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TRAVEL YOUR OWN ROAD. INTO THE UNKNOWN.

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A R T I S T R Y M E NU N K N O W N ™

Our first prestige fragrance for men offers an exciting business opportunity to attract new consumers into the ARTISTRY® Men franchise, create added interest for those who are already familiar with the brand through its skincare offerings, and create a stronger emotional connection with the consumer. The inspiration for the fragrance is the man who is focused, driven and multi-dimensional. The ARTISTRY Men UnknownTM fragrance allows him to express a different aspect of his life, beyond his job. For him, experiences are the new currency. He seeks to enrich his life through travel and exploration, taking risks to adventure into unknown territories.

TRAVEL YOUR OWN ROAD. INTO THE UNKNOWN.

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A R T I S T R Y M E N U N K N O W N TM

T H E F R A G R A N C E N A M E“ Taking a leap through any time zone, I don’t want to feel at home, I want the shock of the unfamiliar, the new-next-unexpected adventure. My destination? The Unknown.”

T H E U N K N O W N R E P R E S E N TS A J O U R N E Y O F S E L F- D I S CO V E RY.Journeying into the unknown is a universal theme that underscores a human truth—that every man, in his own way, is driven to embark on a never-ending journey of discovery and self-fulfillment. This journey also empowers him to take a leadership role in his community and his career to a new level.

For him, the appeal of the unknown is:

— Adventure— Experience

— Exploration— Intrigue

— Freedom— Independence

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T H E U N K N O W N A N D Y O UIn our everyday lives, we all adventure into the unknown. It could encompass discovering a new cuisine, taking up a new sport, pursuing a new business opportunity, traveling to a new location, or going on a date and finding your soul mate. Every venture we take into the unknown is another step in discovering whowe are, and becoming the person we were meant to be.

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Perfumers artistically combine the notes to capture the inspiration for a fragrance, in this case, “travel your own road into the unknown.”

TOP NOTE — The initial impression of the scent when you first apply the fragrance. This note gives the fragrance its immediate appeal. The top note ingredients dissipate quickly, giving way to the middle note.

MIDDLE NOTE — This note is a harmonious blend of ingredients that form the body, or “heart,” of the fragrance. As it begins to fade, the base note emerges.

BASE NOTE — This is the final stage of the fragrance. It brings depth and solidity to the fragrance, its job is to provide a lasting impression that lingers on the skin.

Just as the stamps in a passport combine to tell a story of travel and adventure, a fragrance is composed of a combination of 3 levels of notes—a top note, a middle note and a base note—to create a fragrance story. Each note has its own scent, varying in ingredients and intensity.

“ I’ve discovered my fragrance, my signature—like a liquid app, opening to limitless maps, coursing with directions to every sensation, fueling my leap into the adventures of my life.”

A R T I S T R Y M E N U N K N O W N TM

T H E F R A G R A N C E

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T H E P R I M A R Y I N G R E D I E N T S“ I want my passport stamped, worn-out, adventuring to pick up scents in the wild, inhale the smells of deep, dusky forests, the warmth of sunrises over citrus, the spray of the sea and air over oceans.”

The ARTISTRY Men Unknown™ fragrance is composed of these essential ingredients that create the top, middle and base notes. It was crafted through multiple versions and fine-tuned until each note was carefully balanced and perfected to discover the ultimate fragrance.

Bergamot is a crisp, zesty, uplifting note derived from a citrus fruit famously grown in southern Italy. The fragrant peel yields an oil with an intoxicatingly rich, fresh scent, considered by many to be the finest of the citrus notes.

— BERGAMOTTOP NOTE:

MIDDLE NOTE:

BASE NOTE:

Patchouli has a rich, woody scent.A member of the mint family, itsfragrant oil has been used for centuries in perfumes. Its rich, musky scent has slightly fruity and smoky undertones, which contributes to its role as a masculine base note.

