22
Travel Agent Professional December 2015 Issue 40 Wearing Multiple Hats By Cindy Bertram Richard Meadows

Travel Agent Professional December 2015

Embed Size (px)

DESCRIPTION

TAP is one of the only magazine for the Home Based Trade Agent.... With stories written by industry leaders like Mitchell J. Schlesinger, President, MJS Consultants, Rusty Pickett, ECC, Shellback Cruises, Paull Tickner, Creator of Special Interest Britain, Les-Lee Roland, Owner of The Package Deal and By Cindy Bertram, Cindy's Inside Cruise & Travel Track, LLC ... also up to date info on today Host Agencies.

Citation preview

Page 1: Travel Agent Professional December  2015

Travel AgentProfessional

December 2015

Issue 40

Wearing Multiple HatsBy Cindy Bertram Richard Meadows

Page 2: Travel Agent Professional December  2015
Page 3: Travel Agent Professional December  2015

http://issuu.com/action/page?page=11

http://issuu.com/action/page?page=15

http://issuu.com/action/page?page=10

http://issuu.com/action/page?page=7

http://issuu.com/action/page?page=3

1

Travel Agent Professional TA

P2015

Ad Index

64 A Kaleidoscope of English GardensBy Paull Tickner

68 Success Steering Your Business —Wearing Multiple HatsBy Cindy Bertram

Cindy's Inside Cruise & Travel Track, LLC

14 Damage ControlBy Les-Lee Roland

Owner of The Package Deal

18 Are You A “TYPE TT”?By Mitchell J. Schlesinger

President, MJS Consultants

December

��������������� ���

���������� ����

���������� ������ �������������� �������������

Avoya Travel .................................17

Auto Europe .................................IFC

Britain Greatdays.............................3

HostTravelAgency.com ...................7

Royal Caribbean Line ....................BC

Cover Photo: Cunard Line

Page 4: Travel Agent Professional December  2015

December 2015 Issue 40

Travel Agent Professional has its roots in Home Based Trade, the firstmagazine of its kind, started by Joel Abels in 2004. Joel and Lenore Abelsran Travel Trade for nearly half a century – it was started by her grandfa-ther, John S. Lewis, and her father, Sidney Lewis, in 1929, and they tookthe publication over after her grandfather’s passing.

Under Joel’s direction, the company grew to be one of the travel agentindustry’s leading publications, reaching more than 45,000 agentsthroughout North America. It spawned a famous series of trade showsand three monthly magazines – Cruise Trade, Tour Trade and HomeBased Trade.

The Abels also garnered enormous respect – Joel received the NealAward, called “the Pulitzer Prize of the business press,” for his hard-hit-ting editorials.

On a personal note, after working with Joel for over a decade and stay-ing with him until the end, I grew to truly care for and respect the man.He was like a second father to me. Joel was old school, he stood by hisword and believed in his work. There will never be another.

While nobody can replace this industry legend, we’re hoping thatthis new publication, which reunites the original Home Based Tradeeditorial board, will be able to carry on his passion for travel andthose who sell it.

Ann M. Hoek

Travel Agent ProfessionalP.O. Box 120198

Staten Island, NY 10312E-mail:

[email protected]:

718.360.3153

Ann M. HoekPublisher/Creative Design

[email protected]

Bonnie WallingEditor

[email protected]

Alan CohenVice President Marketing

[email protected]

Meet Our Editorial Board

Paull Tickner,Creator of Special Interest Britain

[email protected]

Cindy Bertram,Cindy’s Inside Cruise & Travel Track, LLC

[email protected]

Mitchell J. SchlesingerPresident, MJS Consultants

[email protected]

Les-Lee RolandOwner of The Package Deal

Rusty Pickett, ECCShellback Cruises

www.shellbackcruises.com

Sherry Laskin, ACCTravel Writer/NACTA Webinar Moderator

www.cruisemaven.com

Sue Sh apiro, PresidentShapiro Travel [email protected]

www.shapirotravelresources.com

Joel M. Abels Legend In the Travel Industry

April 1927 to January 2007

December 2015

The opinions expressed in these columns are solely those of the authors anddo not necessarily reflect the views of Travel Agent Professional.

