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TRANSPORT TICKETING IS CHANGINGDigital transformation is being exploited to drive growth and operational efficiency while increasing passenger convenience and value.
LET’S GET SMART
TICKETING AND PAYMENTS SOLUTION
BEST-OF-BREED SMART TICKETING
WHY ACT AND FUJITSU FOR SMART TICKETING AND DIGITAL TRANSFORMATION?
SUCCESS IN MOTION
CONTENTS
TO MAKE THIS VISION A REALITY, ACT AND FUJITSU HAVE CREATED THE INDUSTRY’S MOST COMPREHENSIVE SMART-TICKETING PROPOSITION, WHICH DELIVERS DIGITAL TRANSFORMATION WITH-OUT THE BUSINESS RISK.
Public transport authorities now see digital technologies, including smart ticketing, as an important element of their operational strategies. Critically, these kinds of technologies can be used to build joined-up local, regional and national transport schemes that are efficient, affordable and reliable. In doing so, smart ticketing can boost citizen mobility in line with the central government transport policy.
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DIGITAL TECHNOLOGIES, AND SMART TICKETING IN PARTICULAR, CAN HELP TRANSPORT ORGANISATIONS TO DELIVER INTEGRATED, HIGHLY EFFICIENT, AFFORDABLE PUBLIC TRANSPORT SERVICES THAT BOOST PASSENGER CONVENIENCE AND VALUE.
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In addition to the benefits for transport authorities, smart ticketing also provides a major efficiency boost for transport operators. Time-consuming processes, such as manual ticket sales, can be automated, reducing costs and freeing resources for higher value activities. Data from smart-ticketing systems can also be analysed to understand how services are being used, improving operational efficiency and planning.
For passengers, smart ticketing also creates a range of compelling benefits. Importantly, it provides a more integrated, more convenient travel experience based on “anytime, anywhere” ticketing, with multiple channels and payment options – from online and local ticket top-up points, to in-station and onboard ticketing. Tickets purchased online can be quickly validated onboard or at station gates, which reduces queuing, and passengers can ‘tap in’ and ‘tap out’
using their smart card, bank card, credit card or mobile phone – making the whole travel experience much more convenient.
As well as convenience, smart ticketing provides the opportunity to offer passengers new, value-added ticket types – such as flexible season tickets – that save them money.
Although there are many compelling benefits, the digital transformation process, and the deployment of digital technologies such as smart ticketing, is still seen as complex, time consuming and fraught with risk. In particular, concerns about project timelines, costs, and possible disruptions to critical services mean that transport organisations need to choose the right digital partners to ensure success and to get digital transformation right first time.
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We can empower public transport authorities and operators to accelerate their digital transformation journeys.
By bringing together the technologies needed to support smart ticketing in a pre-integrated ‘as a service’ environment, ACT and Fujitsu can deliver digital transformation quickly, ensuring that all components of the smart-ticketing infrastructure work seamlessly together.
Our approach is all about enabling rapid digital transformation, without the business risk.
RAPID DIGITAL TRANSFORMATION, WITHOUT THE RISK
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TO ADDRESS THE SIGNIFICANT CHALLENGES OF DIGITALISATION, WE HAVE CREATED THE INDUSTRY’S MOST COMPREHENSIVE DIGITAL TICKETING AND PAYMENTS SOLUTION. OUR PLATFORM NOT ONLY PROVIDES THE ESSENTIAL FUNCTIONAL COMPONENTS NEEDED TO BUILD, DEPLOY AND OPERATE DIGITAL TICKETING AND PAYMENT SERVICES FOR PASSENGERS, IT ALSO SPEEDS UP TIME-TO-MARKET THROUGH PRE-INTEGRATION OF EXISTING SMART-TICKETING SYSTEMS.
COMPREHENSIVE BACK-OFFICE SYSTEMS FOR SMART TICKETING
Specifically, we offer the back-office systems needed for digital transformation. This includes ACT’s industry-leading smart-ticketing platform, which supports Account Based Ticketing, where
passengers ‘tap in’ and ‘tap out’ of the transport network. New, value-added ticket types and multiple payment methods are also supported, providing more choice and flexibility for passengers.
