It is not often that one finds a place where the oldworld and the new world meet with such natural easeand unassuming grace. Set in one of the world's most

dynamic regions, the emirate of Ras Al Khaimah (RAK),UAE, has succeeded brilliantly in keepingwith the times while, at the same time,retaining its rustic allure and timeless tra-ditions. And in its quest to seamlessly com-bine the old and the new, RAK has creat-ed a remarkably unique model of sustain-able development and cultural reverencethat is the envy of many in the Middle East,and further abroad. "RAK is an emiratebased on culture and entrepreneurship,"said Matt Sawaqed, executive member ofthe newly-formed RAK Promotion Board.That RAK is different is plain for all to see.Full ownership of property is possible,investors can set up shop in a matter ofdays, and all are encouraged to settle per-manently in this magnificent emirate. TheUnited Arab Emirates is an exciting destination forEuropeans and other nationalities because it is so multi-faceted and rich in culture. Tourists come here to immersethemselves in a truly wondrous world and

live out their dreams for a week or two each year. Thisin itself is tremendously exciting and truly unique. Peoplehave a natural affinity for all that is traditional, and theUnited Arab Emirates certainly has a rich traditional fab-

ric interwoven with strong family values, hos-pitality and religious tolerance. And this is pre-cisely where the emirate of Ras Al Khaimahhas risen to the occasion. RAK covers a totalarea of 5,800 square km and ranks fourthamong the seven emirates in terms of size.

The emirate borders the UmmAl Quwain, Fujairah andSharjah emirates - as well asthe Sultanate of Oman. Alreadyrenowned for its numerouslibraries, high-tech businesses,cultural heritage and incrediblenatural environment, RAK isalso set to become an international touristhub within the next few years. Ras alKhaimah should have 20 new hotels infive years time and 30 - 40 hotels inapproximately ten years time. All will bein the 350-room plus category. For exam-ple, one of the major tourism develop-ments is the Mina Al Arab beach frontdevelopment by RAK Properties, which

will include nine 5-star properties. The Al Hamra Palace,which is a 400 million project (as part of the Al HamraGroup); will have 300 rooms and 166 hotel apartments.This future hospitality icon of the Middle East is destinedto rival the incredible Emirates Palace in Abu Dhabi.Future projects also include The Jebel Jais mountainresort which will feature an outdoor ski-slope with realsnow and other facilities and amenities associated and

complimenting outdoor winter sports. A convention cen-tre with 50,000 square meter floor space is also in thepipeline. These are but some of the incredible tourismindustry initiatives that will come to fruition in the nextfew years in Ras Al Khaimah. To this one should add allthe other developments, e.g. man-made islands, heavyindustry, manufacturing and eco-development projectsthat will boost the economy of the emirate. In short; RAKis open for business! Pivotal to the expansion of the eco-nomic development of RAK as a whole, is the much antic-ipated launch of its national carrier, RAK Airways. Themain objectives of RAK Airways is to support the eco-nomic development of the Emirate of Ras al Khaimah as

it embarks upon an ambitious expan-sion program. The developmentsinclude economic free zones to attractbusinesses as well as residential,leisure and tourism projects. This air-line will operate as a network carrier,working closely with the travel tradeas well as using in-house direct book-ing channels. RAK Airways' businessphilosophy will draw heavily on theproven low-fares model but will notoperate as a low fares airline per se;

"Low operating costs support lowfares, which in turn stimulate demandand generate attractive profits for theairline", said Jack Romero, CEO, RAK

Airways. He added, "RAK Airways will operate both char-ter and scheduled services to meet the demand of thevarious markets that the airline will serve. The airlinewill provide a high level of service to passengers whetherscheduled or charter, aligned with the best service stan-dards in the industry. This will open up the possibility ofco-operation with other world class airlines in future towiden our passenger's choice horizons further." With anairline start-up specialist of Romero's caliber at the rud-der, and the entrepreneurial spirit and skill sets of allthose involved in the economic development of Ras AlKhaimah, all bodes well for all and sundry in the travel and tourism industry in the region, and furtherabroad. Having risen to the occasion RAK has the innatepotential to become the Silicon Valley of entrepreneur-ship, the Venice of Arabian culture and the Serengeti of eco-tourism in the Middle East.

A DDP PUBLICATION Pages: 24Vol. II No. 11; November 2006

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.com

Saudi inbound tourism - potential undiscovered ......................04Austrian Tourist Board opens office in Dubai............................10Sharjah Airport Travel Agency shows strong growth ....................21

Ras Al Khaimah: rising to the occasionThe tourism industry of Ras Al Khaimah is destined to rival the iconic statureof Dubai’s in the near future. Middle East takes a closer look at the incredible tourism initiatives of this magnificent emirate.

G E R H A R D G E R B E R

Khater Massad, CEO, RAK InvestmentAuthority

Jack Romero, CEO, RAK Airways

2 N O V E M B E R , 2 0 0 6

ON THE MOVE

US Dollar ..........................3.667..................3.675

Euro ................................4.6159................4.6624

Sterling Pounds ..............6.8839................6.9391

Canadian Dollars ............3.2415................3.3151

Japanese Yen............... 0.03016 ............ 0.03148

Bahraini Dinars ....................9.7....................9.74

Cyprus Pounds ................7.8841................8.2092

Egyptian Pounds .............. 0.617 .............. 0.6748

Jordanian Dinars ............5.1438................5.2216

Kuwaiti Dinars ..............12.6532..............12.7295

Lebanese Livre ............ 0.00097 ............ 0.00255

Omani Rials ..........................9.5....................9.54

Pakistan Rupees .......... 0.05886 .............. 0.0628

Qatari Rials ......................1.005................1.0092

Saudi Riyals .................. 0.9751 .............. 0.9837

Syrian Pounds................ 0.0678 .............. 0.0731

Danish Kroner .............. 0.6179 .............. 0.6447

Norwegian Kroner .......... 0.5535 .............. 0.5791

Scottish Pounds ..............6.8357................6.9325

Swedish Kroner ............ 0.4962 .............. 0.5217

Swiss Francs....................2.8909................2.9521

Australian Dollars ..........2.7803................2.8421

Bangladeshi Taka ........ 0.05265 .............. 0.0572

Hong Kong Dollars ........ 0.4612 ................ 0.484

Indian Rupees.............. 0.07912 .............. 0.0848

Malayasian Ringgit ........ 0.9717 .............. 1.0298

Philippine Piso ............ 0.07011 .............. 0.0762

Singapore Dollars ............2.3154................2.3681

Sri Lankan Rupees ...... 0.03322 ............ 0.03771

Thai Baht ...................... 0.0949 .............. 0.1041

Moroccan Dirhams .......... 0.401 .............. 0.4693

New Zealand Dollars ......2.3244................2.4429

Major Currencies ....CN Buy ............CN Sell

Foreign ExchangeDIRHAM VALUE

(Subject to variation)

DUBAI: Khalid Bin Walid Road, P.O.Box. 2095,

Bur Dubai, Dubai UAE(As on 26/10/2006)

Avari Dubai HotelVishal Sood has been appointed as direc-tor - sales, Avari Dubai Hotel. A hotelprofessional with over 16 years of expe-rience in the industry, Sood has workedin developing markets, and joined theAvari Dubai Hotel in April 2006. Hisexperience encompasses 8 years withCidade de Goa in Goa and Delhi, 3 years with Yak & Yeti inKathmandu and Delhi and much more.

Amadeus Faris Azzee has recently been appointed as the new salesdirector, Amadeus Gulf, responsible for Dubai andNorthern Emirates. A Saudi national, Azzee had joinedAmadeus in January 2002 as general manager, AmadeusQatar. Prior to Amadeus, he had held different seniorpositions in Desar Technology (Saudi Arabia), Samarec(UK) and Import Export Management Inc (US).

InterContinental HotelsGroupAngel Magdalani has been appointed asdirector - Human Resources for upcom-ing Dubai Festival City (DFC) hotelsoperated by InterContinental HotelsGroup. Magdalani has overall responsi-bilities for human resources for all three

Dubai based properties - InterContinental Dubai FestivalCity, Crowne Plaza Dubai Festival City and InterContinentalResidence Suites Dubai Festival City.

Radisson SAS HotelStephanie AbouJaoude has recentlybeen appointed as the public relationsand communications manager forRadisson SAS Hotel, Dubai Deira.Lebanese-Canadian, AbouJaoude,takes up her new role following threeyears as public relations and commu-

nications executive at the InterContinental Hotel, Dubaiwhere her main duties involved media relations, adver-tising and maintaining the corporate identity of the brand.

Coral International Hotels,Resorts & SpasChahnaz Gayraud has recently joinedCoral International Hotels, Resorts &Spas as the general manager of CoralBoutique Hotel Apartments and CoralBoutique Villas, Al Barsha. She has over 23 years of experience in the hotel industry.

JAL HotelsFrank Gueuning has been appointedas the general manager to oversee JALHotels Co's first 5-star luxury reporthotel in the Middle East. Gueuning has20-year experience in the interna-tional hospitality industry, duringwhich time he has held senior opera-tions positions, then general management position at theHomewood Park Hotel, a luxury country house hotel situated in Bath, United Kingdom.

Averaging 10 new properties per year,Mövenpick is the fastest growing

hotel company in the world. And theMiddle East is the company's strongestgrowth market. The much anticipatedopening of Mövenpick' prestigious new 5-star properties in Dubai, will certainlyreconfirm the reputation of this world-famous Swiss hospitality brand when itcomes to tried and tested service hospi-tality. "Swiss hospitality and precision, youknow what you can expect….our servicehospitality is the same in all our proper-ties," said Tapken. The 149-room (plus 142serviced apartments) Mövenpick Oceana Palm Jumeirah,the 293-room Mövenpick Resort & Spa Palm Jumeirah,the 396-room (166 serviced apartments) Ibn BattutaHotel Dubai and the 233-room Mövenpick Hotel Deiraare all scheduled to open next year. Add to this thealready famous Mövenpick Hotel Bur Dubai and one can

see why this Swiss hospi-tality giant is going fromstrength in the MiddleEast, and internationally.Having honed its skills andexpertise in the F&Bindustry, the MövenpickCompany has certainlycome a long way sinceopening its first restaurantin 1948 in Claridenhof inZurich. "Our 30 years ofexperience in the Swissgastronomy business has given us an edge," said Tapken.