— PATCHOULI

Clary Sage has a scent that is green, soft and a little sweet. It is native to the northern Mediterranean, along with some areas in north Africa and Central Asia. Valued since ancient Greece for its essential oil, it is even said to have a calming effect.

— CLARY SAGE

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To create a distinctive, memorable fragrance, the top, middle, and base notes of the Artistry Men Unknown™ fragrance each contain a mixture of primary and supporting ingredients. These ingredients not only complement their respective notes, they also add complexity for a richer, fuller olfactory experience.

A R T I S T R Y M E N U N K N O W N TM

T H E I N G R E D I E N T S

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— BERGAMOT — LAVANDIN — JUNIPER BERRY

TOP NOTE

— CLARY SAGE — CEDAR LEAF — ORRIS

MIDDLE NOTE

BASE NOTE

— PATCHOULI — CASHMERAN — AMBER

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A P R E S T I G I O U S C O L L A B O R AT I O NThe drive to venture into new and unknown fragrance territories makes the prestigious fragrance house of IFF (International Flavors and Fragrances) the perfect partner to create, in collaboration with the Artistry™ brand, the exclusive new men’s classic—ARTISTRY Men Unknown™ fragrance.

IFF, a global leader in scent creation, has been the force behind some of the most memorable and well-loved fragrances for over 125 years. Today, IFF operates a cutting edge sourcing laboratory in the southern French town of Grasse, widely regarded as the “cradle of modern day perfumery,” crafting fragrances since the early 1700s. The IFF laboratory is innovative in its collaboration with farmers who help ensure incomparable quality while supporting sustainability and transforming natural raw materials—such as narcissus, jasmine, rose and hundreds of other ingredients—into incomparable fragrances.

T H E F R A G R A N C EJ O U R N E Y I N T O T H E U N K N O W N

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T H E P E R F U M E R , C E L I N E B A R E L .

Celine lives her passion to tell stories through scent. She is an adventurer and explorer at heart, drawn to discovering exotic and provocative scents.

Creating award-winning fragrances for IFF for over 15 years, she brings fragrance ideas to life through inspiration from photography, nature and travel.

Fueled by a sense discovery, she combined the uplifting freshness of Bergamot, the soft green calm of Clary Sage, and the masculine, alluring smokey tones of Patchouli. Together, these notes create a crisp, modern classic.

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— THE PLAQUE

A sleek copper plaque serves as the “face” of thebottle. Copper represents man’s search for wisdom.It also symbolizes charisma,which contributes to livinga rich, fulfilling life.

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T H E D E S I G NF O R A M A N ’ S H A N D

— THE BOTTLE

THE SHAPE: Inspired by classic masculine forms, the bottle is square-shaped with rounded corners, designed to fit a man’s hand, and weighted to feel solid and substantial. Squares are a familiar and trusted shape, representing stability and security. The rounded corners signal fluidity over rigidity, a quality essential to an adventurous spirit.

THE TEXTURE: With raw materials specially sourced from Europe and Asia, the bottle is coated in a deep, masculine grey, rubberized exterior with a crackle pattern inspired by a motorcycle throttle. To create the custom coating, an intricate, proprietary process is applied to each individual bottle. Over several days, the bottle is coated with 3 layers of materials to create the unique texture. While this texture is visible, it can only be fully experienced through touch, symbolizing the idea of discovering something unexpected through experience. The rubberized texture also makes the bottle slip-resistant, so a man can grab it and go.

— THE CAP

The shape is that of a rounded cube, designed with the sophisticated look of smoked, grey glass. By only partially revealing the outline of the spray nozzle beneath, the cap further symbolizes the mystery of the unknown, waiting to be discovered.

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W H Y D O M E N W E A R F R A G R A N C E ?While the world offers endless opportunities to explore, discover and learn, it can also be a competitive place, especially when it comes to a man’s career. Today, fragrance is a tool to help men express their modernity, relevance and appeal, and to leave their unique mark as they travel through the world, or navigate the every day. Wearing a fragrance can also add an element of irresistible attraction.

