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TRAVEL
The Berlin Travel Festival 2019 connects the new traveler directly with the travel industry, gear innovators, adventurers, agencies, and lifestyle brands.
We offer a unique atmosphere that increases the visibility of your brand and offers the opportunity to build direct personal relationships with customers, brands, and other experts.
INTRODUCING THE BERLIN TRAVEL FESTIVAL 2019
© 2018, I LOVE TRAVEL
BTF 2019
The Berlin Travel Festival brings together a new generation of travelers and the travel world.
We're a place to discover new ideas, destinations, gadgets, and gear.
© 2018, I LOVE TRAVEL
BTF 2019
A space for sharing stories, experiences, and ideas.
© 2018, I LOVE TRAVEL
BTF 2019
A platform for communities to connect, celebrate, and create.
© 2018, I LOVE TRAVEL
BTF 2019
TRAVEL & LEISURE
© 2018, I LOVE TRAVEL
BTF 2019
TRANSFORMATIVE TRAVEL…
SHIFTS PERSPECTIVES
LEADS TO CULTURALUNDERSTANDING
INSPIRES LASTINGCHANGE
CREATESMEMORIES
PUSHESBOUNDARIES
© 2018, I LOVE TRAVEL 7
BTF 2019
Today, the most coveted travel experiences are those that inspire lasting personal transformation.
Being part of something bigger and having a positive social impact are the new values.
© 2018, I LOVE TRAVEL
BTF 2019
THE NEW TRAVELER: WHAT REALLY MATTERS.
CREATIVE — We are pioneers, unafraid to try new things and willing to take risks, even if we don’t succeed. We feel the call to adventure and embrace new approaches.
POST-MATERIAL — We believe that experiences, authentic moments, the exchange of information and ideas have a value beyond money.
CONSCIOUS — This is our world – and we want to protect it. We consume less, consume consciously, and want to know where and how our products and services are produced.
PERSONAL — We find value in digital disconnect and simply being present in the here and now – because a meaningful moment is about more than its documentation.
COLLECTIVE — We believe the diversity of the global community, in both nature and humanity, is beyond value. We want to engage, contribute, and grow as a part of it.
OPEN — The world extends far beyond what we see and experience everyday. We seek to learn from others with backgrounds and knowledge that differs from ours.
© 2018, I LOVE TRAVEL 8
BTF 2019
Berlin Travel Festival visitors are young travelers: digital natives who enjoy a mix of spontaneity for short trips and planning for big adventures.
25—34 YEARS
35—44
45—54
43%
22%
20%
BERLIN68%
20%
12% Average spent on vacation: 50 € – 300 € per day
The majority share travel experiences on social media, with 75% posting at least once a day.
BUSINESS TRAVELS 6 + trips per year
LEISURE 2 x 10 + day vacations 8 + weekenders per year (3 x times more than previous generation)
University Degree 25.000—70.000 € Income p.a.
65% Travel abroad when possible75% Consider last-minute
vacations40% Value reviews and expert advice80%
63% 37%
FEMALE
MALE
WHO'S VISITING?
GERMANY
WORLD
© 2018, I LOVE TRAVEL
BTF 2019
THE FESTIVAL
© 2018, I LOVE TRAVEL
BTF 2019
THREE CORNERSTONES
The festival concept is built on three cornerstones:
CommerceContent Community
Commerce is represented on the Experience Floors, where consumers explore and connect with your brand.
Content is in the heart of our new Campus forum. The perfect platform for your brand ambassadors. This is where stories that deepen consumer's knowledge about your company are presented.
Community is the secret of the festival’s vibe. Engage with your peer group and foster personal interaction.
NETWORKING EVENTS
Communuty
CAMPUSContent
EXPERIENCE FLOORSCommerce
Promote and sell your offer
Increase your brand awareness
Add a personal connection to your offer
© 2018, I LOVE TRAVEL
BTF 2019
EXPERIENCE FLOORS
This is your opportunity to promote and sell your offers. Visitors will be able to browse the venue according to their interests and specific travel movements. As they explore the festival, they will come into contact with experts and exhibitors offering helpful insights and information about the latest offers, destinations, gear, and apparel.