Having succeeded inturning their food outletsinto 'destination restau-rants', Mövenpick took thenext logical step by offer-ing its restaurant guests

'destination accommodation'. And the restis unique hospitality history, so to speak.This same holistic and all-inclusiveapproach to hospitality characterizesMövenpick's properties all over the world."Every property looks different, feels dif-ferent, but it is precisely this expertise inhandling diversity which allows us to offerour customers such unique products andservices," he explained. And given the factthat Dubai's source markets are verydiverse, e.g. the UK, Germany, Russia,Asia, the GCC, etc, Mövenpick's hospital-ity philosophy is perfectly suited to offercustomers exactly what they wish for, beit an exclusive beach resort, state-of-the-

art MICE facilities, a short business stay, family accom-modation, or even just a lovely evening dining out. Thehospitality philosophy of Mövenpick has stayed the same;the 1948 restaurant in Claridenhof is just around the time corner of the magnificent Mövenpick Resort & Spa Palm Jumeirah.

INTERVIEW

3N O V E M B E R , 2 0 0 6

Mövenpick; traditionmoving with the timesThe Swiss hotel company, Mövenpick, will open four new properties in Dubaiin 2007. Middle East speaks to Thomas Tapken, regional director,Mövenpick Hotels & Resorts about the unique history and business philosophy of this Swiss hospitality giant.

M E B U R E A U

Thomas Tapken, regional director,Movenpick Hotels & Resorts

Mövenpick's hospitality

philosophy isperfectly suited

to offer customers

exactly whatthey wish for, beit an exclusivebeach resort,

MICE facilities, ashort businessstay or family

accommodation.

With a population of 26.4 million and a rich variedculture and heritage it is believed by the Supreme

Commission for Tourism (SCT) that Inbound Tourism isa great opportunity area waiting to be explored by thedomestic and international tourists.

SCT has chalked out a 20 years strategic plan for thedevelopment of inbound tourism in order to attractdomestic and international tourists. It includes devel-oping a $22 billion tourism industry capable of creating1.6 to 2.3 million jobs and taking the tourism numbersfrom 20.8 million to 44 million over a 20 year period.Currently the Saudi tourism industry is believed to beworth $ 9.64 billion annually growing to $ 22 billion ina 20 year period.

EconomyThe Custodian of the Two Holy Mosques King

Abdullah bin Abdulaziz continues as chairman of theSupreme Economic Council (SEC), a high level policymaking body, which overseas the kingdom's economicreforms, signifying a clear direction to the Saudi econo-my. SEC established in 1999 has been instrumental inintroducing a series of economic reforms including thenew foreign investment law. It is working on the gov-ernment's privatization strategy. Overall SEC aims atensuring prosperity and welfare keeping in mind theIslamic values and keeping the natural resources intact.These initiatives are likely to have a positive impact oninbound tourism.

Drivers The main drivers of Saudi tourism in coming time

apart from Hajj and Umrah are believed to be: invest-ments from the private sector, economic equilibrium,economic diversification, creating new job opportunitiesfor the local nationals, and most importantly keeping thenatural resources and heritage intact.

In order to get more focused SCT intends to developan individual tourism plan for each of the provinces. Inaddition it is in the process of establishing associationsfor hotels and travel agents. A total of 50,000 hotel roomswill be added over the next 10 years to the existing sup-ply of 95,000 hotel rooms across the country.Furthermore their seems to demand for almost 74,000rooms over the next 10 year period.

A total of 1,975 cultural heritage sites have beenidentified a amongst 6,366 heritage sites across thekingdom and will be promoted as heritage tourism.This type of tourism is likely to find a big audienceamongst tourists from Islamic countries and Muslims in general.

The kingdom already known for its specialisedhealthcare facilities is set to further enhance its posi-tion as an international leader in health tourism.Projects include establishment of 420 primary care cen-ters, 23 hospitals with 3,150 bed capacities, expansionof existing facilities. Around 62 hospitals are believedto be under construction and will add another 7,000

beds. Arabic newspapers Al-Eqtesadiah reportedrecently that the kingdom will spend SR 54 billion on health services in the kingdom per annum by the year 2019.

It is understood that tourism projects worth SR 50 billion are being invested all across the kingdomwhich will intern boost tourism.

The NumbersAccording to WTO 7.3 million people visited the king-

dom last year, of which 3.5 million was for Umrah and1.3 million for Haj. Another 2.5 million people visitedspecifically for medical treatment and MICE. A recentsurvey said that almost 70 per cent of the Umrah per-formers from 82 countries would like to visit other partsof the kingdom beside the holy places.

There is no doubting the fact that Saudi is the largestand the highest spending outbound market in the MiddleEast region, and considering this fact, one cannot helpbut wonder that what will happen if even a meager percentage of these high spending Saudis decide to stayback in their own country for holidays.

(Vishal Pandey, is presently pursuing a Postgraduate degree in RealEstate Investments & Valuations at University of Glasgow. He was a

former consultant with a Dubai based hospitality consulting firm)

4 N O V E M B E R , 2 0 0 6

Natural borntravellers

Why would a creature of comfort leave thereassuring docility of his local surround-

ings to hop on a plane to explore new horizons?Mere escape from the humdrum of mundanefamiliarity certainly cannot justify the extremesto which some tourists go to in order to find whatthey are looking for. Escaping the boredom atoffice by trekking over the Arabian Desert is def-initely not a proportionate response. Adventuretourism is, to a great extent, nothing more thanthe voluntary emulation of the risks our forefa-thers (and mothers, of course) undertook to tametheir natural environments. Rather immatureyou might say; if you're inclined to cynical boutsof world-weariness. It can't be further from thetruth! We don't travel to escape; on the contrary,we travel to find our way home. Curiosity is alltoo often associated with the trait that killed thecat. There is, however, much more to this insa-tiable human drive than meets the eye. Curiosityimplies an ardent need to understand theunknown. And understanding that which con-nects things unknown, ultimately, makes us feelmore at home wherever we are on this lovelyplanet called earth. A cynic might now beinclined to dismiss this romantic notion of trav-el as the usual philosophical musings that paintreality prettier than it is lived. But that is onlyhalf the story. Curiosity needs to know, wants tounderstand! People love the mysterious. The pyr-amids, the Taj Mahal, Rome, Medina, Jerusalem,Constantinople, etc. all have real mythical paststhat enflame curiosity. Packaging myths in sweetlittle travel hampers doesn't, in any way, belittlethe myth itself and the seasoned traveller willknow what to look for. She knows that everybodyin Japan isn't a karate expert and that wild ani-mals don't roam the streets of African cities.Culture-tourism; the need to eat the real pizzain Italy - not the one around the corner - is justanother way of trying to understand this fasci-nating world brimming with diversity. We trav-el to far-flung places to try and comprehend whatthe people of that time were like - people who,for example, saw the Prophet Mohamed, buildthe Great Wall of China and composed the 5thSymphony. We go there because we recognisegreatness when we see it. History books only tellhalf the tale; we need to experience it first-hand.So, next time you page absentmindedly througha travel magazine, try to rekindle that spirit ofadventure that imbued your youthful mind withthe belief that the world was your oyster. It still is! We'll always be natural born travellerstesting the waters of the unknown in order tofind our way home. Home is where our hearts are, anywhere and everywhere. Where'smy travel agent?

GGUUEESSTT CCOOLLUUMMNN

Saudi inbound tourism -potential undiscoveredWe all know that Saudi is the largest and the highest spending outboundmarket in the Middle East region. Well what if these travelers - even a meager percentage decide to stay back in their own country for holiday(s).

V I S H A L P A N D E Y

Barriers to Saudi Tourism• Despite efforts for the government authorities

attacks on Western targets continue which will continue to have a negative impact on the kingdoms perception and security

• Stricter and time consuming visa policies • Growing continuing interest in inter-regional

destinations like Malaysia, Turkey which are cheaper, diverse etc

Why Saudi can succeed?• Short-haul flights from major Islamic countries• The relevance attached to the Holy Mosques/Saudi

Arabia for Muslims in general • No language barriers for travelers from Islamic

countries• Rich cultural heritage awaiting to be explored• Already a front runner in the Middle east health

tourism market would help in cross-selling othertourism products

• Increased flights by regional carriers

• International tourist arrivalsgrew from 25 million in 1950to 808 million in 2005

• The revenues generated bythese arrivals have risen at anaverage rate of 11.2 per centper year (adjusted for infla-tion) over the same span oftime, outgrowing the worldeconomy as a whole.

• This 6,5 per cent expansionrate has continued unabated,despite wars, terror, tsunamisand other crises.

• Therefore tourism represents40 per cent of all exports ofservices, making it one of thelargest categories of interna-tional trade.

Scheduled to open itsdoors in February

2007, the Hotel JALFujairah Resort & Spa isset to become one of theleading luxury beachresorts in the magnificentemirate of Fujairah. The 5-star resort hotel will boast257 spacious guest bedrooms comprising of standard,deluxe, suite and villas suites that overlook the IndianOcean and a 540-meter stretch of white sandy beach.The Hotel JAL Fujairah Resort & Spa boasts seven outlets including an original Japanese Teppan Grill, an Arabic restaurant and lounge, an Asian restaurant as well as international dining, a beach restaurant and a tea lounge.