— BEFORE APPLYING FRAGRANCE, TAKE CARE OF YOUR SKIN.

Good skin also offers a key advantage for men. ARTISTRY® Men Skincare is a line of complete, modern skincare products, formulated exclusively for a man’s skin and to fit a man’s life, so he can “win with skin.”

— FRAGRANCE. APPLY BEFORE FACING THE WORLD.

Shower Skincare Scent

Applying fragrance is the last step in a modern man’s grooming routine.

F R A G R A N C EI N S I D E RK N O W - H O W

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Every new discovery and learning experience is another building block for me – to build my confidence and my character.

“ “W H E N D O M E N W E A R F R A G R A N C E ?Fragrance can be part of a man’s everyday life, adding an aura of success and amplified masculinity. He may wear it for meetings, dates, travel, business, recreation, or anytime he wants an added boost of confidence.

Some men wear fragrance for special occasions and events. It serves to enhance the experience, and helps him make a great and lasting impression, especially first impressions.

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CHEST

BASE OF THE THROAT

WRISTS

SIDE OF THE NECK

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W H A T I S T H E B E S T T I M E O F D A Y T O A P P L Y ?You can apply fragrance at any time of the day. Applying fragrance immediately after a hot shower will yield the maximum effect. The pores will be more open and will “drink in” the fragrance even more effectively, and help keep the fragrance lasting longer throughout the day.

H O W M U C H F R A G R A N C E S H O U L D B E A P P L I E D ?Easy does it. Rather than applying fragrance on every pulse point, choose one or two. A light spray on each pulse point is usually enough. You never want the scent to be overpowering. Rather, it should be subtle, to boost your confidence and have others discover you first, not the fragrance.

W H E R E O N T H E S K I N D OM E N A P P L Y F R A G R A N C E ?The best places to apply fragrance are areas on the body called “pulse points.”These areas produce more body heat, which helps activate the fragrance. Because fragrance interacts and smells a little differently on each individual’s unique skin, it’s like creating a “customized” scent just for you.

CHEST, BASE OF THE THROAT, SIDE OF THE NECK— These are the key “pulse points” for application.

WRISTS— Along with the chest, fragrance can also be applied to the wrists. This helps balance

the scent overall. The fragrance can also be applied only to the wrists.

— TIP 1: When applying, spray the fragrance from several inches away to disperse it more evenly over the skin.

— TIP 2: After spraying the fragrance on your skin, it takes about 5 seconds for the alcohol content to dissipate, and the first fragrance note to emerge.

— TIP 3: Remember not to rub the fragrance into your skin, especially on the wrists. Rubbing them together creates friction, and will break down the fragrance molecules, causing the scent to dissipate more quickly.

— TIP 4: While you can apply fragrance on your clothing, do so sparingly, and be aware that it will not last as long as applying on the skin.

— TIP 5: To help your favorite scent last, keep in a cool, dry space away from sunlight. The refrigerator is an ideal place, as dark, cool conditions help maintain the integrity of the fragrance. Avoid keeping in the bathroom due to humidity and temperature fluctuations.

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I N T R O D U C I N G A N D S H A R I N G A R T I S T R Y M E N U N K N O W N TM

Introducing ARTISTRY Men UnknownTM products to customers doesn’t have to begin with conversations about men’s grooming. Whether your customer is a man or a woman, interested in home goods, nutrition or bath and body, these tips will make it easy to share this exciting new fragrance with anyone.

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emerge. It imparts a deeper, woody, yet fresh scent with slightly fruity, smoky undertones.”

5 SUGGEST TIMES THAT THE FRAGRANCE CAN BE WORNNot all customers will be aware of the most appropriate times to wear a fragrance, so give them some recommendations.