This online magazine is dedicated tothe memory of Joel Abels, Travel

Trade's editor and publisher. Joel andhis life's work may be gone, but with

your help it can live on.

Travel AgentProfessional

Page 5: Travel Agent Professional December  2015

Travel Agent Professional

Page 6: Travel Agent Professional December  2015

December 2015

Pa

ul

l

Ti

ck

ne

r

Paull Tickner has been designing and operating niche travel programmes for the UK and Ireland for over 30 years.

For more information E-mail Paull at [email protected]

By Paull Tickner

A Kaleidoscope of English Gardens

4

To mark the 300th anniversary of ‘Capability’ Brown and in celebration of England’s many fabulous gar-

dens, landscapes and events, VisitEngland is promoting ‘Year of the English Garden as a major theme for

2016. As most of the places your customers will want to visit lie out of London, you now have the oppor-

tunity to develop new itineraries which spend 5-6 nights in the countryside packed with value added visits

to privately owned castles, stately homes and gardens. Pubs and tea rooms get added to the mix and with

jetlag parked, your clients are then ready for 2-3 nights in London plus extensions on an independent

basis.

These two promotions also offer you the chance to be much more creative about the customised tours

you offer. One of the following conversation starting suggestions might make a good starting point for a

tour that can be matched to suit your customer’s time frame, interests and budget.

Page 7: Travel Agent Professional December  2015

Orchids All the WayMelt away those winter blues and step inside the tropical paradise at either

the Kew Gardens Orchids Festival (6th February-6th March) or the RHS

Spring Plant Extravaganza and Orchid Show (1st-2nd April). Check this

website to see if there’s an Orchid Society near you.  Click on Affiliated

Societies and then Affiliated Societies Near You.  You might be pleasantly

surprised by what and who you see listed.

Tulip Festival at Pashley ManorPashley Manor stage their annual festival from 22nd April-7th May when

25,000 tulips, from palest pink to nearly black to brightest red, create daz-

zling mantles of colour in every flower bed, pot and border.  It provides a

spectacular centrepiece for a tour that includes a leisurely visit to the hill

top town of Rye and visits to the stunning gardens at Sissinghurst Castle,

Great Dixter and Hever Castle before returning to London. Why not pro-

mote a tour that starts in England and then goes to Holland for a visit to

the Keukenhof and a tour of the Dutch bulb fields?

Chelsea in London and Bloom in DublinDid you know that you can offer your garden club a three country tour that starts with the Chelsea Flower

Show in London and visits some outstanding Cotswolds and North Wales gardens before taking the fast ferry

across to Dublin for Day 1 at Bloom, Ireland’s largest gardening and food event. I don’t think you’ll find this

exciting combination in many tour operator’s brochures.

The Olimpick Games, the Cotswolds and a Flower ShowIn June 1612, Robert Dover opened the first ‘Cotswold Olimpicks’ in the picturesque market town of Chipping

Campden.  Honouring the ancient Games of Greece, then as now the sports included singlestick, wrestling,

jumping in sacks, dancing, shin kicking and many other rustic activities.  The tradition continues and you can now

put together a tour that visits some of the Cotswolds top gardens and a couple of pubs I can personally vouch

for!  It also includes the crowning of the May Queen at the Scuttlebrook Wake and finishes with a memorable

day at the annual Hatfield House Flower Show and a couple of days in London.

Travel Agent Professional

5A Kaleidoscope of English Gardens

Page 8: Travel Agent Professional December  2015

6

December 2015

Say It With FlowersThe audience for this memorable tour could be the team (and their spouses) who lovingly decorate your

church for Sunday Worship, weddings and other major events.  This itinerary can include a visit to Arundel

Cathedral to see their spectacular Carpet of Flowers which fills the entire central aisle and a day at the

Chelsea Flower Show. The next few days can then be spent in the English countryside where the highlight

could be the majestic nine hundred year-old Chichester Cathedral which will have been transformed with over

eighty stunning arrangements all following the theme of the Festival’s title: ‘The Artist’s Palette’.  A dazzling

array of imaginative and beautiful flower designs are guaranteed to interpret the theme to sensational effect.