Other facilities and amenities will include a library,indoor and outdoor children play-areas, outdoor swim-

ming pools, a gym, a pur-pose-built diving centreand a fully equipped spawith popular treatmentsthat will include tradi-tional Japanesefavourites. Headquarteredin Tokyo, Japan, JALHotels Co. Ltd is the firstJapanese operator toenter the UAE luxury 5-

star market. Having signed a hotel management agree-ment with ACICO International Real Estate DevelopmentCompany, Kuwait, for the development and managementof the Hotel JAL Fujairah Resort & Spa, JAL Hotels isperfectly positioned to exploit the vast travel& tourismpotential that the emirate of Fujairah. "The presence ofHotel JAL Fujairah Resort and Spa will contribute to thefuture ongoing success in the region," said ChiyukiFujimoto, regional director responsible for the openingsof JAL Hotels in the Middle East.

Amid high media interest, Coral International Hotels,Resorts & Spas launched its latest hospitality prod-

uct - the beautiful CoralBoutique Villas in AlBarsha, Dubai. Owned byColonel Ali Bu Jassiam, thisunique hotel complexboasts 30 luxurious 5-starvillas aimed at attractingclients from both the busi-ness as well as leisure sec-tor. Addressing the mediaduring the opening cere-mony, Michel P.J. Noblet, managing director, CoralInternational Hotels, Resorts & Spas said, "Coral BoutiqueVillas, Al Barsha is an interesting addition to Dubai'sexciting hospitality sector. It is an exceptional property

that radiates quiet luxury, impeccable service, out-standing amenities and unmatched privacy."

Located near iconic Dubai landmarks like Ski Dubaiand the Mall of the Emirates, this hotel complex is expect-

ed to have occupancy of 80per cent in the first quar-ter of its operation. "Overthe years, the UAE hasconsiderably strengthenedits position as a leadingtourism destination in theworld. As a result inboundtourism growth has beenphenomenal and looks setto continue. Industry sta-

tistics repeatedly show that Arab tourists from the Gulfcountries alone spend about $12 billion on overseas vaca-tions which is a very enticing market. What is interest-ing also is that the average length of stay in a country

by a Middle Eastern trav-eler is three weeks. Thismakes Coral BoutiqueVillas the perfect productfor the GCC. In addition,we are also looking at pro-moting this beautiful prop-erty in the highly lucrativeEuropean and Asian mar-kets," said Noble.

Each villa features fourbedrooms and is equippedwith all the bells and whis-tles of a hospitality prod-uct in this unique league -

amenities include 24-hour room service, a private garage,a maid's room, exquisite dining facilities, a swimmingpool and state-of-the-art gym, etc. "The UAE's growingairline sector, with the advent of new players, increasedfrequency of flights and addition of new and exciting des-tinations to the portfolios of established carriers are play-ing a major role in this rapid development of tourism.However, this also means that we are having to deal moreand more with travelers who are not looking for a regu-lar hotel room. In fact, today's consumers increasinglywant to differentiate. They are willing to pay the priceprovided they get what they desire," added Noble. Withrates per night per villa ranging between AED 3,000 toAED 3,500, travel agents and tour operators in the regionwill have another excellent product to offer clients whoprefer such exclusivity and style.

5N O V E M B E R , 2 0 0 6

HOTELS

Coral Boutique Villasopen in Al Barsha, DubaiCoral International Hotels, Resorts & Spas, one of the most dynamic brandsin the Middle East hospitality scene, launched its much anticipated CoralBoutique Villas in Al Barsha, Dubai.

M E B U R E A UMichel P J Noblet, managing director,Coral International Hotels, Resorts & Spas

With rates per night per villa rangingbetween AED 3,000 to AED 3,500,

travel agents and tour operators in theregion will have another excellent

product to offer clients.

Hotel JAL Fujairah Resort &Spa to open in February ’07JAL Hotels, one of Japan’s top hospitality brands, is geared to set foot in theUAE hospitality industry. The company will launch its first UAE 5-star resorthotel - Hotel JAL Fujairah Resort& Spa - in February 2007.

M E B U R E A U

Golden Tulip AlJazira Hotel &Resort gets award

Golden Tulip Al Jazira Hotel & Resort recentlyreceived the World Quality Commitment InternationalStar Award Paris2006. This interna-tional award isgiven in recogni-tion of commit-ment to quality,leadership, tech-nology and innova-tion. The presenta-tion of theInternational WorldQuality Commitment Award took place on September25, 2006, in the Palais de Congres Paris. The event was presided over by Jose E Prieto, president and CEO - Business Initiative Directions (BID), along with outstanding personalities from the business worldand diplomatic corps in Paris.

Golden Tulip Al Jazira Hotel and Resort has beengranted the International Diamond Star Award forquality in the realm of customer satisfaction, leadership, innovation and technology as establishedby the CC100 TQM model.

Sharing his views on his plans to open a third prop-erty in Lebanon, called Raouche Rotana Suites

Daniel Hajjar, corporate vice president - sales & mar-keting, Rotana Hotels says, "Unfortunately, Lebanon is

used to a state of crisis. It is a little difficult to predictwhat will happen in the short term, as the country isstill facing a sea and air embargo, however at this stage;'survival' is the key word. Rotana will go ahead with theopening of the Raouché Rotana Suites. We were in thefinal stages of the construction when the unfortunate

event happened. Ourteam will be meeting withthe owners soon to assessthe situation but I under-stand that they are eagerto move ahead. One of thechallenges could be thework force. We will prob-ably face a delay butshould be ready to wel-come our guests by theend of the first quarter of2007." He further added,"Assuming that byJanuary, the country is on

track with its recovery plan, our challenges would besimilar to any opening and I believe we have the expe-rience to handle openings effectively. The property, due

to its location, positioning andfacilities is expected to performwell. But once again, it all depends on how the country as awhole is developing."

Throwing light on the per-formance by other Rotana proper-ties in the region Hajjar explained,"The Gefinor Rotana Hotel wasoperating almost as normal. Itbecame 'home' to several Lebanesewho opted to stay in hotels and tovarious organisations that moved

to the country. Guests and staffwere 'one team' and were all keento get through this sad and challenging period. Our biggestchallenge at this stage is theembargo. The Hazmieh RotanaHotel had to close down due to itsproximity to the South suburb ofBeirut. Today, it has re-opened andlife has started to return to normal.Here too, we need planes to landas quick as possible."

As one of the leading operatorsin the region with significantgrowth plans, Rotana Hotels areeager to see the arrival of the UNtroops as they feel that this willboost global confidence and foreigntravellers will slowly but surelyreturn to Beirut. "The sad part ofthis conflict is that business oppor-tunities in the rebuilding of theinfrastructure will strive and every-one will be anxious to take a pieceof it, and because of this, foreignbusiness people will be the first tomove in," concludes Hajjar.

HOTELS

6 N O V E M B E R , 2 0 0 6

Rotana Hotels in Lebanonget back to normalCurrently managing 21 properties throughout the Middle East with 21 additional operations and projects in the pipeline, Rotana Hotels plans to adda third property in Lebanon.

M E B U R E A UDaniel Hajjar, corporate vice president -sales & marketing, Rotana Hotels

The Gefinor RotanaHotel was operatingalmost as normal asbefore and became'home' to several

Lebanese who optedto stay in hotels. ButThe Hazmieh Rotana

Hotel had to closedown due to its proximity to theSouth suburb

of Beirut.

AGENTS / HOTELS

7N O V E M B E R , 2 0 0 6

Having opened its first hotel in 1944,Avari International Hotels have estab-

lished itself as a leading hospitality playerwith properties in three continents. It hasbeen a pioneer in Pakistan's hospitalityindustry since the 1970s. Its property inthe UAE, the Avari Dubai Hotel, is a well-know name in the 4-star category in thecity. With a 34 per cent repeat customerrate, the Avari Dubai is a favorite amongbusinessmen and families alike. "It's allabout value for money in terms of servicedelivery and promptness," said Vishal Sood,

director - sales, Avari Dubai. He added, "Avari is a knownname in the 4-star class for Saudis, Italians, Germans and the English…our position is good because we have created good customer loyalty."

Avari's unique bookings and customerloyalty programmes have gone a long whyin satisfying the wishes and demands of,especially, corporate customers. Situatedin the heart of Dubai and within easy reachof all the major tourist and business facili-ties (e.g. major shopping malls, the WTC,the Dubai International Airport, etc), thehotel has always been perfectly positionedto offer the best products and services inits category. The 191-room hotel, includ-ing 25 deluxe suites) has three food out-lets, a very popular night club, swimmingpool, health club, gym and a unique rooftopBBQ area. The Avari Dubai Hotel has under-gone substantial refurbishment (especially

in the rooms) in the past year in order to ensure contin-ued competitiveness. "This market is built on promptnessand responsibility in order to ensure loyalty," said Sood.Avari's unique 'Lady Avari' concept has proven quite a hit,especially among visiting families from the GCC countries.An exclusive lady's lounge, tailored rooms and bath rooms,and specially arranged shopping trips have given Avari avery noticeable edge over comparable competitors in the4-star category. This unique and innovative approach hasguaranteed Avari's strong position in Dubai's hospitalityindustry. And given the abundance of 5-star hotels in thecity, Avari's emphasis on service excellence and customerloyalty will surely go a long way in attracting even morecustomers who want real value for money.

AVARI Dubai: Excellingin the 4-star categoryContinually refining its hospitality services and products, Avari Dubai Hotelhas established itself as an exemplary 4-star model for others to emulate.

M E B U R E A U

Vishal Sood, director - sales, Avari Dubai

An exclusive lady's lounge, tailoredrooms and bath rooms, and speciallyarranged shopping trips have givenAvari a very noticeable edge over

comparable competitors.