— At the office— On a date— For a special occasion or event— To make a presentation, for an added boost

of confidence— To feel refreshed, at any time of the day or night

6 SUGGEST REASONS TO PURCHASEThe top reason men buy fragrance for themselves, and women buy fragrance for men is:

— TREATING YOURSELF“Since you like it, why not be one of the first to wear it?”“ Why not treat yourself to a bottle? You will definitely enjoy it every time you wear it.”

7 FOCUS ON GIFT-GIVINGFragrances make sophisticated, welcome gifts for birthdays, anniversaries, holidays, graduations, hostesses and more. Transition to fragrance gift-giving by asking: “Do you need any special gifts for upcoming events?”

Remind the customer that because ARTISTRY Men Unknown™ is classified as a fougère, it is the most timeless type of fragrance. As a fragrance with great versatility (day to night), it also complements the majority of men’s styles.

1 GET THE CUSTOMER’S OPINION“ Can I get your opinion on this fragrance?” Spray some on your own wrist. It’s a fast, simple way to start a conversation about this amazing scent, whether it’s with a man or a woman.

2 SHARE THE STORY OF THE FRAGRANCE“ This is the Artistry Men UnknownTM fragrance. Inspired by the spirit of exploration and personal adventure and discovery, this fresh, clean scent will help enhance any experience and add a boost of confidence, too.”

3 OFFER TO SPRAY THE FRAGRANCE ON THEIR SKINIf yes, spray a light amount onto a warm area, or pulse point* of the skin, such as the wrist, where the customer can easily smell it. If appropriate, ask to smell their wrist, and tell them why you like it on them. Example: “May I smell it on you?” or “May I smell your wrist?” Then offer, “I think it really suits you — it’s masculine, fresh, modern. You could wear this fragrance most anytime— from day to night.”

* These warm areas are called “pulse points”. They allow the fragrance to develop most effectively. For men, the areas that fragrance will most likely be applied to are the wrists, chest, throat, and neck.

4 SHARE HOW THE FRAGRANCE DEVELOPS IN NOTESJust as it helps when someone knowledgeable in wine explains how and why each wine tastes different, explaining the fragrance notes helps the customer appreciate the scent.

— “As the top note, first, you will smell Bergamot. This crisp, citrus scent is refreshing and uplifting.”

— “Next, the middle note emerges, which is Clary Sage. It’s a soft green scent believed to encourage calm.”

— “ As the base note, the Patchouli is the last to

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B E C O M E Y O U R O W N F R A G R A N C E E X P E R T

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FRAGRANCE FAMILY A family represents a predominant blend of top, middle and base notes that are found in a particular fragrance.

— FOUGÈRE: The exclusive combination of notes in the ARTISTRY Men UnknownTM fragrance place it in the Fougère family of scents. Fougère is a classic style of men’s fragrance dating back to 1882. It is defined as “fern-like,” with a green accord, warmth and dryness, sweet bitter woods and even soft floral touches. Globally, this fragrance family is considered the most timeless and resolutely masculine.

— CHYPRE: Chypres are energizing and clean, often with a citrus top note and a base note of musk. Main notes include lavender and aromatic herbs, and also natural materials such as leather.

— CITRUS: This fragrance family gives a more sparkling, dynamic and stimulating impression. Main notes include citrus fruits—lemon, lime, grapefruit—as well as bergamot, plus marine and aquatic notes.

— ORIENTAL: These are a mixture of warmth and sensuality. Main notes include vanilla, resins such as frankincense, and warm spices.

— WOODS: The fragrances in this family are often sexy, warm and nurturing. Main notes include aromatic woods—sandalwood, oakmoss, oud, patchouli and tobacco.

FRAGRANCE CONCENTRATIONSFragrances are formulated with different concentrations, which refers to the strength that a fragrance has. Men’s fragrances generally fall into the categories below, from highest concentration of aromatic ingredients to lowest.

— PARFUM: The highest concentration of essences among all the fragrance categories, also making it the longest-lasting. It should be applied sparingly, otherwise it will be overwhelming.