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A FULLY INTEGRATED, FULL-FEATURED FRONT-OFFICE
In the front office, station and mobile ticket sales are processed through Fujitsu’s fully managed STARdesktop and STARmobile applications, which are also used by half of all UK train operators to process more than 100 million paper ticket sales each year. This intuitive system, which features a touch-screen interface, can be used to sell all types of tickets in the station, on the platform, or on the train using mobile devices.
BRINGING IT ALL TOGETHER
Bringing all of these technologies together is the unique Actora® smart-ticketing environment, which provides a 360° view and greater control of transport ticketing operations, through a powerful, consolidated, user interface. Built on a micro-services platform, Actora provides tools for managing the entire smart-ticketing environment, as well as an interface for analysing smart-ticketing data from all connected systems.
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AZURE CLOUD INFRASTRUCTUREACT and Fujitsu smart ticketing and payment solutions are hosted on the Azure cloud infrastructure platform. This provides enterprise-grade availability for digital ticketing and payment environments, with the highest levels of security and data protection – all supported by our in-house 24x7 service desk capability.
The compelling benefits of our smart-ticketing solutions include:
Less risk Thanks to a single point of contact for project management and delivery, best-of-breed infrastructure and smart-ticketing systems, and API integration for third-party smart-ticketing systems and devices.
Faster time to market Based on pre-integration of existing smart-ticketing systems, and a standardised approach towards implementation and migration to new smart-ticketing systems.
Lower costs With all smart-ticketing infrastructure and systems delivered under the terms of a single contract, underpinned by SLAs and agreed costs.
Constant availability With our Azure global cloud infrastructure providing enterprise grade availability for mission-critical smart-ticketing services.
Scalability on demand To ensure that organisations can meet future demand for smart-ticketing services.
Systems and data security Delivering physical and logical system security across our wholly owned infrastructure.
Increased flexibility With the ability to integrate, swap out or replace smart-ticketing components as required, and to integrate new technologies and suppliers into the environment quickly and easily, as needs change.
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KEY SOLUTION BENEFITS
With a single supplier for resilient cloud infrastructure, industry-leading smart-ticketing systems, and full-featured front-office systems, organisations can accelerate their digital transformation, maximise project efficiency and minimise technology and business risks.
TECHNOLOGIES AND SERVICES FROM A SINGLE PARTNER
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AZURE CLOUD INFRASTRUCTURE:
This provides enterprise-grade availability for your digital ticketing environment, with the highest levels of security and data protection.
ACT and Fujitsu smart ticketing and payment solutions are hosted on the Microsoft Azure cloud platform. This provides enterprise performance, scalability and availability, with the highest levels of security and data protection – all supported by our in-house 24x7 service desk capability.
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ACT SMART TICKETING:
Our smart-ticketing solutions process over one billion transactions a year.
Our solutions allow travellers to buy their tickets online, in-station, or on their mobile devices, which enables them to ‘tap in’ and ‘tap out’ of multi-operator transport networks. It also reduces time-consuming admin for transport organisations by automating tasks such as delay repay, while enabling new ticket types such as flexible season tickets.
Operators can also integrate their ticketing with other operators to support a seamless travel experience nationwide. Transport authorities and operators who have increased their success with ACT include Merseytravel, First Group, TfGM, Transport Scotland, Arriva, Welsh Government and Go-Ahead.
FUJITSU STARDESKTOP AND STARMOBILE:
These are retail front-office applications for selling all ticket types in the station, on platforms or on trains using STARmobile.
The apps, which are delivered as a fully managed service, are always available and fully supported – freeing staff to focus on higher-value activities.
The app touchscreen interfaces are intuitive and easy to use, and they draw on Fujitsu’s broader retail experience to streamline the customer journey.
They also offer dedicated features to support passengers effectively, including advance-purchase tickets, reservations, refunds and smart season travel cards.
Fujitsu STARdesktop in numbers:• 1,600 installed systems• 10 train operators• 900 train stations • 100 million ticket sales a year
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ACTORA SMART-TICKETING ENVIRONMENT:
Actora is a modular, smart-ticketing environment that provides a 360° view and greater control of transport ticketing operations through a powerful, consolidated, user interface.