With 'medical' tourism becoming an increasingly impor-tant sector in the international tourism industry,

access to cost-effective private medical care in conjunctionwith traditional tourism products are rapidly gaining inimportance. Oceanic HealthPlus, adivision of Ocean Computers, islaunching the world's firstHealthplus card specifically aimedat medical tourists travelling toIndia, Singapore, Malaysia,Thailand and the UAE. The cardoffers discounts on travel, hotel andother leisure facilities in addition tospecial discounts on medical check-ups at top-rated hospitals.

"Tourists from around theworld are beginning to realize the potential of modernand traditional medicine offered in the East," said PrasadManjali, general manager, Oceanic HealthPlus, adding,"Hospitals and medical establishments in countries likeIndia, Singapore, Thailand and Malaysia have realisedthe potential of this niche market and have begun to tai-lor their services for these foreign visitors. The priceadvantage is, of course, a major selling point. The costdifferences across the board are huge: only a tenth andsometimes even a sixteenth of the cost in the West."

Manjali further said, "We have tried to accommodate theneeds not just of the tourist but also for the expatriatereturning to his/her country of origin and may want totake advantage of additional discounts on investmentslike real estate." He further added, "Visitors, especiallyfrom the West and the Middle East find Eastern hospi-

tals a very affordable and viableoption to grappling with insuranceand National medical systems intheir native lands. Many prefer to combine their treatments with a visit to the 'exotic east' with their families."

The OHP Card will offer theholder one executive check-up inleading hospitals offering top ofthe line medical care like, forexample, Wockhardt and Apollo

Hospitals in India, John Hopkins Hospital in Singapore,Phyathai hospitals in Thailand, and KPJ Hospitals inMalaysia. The check-up includes all levels of patholog-ical, cardiac and other routine annual health tests. Italso includes a follow-up consultation. The card offersadditional discounts on treatments following the check-up, eg follow-up surgery, accommodation, diagnosis,and pharmacy requirements. For tourists there are alsospecial discounts from certain hotels, resorts, entrytickets to amusement parks, cinemas, etc.

'Medical' tourism card by Oceanic HealthPlusIn view of the ever increasing availability of very affordable quality health-carein India, Singapore, Malaysia, Thailand and the UAE, Oceanic HealthPlus is launching a 'medical' tourism card to cater for regional and international demand.

M E B U R E A U

The Oceanic HealthPlus

card will be available

through select travel

agents, Money Exchange

Centres and tour operators.

All is set for Malaysia's 50 year independence cele-brations in 2007. Malaysia Tourism has created a

special brochure 'Spectacular Showcase of Events &Festivals' to inform travel agents and tour operatorsabout this unique year on the international tourism cal-endar. "2007 will be a very special year for our coun-try, the government of Malaysia has designated the year

as Visit Malaysia Year," said Syed Mahadzir Jamallulil,director (UAE, Gulf and Iran), Malaysia TourismPromotion Board. Malaysia has certainly become a verypopular international tourist destination. The excellentimagery and catchy tune of the 'Malaysia Truly Asia'campaign has ensured very high tourism recognitionand international awareness.

Commenting on this campaign Jamallulil said, "OurMalaysia Truly Asia marketing campaign has been very

well received interna-tionally." Having wit-nessed a 17.1 percentgrowth (2004- 2005) intourist numbers from theMiddle East, the localMalaysia TourismPromotion Board is alsodoing a sterling job inpromoting 'Visit MalaysiaYear' 2007. The Dubaioffice of Tourism Malaysiais responsible for market-ing Malaysia in six coun-tries namely, the UAE(being the most impor-tant) followed by Kuwait,Oman, Bahrain, Qatar andIran. A total of 150 000visitors from this regionvisited Malaysia in 2005.Well on course to attract200 000 visitors in 2006,it is clear that the countrywill even attract moretourists from the regionduring its centennial year."Malaysia offers real valuefor money, and it is a per-fect destination fortourists from the MiddleEast," said Jamallulil.

Being a progressiveMuslim country renownedfor its socio-cultural rich-ness, exquisite naturalbeauty and world famoushospitality, Malaysia hasbecome a favourite amongtourists from Arab coun-tries. And the festivities of2007 will definitely add tothe allure of this marvel-lous destination. A specialbrochure 'SpectacularShowcase of Events &Festivals' is available totravel agents and touroperators. This brochurelists the more than 240special events that will fillthe centennial calendar in 2007. As many as 50 of the events listed have been selected to rep-resent the best Malaysiahas to offer. They cover thewhole spectrum of sport-ing, cultural, festive andart events that trulydepicts the many lifestylesand customs characteris-ing Malaysia.

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8 N O V E M B E R , 2 0 0 6

Malaysia is the place to be in 2007With 2007 being the year in which Malaysia celebrate 50 years of independence, the Malaysia Tourism Promotion Board is going all out in promoting the sights, sounds and marvels of this unique Asian country.

M E B U R E A U

A special brochure

'SpectacularShowcase of

Events &Festivals' is available to

travel agents andtour operators.

Syed Mahadzir Jamallulil, director (UAE, Gulfand Iran), Malaysia Tourism Promotion Board

In order to further increase Austria's popularity amongguests from the GCC countries, the Austrian Tourist

Board has opened an office in Dubai. Austria's close prox-imity to the Arab world, its unique cultural heritage, its

stunning natural environment and politically neutral sta-tus, have always ensured very high tourist numbers. Addto that exceptional medical treatment facilities, superbshopping opportunities and typical Austrian hospitality,then visitors really have an ideal tourist destination. Andit was therefore high time that this magnificent EU coun-

try opened a dedicated tourism office in the UAE. "The GCC region is a very important market for us.

The number of bed-nights of Arabian guests in Austriain 2005, 265.000, has already reached the level of Chineseand Australian guests in Austria, both being importantmarkets for Austria. Within overseas markets, Arab coun-tries now rank Number 4," said Klaus Ehrenbrandtner,director Middle East, Austrian National Tourist Office -Dubai. Commenting on the increase in visitor numbersfrom the Middle East he said, "The number of visitorsfrom the Middle East to Austria has been steadily increas-ing. Last year (from 2004 to 2005) statistics show a 57per cent increase in the number of arrivals from the Arabcountries in Asia. This year we started with about +23per cent in the first seven months."

Ehrenbrandtner further said, "We will definitely workvery closely with the travel trade. We are already prepar-ing several cooperative efforts with tour operators in the

region for 2007. InFebruary 2007 we willorganise a series of eventspresenting Austria's topdestinations and hotels tothe travel trade in Dubai,

Abu Dhabi, Kuwait City andDoha. We will focus on top destinations for theArab market like Vienna,Salzburg, Zell am See,Gastein, Innsbruck,Kitzbühel and Seefeld alsoin a new B2C brochure. Itwill be published in Englishand Arabic next April. Forfurther emphasis we willrun an outdoor campaignnext April to highlight sum-mer holidays in the city ofVienna. We will also re-emphasise our health andwellness destinations.Austria has a range of high-end products but they arestill quite unknown in theMiddle East." With so muchto offer, it is really wonder-ful that Austrian tourismnow has an official repre-sentative in the region.

NTO

10 N O V E M B E R , 2 0 0 6

Austrian Tourist Boardopens office in DubaiWith Austria becoming more popular by the travel minute, the AustrianTourist Board has opened an office in Dubai to further showcase the marvelsof this magnificent country.

M E B U R E A U

Last year (from2004 to 2005)

statistics show a57 per cent

increase in thenumber of

arrivals from theArab countries. Klaus EhrenbrandtnerDirector Middle East,

Austrian NationalTourist Office-Dubai

”

“

11N O V E M B E R , 2 0 0 6

Vienna, the magnificent capital of the oldHabsburg dynasty, is becoming increasinglypopular as a summer retreat for visitors from

Arab counties. The number of overnight stays in thecity has risen by 66.7 per cent (2004 - 2005) to 139043. Austria has always been an enigmatic touristdestination. And its global allure is as strong andvibrant as ever. Home to such great artists, scientistsand philosophers like Mozart, Hess and Wittgenstein,Austria is an archetype of grand old Europe and anexemplary model of a 21-century EU country.Elements of the old and the new have been seam-lessly interwoven to create a remarkably rich cultur-al tapestry alive with classic styles and modern con-veniences. Spanning the Danube river, Vienna cer-tainly is one of the most unique and beautiful citiesin the world. The Gothic architecture of the famousSt. Stephen's Cathedral and the post-modern style ofthe Haas Haus building succeed brilliantly in show-

ing the marvels of both the old and the modern world.Another landmark is the Giant Ferris Wheel in thePrater district. This fun-in-the-sun district has all theattractions and facilities (eg playgrounds, rides, foodoutlets, etc.) to guarantee a fun-filled family outing.The magnificent Baroque-style Imperial palace ofSchoenbrunn, the Opera House, the KunsthistorichesMuseum and the Spanish Riding School are some ofthe most visited attractions in Vienna. But there aremany other unique places to visit, eg the Naschmarkt,Café Central and the Leschanz Chocolatefactory/shop. All in all, an ideal city for discerningtourists. Austria's political neutrality and 'old' Europeanhospitality have ensured the country's unique statusas very people-friendly tourist destination. Vienna isinternationally renowned for its excellent public trans-port system, numerous shopping opportunities, pris-tine parks and gardens, classical architecture andcultural institutions. Given Vienna's old world allure,

new world sophistication and politicalneutrality, it is no wonder that this mag-nificent city is a favourite destinationfor visitors from Arab countries - espe-cially during the summer months. Dueto the city's international flair, the hos-pitality industry has always been in stepwith the various requirements andwishes of its guests, especially in 5-starhotels like the InterContinental Wien.

