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Presently, shopping malls are in the need of evolving and re-inventing the shopping experience they yields. Embracing iBeacons, shopping malls can bring a huge transformation in the way customers shop and feel; brands sell & promote, take merchandising decision and increase their score board of revenues.
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Transforming Malls into hi-tech
shopping hub
iBeacon Hit The
Shopping Malls
The technology is still in
CRADLE, but it’s a BIG THING
Is there anyone, who could tell
me
WHAT IBEACON IS?
iBeacons is a location sensing technology that built on Bluetooth.
Beacon is a hardware that transmit the information to the Smartphones on Bluetooth connection.
Standard iBeacon Range is 70 Meter, but it varies depending on different beacon.
When a user enters the proximity of the beacon, the messages are triggered on their mobile phones.
In simple words, iBeacon is a super accurate version of GPS services that work in
indoors impeccably.
How iBeacons work like?
Define the response or message to be triggered by beacon.
It is hardware that connect with Smartphone.
Receive the information when come in the proximity of the beacon.
App owner Beacon Customer App
Why Shopping malls should
consider iBeacons?
Take a moment to think……
Do people really ENJOY shopping
at malls?
Today, shopping isn’t what it used to be
SHOPPING HABITS AND CONSUMER EXPECTATIONS ARE CHANGING
Retail Foot traffic is down by 50% in three years from 2010 to 2014.
Today, Customer resists to step inside the mall because
• Shopping Experience is monotonous
• No Entertainment for all age group of Visitors
• Assisted Guidance lacks
• Clumsy parking
• No way to navigate the indoors
These facts dropping the footfall at
shopping outlets
iBeacon can be a game-changer here….
It completely changes the way people shop!
Let’s see how it works in the shopping mall……
Grab Your customer at the entrance & Give them a reason
to come in
Offer indoor Navigation
functionality to help the
customers to locate you
Assists customers to find their
favorite Shop/Brands
Guide the customers to get a way around
Provide Right Information at Right time & at Right Place
What else?
The preference of every customer is different
Customer mind is hardwired to seek
Happiness,
BUT
They are super bad in recognizing and
predicting what they actually need.
Here Retailer’s Role Comes Into Play
To provide what customer actually need, even they
have not realized it.
How shopping malls can do it?
Fortunately, Beacons has the answer!
With beacons, You can Measure
The Section where Customers spent most
of their time
How long would customer wait In
line during checkout?
Quantum Of Customers
Accessing the App.
Conversion Ratio of your Mobile Marketing
THERE IS SOMETHING MORE….
An amazing solution that change the way customers
shop.
The Beacon Mobile App
Smart parking slots
• Handy to find and locate available parking space
• Navigation to the nearby parking space
Hungry? Get Venue For Food At Fingertips
• Easy to Search the Restaurant or café inside the mall
• Either directly Call or find them through navigation
Know About the Latest Offers
Every time customers get notified for the recent offers, when they are passing by the different outlets of the Mall
Explore Retail/Fashion
Outlets effortlessly
• Browse & Search for shops Category wise
• Locate the shop through
Navigation
Film Shows At Theatre
• Locate the Theater through navigation seamlessly
• View the Movie shows with schedule
• Get the messages regarding the available seats
Get update about Events & News
Display Current & upcoming events detail with Date & time. Even, events can be shared on Social Media
The Entire Map Layout Of The Mall In Customer’s Hand
An Indoor map shows the route from one Shop to another shop and also displays other point of Interest through this sections.
Let’s make shopping more fun with iBeacons