For the first time, transport organisations can access all the management tools needed to control a smart-ticketing scheme and to achieve a 360° view of customer activity in one place. Compatible with existing hardware and infrastructures, Actora transforms the way transport organisations evolve and manage smart ticketing, driving operational efficiencies and business growth. This includes interactive real-time dashboards, account-based ticketing, mobile ticketing, financial accounting and settlement functionality.
In addition, through Actora’s established APIs, organisations can select and deploy smart-ticketing technologies quickly and easily, without disrupting their existing services.
Brand new functionality including:• automated fare settlement• intelligent dashboards• account-based ticketing • mobile ticketing
BY CHOOSING TO PARTNER WITH US FOR DIGITAL TRANSPORT TICKETING, CUSTOMERS CAN ACCESS BEST-OF-BREED INFRASTRUCTURE AND MANAGED SERVICE CAPABILITIES, AND INDUSTRY-LEADING BACK-OFFICE AND FRONT-OFFICE SMART-TICKETING SYSTEMS. What’s more, we offer a wealth of specialist transport knowledge, experience and resources to minimise risk for digital transformation
projects, as well as helping you to bring smart-ticketing solutions to market faster.
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ACT: THE ‘GO-TO’ COMPANY FOR SMART TICKETING
ACT has helped many of the UK’s transport organisations to accelerate their digital transformation journeys, from Transport Scotland and Merseytravel to the Go-Ahead Group. Our solutions for smart ticketing are used to process millions of transactions a day, giving transport organisations unique visibility into how passengers are using their services.
This experience of delivering smart-ticketing solutions for operators and public transport authorities, and integrating them with third-party systems and devices (including TVMs, gatelines and more), means that we are uniquely positioned to evolve smart-ticketing capability.
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Key ACT differentiators in smart ticketing include:
• In-depth knowledge of ticketing standards We ensure that your scheme can be integrated with other operators across Europe. Our systems can be easily modified to meet the specific ticketing standards where you are.
• Extensive integration expertise We start every project with a
conversation and work closely with you to help you achieve your smart-ticketing vision. Whatever you want to do (and whatever systems and devices you need to integrate), we can make it work.
• Scalability on demand Our robust smart-ticketing systems
can handle millions of transactions, ensuring that technology will never limit your scheme and that you can handle rapid growth in passenger numbers.
• New business insight Our systems give you a window
on how passengers are using your transport services, helping you to improve scheduling and develop new, value-added ticket types that generate new revenues for your organisation.
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FUJITSU: A POWERFUL DIGITAL TRANSFORMATION PARTNER
Fujitsu’s datacentres, cloud infrastructure and services management provide secure, “always-on” services for transport organisations, freeing staff to focus on passenger-facing activities, rather than managing IT.
However, it’s not just delivery that we excel at: we also have valuable experience in helping all kinds of organisations accelerate their digital transformation journeys. And we have developed tried-and-tested methodologies to help you do the same.
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Fujitsu offers a wealth of knowledge and resources to help you drive your digital innovation agenda, including:
• Available, secure, scalable cloud infrastructure That delivers uptime for your critical transport services.
• Managed services and support To ensure that your frontline staff focus 100% on improving the passenger experience.
• Digital transformation consultancy That helps you make the best technology decisions and maximise your return on digital investments.
• Tools for streamlining digital transformation Including MetaArc, our methodology for simplifying the adoption, deployment and integration of digital and cloud solutions. MetaArc reduces the
complexity and risks of managing cloud and on-premise IT together by providing the tools to integrate, orchestrate and manage hybrid IT services.
• Global delivery capabilities With support for digital transformation projects across all regions.
• Cyber Security protection Fujitsu offers a suite of security
products, solutions and services, including full Managed Security Services that helps organisations to prepare for and respond to all kinds of security issues. We offer a full range of security services that comprises consultancy, implementation and managed security services backed by best-of-breed security technologies.
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ACT AND FUJITSU HAVE SUCCESSFULLY DELIVERED DIGITAL TRANSFORMATION PROJECTS FOR TRANSPORT ORGANISATIONS GLOBALLY.