Designed by Carl Appel and builtin 1964, the InterContinental Wien isone of the most famous hotels inEurope. Voted Best Business Hotel in2006, the InterContinental boasts a

total of 453 rooms and suites, a 1200 squaremeter conference centre (800 people capaci-ty), a state-of-the-art gym, a superb restaurant,famous bar, traditional coffee shop, limousineservice and all the other bells and whistles onewould expect from one of the hospitalityicons of Europe. An all-year-roundfavourite among OPEC officials, the hotelhas further tailored its services and ameni-ties to cater to the special wishes of its Arabguests, especially during the sum-mer months. "Our tailoredpackages, especially forindividual bookings, arevery popular," said RolfHuebner, GM, InterContinentalWien. From July to Septemberthe hotel's culinary focus is on Arab cui-sine, eg specialties such as cold mezze,including hommus, moutable and tab-bouleh are served. Six Arab televisionchannels and various Arabic newspapersand magazines are available. Arabspeaking staff round off the hotel'sunique range of Arab orientatedservices. Given the hotel's 61 family-friendly suites, ideal location in Viennaand Arab-focused services, it is clear tosee why travel agents in theMiddle East recommend theInterContinental Wien to all theirclients wishing to explorethe sights and sounds ofmarvellous Vienna.

Vienna, the world capital of music, offers an ideal mix of art and culture, sports and relaxation, pleasure and recreation, and is today one of the most favoured destinations for the discerning travellers.

beckons

Rolf Hubner, GM, InterContinental Wien anddirector - operations, InterContinental Hotels andResorts - Central & Eastern Europe

ViennaViennaDE

STIN

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THE WONDERSofAABBUU DDHHAABBII

Rich in oil resources, home to numerous international luxury hotel chains, fantastic shopping malls and cultural centres, Abu Dhabi - the capital of the UAE - is destined

to become a tourism phenomenon...

The MMillennium HHotel AAbu DDhabiThe classic 5-star Millennium Hotel Abu Dhabi is situated along the famous

Corniche stretch, in the centre of the capital of the UAE. The hotel is renowned forits perfect mix of modern conveniences and Arabic hospitality. Featuring breathtakingviews of the Garden city and the Arabian Gulf's sparkling turquoise waters, this 325-room hotel offers refined guest services with facilities including a health& fitness club,a diverse range of culinary options and dedicated MICE facilities (A Grand Ballroom

- divisible into 3, plus a pre-functionarea, 2 boardrooms and 2 meetingrooms and a business centre with aprivate office). The Millennium HotelAbu Dhabi's close proximity to thebusiness district, it's understatedelegance, exceptional service and it'sdynamic management team ensurethat this classic 5-star hotel remain afavorite for corporate as well as leisuretravellers from all over. (Tel: + 971(0)2 626 2700, fax: + 971 (0)2 6260333 reservation: - email:sales.abudhabi@mill-cop.com)

The GGolden TTulip AAl JJaziraHotel && RResort

The marvelous Golden Tulip Al JaziraHotel & Resort is set on a man-made

island and connected to the ocean via a 7-km channel. Having all the fun-in-the-sunamenities& facilities any sun worshipper can wish for, this architecturally unique 4-starhotel is a favorite among local as well as international guests longing to have the perfectbeach holiday. The Golden Tulip Al Jazira Hotel & Resort boasts 80 standard fully air-

EEYYEE

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((PPAA

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AABBUU DDHHAABBII

conditioned rooms and suites, 29 beautiful chalets, 7 great food outlets, swimming pools, agym, tennis& squash courts, sauna& steam bath and two stunning private beaches where avariety of water sports facilities like wake-boarding, water-skiing, banana boat riding,kneeboard riding, etc can be enjoyed. It also offers diving and fishing trips, jet skiing, laserboating, speed boat rips, beach buggy rental, etc. In short; basically everything that willensure an unforgettable holiday by the sea. (Tel: +97125629100, fax: +97125629035, emailinfo@goldentulipaljazira.com)

The OOryx HHotel Located on the prestigious Al Khalidiya Street near Abu Dhabi's main business district

and close to the magnificent Corniche, the luxurious 5-star Oryx Hotel is a leading boutiquehotel in Abu Dhabi. The hotel has 124 rooms including 31 Executive Suites and 93 Studioapartments, most of which offer stunning views of the Corniche and the sea. The Oryx Hotelhas four magnificent F&B outlets. The Horizon Restaurant on the 18th floor offers spectacularviews of Abu Dhabi's skyline. The Blue Line Bar treats guest to live music and a panoramicview of the water-front and the city. Other facilities available at the hotel are a state-of-theart business center, a gymnasium, fitness center, health and spa (sauna, steam bath, Jacuzzi)

and a roof top swimmingpool. The Oryx Hotel is afantastic addition to thehospitality industry in thisdynamic city, especially fordiscerning businesstravelers. (Tel:+ 971 2 6810001, email:sales@oryxhotel.ae)

The AAbu DDhabi GGolfClub bby SSheraton

Located just 10 minutesfrom Abu DhabiInternational Airport and 30minutes from the citycentre, the Abu Dhabi GolfClub by Sheraton boastsworld-class golfingfacilities, a magnificentclubhouse with three floorsof restaurants, a fully

equipped executive meeting room and an extensive sports and fitness club. The club is amember of the International Association of Golf Tour Operators (IAGTO). This PeterHarradine designed course features one world-class 18-hole championship golf course(7,204 yards, par 72, fully mature National Course) and a more forgiving 9-hole, 3'299

yards, par 36 Garden Course (2x9available). An abundance of palms andornamental trees contribute to the club'selegance, while strategically placedbunkers and salt-water lakes offer achallenge to golfers of all levels. Theclub's extensive leisure facilities includea free-form swimming pool, tenniscourts, squash courts, a health club withsauna, spa and Jacuzzi. (Tel: +97125588990, email adgolfsheraton.com)

Abu DDhabi TTourism AAuthorityEstablished by Ruler's decree in

September 2004, the Abu Dhabi TourismAuthority (ADTA) is tasked with buildingthe emirate's tourism industry. GivenAbu Dhabi's wealth, influence and vision,the potential of its tourism industry isnearly limitless. One only has to look atthe awe-inspiring 6-star EmiratesPalace, the amazing Sadiyaat Islanddevelopments and the aestheticbrilliance of the architectural designsFrank Gehry has for the Guggenheimmuseum in Abu Dhabi to fullyunderstand the magnificent tourismpotential the emirate has. Aiming toattract 3 million visitors by 2015, ADTAhas the very enviable task of promotingAbu Dhabi's incredible natural beauty,cultural heritage and superb tourismfacilities. Abu Dhabi has year-roundsunshine, extensive beaches, aspectacular desert landscape andfantastic infrastructure. And given AbuDhabi's rich culture, traditional Arabianhospitality and tourism plans, it willcertainly not be long before thismagnificent emirate becomes one of thevery top tourist destinations in the world. (Tel: +971 24440444, email:nfo@abudhabitourism.ae)

FAMILY ALBUM

14 N O V E M B E R , 2 0 0 6

Celebrations at Al Diar Siji Hotel, Fujairah

Al Diar Siji Hotel recently held its 6th AnnualStaff Party at the Masafi Ballroom of the hotel.Fouad Melhem, general manager, Siji Hotel,was full of praise for his hotel executives andstaff, and awards where given for 2-year con-tinuous service in providing excellent customer

service. Thehotel alsointroducedits two newbands for theZorba Barand CocktailLounge.

Cocktail evening by LamaThe Lama Group of compa-nies recently held a mar-velous gala cocktail partywhich was attended by themedia, corporate clients,hotel general managers andsales directors from theregion. The evening was hosted at the Lama Dubai DhowCruise, located opposite InterContinental Hotel, Deira.

Egyptian night at MilleniumHotel, Abu DhabiThe Egyptian Ladies Association hosted an Egyptian Nightat the Grand Ballroom of the Millennium Hotel Abu Dhabiin the presence of over 100 guests who came from variousparts of the world to enjoy a typical Egyptian buffet.Guests, headed by Mohamed Saad Ebeid, the Egyptian ambassador to the UAE - weregreeted by Moine Kandil, general manager of the hotel and Nagwa Salama, president ofthe association, who explained that one of the main aims of the association is to intro-

duce andexpose thecommunityto Egyptianhistory andtraditions.

Founded in 1998, Jordan Aviation (JATE) has quicklyestablished itself as a low cost favourite in the Middle

East. Flying from the King Hussein International Airportin Aqaba to numerous domestic as well as internation-al destinations, Jordan's first privately owned airline hassucceeded in maintaining its remarkable growth rateover the past few years.With plans to increase itsfleet size from the current8 to 15 aircraft by the year2008, the kingdom's lowcost carrier is set to furtherruffle the feathers ofregional competitors in thesame market segment.

The airline's wide rangeof products and servicesinclude scheduled flights,executive VIP taxi servic-es, and the leasing of air-craft and charter flights.The company currently hasoffices in Jordan, Egypt,Kuwait, Syria and the UAE.Jordan Aviation's regional

competitive advantage isevident when one, forexample, needs to havevisit visas arranged for cer-tain destinations, andwhen specially tailoredtourist packages (forgroups and individuals) arecalled for. Jordan Aviationcurrently has scheduledflights to Alexandria, Doha,Dubai, Bahrain and Asyut.Charter flights are avail-able to Barcelona, Madrid,Bilbao, Valencia, Paris,Istanbul, Varna, Sharm ElSheikh, Baghdad, Sarajevoand Mustar.