— EAU DE PARFUM: The ARTISTRY Men UnknownTM fragrance is an Eau de Parfum. Eau de Parfum is less intense than a Parfum, but contain a higher concentration of aromatic ingredients than the categories below. This higher concentration ensures that the fragrance gives a masculine, and also lasting impression. It is suitable for everyday wear, or any occasion.

— EAU DE TOILETTE: Sometimes used to describe the same concentration as cologne. Designed to be especially refreshing when applied, it evaporates and fades quickly.

— EAU DE COLOGNE: Less concentrated than the above categories, it fades even more quickly, and can be frequently reapplied directly to the skin.

— EAU FRAICHE: The most diluted version of a fragrance. It is literally translated as fresh water.

HISTORY LESSON 101:

Fragrances can be traced back to ancient civilizations, most notably the Egyptians. Fragrances developed specifically for men began in 1709 in Cologne, Germany, and were quickly adopted by European royalty. Today, men’s fragrances are enjoyed around the globe, especially by men who appreciate the way they can enhance their experiences and add a boost of confidence to their day.

D I S C O V E RFRAGRANCE CONCENTRATIONS AND FAMILIES

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A R T I S T R Y ® A N DT H E A M W A Y TM F R A G R A N C E F A M I L Y

FRAGRANCE FAMILY

FOUGÈRE

CHYPRES

CITRUS

ORIENTAL

WOODS

FLORAL

FRESH

ARTISTRY® PRESTIGE FRAGRANCES

— ARTISTRY Men Unknown™

— ARTISTRY Flora Chic™

— HERE’S A QUICK REFERENCE.

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E X P E R TA N S W E R S T O C O M M O N C U S T O M E R Q U E S T I O N S .

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W H A T I F M Y C U S T O M E R A S K S M E :

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Q: CAN I BUY ARTISTRY MEN UNKNOWNTM AS AN AFTER SHAVE AS WELL?

A: No, but we suggest you use ARTISTRY® Men Post Shave Toner,* which is designed to be used as a daily after shave.

Q: WAS ARTISTRY MEN UNKNOWNTM FRAGRANCE TESTED ON ANIMALS?

A: No, this fragrance was developed without any testing on animals.

Q: HOW LONG DOES THE FRAGRANCE LAST?

A: Because of the high quality ingredients and exclusive formulation, you can expect the fragrance to last for up

Q: ARE ARTISTRY MEN UNKNOWNTM PRODUCTS NON-ALLERGENIC?

A: All ARTISTRY® brand products, including the ARTISTRY men Unknown™ brand, are tested for safety and use on skin. However, as individual responses to any scent—animals, plants, fragrance—can vary, no fragrance can truly be “non-allergenic.”

Q: WHAT IS THE BEST WAY TO WEAR A FRAGRANCE?

A: Apply to warmer areas of the body, called “pulse points.” These points include the chest, base of the throat, side of the neck and wrists. Application in these areas helps the fragrance develop most evenly on skin and diffuse it to envelop the wearer. For a more subtle aura of scent, spray the fragrance into the air and walk through it. Or try a light spritz to the hair.

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C R E A T E A C O M P L E T E A R T I S T R Y M E N U N K N O W N ™ F R A G R A N C E E X P E R I E N C E

To subtly “layer” your fragrance, start in the shower using exclusive ARTISTRY Men Unknown™ Hair and Body Wash.

This multi-functional formula is a great way to streamline and upgrade your hair and body cleansing routine. With a natural cleansing agent, the rich, creamy lather sweeps away dirt and impurities, as your hair and skin are lightly scented with the ARTISTRY Men Unknown™ fragrance. Hair feels soft and conditioned. Skin feels clean, smooth, moisturized and freshly invigorated.

Before heading out, add a spray or more of ARTISTRY Men Unknown™ fragrance on your skin. Now you’re ready to face the world with a magnetic, captivating confidence.

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