This includes a large number of innovative smart-ticketing and payment projects that have helped organisations to reduce operating costs, increase citizen mobility and achieve new levels of passenger satisfaction and loyalty.
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TRANSPORT FOR GREATER MANCHESTER (TFGM)
TfGM contracted ACT to implement the smart-ticketing back office and infrastructure that will deliver the UK’s largest multimodal smart-ticketing programme outside of London.
ACT created a ticketing back-office infrastructure with future demands at its heart and, as TfGM continues to roll out smart ticketing, it will have the capability and capacity to meet the demands of this comprehensive smart-ticketing programme.
ACT’s Cloud Ticketing Service is used by TfGM’s cloud partner, PayPoint, to allow passengers to top up their smart cards at over 1,300 PayPoint retailers in the region.
“We want to make travel easier for everyone and ensure public transport provides a real choice for people. The introduction of smart ticketing helps us to do that by adding convenience, flexibility and value to customers.”
Councillor Andrew Fender, Chair of the TfGM committee
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GO-AHEAD GROUP
In partnership with ACT, Go-Ahead Group has created “the key”, one of the UK’s largest and most successful commercial smart card schemes.
The key demonstrates how smart ticketing can be delivered and managed effectively on a national scale. The scheme supports three of Go-Ahead’s rail businesses and nine bus operating companies around the country, with over 500,000 active smart card users for bus services, and over 250,000 for trains.
“ACT are exceptionally efficient in managing change requests. We get constant support to achieve our business goals, whether development to support interoperability smart ticketing projects, or creating a new kind of ticket for passengers.”
Sean McLaughlin, Group Retail Solutions Manager (Rail), Go-Ahead Group
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FIRSTGROUP
ACT provides the smart ticketing systems and services for FirstGroup’s bus and rail operations.
“Smart and mobile ticketing is becoming increasingly popular as our customers seek choice and ease in their travel options. By partnering with ACT, the leading company in its field, FirstGroup is taking a big step towards the delivery of our smart-ticketing ambitions across both our First Bus and First Rail divisions.”
James Timperley, Retail Development Director at FirstGroup
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GATWICK AIRPORT
Gatwick Airport has adopted a fully managed, cloud-based telephony and Unified Communications system that enables front and back-office staff to react to issues faster and serve passengers better.
“Gatwick’s use of the unified communications solution from Fujitsu continually allows us to bring people to the front of the house. We can get our staff where the passengers are, and communicate to the back office and other frontline workers to make sure they’re working together as a team. This helps us to solve the problems that come up in an airport and to make sure that all of the passengers continue to move through seamlessly.”
Michael Ibbitson, CIO at Gatwick Airport
ABOUT DIGITAL TRANSFORMATION WITH ACT & FUJITSUTogether, ACT and Fujitsu help transport organisations accelerate their digital transformation with a smart-ticketing solution that drives new levels of efficiency and passenger satisfaction.
With vast experience in transport ticketing and mission-critical cloud services, they are leading the way to digital transformation for organisations across the world.
ABOUT ACT, A FUJITSU COMPANYACT is a software services company that provides the systems and services that help businesses connect with, understand and transact with their customers.
Clients use ACT technology solutions to speed commuters through public transport, to help shoppers earn rewards, to provide access to public services and to make it easy for visitors to explore new places. Its systems are trusted by retail, tourism, payments, public sector and transport organisations, large and small.
The company’s enterprise cloud platform processes more than one billion digital transactions per annum and is in use by global transit operators, payments providers, retail and tourism brands including: Arriva Plc, First Group Plc, Go-Ahead Plc, National Express Plc, sQuid, The Welsh Government, Transport Scotland, Southern Railways, Transport for Greater Manchester, Merseytravel and PayPoint Plc.
For more information, please visit weareACT.com.
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ABOUT FUJITSU GLOBALFujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions, and services.
Approximately 140,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.1 trillion yen (US $39 billion) for the fiscal year ended March 31, 2018.
For more information, please see fujitsu.com.
To find out more and to start the digital transformation process within your organisation, please contact ACT by phone on 01249 751200 or email at [email protected].
Applied Card Technologies Limited
Langley Gate, Kington Langley,
Chippenham, Wiltshire, SN15 5SE
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