© 2018, I LOVE TRAVEL
BTF 2019
Body, Mind & SpiritDIGITAL DETOX, MINDFULNESS, SELF-CARE, GIVING BACKExperiences that slow down and focus on the health of the mind and body, ranging from digital detox and retreats to opportunities to reconnect with nature.
Travel ServicesTRANSPORTATION, TECHNOLOGY, PERMITS AND VISAS, COMMUNICATIONSpecial related services within the travel, tourism, and hospitality industry that facilitate an easy an enjoyable travel experience. Ranging from full-service booking agencies and car sharing services to e-residency and communication for world nomads and entrepreneurs.
© 2018, I LOVE TRAVEL
BTF 2019
Outdoor EscapesWANDERLUST, CAMP VIBES, VANLIFE, OCEAN LIFEAdventures in nature ranging from hiking the Alps to canoeing in Montana, wandering the California coast in a van to experiences on the high seas.
Culture JourneysHYPER-LOCAL, IMMERSIVE EXPERIENCESCultural experiences such as exploring new Nordic Cuisine in Scandinavia, taking a luxury train from Cusco to Machu Picchu, or discovering Cuban culture.
© 2018, I LOVE TRAVEL
BTF 2019
WeekendersFUN, FAST, AND SPONTANEOUS ADVENTURESEverything from local escapes and quick city trips, to apps that offer the best last-minute deals, to the ultimate luggage and essentials for a quick weekend trip.
NestSTART-UPS, SMALL BUSINESSES WITH GREAT GAME-CHANGING IDEASSmall companies and start-ups that were founded within the last five years, and are built around sustainability, social responsibility, or smart, impactful solutions.
© 2018, I LOVE TRAVEL
BTF 2019
CAMPUS
The festival is about listening, learning, and creating. The new forum for this is the Campus. It is the on-site location dedicated to presenting the festival event program. With a line-up of inspirational stories and adventures, tales of meaningful achievements, travel hacks, expert talks and classes, as well as engaging, hands-on creative sessions.
© 2018, I LOVE TRAVEL
BTF 2019
StagesTravelers and mavericks share their stories, daring adventures on the road, and meaningful achievements within the (travel) world. Including keynote speeches, multi-vision shows, stunning photography, innovative pitches, and readings. Wanderlust guaranteed!
It's the perfect platform for your brand ambassadors to tell their fascinating stories.
Master Classes Visitors learn how to take professional photos, what it takes to become a travel journalist, how to travel on a budget, and how to avoid embarrassing faux pas abroad.
The audience is select group of engaged consumers who are interested in what your brand has to offer. Your biggest future fans!
Workshops & DIYBerlin Travel Festival hands-on workshops and DIY sessions are a chance to get creative and try out something new under the guidance of pros. No experience required!
There's no better chance to turn your customers into champions of your brand.
© 2018, I LOVE TRAVEL
BTF 2019
CAMPUS PROGRAM TRACKS
FAST TRACK
SLOW TRACK CAREER PATH
GAME CHANGERS
OUTDOOR & ADVENTURE
NOMADISM
FAMILY AFFAIRS
CULTURE CLUB
SUSTAINABLE TRAVEL
PHOTOGRAPHY NOW
TRAVEL FILMS
FOODISTS
COMMUNITY
The Berlin Travel Festival creates a community of like-minded adventurers by connecting brands directly with travelers. It's is your chance to connect, exchange, and get loose with your fan base. Give consumers the opportunity to learn, experience, and celebrate together during exciting networking events.
© 2018, I LOVE TRAVEL
BTF 2019
Entertainment ProgramOur entertainment program, including tastings, auctions, music, and performances is the chance for our visitors to simply get loose.
Host an event and reveal the fun side of your brand.
Networking EventsMeet new people, share knowledge, and go home with new contacts. Open up to your peers and industry colleagues about the future of travel. There's no better opportunity to learn than through direct communication within the world of travel.