You could of course find that your local garden club also likes the look of this very different approach to a

2016 Chelsea Flower Show tour.

Cathedrals, Castles and the Mystery PlaysHere’s an idea that will work beautifully for those of you that can fly nonstop to Manchester from Atlanta,

Boston (seasonal flights), Chicago, JFK, Newark, Philadelphia and Washington DC. This fabulous combination

runs in late June and starts with the Blackburn Cathedral Festival of Flowers before heading through James

Herriot’s Yorkshire Dales to York (it’s his centenary year in 2016).  Using the city as a base, include a day at

the Castle Howard Flower Show and an evening performance of the York Mystery Plays.

For further details, contact Paull Tickner at [email protected] or check out his website

Page 9: Travel Agent Professional December  2015
Page 10: Travel Agent Professional December  2015

8

Ci

nd

y

Be

rt

ra

m

December 2015

As kids, we were often asked, “So what do you want

to be when you grow up?” Back then a pretty clear picture

usually came up — doctor, nurse, teacher, pilot, accountant,

or maybe a designer, mechanic, artist. What you wanted to

do back then, versus what you wound up doing in your

career undoubtedly changed a bit. Today when we go to

professional networking and social events, we’re always

asked, “So what do you do?” The 30 second elevator pitch

is expected. Although I’ve tweaked it, I silently think, “But I

do more than that! I wear multiple hats!” As travel profes-

sionals, how do we successfully steer and grow our busi-

nesses while having to wear all those different hats?

By Cindy Bertram

Cindy's Inside Cruise & Travel Track, LLC

Success Steering Your Business —

Wearing Multiple Hats

The “So What DoYou Do?” Challenge

Yes, we are memory creators,

booking agents, sales pros, con-

nectors and miracle workers.

Beyond that, it also involves the

business and financial side of run-

ning a successful, profitable busi-

ness. We have multiple compo-

nents when it comes to success-

fully operating a travel business,

but there are resources available,

along with realizing what we can

do, and cannot do by ourselves.

Page 11: Travel Agent Professional December  2015

9

Travel Agent Professional

Success Steering Your Business —

Wearing Multiple Hats

Embrace the “I have scissors, but don’t cut my own hair” MindsetAs a kid, I found some scissors, started playing around with them and thought it might be fun to cut my own

hair. Unfortunately, it turned into a bit of a disaster, and after my mom saw the mess I created? She took me

to a hairdresser who straightened it out.

Yes, we all have scissors at home, but does that mean that we’re going to cut our own hair instead of going to

a hair salon or professional stylist? No. I have a Master’s degree in business administration from a terrific uni-

versity where I successfully got through macro and micro accounting, along with business finance and statistics,

but do I sit down and do my own taxes? No!

In our case, it’s best to decide what we can well, prioritize those tasks and then accomplish them successfully.

And when it comes to things we need to handle where we don’t have the expertise? We need to find and use

other professionals to handle those areas for us and our business.

A dear cruise industry executive once told me, “I’m not an expert in everything, so if there is something I need

when it comes to running this company that I don’t know? I reach out to someone who’s got that expertise.”

Page 12: Travel Agent Professional December  2015

10

December 2015

Insights from Richard Meadows,President of Seabourn & Cunard LineWhen it comes to wearing multiple hats, perhaps one of

the best executives who successfully manages to do that is

Richard “Rick” Meadows, President of Seabourn and

President of Cunard Line.

In Richard Meadows’ extensive cruise industry career, he’s

held specific positions where he’s had one title. His first dual

role with two different Carnival Corporation brands came

about when Meadows oversaw the move of Seabourn from

Miami to Seattle. He became president of luxury line

Seabourn along with continuing his role as executive vice

president — marketing, sales and guest programs for

Holland America Line.

Earlier in 2015, Richard Meadows recently transitioned

over to becoming president of Cunard Line as well as

remaining president of Seabourn.

