Travel Sentiment Study Wave 14 · Attractions, or Tours 43% 34% 34% 32% 28% 23% 21% 19% 18% 13% 9% 8% 1% 0 25 50 A clear, thorough cleaning and hygiene plan Regular health checks

Travel Sentiment Study Wave 14JUNE 23, 2020

TRAVEL SENTIMENT STUDY

WAVE 14Fielded June 17, 2020

U.S. National Sample of 1,000 adults 18+

COVID-19

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 14

45%

37%

29%

15%

0 30 60

Reduced travel plans

Canceled trip completely

Changed destination to one I can

drive to as opposed to fly

Changed trip from international to

domestic

69%

of travelers planning to

travel in the next six

months will change their

travel plans due to

coronavirusBase: Coronavirus Changed Travel Plans


Travelers Planning to Change Upcoming Travel Plans Due to

COVID-19 Comparison


69%69%75%73%

77%77%79%82%82%85%84%84%

75%

58%

June 17June 3May 27May 20May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11

0

50

100


Base: Coronavirus Changed Travel Plans

Impact of COVID-19 on Upcoming Travel Plans Comparison


28%

48%50%

53%

48% 47%50% 48% 49%

45% 45%

47%

44%

37%

36%

39%35%

43% 43%47% 45% 44%

46%

47% 49%

47%

46% 45%

0

20

40

60

Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 June 17

Canceled trip

completely

Reduced travel

plans


Base: Coronavirus Changed Travel Plans

Impact of COVID-19 on Upcoming Travel Plans Comparison


30%

18% 17%

22%19%

21% 22%25%

22%26%

27%25%

28% 29%

22%

14%11%

13%11% 11% 11% 12% 12%

10% 10%13% 14% 15%

0

20

40

60

Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 June 17

Changed

destination to

one I can drive

to as opposed

to fly

Changed trip

from

international to

domestic


6%

20%

21%

7%

13%

15%

19%

26%

29%

22%

23%

19%

46%

17%

17%

Coronavirus/COVID-19

Concerns about the economy

Transportation costs

0 50 100

1 - No impact at all 2 3 4 5 - Greatly impact

Factors Impacting Decisions to Travel in Next 6 Months


46%46%47%53%

60%54%55%

61%63%66%67%

62%58%

35%


0

20

40

60

80


Indicated that Coronavirus Would Greatly Impact their Decision to

Travel in the Next Six Months


17%19%22%

20%20%23%22%25%23%24%25%23%23%

17%


0

20

40

60

80


Indicated that the Economy Would Greatly Impact their Decision

to Travel in the Next Six Months



45%

Travelers with Travel Plans in the Next Six Months Comparison


72%70%71%71%67%69%70%69%72%70%

65%72%

76%

87%


0

20

40

60

80

100



Health and Safety Factors Important to Travelers When Considering Activities,

Attractions, or Tours

43%

34%

34%

32%

28%

23%

21%

19%

18%

13%

9%

8%

1%

0 25 50

A clear, thorough cleaning and hygiene plan

Regular health checks and/or testing of all staff including strict use of PPE

Strict controls on group size or attendance to ensure social distancing

Reduced seating or other physical changes at the facility to ensure social distancing

The activity/attraction/tour requires all guests/visitors to wear face masks

The facility provides all guests/visitors with PPE on request

An official/independent certification that the activity/attraction/tour is following health/safety guidelines

Reviews/ratings/testimonials from visitors assessing the safety of the activity/attraction/tour

Ability to book at specific times with smaller, well-spaced groups

I don’t plan to visit an activity/attraction/tour in the next 6 months

Images/video/other content showing people enjoying the activity/attraction/tour safely

None, I plan to participate regardless of any health and safety measures implemented

Other


10%

10%

12%

21%

18%

19%

27%

27%

24%

26%

32%

31%

15%

14%

16%

I support opening up my community to visitors

I feel safe traveling outside my community

I would feel safe dining in local restaurants and

shopping in retail stores in my community

0 50 100

Strongly disagree Disagree Neutral Agree Strongly agree

Perceptions of Safety and Travel

TRAVEL PERCEPTIONS


45%

I Support Opening Up My Community to VisitorsComparison of Travelers Who Strongly Agree or Agree

TRAVEL PERCEPTIONS

41%46%

40%36%

31%35%

June 17June 3May 27May 20May 13May 6

0

20

40

60

80

100


45%

I Feel Safe Traveling Outside My CommunityComparison of Travelers Who Strongly Agree or Agree

TRAVEL PERCEPTIONS

46%44%43%42%35%

40%

June 17June 3May 27May 20May 13May 6

0

20

40

60

80

100


45%

I Would Feel Safe Dining in Local Restaurants and Shopping in Retail

Stores Within My CommunityComparison of Travelers Who Strongly Agree or Agree

TRAVEL PERCEPTIONS

47%44%37%38%

31%

June 17June 3May 27May 20May 13

0

20

40

60

80

100

Longwoods International Research

longwoods-intl.com/news

Miles Partnership COVID-19 Communication Center

covid19.milespartnership.com

Additional Resources

https://longwoods-intl.com/news

covid19.milespartnership.com

Thank You

Documents

Travel Sentiment Study Wave 14 · Attractions, or Tours 43% 34% 34% 32% 28% 23% 21% 19% 18% 13% 9% 8% 1% 0 25 50 A clear, thorough cleaning and hygiene plan Regular health checks