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1
DR & Social Media
Ferruzca 2009
Lectures in Collaborative Design
Transforming thedesign process:Design Research & Social Media
Universidad de Carabobo
Marco V. Ferruzca2nd dec 09
Lectures in Collaborative Design
2
DR & Social Media
Ferruzca 2009
Lectures in Collaborative Design
Design concept
Design process
Social Media
Web 2.0 & Design practice
Web 2.0 & Design studies
Web 2.0 & Design: a research agenda
To establish a common design concept useful to our daily practice.
Some premises and a brief review of the design process evolution: From an unconscious process to an open one.
A rainbow full of options
A review of web 2.0-supported design practices.
A review of design studies.
So what?
Aim
3
DR & Social Media
Ferruzca 2009
Lectures in Collaborative Design
Design concept
Design process
Social Media
Web 2.0 & Design practice
Web 2.0 & Design studies
Web 2.0 & Design: a research agenda
To establish a common design concept useful to our daily practice.
Some premises and a brief review of the design process evolution: From an unconscious process to an open one.
A rainbow full of options
A review of web 2.0-supported design practices.
A review of design studies.
So what?
Aim
4
DR & Social Media
Ferruzca 2009
Lectures in Collaborative Design
1. Design = processDesign concept
5
DR & Social Media
Ferruzca 2009
Lectures in Collaborative Design
Design concept
Design process
Social Media
Web 2.0 & Design practice
Web 2.0 & Design studies
Web 2.0 & Design: a research agenda
To establish a common design concept useful to our daily practice.
Some premises and a brief review of the design process evolution: From an unconscious process to an open one.
A rainbow full of options
A review of web 2.0-supported design practices.
A review of design studies.
So what?
Aim
6
DR & Social Media
Ferruzca 2009
Lectures in Collaborative Design
Design process
…and It has no center.
1. Premises
Design involves one or many domainsof knowledge depending on the nature of the problem to be solved…learningabilities and leadership, the humanworld, the artifact and the environment…
7
DR & Social Media
Ferruzca 2009
Lectures in Collaborative Design
2. PremisesDesign process…
…is complex by nature.
8
DR & Social Media
Ferruzca 2009
Lectures in Collaborative Design
Design process
3. Design levels & Methodologies
Design process
components
products
systems
community
Web-supported communities
Unconscious process
Conscious process
Participative process
Open processCo-designCollective IntelligenceOpen Design
Participative designCooperative Design
User-Centered Design
Handcrafts
In th
e ho
use
Dist
ribut
edLi
vin
g L
abs
9
DR & Social Media
Ferruzca 2009
Lectures in Collaborative Design
Design concept
Design process
Social Media
Web 2.0 & Design practice
Web 2.0 & Design studies
Web 2.0 & Design: a research agenda
To establish a common design concept useful to our daily practice.
Some premises and a brief review of the design process evolution: From an unconscious process to an open one.
A rainbow full of options
A review of web 2.0-supported design practices.
A review of design studies.
So what?
Aim
10
DR & Social Media
Ferruzca 2009
Lectures in Collaborative Design
1. Which one?Social media The conversation prism
http://www.briansolis.com/2009/03/conversation-prism-v20/
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DR & Social Media
Ferruzca 2009
Lectures in Collaborative Design
2. Taxonomy
Social Media
• The Algorithm GroupNetwork based up or down voting & data patterns analysis.
• The Science of Dialogue Design GroupTechnology enabled transformation focused dialogue.
• The Transformation by Design GroupHybrid toolbox applied to social change.
• The Problem Solving GroupCreative problem solving applied to social change.
• The Cross-Over GroupDesign 1.0 & Design 2.0 methods applied to social change.
NextDhttp://www.nextd.org
http://www.facebook.com/group.php?gid=59551851319
12
DR & Social Media
Ferruzca 2009
Lectures in Collaborative Design
Design concept
Design process
Social Media
Web 2.0 & Design practice
Web 2.0 & Design studies
Web 2.0 & Design: a research agenda
To establish a common design concept useful to our daily practice.
Some premises and a brief review of the design process evolution: From an unconscious process to an open one.
A rainbow full of options.
A review of web 2.0-supported design practices.
A review of design studies.
So what?
Aim
13
DR & Social Media
Ferruzca 2009
Lectures in Collaborative Design
Case 1.Web 2.0 & Design practice
“Collective intelligence is better for idea generation than for idea evaluation.” Bonaneau, E. MIT SLOAN. W I N T E R 2 0 0 9 VOL.50 NO. 2
14
DR & Social Media
Ferruzca 2009
Lectures in Collaborative Design
Case 2.Web 2.0 & Design practice
15
DR & Social Media
Ferruzca 2009
Lectures in Collaborative Design
16
DR & Social Media
Ferruzca 2009
Lectures in Collaborative Design
Case 3.Web 2.0 & Design practice
17
DR & Social Media
Ferruzca 2009
Lectures in Collaborative Design
Design concept
Design process
Social Media
Web 2.0 & Design practice
Web 2.0 & Design studies
Web 2.0 & Design: a research agenda
To establish a common design concept useful to our daily practice.
Some premises and a brief review of the design process evolution: From an unconscious process to an open one.
A rainbow full of options
A review of web 2.0-supported design practices.
A review of design studies.
So what?
Aim
18
DR & Social Media
Ferruzca 2009
Lectures in Collaborative Design
Case 1.Web 2.0 & Design studies
19
DR & Social Media
Ferruzca 2009
Lectures in Collaborative Design
Case 2.Web 2.0 & Design studies
20
DR & Social Media
Ferruzca 2009
Lectures in Collaborative Design
Case 3.Web 2.0 & Design studies
21
DR & Social Media
Ferruzca 2009
Lectures in Collaborative Design
Design concept
Design process
Social Media
Web 2.0 & Design practice
Web 2.0 & Design studies
Web 2.0 & Design: a research agenda
To establish a common design concept useful to our daily practice.
Some premises and a brief review of the design process evolution: From an unconscious process to an open one.
A rainbow full of options
A review of web 2.0-supported design practices.
A review of design studies.
So what?
Aim
22
DR & Social Media
Ferruzca 2009
Lectures in Collaborative Design
Opportunities for research
Web 2.0 & Design Research Agenda
LI
R
Agreement
Components
System
ValidationI
LR
IR
L
RR
LI
CaseProblem
ConceptMock-up
Prototype
Web 2.0 (n.0)- supported design(boundary objects)
Application
23
DR & Social Media
Ferruzca 2009
Lectures in Collaborative Design
Transforming thedesign process:Design Research & Social Media
Universidad de Carabobo
Marco V. Ferruzca2nd dec 09
Lectures in Collaborative Design