I recently had the opportunity to talk with Richard

Meadows, and asked him how he’s been able to success-

fully wear multiple hats and run two different successful-

ly companies.

Richard first mentioned, “The key thing is acknowledging

that the Seabourn and Cunard Line brands are very unique

and provide different selling opportunities. I’m fortunate to

have good teams that are focused on selling each brand. I

lean heavily on them to bring those brands to life.”

He further explained, “We have separate but indepen-

dent organization units that handle both of these brands,

and I’m dedicated when it comes to spending on my time

with each one of these, along with then switching hats.”

Page 13: Travel Agent Professional December  2015

11

Travel Agent Professional

Technology Makes Things Easier & Having Good Dedicated TeamsYes, technology does make things a bit easier. Richard notes, “With technology today, I can con-

nect via video calls and conference calls as I work in both Seattle, Seabourn’s headquarters as well

as California, where Cunard Line is located. I’m fortunate, because our two headquarter offices are

in the same time zone. Also, I can easily fly down to California and be there in about two hours. So

in my case, it’s about leveraging technology and maximizing my time spent, along with travelling

with and working with team members.”

The fact that technology allows close connectivity helps, but Richard also explains that he’s fortu-

nate in having two good dedicated teams within each cruise line.

Page 14: Travel Agent Professional December  2015

12

December 2015

Richard Meadows’ Pulse for Travel Professionals —Running the Business

Richard Meadows also mentions that what he deals with is really similar to

what travel agent professionals also deal with day to day. He notes, “Today

agents tend to work remotely, but they can easily dial in and speak to some-

one at their host agency. And technology allows close connectivity.”

As far as successfully running a business, which in his case is two different

cruise lines? Richard shares a few of his own insights. He explains, “It’s about

setting clear goals, prioritizing around those actions and then make those

goals come to reality.”

Use the Two Prong ApproachWhen it comes to any key top priorities that travel professionals should focus

on when it comes to successfully managing their businesses, Richard mentions,

“It really gets back to prioritizing your business. Travel professionals need to not

only have a business plan in place, but also be able to adapt to what might

change. This is critical. I like to think of this as having a two prong approach. You

need to have a business plan, but also re-evaluate and prioritize that plan as well

as having tactics in place that let you be able to change. Unexpected situations

can and do occur, so being to adapt and change quickly is also critical.”

Another Suggestion — Be a World Class StorytellerAs a travel agent professional, Richard further explains, “The bigger thing is being

a world class story teller and connecting with your prospect. You need to convey

what you are selling along with what resonates. It’s also important that you add

value to what you’re selling and creating that for a prospect and future client.”

A critical part of approaching travel selling is what Richard refers to as “being

a master story teller.” He further explains, “You need to have that come to

life. Listening to clients and then matching those wants and needs with the

best fits are critical, as well as being able to authentically tell the story and

relate to that person/client.”

With selling, Richard also explains, “We’re responsible for matching expectations

and making clients end up on right experience. By being that master storyteller,

telling it correctly, and being an active listener, your story really will be heard.”

Page 15: Travel Agent Professional December  2015

13

Travel Agent Professional

What Richard Meadows Likes Best Wearing Multiple Hats When I asked Richard what he likes best about running both of these cruise lines? He explained,

“They’re both such aspirations and quality brands. For me to be able to spend time helping these

brands and being part of a team is an honor. Yes, I’m a steward. But in their own way, both

Seabourn and Cunard Line are leaders, have a legacy and give guests high quality experiences.

Seabourn is ultra-luxury. With Cunard Line’s history and legacy for 175 years, we work to continual-

ly bring that brand forward. It’s also gratifying to continue to find ways to surprise our guests. These

are two different brands with extraordinary power in their markets.”

Final Thoughts A dedicated list maker myself, I love it when I’m able to check off my accomplished tasks each day

and each week. But Richard Meadows’ point of being a storyteller really resonates with me, because

I value my storyteller edge. People relate to experiences, and by sharing a story, along with then

being able to match clients up to the best fits for their needs? That’s where the success begins and

can continue. We also need to continue to “switch hats” within our business, use other professionals

to handle what we can’t do, prioritize, and be able to quickly adapt to changes when needed.