Upcoming destinationswill include London,Beirut, Peshawar orLahore, and numerousmajor cities in the Far Eastand the Middle East,

according to Mohammad Khashman, president & CEO,Jordan Aviation. When asked about the remarkable suc-cess of Jordan Aviation, Khashman said, "It's all aboutteamwork, dedication and vision". Although being fullon track with regards to IATA's 2007 e-ticketing dead-line, the airline has always maintained a very good rela-tionship with travel agents and tour operators. "We haveappointed GSAs in every destination we operate, as well

as numerous PSAs. Wealso have tour operators inJordan as well as inEurope," said Khashman.In view of Jordan'sremarkable travel andtourism potential-espe-cially its stunning naturalenvironment - all definite-ly bodes well for an inno-vative and dynamic lowcost carrier like JordanAviation. And given theairline's emphasis onmaintaining and develop-

ing its relationship with regional travel agents, there ismuch to be gained by both travel partners when it comesto further increasing mutual interaction.

AIRLINES

15N O V E M B E R , 2 0 0 6

Jordan Aviation continue to soar highJordan's first privately owned airline is going from strength to strength, andcontinues to rely on the trusted services of travel agents and tour operators.

In times to come,

upcoming destinations will include

London, Beirut,Peshawar orLahore, and

numerous majorcities in the Far

East and theMiddle East.

Mohammad Khashman, president & CEO,Jordan Aviation

M E B U R E A U

Ras Al Khaimah

beckons allRas Al Khaimah

beckons all

National TTourist OOfficeNestled between the Hajjar Mountains

and the Arabian Gulf, the emirate of Ras AlKhaimah is truly unique destination in theUnited Arab Emirates. The sense ofcommunity and the entrepreneurial spiritare perfectly in line with the vision of HHSheikh Saud Bin Saqr Al Qasimi, DeputyRuler & Crown Prince of Ras Al Khaimah.Dr. Khater Massaad Advisor to the DeputyRuler has spearheaded various industrial,tourism & infrastructural developments forthe Emirate.

The newly appointed board, theequivalent of Dubai's DTCM, has beentasked with showcasing all that thedestination of Ras Al Khaimah has to offer.Quite a task, given the incredible depth ofculture, academic excellence, business

savvy, and the absolutely unique natural environment of this very progressiveemirate. Residents and investors have full ownership of private property,investors can set up their businesses in a matter of days and families areencouraged to settle permanently.

The marvelous synergy and interconnectivity of all the tourism, business andacademic developments in the region, ensures that investors and tourismprofessionals alike will put Ras Al Khaimah right at the top of their agendas.

Al HHamra FFort HHotel& BBeach RResort The magnificent Al Hamra Fort Hotel& Beach Resort is definitely the crown

jewel of Ras Al Khaimah hospitality. Whether you prefer a room, suite orArabesque villa, this 5-star hotel& beach resort prides itself on providing thebest of Arabian hospitality and European comforts. With 1.5 kilometers of privatebeach, the full range of water sportsactivities, a Kids Club, 3 toprestaurants, lounges, adiscotheque, top-range functionfacilities, Al Hamra is a well-knownholiday resort for GCC andEuropean customers alike. Alldesigned to provide owners withthe timeless allure of Arabian

architecture, modern conveniences,all within strolling distance of thebeach.

The beach front rooms areliterally within arm-length of thepristine sandy shores. At Al HamraVillage -Town House, there are 28single standard rooms, 56 doublestandard rooms and 28 junior suites.Al Hamra Fort Hotel& Beach Resortand its Village Town Houses certainlyrate as one of the best leisuredestination or investmentopportunities in the Middle East.(www.alhamrafort.com, Tel: +971 72446666

Khatt SSprings HHotel& SSpaLocated on the foothills of the

majestic Hajjar Mountains, KhattSprings Hotel& Spa is a marvelousheath& wellness sanctuary thatoffers one of the mostcomprehensive treatmentprogrammes in the Middle East. The full spectrum of messages and therapiesare provided to pamper mind, body and soul. Built around its own natural hotsprings, the hotel & spa has 130 rooms, bar, lounge, a fine dining restaurant, agym and a very unique range of spa & recreational facilities (Sauna, Ice Grotto,Serail and Mineral Mud baths, and Scentao hot stone treatment, ). "We are verypopular with Germans, Italians, Indians and GCC citizens who want to indulgethemselves in our holistic approach to health & wellness", said Manuela Sanchez,spa manager, Khatt Springs Hotel& Spa. This remarkable hotel& spa will certainly

be the talk of wellness town, especiallywhen its new Full Moon and otherinnovative hot springs treatmentsare available by the end of 2007.(www.khatthotel.com, Tel: +971 7244 8777)

Al HHamra GGolf CClub The Peter Harradine-designed

Al Hamra Golf Club& Resorts is aworld-class 18-hole 'links' courseshaped around a large open lagoon

with four sub-lagoons, all

ADVE

RTIS

EMEN

T

SShheeiikkhh SSaauudd bbiinn SSaaqqrr AAll QQaassiimmii,,Crown Prince & deputy ruler,RAK

interconnected. The 7,267yard Par 72 Championship Golf Course has beendesigned to "ensure that our clients will have the best experience they everhad on a golf course", said Chris White, gm of the Al Hamra Golf Club andPGA Advanced professional. Al Hamra Golf Club features a nine-hole Par 3Academy course with holes ranging from 60 yards to 110 yards. Two purpose-built 'Swing Rooms' with all the high-tech bells& whistles will allow golfersto practice their swings in an air-conditioned area while scrutinizing the realflight of their golf balls. Given its 5-star surroundings and stunning views,Al Hamra Golf Club is set to prove a hit among business high-flyers, amateurgolfers and touring European professionals and their clients wanting toestablish a winter-base in one of the most unique locations in the world.(golfgm@rakceram.com, Tel: +971 7 2445657)

On TThe WWild SSideMountain Extreme is

an outdoor adventurecompany that offerssome of the best eco-tourism opportunities inthe UAE. Located in themagnificent mountainsof Ras Al Khaimah,Mountain Extreme'scamp provides simpleyet comfortableaccommodation in anauthentic Shihi mountainvillage. The companyoffers outdoor activitiesand adventure tours forall shapes and skills, be

it a leisurely hike through the mountains or a tough canyoning endurance race.The breath-taking beauty of the mountains of the Northern Emirates is onshow for all who ever wanted to experience the marvelous natural environmentof Ras Al Khaimah and the incredible richness of its time-less local culture.Nature-lovers are given the rare opportunity to climb some of the highest peaksin the UAE, explore canyons and Wadis, and enjoy the sounds of silence inwhat must be one of the most remarkable environments anywhere.(info@mountain-extreme.com, Tel: +971 7 204 1370)

RAK AAirways Set to take off in January 2007, the newest airline in the UAE, RAK

Airways, is destined to soar high in a very short time. RAK Airways' businessphilosophy will draw heavily on the proven low-fares model but will not operateas a low fares airline.

Established by the government in partnership a number of local investors,Ras Al Khaimah's carrier will initially focus on providing scheduled services toIndia, Sri Lanka, Pakistan, Bangladesh, Russia and the GCC and CIS countries.Non-stop charter services will be offered to Central and Western Europe.Cargo services are planned to be set up in the four year of operations. RAKAirways currently has 2 aircraft, a Boeing 757-200 for the long-hall routes,and a Boeing 737 for scheduled services. RAK Airways will be a niche carrierserving the economic needs of the emirate. With the airline's close relationshipwith the RAK Promotion Board and travel agencies and tour operators, thesky is a bit too low to be the limit for this new kid on the global aviation block.(www.rakairways.com, Tel: +971 7 207 5001).

Given Lufhansa's remarkable growth and interna-tional renown, especially in the Middle East, this

Star Alliance member is leaving no stone unturned infurther tailoring and refining its products and servicesto cater to local as well as international demands. Flyingto over 840 destinations in 152 countries, Lufthansa is

one of the world's top ten airlines. In view of its increasing popularity in the region, Lufthansa recently introduced its much anticipated new businessclass on their Dubai route.

The new business class aims to offer maximum com-fort, more space and a diverse information and enter-tainment program. The proof is in the pudding as thesaying goes, and Lufthansa's new initiatives are surely

set to take luxury flyingone step further. Theirstate-of-the-art businessclass seat converts into atwo meter bed at thetouch of a button. It has amemory function to savefavorite seat positions, abuilt-in massager, a 10.4inch TV monitor and a lap-top power outlet. "We arevery glad that we can offerour Dubai based businessclass travelers this greatproduct," said Uwe Wriedt,

general manager and director for the Gulf and Pakistan,Lufthansa. He added, "Our customers will fly in style ona multi-functional seat which guarantees ideal condi-

tions for sleep, work andrelaxation at the highestlevel." The new BusinessClass will be available onall flights out of Dubai andAbu Dhabi to Frankfurt andMunich. Lufthansa alsorecently unveiled itsrevamped website.

"Our website www.lufthansa.com enables us tooffer customers a first-rateresource for planning theirjourney online. With ournew Internet presence wehave succeeded in makingthe web page and thereservations functionalityeven simpler and more cus-tomer-friendly," explainsThierry Antinori, executivevice president marketing -sales of Lufthansa GermanAirlines. He added, "Thanksto the new layout, theLufthansa offers arearranged more clearly andprominently, which meansthat booking the mostattractively priced tickets is now even faster and simpler." In view of thefierce competition betweenthe major carriers in the Middle East region, it is wonderful to see how state-of-the-art solutions and service excellence have given localtravel agents so manyremarkable travel productsto choose from, and offertheir clients. Lufthansa is one of the world's top ten airlines flying to over840 destinations in over100 countries.

AIRLINES

18 N O V E M B E R , 2 0 0 6

Experience luxury travel aboard Lufthansa Lufthansa, one of the world's top 10 airlines, recently unveiled its newBusiness class seats and revamped website: wwwlufthansa.com.