Meeting PointsBecome the go-to meeting point for like-minded travel enthusiasts. It's the perfect way to turn the festival into a switchboard for your community.
Become a meeting point
© 2018, I LOVE TRAVEL
BTF 2019
SHOP SHIFT
The Bright Future of Physical Spaces – Why location is more relevant than ever in a digital world.
We're taking a close look at the new role of physical spaces: What does retail of the future look like? How can increased customer enthusiasm for innovative travel retail concepts be taken into account? And, what shapes interactions between consumers and brands?
© 2018, I LOVE TRAVEL
BTF 2019
Stage ProgramThe Shop Shift stage program starts an essential dialogue between industry leaders and thinkers in travel, retail, fashion, music, design, and technology.
A panel of experts will present their experiences in translating online business into offline retail.
New Retail ConceptsThe multidisciplinary exhibitor portfolio at the Berlin Travel Festival demonstrates a blend of products and brands that resonate with new concept store ideas.
The Experience Floors in the main venue function as a reference for potential future retail spaces.
NetworkingSpeakers, exhibitors, and select members of the travel press will have unique access to a special field within the travel industry, highlighted by the Berlin Travel Festival's Shop Shift conference.
Regardless of whether your brand represents hardware, consultations, or technical innovations, the conference festival offers a chance to enter into a dialog with your industry peers about one of the most discussed topics in the digital world: offline presence.
© 2018, I LOVE TRAVEL
BTF 2019
EXPERIENCE FLOORS
CAMPUS
SHOP SHIFT A full day conference on Friday, March 8, for travel professionals and creatives focused on new retail architecture and brand spaces combining travel, fashion, and lifestyle concepts.
SNEAK PEEK From 12-7pm on Friday, we’ll allow visitors a free sneak peek of the exhibitor area.
TRAVEL NIGHT An invite-only networking event for Berlin Travel Festival speakers and exhibitors, as well as selected influencers and media.
DAY 1 DAY 2 DAY 3
TRAVEL NIGHT
SHOP SHIFT CAMPUS
EXPERIENCE FLOORSSNEAK PEEK
1000 sqm on-site dedicated to keynote speeches, expert panels, master classes, multi-vision shows, travel hacks, workshops, small group sessions, and DIY.
Brand spaces, product presentations, service areas, and testing opportunities across various branches.
The Berlin Travel Festival is a combination of conference, exhibition, networking event, workshops, deep-dive and master classes, and entertainment taking place over three days.
© 2018, I LOVE TRAVEL
BTF 2019
BRAND
© 2018, I LOVE TRAVEL
BTF 2019
TOOLS & ACTIVITIES
#Explore
Branded SpaceExhibition Booth
#Connect
Networking EventsMeeting Points
#Listen
PresentationsPanels
#Celebrate
TastingsShow Elements
#Learn
Master ClassesTravel Hacks
#Create
DIY ClassesWorkshops
We created a toolbox of measures and activities that help you reaching your business objectives and, at the same time, meet visitor’s expectations of the Berlin Travel Festival.
On the following pages we’d like demonstrate a few examples how we combined different measures for different exhibitors.