Page 16: Travel Agent Professional December  2015

Example. A group of 20 people have booked a 2

week trip to France, staying in Paris , Lyon, and

another stop. Student group, including 3 teachers

and 10 adults. Most students are minors. Set to leave

within one week after the bombings in Paris.

Bombing was Friday night, our time. Meeting called

with the parents and teachers for Saturday morning.

As immediate as it could be. Yet the student group

supplier was not available with the answers. Which I

could understand — slightly. Their representative, on

the phone, said this has never happened before.

Surprise, surprise! Like Sept. 11, had never happened

before either.

First, I did not book the group. Precisely because

when I used a student group agency for this school

before, the company went ahead and contacted the

school personally after the trip, and offered a better

deal if they would bypass using a travel agent. ATC

for the teacher, plus other benefits. Even though I

offered the TC previously, the restrictions at that

time — allowed for a travel agent — was a percent-

age of students going versus the percentage of adults

in order to be qualified. 

So who did the rep from the school call for advice

— Me!. I advised them to pull out the contract and

go line by line, and I was surprised by some of the

language. How many agents, and clients too, ever

read the contracts line by line. If you assist with

cruise line boarding passes, do you print out the

sales contract for you clients. I do not. I put a dis-

claimer on MY invoice, stating that rules, or changes

in the itinerary are made by the supplier, and the

sales contract is available at yadda yadda yadda. 

It seems that unless the entire US Congress is killed,

no refunds of any sort. Okay, I am exaggerating. But

the company does not give money back. They will

hold it over for future travel, maybe next year. Who

cares if some of these students will have graduated

by then, and are off to universities.

December 2015

14

Le

s-

Le

e

Ro

la

nd

By Les-Lee RolandOwner of The Package Deal

Damage Control

Damage Control — it’s what the whole world is going through

right now.

With the disaster in Pairs, the public is concerned about whether

to travel and if so — to where?

It’s more than a burden for travel agents. It’s our job, and we have

to be able to handle the questions. Properly! Because we are the

first people our clients contact. We have to have the answers.

And this is not a job for Monday through Friday, 9am to 5pm

workers.

Page 17: Travel Agent Professional December  2015

15

Travel Agent Professional

When I contacted the airline they booked,

as well as others to compare. All were

offering exchanges with no penalties for up

to one week after the incident. Did they

have space on carriers Thanksgiving week,

for the entire group. No! When I men-

tioned some were minors. They said they

could make exceptions and offer refunds.

When I said the tickets might be a bulk

rates, they told me to work it out with the

supplier.

Yet, the supplier says no refunds. Only

changes , wi th some pena l t ies , but no

amount quoted yet. It seems that that the

company, contacted within hours after the

event, had no one but a receptionist in the

office and no decision could be made until

Monday- 2 days later, just before everyone

was to leave. Is that good damage control?

Since they had no group on the ground in

France currently, they did not yet know

how it was going to be handled.

News reports that airports had been shut

down. Eiffel Tower, museums, and other

venues shut. But we didn’t know for how

long.

As we now all know, the shootings went

on for another 3 days, searching for the

people responsible. Followed by additional

worldwide threats.

But the student group company still main-

tained that unless the US formally states

travel advisory warnings , they are not

Damage Control

Page 18: Travel Agent Professional December  2015

16

December 2015

obligated to return the thousands of dollars to the

school . But with THEIR insurance, they have an

amount of penalty and rebooking charges and they

will keep the money until it is rebooked on another

trip within one year.

This all happened on the heels of the Lufthsana strike.

One that we were notified about in advance. Having

to deal with clients to change their travel dates.

Jump ahead to this week. I was at a dinner with over

100 people at my Country Club. I truly did not have

time to eat the main course because of all the people

stopping by my table with one of three comments. 1.