M E B U R E A U

Uwe Wriedt, general manager and directorfor the Gulf and Pakistan, Lufthansa

Thierry Antinori, executive vice president marketing - sales, LufthansaGerman Airlines

RTE has recently announced the launch of its firstbespoke international meetings industry event for

the Gulf region - GIBTM. Scheduled to take place fromMarch 27-29, 2007 at the new purpose built state-of-the-art Abu Dhabi National Exhibition Centre (ADNEC),the event is set to showcase international meetings andincentive suppliers from national tourist organisationsand destinations includ-ing national conventionbureaus, hotels andhotel groups, destina-tion management com-panies and specialistservice providers repre-senting the Gulf region,South and South EastAsia, Europe, NorthAfrica and beyond.Joining them will be aglobal visitor audienceincluding hundreds offully-hosted high quali-ty buyers from regionssuch as Europe, Africa,Asia and the UnitedArab Emirates.

The inauguralGIBTM will be organ-ised by the UK-basedReed Travel Exhibitions,which already managesa portfolio of highly suc-cessful MICE events worldwide. "There is little doubtthat RTE has the most significant portfolio of events inthis sector globally. Reed has identified the Middle Eastregion as a growing destination. We were aware of thestrategic policies and plans for making Abu Dhabi a MICEdestination and thus it became our obvious choice also,"says Paul Kennedy.

GIBTM will provide an ideal forum bringing together MICE suppliers and buyers. A key feature of theevent will be its Hosted Buyer Programme, whichinvolves inviting hundreds of leading international andregional business travel buyers and is designed to ensurehigh quality appointments for exhibitors, as well as providing outstanding business-to-business, network-ing and professional education opportunities.

"At GIBTM, all hosted buyers will be required to under-take a minimum of right pre-scheduled appointments perday. This translates to literally thousands of appointmentsorganised before the event takes place, whilst still leav-ing ample time for hosted buyers to visit any and all partsof the event that they wish," explained Kennedy.

Sharing his views on the launch of the GIBTM, SheikhSultan Bin Tahnoon Al Nahyan, chairman, Abu DhabiTourism Authority said, "We expect GIBTM to make ahighly significant contribution to raising the profile ofAbu Dhabi, and the region as a whole, as a venue formeetings, incentives, conferences and exhibitions.GIBTM will provide valuable for Abu Dhabi itself. It will attract many influential business travel buyersand MICE organisers from around the world, providingthem with a first hand experience of the destination and its attractions. The staging of this event also under-lines our commitment to hosting world class exhibitionsand provides excellent showcase for the newly-devel-oped facilities at ADNEC. We are also delighted to

work with Reed Travel Exhibitions on GIBTM."Another major highlight of the GIBTM is the prem-

ises in which the inaugural event is being organised.ADNEC is well underway with the construction of aworld-class exhibition complex. When complete, theexhibition complex will include 57,000 square metres ofgross exhibition floor space, a massive 21,000 squaremetres visitor concourse and 7,500 square metres ofmulti-purpose halls. The new centre will also feature

dedicated conferencefacilities for 1,200 people,banqueting areas andmore than 30 high-speci-fication meeting rooms.The first phase of the proj-ect is scheduled for com-pletion by December 2006to host the international-ly recognised IDEX 2007defence exhibition andconference.

Meanwhile, GIBTM hasalso announced a numberof partnerships for the event. ArabianAdventures, part of theEmirates Group of compa-nies has been appointed asthe DMC and will provideall ground transportationarrangements forexhibitors, hosted buyersand visitors. Also, nine offi-cial hotel partners have

been secured offering four/five-star accommodation to thesame. These are - Beach Rotana, Crowne Plaza, EmiratesPalace, Hilton, InterContinental Abu Dhabi, Le Meridien,Le Royal Meridien, Millennium and the Sheraton.

EXHIBITIONS / PROFILE

19N O V E M B E R , 2 0 0 6

GIBTM gears for launchin March 2007Reed Travel Exhibitions (RTE) along with Abu Dhabi Tourism Authority, recently invited members of the press from the world over to partake in the presslaunch of its upcoming event - Gulf Incentive, Business Travel and MeetingsExhibition (GIBTM), which will be officially launched in March next year.

P R I YA N K A S A X E N A I N A B U D H A B I

(L-R - front row): Paul Kennedy, MBE - Group Exhibition director, Meetings and Incentive Events,Reed Travel Exhibitions and Mubarak Al Muhairi director general, Abu Dhabi Tourism Authority.Standing behind, (from left to right) Richard Mortimore managing director, Reed TravelExhibitions and Sheikh Sultan Bin Tahnoon Al Nahyan , chairman, Abu Dhabi Tourism Authority.

Sabre Travel NetworkMiddle East

Name: Quintin M. ScholtzPosition: Regional Manager

Family: Married

Education: University degree,busy with MBA

Background: Part of the TPF pro-grammer team to convert SouthAfrican Airways' (SAA) host fromTPF to ALC. Part of the steering committee to buildthe largest IP network of any GDS in EMEA. Manageddistribution companies for a multinational GDS inAfrica - visited many unique African cities. Part of therestructuring team of the oldest GDS in the ME.

Secret to success: Determination and continuity.Family support structures.

Words of wisdom: If you fail to plan, you plan to fail.

Hobbies: Living in Dubai it must be Shopping Mall exploration. I enjoy scuba diving (Mauritius,Reunion, South Africa), golf is the greatest sport andof course motor sport (F1). I believe travelling is thegreatest opportunity we all have to learn about different people and how to respect one another forour uniqueness.

Profile

Strategically located in the Arabian Gulf, SharjahInternational Airport is delighted to announce and

confirm that after an international tender process, AlphaAirports Group, one of the world's leading aviation sup-

port companies, has won a 10 yr contract with SharjahInternational Airport. This contract will provide exclu-sive flight catering and ancillary services to all airlinesoperating out of this rapidly expanding airport.

On this occasion, Sheikh Abdullah Bin Mohammed AlThani, chairman, Department of Civil Aviation for Sharjahsaid, "Sharjah International Airport is always committedto develop the airport's services and facilities to cope withever increasing challenges in the aviation field. We thank Sheikh Sultan Bin Mohammed Al Qassimi,

member of Supreme Council and ruler of Sharjah for all the support he has given and his directions to make Sharjah International Airport a vital playerin the region by its services and facilities and open policy approach."

Alpha Airports Group is an internationallyrenowned organisation with a global presence hav-ing 150 units and in-flight sales outlets in 74International Airports spread across 13 countries.Alpha has built up a sterling reputation through itsadherence to international quality standards andits creative capabilities and innovations that haveadded value to the various airports where they haveestablished their presence.

Sharing his views on the contract, PeterWilliams, CEO, Alpha Airports Group, said "This

extension to our business in the Middle East allows Alphato exploit the expertise it has developed in the region.We are very pleased to be the lead airline caterer to havewon the contract in this emerging airport."

Ranked as the sixth busiest international airport inthe world by Airports Council International (ACI),

Singapore's Changi Airport has always been at the fore-front of improving passenger services and products tothe highest world stan-dards from time to time.The Civil AviationAuthority of Singapore(CAAS), which managesthe Changi Airport, hasrecently opened its fullyrenovated Terminal 2 foroperations. Built in 1990,this terminal has beenunder renovation at a costof $240 million sinceApril 2003.

Although the upgrad-ing of the Terminal 2 wasextensive, touching allthe important segmentsof the airport facilities, itwas undertaken with minimum inconvenience to pas-sengers and airlines. Key enhancements in the facili-ties included new design to the interior and exterior ofthe terminal to bring more natural light, installation ofa new 250-metre long leaf-shaped glass canopy at thedeparture kerbside to shield travellers from sunlightand rain, the addition of 2800 sq m of floor area in thedeparture\transit mall for retail, food and beverage,landscaping, seating and events area and improved terminal layout for better passenger flow and way finding. Lifts and escalators were also added or re-posi-tioned to make access easier. The upgrading also

allowed CAAS to maximise the commercial potential of the Changi.

Speaking at the occasion of the completion ceremonyof the Terminal 2 upgrading, Raymond Lim, minister fortransport and second minister for external affairs,Singapore, said, "In planning the new layout for Terminal

2, the designers took intoaccount accessibility,particularly for the lessmobile passengers. I ampleased to learn fromCAAS that theseimprovements to the ter-minal have been well-appreciated by our visi-tors. Today, T2 presentsa totally refreshing look,with a tropical themeembracing daylight andlush vegetation thataptly reflects Singapore'sGarden City character."Infrastructure improve-ments at Changi is an

ongoing process. After Terminal 2, CAAS is gearing upfor the upgrading of Terminal 1. At the same time, it isin the final stages of completing the construction ofTerminal 3 and preparations are underway for its opening in early 2008.

In 2005 Changi handled a record number of 32 million passengers. A total number of 80 airlines oper-ate more than 4000 weekly flights to 184 cities aroundthe world from this airport. The airport has won acco-lades and international recognitions a number of timesand is the proud winner of the prestigious IATA EagleAward for a record fourth time.

AIRPORTS

20 N O V E M B E R , 2 0 0 6

CAAS completes ChangiT2 upgradationApart from providing more user-friendly facilities to the passenger community, the Civil Aviation Authority of Singapore (CAAS) also worked closely with the airlines during planning and design stage of T2 upgradation.

M E B U R E A U

Overview of the Departure Hall

Sharjah International Airportconfirms its deal with Alpha

M E B U R E A U

Sabre Travel Network, a Sabre Holdingscompany, recently unveiled a new

marketing campaign. Termed 'The PowerBehind You', the new campaign aims toreinforce the message that the Sabre glob-al distribution system (GDS) remains themost efficient global marketplace for the

buying and selling of travel. "Following oursigning of long-term, full-content con-tracts with major European airlines andeach of the Big Six US carriers, the timeis right to highlight the continued valueof the GDS and the work we have done toevolve beyond our original distributionfunction," said Geoffrey Breeze, vice-pres-ident - marketing for the EMEA region,Sabre Travel Network.

