MAYA SRIVASTAVALevel 6OUGD301Design Practice 3Brief 3 - The Body Shop Range 1/5

LOGO, IMAGERY, TYPEFACE SELECTION AND COLOUR PALETTETravel Collection is a new range of travel sized beauty products that would be sold at The Body Shop. The logo reflects both the idea of

travel and The Body Shop. The ranges within Travel Collection are based on the kind of destination that you will be travelling to as there are

particular benefits associated with each range of products. The colour of the logo is the official The Body Shop green. Other colours have

been taken from within the photographs. The typeface used in the logo is Snell Roundhand, and all the supporting text is in Helvetica Neue.

MAYA SRIVASTAVALevel 6OUGD301Design Practice 3Brief 3 - The Body Shop Range 2/5

PROTECTION FROM THE SEASIDE SUN

coconut scentedbody butter

PROTECTION FROM THE COUNTRY BREEZE

apple blossom scented cleansing body bar

wildflower scented shampoo

PROTECTION FROM THE COUNTRY BREEZE

apple blossom scented body butter, cleansing body bar, shampoo and shower gel

PROTECTION FROM THE COLD MOUNTAIN AIR

wildflower scented shower gel

60ml (2.0 US FL OZ)

wildflower scented shampoo

60ml (2.0 US FL OZ)

PROTECTION FROM THE COLD MOUNTAIN AIR

wildflower scented shampoo

60ml (2.0 US FL OZ)

PRODUCT LABELS

MAYA SRIVASTAVALevel 6OUGD301Design Practice 3Brief 3 - The Body Shop Range 3/5

IN-STORE PROMO POSTER & PRICE LIST

MAYA SRIVASTAVALevel 6OUGD301Design Practice 3Brief 3 - The Body Shop Range 4/5

LOYALTY PASSPORT & PROMOTIONAL FLYER