Les-Lee, I imagine that this attack in France is going to

put you out of business. 2. Are the travel companies

and cruise lines offering better deals now, to get peo-

ple to travel — and I don’t want to go to Europe. 3.

Where can I s t i l l t rave l to? And don ’ t choose

Washington DC or New York.

I took my dinner home in a doggie bag and I don’t

even have a dog. But it was an expensive meal.

No, I am not going out of business. And, I will imme-

diately do a newsletter and Facebook page to all my

clients. It is too soon to see if companies are going to

offer a discount. Maybe the River Cruises will start,

again, free air to Europe — who knows? Where can

they travel? 

Well, luckily, my table mates at the dinner, some are

very good clients of mine. During the dessert, one

couple told me to find a real good tour of India.

Another couple said India is the last place they would

ever go to. And another couple told me to plan a big

family birthday celebration in South America.

I also had a business meeting with a local non-profit

company, with a huge following. They want me to

head up travel groups they would sponsor for the

members — thousands of them. They already have

Cuba on their agenda, but were so unhappy with the

supplier they had selected. Now, they want to bring

in a professional- moi- and give me almost free reign

to select destinations, budgets, times, etc. Whatever I

select, they will promote. 

I also met with clients throughout the week who I are

on the books for international travel. I chose to con-

tact them, rather than wait for the to call me. I reas-

sured everyone that, yes, the British Isles cruise has

not been cancelled. Yes, the China trip is still on. Yes,

Brugges is still a port stop on another cruise. Iceland-

well nothing happens there — so far. Caribbean-

everything is a go.

I spoke to one of my outside agents and she asked

me to take all her calls. She just didn’t want to have

to deal with all the chaos. Another agent is already

traveling in Europe, but haven’t heard from her yet.

But her clients are calling me, wanting answers.

As I already wrote. This is not a Mon-Fri job. Or a

9am-5pm job. If we, as agents, don’t commit to work-

ing a little header at this time, then we should think

about another profession. This is not the time to pull

the covers over our heads. I know we don’t have the

answers for all the questions being asked, but our

presence, our honest knowledge, our hand holding,

and our reassurance that we are still here is our top

priority.

Now, if you excuse me, I will eat the chicken in my

doggie bag.

Page 19: Travel Agent Professional December  2015
Page 20: Travel Agent Professional December  2015

Mi

tc

he

ll

J

.

Sc

hl

es

in

ge

r

December 2015

By Mitchell J. Schlesinger

President, MJS Consultants, [email protected]

18 Are You A “TYPE TT”?

There are 2 Significant Trends in The Cruise Industry:

•Between 2015-2020 there are a number of spectacular new BIG ships schedule for introduction that carry

anywhere from 3,000-5,400 guests. These ships have more diverse onboard dining, accommodation, activity

and entertainment elements than ever before which contributes to attracting new cruisers, repeat guests,

families, multi-generational groups and more. A particularly interesting feature on some new ships are “spa-

environments” where the staterooms are on the same deck as the spa and feature special spa packages and

specialty spa restaurants, etc.

•At the same time, there is also a growing trend toward Smaller ocean going ships (500-1,200 guests) sailing

to destinations on all seven continents. And as part of this trend is a sub-trend for cruise products featuring

prominent enrichment programming, which widens the potential audience base.

•Cruise loyalists are a natural as they seek more “up close and personal” destination experiences with

fewer guests after years of sailing on bigger ships.

•Culinary arts enthusiasts can take advantage of experiencing cuisine and wine across the globe, including

shopping with ship chefs.

•Environmentalists and soft adventure cruisers can enjoy wildlife experiences in Antarctica, the Galapagos

or Artic region.

•And new brands like Fathom, add a whole new audience looking to participate in “social activism”

experiences providing personal assistance in communities in Cuba and the Dominican Republic.

My thanks to the online financial company “E-Trade” for the

inspiration for this months’ column. In their current series of

television commercials, Kevin Spacey is featured compliment-

ing investors for recognizing business and social trends as

potential points of investments and indicates that they are

“Type E’s”… E for E-Trade.

This gave me the idea for a “Type TT” or Travel Trender.

