Embed Size (px)
DESCRIPTION
Describing your work clearly and accurately to the media, policy-makers, and other potential supporters can greatly expand your impact. But in “translating” your work, how can you avoid watering it down? And how can you relate it directly to your audience’s needs?
Citation preview
Translating Your Work for Important Audiences: How to Make Your Point with Policy-Makers, the Media, and Other Influencers
Presented by the RWJF Human Capital Network December 10, 2013
RWJF Human Capital Network
• Launching on LinkedIn Monday, December 16 • Easily locate and communicate with your peers and
Foundation staff • Join discussions, discover career opportunities
and events • Visit hcn.rwjf.org
Join the Conversation on Twitter
Follow @RWJF_HumanCap and use #RWJF
Presenters
Jennifer Karas Montez, PhD RWJF Health & Society Scholars Alumna
Barrett Whitener, MFA, MA Senior Health Communications Adviser, IQ Solutions
Deborah Trautman, PhD, RN RWJF Health Policy Fellows Alumna
• Succinctly summarizes the main point and implications of a study, project, or series
Your “Elevator Speech”
• Succinctly summarizes the main point and implications of a study, project, or series
• Demonstrates the rigorous logic of your thought process
Your “Elevator Speech”
• Succinctly summarizes the main point and implications of a study, project, or series
• Demonstrates the rigorous logic of your research process
• For the media: helps to set the agenda for the interview
Your “Elevator Speech”
• Succinctly summarizes the main point and implications of a study, project, or series
• Demonstrates the rigorous logic of your research process
• For the media: helps to set the agenda for the interview
• For policy-makers and other audiences: identifies the problem needing their input/support
Your “Elevator Speech”
1. Acknowledge the “problem at 10,000 feet” [health, health care, health policy, etc.]
Elevator Speech
1. Acknowledge the “problem at 10,000 feet” [health, health care, health policy, etc.]
2. State the aspect of this problem your work can help address
Elevator Speech
1. Acknowledge the “problem at 10,000 feet” [health, health care, health policy, etc.]
2. State the aspect of this problem your work can help address
3. State why this aspect is especially significant
Elevator Speech
1. Acknowledge the “problem at 10,000 feet” [health, health care, health policy, etc.]
2. State the aspect of this problem your work can help address
3. State why this aspect is especially significant
4. State your work’s conclusion as it relates back
to #2
Elevator Speech
1. Cancer care is shifting from hospitals to outpatient clinics and the home setting. People in those settings are dealing with chemotherapy drugs that are potentially toxic.
Elevator Speech: Example
Elevator Speech: Example
1. Cancer care is shifting from hospitals to outpatient clinics and the home setting. People in those settings are dealing with chemotherapy drugs that are potentially toxic.
2. We wanted to know, what are medication errors like in outpatient cancer treatment?
Elevator Speech: Example
1. Cancer care is shifting from hospitals to outpatient clinics and the home setting. People in those settings are dealing with chemotherapy drugs that are potentially toxic.
2. We wanted to know, what are medication errors like in outpatient cancer treatment?
3. …Because outpatient chemotherapy regimens can be especially complicated, and yet no one has studied these regimens in the outpatient setting.
Elevator Speech: Example
1. Cancer care is shifting from hospitals to outpatient clinics and the home setting. People in those settings are dealing with chemotherapy drugs that are potentially toxic.
2. We wanted to know, what are medication errors like in outpatient cancer treatment?
3. …Because outpatient chemotherapy regimens can be especially complicated, and yet no one has studied these regimens in the outpatient setting.
4. We found that these medication errors are common – 7 percent of adults and 20 percent of children were given the wrong dose, or experienced other mistakes.
Jennifer Karas Montez, PhD
Alumna, RWJF Health & Society Scholars Assistant Professor of Sociology, Case Western Reserve University
Deborah Trautman, PhD, RN
Alumna, RWJF Health Policy Fellows Executive Director, Center for Health Policy
and Healthcare Transformation, Johns Hopkins University
Translating Your Work For Policymakers
Translating Your Work for Policymakers
Transforming Health and Healthcare
Simultaneous pursuit of three aims: • improving the experience of care, • improving the health of populations, and • reducing per capita costs of health care
Health'
Experience'of''Care'
Cost'per'capita!!
Reality Check Academics vs. Politicians
Different Perspectives Where you stand … Depth vs. Breadth Public Opinion Power of the Press Research and data
End on a high note
Develop the message
Know the audience
Three key points, three times
Stay on Track concise evidence based
Use signal words and repetition
Set the stage - tell the story
Communications with Policy Makers
Communication And
Messaging
(Trautman, 2013)
Words Matter
Strategy Matters
Persuasion Facts and reasoning (logic) Credibility of the speaker (ethics) Appeal to basic need or desire (emotion)
Perkins, 2008
Strategy Matters
Listen Ask for what you want
What When From whom
Express your appreciation
Strategy Matters
Avoid insider baseball …….the nuances are not understood or appreciated by outsiders
Translating Your Work For Policymakers
Influence
Communications
Evidence Relationships
The Connect Project
• Helps RWJF grantees and partners build or enhance relationships with their members of
Congress and other policymakers • For more information: www.rwjf.org
(search for “Connect Project”)
Join the Conversation on Twitter
Follow @RWJF_HumanCap and use #RWJF
Questions?
Deborah Trautman, PhD, RN Alumna, RWJF Health Policy Fellows
Jennifer Karas Montez, PhD Alumna, RWJF Health & Society Scholars
Barrett Whitener, MFA, MA IQ Solutions, Rockville, MD
Stay Connected
Deborah Trautman, PhD, RN Executive Director Johns Hopkins Medicine Center for Health Policy and Healthcare Transformation [email protected]
Jennifer Karas Montez, PhD Assistant Professor Department of Sociology Case Western Reserve University [email protected]
Barrett Whitener, MFA, MA Senior Health Communications Adviser IQ Solutions [email protected]
Further Resources
• RWJFLeaders.org – “Resources” • RWJF Connect Project: www.rwjf.org
• Questions: [email protected]
RWJF Human Capital Network
• Launching on LinkedIn Monday, December 16 • Easily locate and communicate with your peers and
Foundation staff • Join discussions, discover career opportunities
and events • Visit hcn.rwjf.org
Human Capital Network Reception
American Economic Association – Annual Meeting
Saturday, January 4, 2014 6:00–7:30 p.m.
Courtyard Philadelphia Downtown
Open to all Human Capital grantees and alumni For more: [email protected]
Translating Your Work for Important Audiences: How to Make Your Point with Policy-Makers, the Media, and Other Influencers
Presented by the RWJF Human Capital Network December 10, 2013
