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Addressable Mobile Market Banked Population
Only 19% of Kenyans have bank accounts but many more have access to a mobile phone & the gap is widening
Why Mobile Money Transfer
30%
70%
Mobile PenetrationPeople without Mobile Phones
81%
19%
BankedUnbanked
Some Banks offer mobile banking as
added value service to their customers
Source – Finaccess national survey 2006
• Launched March 2007• Targeted at the unbanked but
convenient for all• Operated in Kenya by
Safaricom, in partnership with Vodafone
M-PESA: A World First’……………
• Over 9,000 agent outlets
• Quality agents, adequately serving an ever growing subscriber base.
• Varied agent network
M-PESA Coverage
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
Jul-07
Sep-07
Nov-07
Jan-08
Mar-08
May-08
Jul-08
Sep-08
Nov-08
Jan-09
Mar-09
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Jul-0
7
Oct
-07
Jan-
08
Apr
-08
Jul-0
8
Oct
-08
Jan-
09
Over 11,000 new registrations per day6.2 million customers 31-Mar
Customer growth
Person to Person Transfers135.3 B KShs. ($1.7B) moved in P2P since launch.
M-PESA is reaching the unbanked
P2P Txns Value Mvt Vs. Avg P2P Txn Value per Customer
0
500
1000
1500
2000
2500
3000
3500
Mar
-07
Apr-0
7M
ay-0
7Ju
n-07
Jul-0
7Au
g-07
Sep-
07Oct-
07No
v-07
Dec-0
7Ja
n-08
Feb-
08M
ar-0
8Ap
r-08
May
-08
Jun-
08Ju
l-08
Aug-
08Se
p-08
Oct-08
Nov-0
8De
c-08
Jan-
09Fe
b-09
Mar
-09
Avg
txn
valu
e pe
r cus
tom
er/K
Shs
0
2
4
6
8
10
12
14
16
18
20
P2P
Txn
Val
ue M
vt (B
/KShs
)
Avg P2P Txn (ksh)
P2P Value Mvt (KShs/B)
ATM Integration• In Partnership with PesaPoint
• No card required
• 24/7 access to cash for customers convenience.
• Withdrawal values are 40% higher at ATMs than at agent outlets.
Facilitating Collections (PAY BILL)• Over 65 Partner organizations.
• Service easy to use.• Convenience – Customers can pay for their
bills anywhere, anytime.
• Payment of regular bills.
• Facilitating Utility payments e.g. electricity.
• Collection of funds for CSR activities.
• Deposits to Bank Account possible
• Providing on line payment solution in a developing country where ‘plastic’ money penetration is low
Some M-PESA Pay Bill PartnersElectricity payments
Medical Industry
Insurance Companies Financial Services
Services
PAY TV
CSR Collections
Facilitating disbursements (Bulk Payments)
• Used by organizations to make payments to persons who are widely dispersed
• 22 Partner organizations
• Service/Salary payments
• Promotion/Social payments
• Suitable for Bank to M-PESA payments
X-DP200 confirmedKs3250 sent to GTVKENYA for accountABC123456789 on29/6/08 at 2.26 PMNew balance Ks1750
X-DP200 confirmedKs 3250 received from Northern Payments on29/6/08 at 2.26 PMNew balance Ks 4750
M-PESA: MMT FORERUNNER • 2007 / 2008 – Kenya Banking Awards – Special Award for Product Innovation
•2008 - Global Mobile Awards – Winner, Best Broadcast Commercial (M-PESA ‘Send Money Home’ TVC)
•2008 - Global Mobile Awards – Nominated, Best use of Mobile for Social and Economic Development
•2008 - World Business and Development Award – 1 of 10 private companies recognized globally for their contribution to the achievement of millennium goals through core business
•2008 - Stockholm Challenge – Winner, Economic Development category
•2008 - Africom Awards•Winner, Best Solution for Rural Services•Winner, Changing Lives Category (pilot with Concern Worldwide)
•2009 - Global Mobile Awards – Winner with Vodafone, Best Mobile Money Transfer service