Travel Sentiment Study Wave 15 · 2020. 7. 7. · I am not planning to take a trip in the next 6 weeks Travel by car to see friends and relatives within 200 miles in the U.S. Travel

Travel Sentiment Study Wave 15JULY 8, 2020

TRAVEL SENTIMENT STUDY

WAVE 15Fielded July 1, 2020

U.S. National Sample of 1,000 adults 18+

COVID-19

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 15

45%

40%

24%

16%

0 30 60

Canceled trip completely

Reduced travel plans

Changed destination to one I can

drive to as opposed to fly

Changed trip from international to

domestic

76%

of travelers planning to

travel in the next six

months will change their

travel plans due to

coronavirusBase: Coronavirus Changed Travel Plans


Travelers Planning to Change Upcoming Travel Plans Due to

COVID-19 Comparison


76%69%69%

75%73%77%77%79%82%82%85%84%84%

75%

58%

July 1June 17June 3May 27May 20May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11

0

50

100


Base: Coronavirus Changed Travel Plans

Impact of COVID-19 on Upcoming Travel Plans Comparison


28%

48%50%

53%

48% 47%50% 48% 49%

45% 45%

47%

44%

37%

45%

36%

39%35%

43% 43%47% 45% 44%

46%

47% 49%

47%

46% 45%

40%

0

20

40

60

Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 June 17 July 1

Canceled trip

completely

Reduced travel

plans


Base: Coronavirus Changed Travel Plans

Impact of COVID-19 on Upcoming Travel Plans Comparison


30%

18% 17%

22%19%

21% 22%25%

22%26%

27%25%

28% 29%

24%

22%

14%11%

13%11% 11% 11% 12% 12%

10% 10%13% 14% 15% 16%

0

20

40

60

Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 June 17 July 1

Changed

destination to

one I can drive

to as opposed

to fly

Changed trip

from

international to

domestic


7%

16%

20%

6%

14%

15%

17%

33%

27%

22%

18%

20%

48%

20%

18%

Coronavirus/COVID-19

Concerns about the economy

Transportation costs

0 50 100

1 - No impact at all 2 3 4 5 - Greatly impact

Factors Impacting Decisions to Travel in Next 6 Months


48%46%46%47%53%

60%54%55%

61%63%66%67%

62%58%

35%


0

20

40

60

80


Indicated that Coronavirus Would Greatly Impact their Decision to

Travel in the Next Six Months


20%17%19%22%

20%20%23%22%25%23%24%25%23%23%

17%


0

20

40

60

80


Indicated that the Economy Would Greatly Impact their Decision

to Travel in the Next Six Months



45%

Travelers with Travel Plans in the Next Six Months Comparison


65%72%70%71%71%

67%69%70%69%72%70%65%

72%76%

87%


0

20

40

60

80

100



First Trip Travelers Will Take in the Next Six Weeks

34%

13%

12%

9%

8%

8%

7%

4%

4%

1%

0 25 50

I am not planning to take a trip in the next 6 weeks

Travel by car to see friends and relatives within 200 miles in the U.S.

Travel by car to see friends and relatives more than 200 miles in the U.S.

Travel by car for a vacation/getaway within 200 miles (not to see friends/relatives) in the U.S.

I will vacation at home first (i.e., staycation)

Travel by plane to see friends and relatives in the U.S.

Travel by car for a vacation/getaway more than 200 miles (not to see friends/relatives) in the U.S.

Trip to another international destination

Travel by plane for a vacation/getaway (not to see friends/relatives) in the U.S.

International trip to Canada or Mexico



34%

13%

12%

9%

8%

8%

7%

4%

4%

1%

40%

14%

11%

8%

9%

7%

7%

1%

3%

1%

I am not planning to take a trip in the next 6 weeks

Travel by car to see friends and relatives within 200 miles in the U.S.

Travel by car to see friends and relatives more than 200 miles in the U.S.

Travel by car for a vacation/getaway within 200 miles (not to see friends/relatives) in the U.S.

I will vacation at home first (i.e., staycation)

Travel by plane to see friends and relatives in the U.S.

Travel by car for a vacation/getaway more than 200 miles (not to see friends/relatives) in the U.S.

Trip to another international destination

Travel by plane for a vacation/getaway (not to see friends/relatives) in the U.S.

International trip to Canada or Mexico

0 25 50

July 1 May 27

First Trip Travelers Will Take in the Next Six Weeks


14%

12%

15%

20%

19%

20%

32%

28%

23%

23%

27%

26%

11%

14%

14%

I support opening up my community to visitors

I feel safe traveling outside my community

I would feel safe dining in local restaurants and

shopping in retail stores in my community

0 50 100

Strongly disagree Disagree Neutral Agree Strongly agree

Perceptions of Safety and Travel

TRAVEL PERCEPTIONS


45%

I Support Opening Up My Community to VisitorsComparison of Travelers Who Strongly Agree or Agree

TRAVEL PERCEPTIONS

34%41%

46%40%

36%31%35%

July 1June 17June 3May 27May 20May 13May 6

0

20

40

60

80

100


45%

I Feel Safe Traveling Outside My CommunityComparison of Travelers Who Strongly Agree or Agree

TRAVEL PERCEPTIONS

41%46%44%43%42%

35%40%

July 1June 17June 3May 27May 20May 13May 6

0

20

40

60

80

100


45%

I Would Feel Safe Dining in Local Restaurants and Shopping in Retail

Stores Within My CommunityComparison of Travelers Who Strongly Agree or Agree

TRAVEL PERCEPTIONS

40%47%44%

37%38%31%

July 1June 17June 3May 27May 20May 13

0

20

40

60

80

100

Longwoods International Research

longwoods-intl.com/news

Miles Partnership COVID-19 Communication Center

covid19.milespartnership.com

Additional Resources

https://longwoods-intl.com/news

covid19.milespartnership.com

Thank You

Documents

Travel Sentiment Study Wave 15 · 2020. 7. 7. · I am not planning to take a trip in the next 6 weeks Travel by car to see friends and relatives within 200 miles in the U.S. Travel