerica, andAsia-Pacif ic regions.

Cl ientswi l l receiveacombinat ionofreport , presenta-

t ionmater ia l , andresearchdataforseniormanage-

ment, productmanagersandplanners, andsalesand

market ingexecut ives.

Themater ia l wi l l inc lude:

• Execut iveSummarywithkeyf indings, and

recommendat ions

• Detai ledwrittenreport withtext , charts , and

graphs

• Markets iz ingandf iveyearforecast 2011-2016

- Hardware

- Ink

- Retai l va lue

• Technologysuppl ier anddemanddr iver prof i les

• Regional /countryprof i les detai l ingnumberof

organizat ions, productsandmarkets

Project Timeline

June/July: Developinterviewguides

Ongoing: In-depthinterviews,deskresearch

September/

October:Marketanalys is andforecast

November: Distributefinaldeliverables

Breakdown of Interviewees by Supply Chain Position

Fabric & Design Specifers

(2/3of Interv iewees)

Producers

(1/3of Interv iewees)

Fashionhouses Clothweavers

Fabr ic des igners Hardware&Software vendors

Retai lers Inkmanufacturers

Wholesalers /d istr ibutors Pr inters

Secondary Research

InfoTrendswi l l leveragepreviously-publ ishedresearch

i t hasconductedaspart of i ts ongoinganalys is of the

text i le market.

InfoTrendswi l l a lsothoroughlyexamineotherex ist ing

market information inc luding industrytradeassociat ions,

governmentagencies, publ ished industryreports , t rade

art ic les, industrydatabases, companywebsites, and

othersources.

Analysis & Project Deliverables

InfoTrendswi l l conductextens iveanalys is of the

deskresearchand in-depth interv iewstodevelopa

comprehensiveunderstandingoftheopportunit ies

and issuesfordigi ta l text i le pr int ing.

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tore-useanynon-propr ietary informationaspart of

i ts ongoinganalys is of thedigita l imaging industry.

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For more information, join Barney Cox as he discusses how this study will take a look at major factors driving change in the global textile printing market. Transforming Textile Printing will answer key questions surrounding how digital technologies will significantly influence this space.

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InfoTrends is the leadingworldwidemarketresearchandstrategic

consult ingf i rmforthedigita l imaginganddocumentsolut ions industry.

Weprovideresearch, analys is , forecasts , andadvicetohelpc l ients

understandmarkettrends, ident i fy opportunit ies, anddevelopstrategies

togrowtheir bus inesses.

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