© 2018, I LOVE TRAVEL
BTF 2019
MyVan by Mercedes Benz
Explore, Connect - Branded Space Exhibition Booth Listen, Learn - Keynote presentation on Main StageConnect - Premium Marketing Communications Package
© 2018, I LOVE TRAVEL
BTF 2019
LAAX - Weisse Arena Gruppe
Explore, Connect, Create - Branded AreaListen, Entertain - Presentation on Cultural Stage
© 2018, I LOVE TRAVEL
BTF 2019
Mecklenburg-Vorpommern Tourism
Explore, Connect - Branded Area Exhibitor Booth Premium Communication PackageCelebrate, Create - Community Event Live Band Skate-RampListen - Opening Speech
© 2018, I LOVE TRAVEL
BTF 2019
Gestalten
Explore, Connect - Branded Space Exhibitor Booth Premium Communication PackageCelebrate, Create - Food Events DIY WorkshopListen, Learn - Keynote presentations Workshops
© 2018, I LOVE TRAVEL
BTF 2019
Panasonic Lumix
Explore, Connect - Brand Space Network EventsCelebrate, Create - Photo Safaris ClassesListen, Learn - Photo-Hacks Workshops Keynote Presentations
© 2018, I LOVE TRAVEL
BTF 2019
FIRST EDITION
© 2018, I LOVE TRAVEL
BTF 2019
ENGAGEMENT
100
550
100
2.000
130
9.000
EXHIBITORS
ACCREDITED MEDIA REPS
SPEAKERS
TRADEVISITORS
EVENTS
TOTALVISITORS
© 2018, I LOVE TRAVEL
BTF 2019
REACH
353.017
5.3 MIO
284.022
5.000
36.700
147
WEBSITE VIEWS
READERSHIP
FACEBOOKREACH
INTERNATIONAL JOURNALISTS
INSTAGRAM IMPRESSIONS
CLIPPINGS
© 2018, I LOVE TRAVEL
BTF 2019
AWARENESS
250.000
8.000
17 MIO
20.000 150.000
400
VALUE OF CAMPAIGN IN
EURO
POSTERS ANDSTREET FENCES
TOTALREACH
FLYERS "THE NEW TRAVELER" MAGAZINE
SUBWAY TV SPOTS
© 2018, I LOVE TRAVEL
BTF 2019
Berlin Travel Festival 2018 exhibitors joined us from across the globe, Austria to Australia, Iceland to Thailand.
In total, we counted brands, agencies, and organizations from eighteen different countries representing more than 350 international destinations.
50% of our exhibitors were directly connected to the travel industry, 20% were travel service providers, 20% represented fashion, tech, gadgets, luggage, and travel accessories, and 10% came from the print and content sector.
Accomodation & Living19%
Transport ⁄ Rental 7%
Travel Services13%
Travel Content, Publications
10%
DMC ⁄ Destination30%
Apparel, Gear, Luggage20%
EXHIBITOR PROFILES
© 2018, I LOVE TRAVEL
BTF 2019
EXHIBITOR PACKAGES
© 2018, I LOVE TRAVEL
BTF 2019
RAW SPACECreate your very own brand space
PERSONALIZED SET-UP
Minimum 16 sqm165 € per sqm
Electricity Fee 150 € (up to 10A)
Basic 290 € / Premium 580 €
Hall LightingHall Security Service
Free WiFi
10% Early Bird until August 31, 2018 20% Biennal Contract (2019 & 2020)
50% Non-Profits and NGOsRegistration Deadline November 15, 2018
Communication Package (see page 43)Association of German Trade Fair Industry (AUMA) fee: 0.60 Euro net/sqm
All prices indicated are subject to German value-added tax (VAT)
COMMUNICATION PACKAGE
INCLUDING
DISCOUNTS
MANDATORY SURCHARGES
© 2018, I LOVE TRAVEL
BTF 2019
STANDARD MEDIUM LARGE
8 sqm1.760 €
1 Table2 Chairs
16 sqm3.520 €
1 Table2 Chairs
Basic 290 € / Premium 580 €
3 x 2,1 m Display for BrandingHall Lighting
Hall Security ServiceFree WiFi
Power Connection
32 sqm7.040 €
1 Table4 Chairs
COMMUNICATION PACKAGE
INCLUDING
COMPLETE STAND PACKAGESPre-Build, ready to showcase your brand
standard
medium
large10% Early Bird until August 31, 2018
20% Biennal Contract (2019 & 2020)50% Non-Profits and NGOs
Registration Deadline November 15, 2018
Communication Package (see page 43)Association of German Trade Fair Industry (AUMA) fee: 0.60 Euro net/sqm
All prices indicated are subject to German value-added tax (VAT)
DISCOUNTS
MANDATORY SURCHARGES
© 2018, I LOVE TRAVEL
BTF 2019
TRAVEL SERVICESOptimized for counselling
SMALL STANDARD
4 sqm880 €
1 High Desk1 Table
2 Chairs
8 sqm1.760 €
1 High Desk1 Table
2 Chairs
Communication Package 290 € / 580 €
1,2 x 2 m Display for BrandingHall Lighting
Hall Security ServiceFree WiFi
Power Connection
EXTRAS
INCLUDING
10% Early Bird until August 31, 2018 20% Biennal Contract (2019 & 2020)
50% Non-Profits and NGOsRegistration Deadline November 15, 2018
Communication Package (see page 43)Association of German Trade Fair Industry (AUMA) fee: 0.60 Euro net/sqm
All prices indicated are subject to German value-added tax (VAT)
DISCOUNTS
MANDATORY SURCHARGES
© 2018, I LOVE TRAVEL
BTF 2019
NESTStart Ups only!