Smarter travel selling professionals who profit from recogniz-

ing trends in travel and communicate these alternatives to

existing clients in order to retain their loyalty and of course

to attract new clients. Here are some thoughts on how to

make sure you are fulfilling your potential as a “Type TT”:

Page 21: Travel Agent Professional December  2015

19

Travel Agent Professional

Are You A “TYPE TT”?

•And, don’t ignore the ongoing growth of the river ship travel in the U.S., Europe and rivers around

the world. A critical part of this travel trend is the number of new River ships offering more crea-

ture comforts and conveniences than ever, in order to provide contemporary experiences similar to

ocean going vessels

•The tour industry has responded to guest requests for more independent travel options apart

from the older version of “on-the-bus-off-the bus” tours. And, while cruises are ideal for coastal

destinations, there are a multitude of locales around the world where land tours enable guests to

better immerse themselves into the culture and lifestyle of these regions and the people they are

able to encounter on a one-to-one basis.

And, like the Small Ship side of the cruise industry there are a bevy of

Small Tour companies that fulfill specialty travel experiences,

bigger companies cannot, featuring trips including:

•Running of the bulls in Pamplona

•Art Basel

•Formula 1 auto races in some of the most beautiful and exciting cities in Europe

•Cannes Film Festival

•Hiking and biking tours across the globe

•Oktoberfest

•If you are a member of a consortium with a large scale repertoire of international hotels and resorts,

this enables you to construct personalized travel experiences for clients you know who prefer this

type of travel. You can pre-purchase entry tickets to museums and events in the destinations they

select. This is especially attractive to younger travelers who want the independence and upscale

clients looking for a singular experience without any crowds.

•Another very popular travel trend are destination weddings. A fantastic destination creates a

memorable backdrop for a wedding ceremony. All-Inclusive resorts prominently feature destination

weddings where the bride and groom can share nuptials with family and friends on a bevy of beauti-

ful Caribbean island beaches, the Riviera Maya in the shadow of Tulum, lush tropical locales in

Hawaii and more.

These are part of a cadre of travel experiences that answer the question; “what’s new and interesting? It

is critical that your outbound communication and website features elements of the Travel Trends that

best reflects your business model and the interests of your clientele. And make sure that you and your

travel team are up-to-date on these trends so that you reflect this expertise to existing and new clients

and are successful as a Travel Trender.

Page 22: Travel Agent Professional December  2015

NO ONE CAN SHOW YOUR CLIENTS THE WORLD LIKE ROYAL CARIBBEAN

When you send your clients on a Royal Caribbean cruise, you’re not just giving them a world-class adventure. You’re sending them on a vacation that will give them the same special treatment you do. That’s why Travel Weekly has voted us Best Overall 12 years running. And why your client will want to come back and cruise with us (and you) again and again. So choose confi dently. Choose Royal Caribbean.

INNOVATIVE SHIPS

From our FlowRider® wave simulator, to our rock-climbing-wall, to live shows straight from the stages of Broadway, Royal Caribbean consistently pushes the bar with award-winning ships that give a richer more memorable experience to clients of all ages.

AMAZING DESTINATIONS

With 2 ships sailing every major sea on the globe to 240 incredible destinations in 72 countries on 6 continents, Royal Caribbean o� ers customized, exclusive shore excursions that give your clients the best of each destination.

WORLD-CLASS SERVICE

With all the changes and advancements we’ve made over the last 40 years, one thing has remained constant — our commitment to giving your clients the personalized Gold Anchor Service only found on Royal.

Visit www.LoyaltoYouAlways.com, our exclusive travel partner hub, to see up-to-the-minute o� ers, latest news, and easy to use marketing resources.

©2015 Royal Caribbean Cruises Ltd. Ships registry: The Bahamas. 15043752 • 04/10/2015

7YEARSRUNNING

BEST SALES& SERVICETravel Weekly Readers’ Choice Awards2008 – 2014

12YEARS

BEST CRUISELINE OVERALLTravel Weekly Readers’ Choice Awards2003 – 2014RUNNING