He further added, "We give to our trav-el agency customers a range of market-ing and sales tools that would be the envyof re-sellers in any other sector or indus-try. And, through the entire stable ofSabre businesses, we offer travelproviders the most efficient way imagi-nable to sell to any of their customer

groups. There is nothing like the SabreGDS in the distribution model of any otherindustry. The new marketing campaignreminds travel agents, travel providersand corporate travel managers about theterrific marketing, sales and distributionstrength we have, and the undoubtedcontribution we make to the entire indus-try - be it tools that help travel agents dif-ferentiate their services and sell travelmore efficiently, or products that helptravel providers run their businessesmore profitably."

The Sabre GDS connects travel sup-pliers, including hundreds of airlines andthousands of hotels, with more than50,000 travel agency locations. Key brandsof Sabre Travel Network include theGetThere online corporate travel bookingtool and the TRAMS mid- and back-officesolution and marketing service for travelagencies. Further commenting on the newcampaign, Breeze said, "The new cam-paign carries the reminder 'you make ithappen for them, we make it happen foryou' - a reference to Sabre TravelNetwork's promise to help its customersprovide unrivalled service for travelers by giving them the widest range of bookable travel products, local productsto meet local travel needs, and tools tohelp them market, sell or distribute theirproducts efficiently."

The emirate of Sharjah has always been a very sought-after destination for tourists from all the GCC coun-

tries. Offering superb value for money in all its resortsand hotels, Sharjah is set to become a very viable alter-native destination for visitors from countries like Russia,Germany, Turkey, China, etc. Having retained its tradi-tional allure, and investing heavily in tourism and her-

itage projects, Sharjah continues to strengthen its posi-tion in the Middle East as well as international travel andtourism market. Founded almost 20 years ago, theSharjah Airport Travel Agency (SATA) has always beenone of the key players in promoting the emirate.

The travel agency has seen a recent 20 per centincrease in passenger numbers in the first half of 2006,resulting in a 25 per cent rise in revenues - across MiddleEast and subcontinent routes - compared to the figures

of 2005. SATA's contin-ued cooperation and syn-ergy with local govern-ing bodies and travelpartners have resulted ingiving the emirate theexposure and renownthat it currently enjoys.Hossam Tallat, GM,SATA, said, "SATA isembarking on regionalannual road show toseven GCC cities to pro-mote the summer seasonspecials. At an interna-

tional level, SATA attendsannual travel exhibitionsarranged in Germany,Turkey, Russia and Chinato continue raising theprofile of Sharjah in theglobal arena." He contin-ued, "To meet the demand,SATA is due to open its 5thoutlet in Sharjah in orderto extend its services tothe entire emirate as wellas surrounding areas."

New sections in SATAinclude special services for

Haj and Umrah passengers, as well as offer customizedpackages to several other segments of passengers eitherusing Air Arabia, theMiddle East's firstlow cost carrier, orother airlines flyingout of Sharjah. Theentry of Air Arabiain the regional trav-el industry has real-ly widened the scopeand range of travelproducts and servic-es on offer. Tallatbelieves that AirArabia has created a new market for specific holidaydemands, especially for consumers who would ratheropt for low-fares package. These great alternatives arevery popular among travellers who want to go for a quickweekend getaway, be they expatriates, businessmen orvisa-fare travellers.

AGENTS / TECHNOLOGY

21N O V E M B E R , 2 0 0 6

Sharjah Airport Travel Agencyshows strong growthA key player in promoting Sharjah, the Sharjah Airport Travel Agency (SATA)has experienced strong growth in passenger traffic and revenue in the first half of 2006.

M E B U R E A U

The travel agencyhas seen a recent

20 per cent increasein passenger

numbers in the firsthalf of 2006.

Hossam Tallat, GM, SATA

Sabre Travel Networklaunches new campaignAlready a household name among travel agents in the MiddleEast, Sabre Travel Network recently launched a new marketing initiative primarily aimed at the European market.

M E B U R E A U

CLIPBOARD

23N O V E M B E R , 2 0 0 6

ChairmanVikramajit

PublisherSanJeet

EditorRupali Narasimhan

Director MarketingPoonam Makhija

Editor Middle EastGerhard Gerber

Assistant EditorPriyanka Saxena

Branch ManagerMiddle East

Pahyall Bhalla

Head of MarketingMiddle EastDouw Smit

Middle East is printed andpublished by SanJeet on behalf of

Durga Das Publications (Middle East) FZE

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Middle East is a publication of Durga Das Publications (MiddleEast) FZE. All information in Middle East is derived from sources,which we consider reliable and a sincere effort is made to report accu-rate information. It is passed on to our readers without any responsi-bility on our part. Similarly, opinions/views expressed by third partiesin abstract and/or in interviews are not necessarily shared by Middle East. However, we wish to advice our readers thatone or more recognised authorities may hold different views than thosereported. Material used in this publication is intended for information purpose only. Contents of this publication are copyright.Material appearing in Middle East cannot be reproduced in wholeor in part without prior permission. The same rule applies when there is a copyright or the article is taken from another publication.

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AL SHAMELwww.alshamel.com

AMADEUSwww.amadeusgulf.com

AUSTRIAN www.austrian.com

DHOW PALACEwww.dhowpalacehoteldubai.com

GOLDEN TULIP AL JAZIRAHOTEL & RESORTwww.goldentulipaljazira.com

HOTEL HOLIDAY INTERNATIONAL SHARJAHwww.holidayinternational.com

INDIA TOURISMwww.incredibleindia.org

JAL HOTELSwww.jalhotels.com

JORDAN AVIATIONwww.jordanaviation.jo

KANOO TRAVEL www.kanoo.com

KINGFISHERwww.flykingfisher.com

LAMA TOURSwww.lama.ae

LUFTHANSA AIRLINESwww.lufthansa.com

MAJESTIC TOWERS HOTEL www.dubaimajestic.com

MILLENNIUM HOTELwww.millenniumhotel.com

OCEAN MEDICALwww.oceanhealthplus.com

RAK AIRWAYSwww.rakairways.com

ROTANAwww.rotana.com

SINGAPORE TOURISMwww.visitsingapore.com

STARGATE CYBER ACTIVEwww.stargate-cyberactive.comwww.instant-fares.com

THAIwww.thaiairways.com

THRIFTY CAR RENTALS www.thriftycars.com

List of WebsitesList of Websites Mark Your Diary - 2006Mark Your Diary - 2006DATES EVENTS VENUE

November20-23 International Golf Travel Market Andalucia

Spain

23-26 CITM 2006 KunmingChina

25-28 FIT 2006 - Feria Internacional de Buenos AiresTurismo de America Latina Argentina

28-30 EIBTM Barcelona Spain

December1-3 IITM Pune

India

8-10 IITM HyderabadIndia

12-14 ILTM - International Luxury CannesTravel Market France

The Kingdom of Thailand draws more visitors thanany other country in Southeast Asia with its irre-

sistible combination of breathtaking natural beauty,inspiring temples, renowned hospitality, robust cuisine

and ruins of fabulous ancient kingdoms, making it oneof those few countries that are so well endowed with allthe natural and beautiful things in the world.

The year 2006 was an exceptionally important year

for Thailand - thanks to the 60th anniversary of KingBhumibol Adulyadej's accession to the throne. To hon-our the beloved King, a year-long grand festival of eventswas conducted nationwide wherein Thailand's colourfulculture was shared with all the visitors.

Strong brand building is to be the primary strategyof the Tourism Authority of Thailand (TAT) asit seeks to achieve a target of 13.8 million inter-national arrivals in 2006 and 15 million in2007. The new marketing slogan, 'ThailandUnforgettable,' expected to be utilised for atleast three years, is a key component of thestrategy, which will also include strong effortsto maintain a market share, boost tourism rev-enue earnings, and enhance Thailand's com-petitive edge.

TAT has set its 2007 target at 15 millioninternational visitors and 82 million domestictrips, respectively generating estimated rev-enues of 547.5 billion baht ($14,573 million, at

August 2006 exchange rates) and 377 billion baht($10,055 million, at August 2006 exchange rates).

Under the new 'Thailand Unforgettable' slogan, themarketing activities will seek to accentuate Thailand's

key strengths as a destination, which are - sun, sand sea,modern and traditional, shopping, dining and golfing.Efforts will be directed at ensuring a good mix of sourcemarkets in terms of both customer segments and geo-graphical distribution.Markets targeted for intensive pro-motions are mainly in Europe (UK, Scandinavia, France,Italy, Russia and Spain) and North East Asia (China,Japan, Korea, Hong Kong and Taiwan).

Another major highlight for Thailand this year wasthe opening up of the new and hi-tech SuvarnabhumiAirport (Bangkok's new international airport), whichopened up in September this year. Meaning 'GoldenLand', the Suvarnabhumi Airport will help boostThailand's economic, social, communication, and tourismdevelopment, and advance the government policy ofmaking Thailand an aviation hub in Southeast Asia.During the initial phase of operation, the north sectionof the airport will accommodate 45 million passengersper year, 76 flights per hour and three million tons ofcargo handling per year. After the final phase, this willrise to 100 million passengers a year.

From the stupa-studded mountains of Mae Hong Sonand the verdant limestone islands of the Andaman Sea,to the pulse-pounding dance clubs of Bangkok and thetranquil villages moored along the Mekong River, Thailandoffers something for every type of traveller.

From a world-class airport to a plethora of new hotels and resorts, theKingdom of Thailand is all geared to welcome a record number of visitors intimes to come with its unmatchable combination of modern ethos and age-old traditions. Middle East takes you on a guided tour.

CCOOUUNNTTRRYY RREEPPOORRTT

Kingdom of Thailand aimsfor 14 million tourists

P R I YA N K A S A X E N A