MICRO SMALL
2 sqm400 €
1 High Desk
4 sqm800 €
1 High Desk
2 x 2 m Back WallNest Communication Package
Hall LightingHall Security Service
Free WiFiPower Connection
INCLUDING
10% Early Bird until August 31, 2018 20% Biennal Contract (2019 & 2020)
50% Non-Profits and NGOsRegistration Deadline November 15, 2018
Association of German Trade Fair Industry (AUMA) fee: 0.60 Euro net/sqmAll prices indicated are subject to German value-added tax (VAT)
DISCOUNTS
MANDATORY SURCHARGES
© 2018, I LOVE TRAVEL
BTF 2019
COMMUNICATION PACKAGES
BASIC PREMIUM
€ 290
PUBLICATION Festival Magazine,
40.000 copies
Program Listing
Website Profile Page
EXHIBITOR TICKETS according to stand size 5 Visitor Day Tickets
€ 580
PUBLICATION Festival Magazine,
40.000 copies
Program Listing
Website Profile Page
SOCIAL MEDIA Special Channel Feature (Instagram, Facebook)
PRESS Box in Press Lounge
EXHIBITOR TICKETS according to stand size 10 Visitor Day Tickets
All prices indicated are subject to German value-added tax (VAT)© 2018, I LOVE TRAVEL
BTF 2019
TECHNICAL EQUIPMENT STAFF
LightingElectricity
Rigging
FurnitureVideoSound
Detailed service overview on request.
HandsSecurityCleaning
NOTES
ADDITIONAL EXHIBITOR SERVICES
© 2018, I LOVE TRAVEL
BTF 2019
WE ARE
© 2018, I LOVE TRAVEL
BTF 2019
BERLIN TRAVEL FESTIVAL TEAM
PROJECT MANAGEMENT Bernd Neff [email protected]
EXHIBITORS Gabriele Münster [email protected] Anush Muthesius [email protected]
PARTNERSHIPS & COOPERATIONS Anabel Malcher [email protected]
PROGRAM/SPEAKER Lydia Band [email protected]
PUBLIC RELATIONS Anja Voparil [email protected]
EDITORIAL CONTENT / SOCIAL MEDIA MANAGEMENT Alicia Reuter [email protected]
PRODUCTION Joerg Suermann [email protected]
Berlin Travel FestivalI Love Travel GmbHFalckensteinstr.47/4810997 Berlin
PHONE +49-30-629 015 [email protected]
© 2018, I LOVE TRAVEL
BTF 2019
IMAGE CREDITS Thanks to all photographers contributing.
Copyrights belong to: © Nomadic by Choice
Except:
Page 2: Baturay Tüngür at EyeEm.comPage 8: Andrea Bemis, from Farmlife, Copyright Gestalten 2018
Page 15.1: Richard Giordano, from Hit the Road, Copyright Gestalten 2018Page 16.1: The Red Play Room Suite at The Student Hotel Amsterdam City
Page 16.2: Richard Giordano, from Hit the Road, Copyright Gestalten 2018Page 26: Michel Belhadi at belhadi-berlin.de
Page 33: James Barkman, from Off the Road, Copyright Gestalten 2017Page 34: Fabio Gomes at EyeEm.com