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In 2009, TRAVELCLICK (www.travelclick.com) celebrated its ten year anniversary. Today we\’re the leading provider of ecommerce solutions for hotels, servicing more than 15,000 hotel customers in 140 countries. Our success is reflected in the ability of our hotels to outperform their markets, no matter the economic conditions. And our financial strength and industry focus enable us to consistently deliver world-class solutions, personalized service and insight to all segments of the hospitality industry.TRAVELCLICK provides a continuous flow of high-value online bookings to hotels worldwide. A uniquely comprehensive one-stop solution, TRAVELCLICK offers business intelligence, distribution, and digital agency solutions delivered with personal attention and local market expertise.With revenue optimization experts in every global market, we help our clients make better business decisions, generate greater demand from the right mix of channels, convert more shoppers to high-value guests, and increase hotel revenue.
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Custom ProTravelClick
TravelClick provides expert solutions so that hotels can optimize performance, grow revenue, and create a stronger brand.
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We serve our clients by living our Values.
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We’ve been a leader for more than 12 years, guiding 30,000+ hotels of all types and sizes.
Independent Mid-Sized Brands
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Our team delivers global expertise and local knowledge to grow your revenue.Our dedicated field sales, account management, and service teams have deep knowledge of the
communities where your hotels operate, and they draw from proven industry experience.
30,000+hotel customers 147countries 600+employees
Atlanta Barcelona Chicago Dubai Hong Kong Houston London Melbourne
New York Orlando Philadelphia Shanghai Singapore Tokyo
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We have five lines of business that work together to improve your performance.
Today we will focus on Web Solutions.
• iHotelier• PMS Connectivity• ChannelDirect Channel Management• MobiBook
• Hotelligence360• MarketVision Demand Position• MarketVision Price Position• MarketVision Destination Insights• SearchVIEW
• GDS Media• Display Marketing• Pay-Per-Click Advertising
• Custom Websites• Search Engine Optimization• Social Media Optimization
Why is your ecommerce strategy critical to your success?
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The internet is the largest and fastest growing booking channel and property websites drive the majority of bookings.
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Source: TravelClick eTrak Report, 2010 Global
33%
68%
Brand SitesAll Other
26%
22%
52%Internet
GDS Travel Agent
Voice
Reservation Sources Internet Bookings
Travelers are rapidly embracing new and emerging ecommerce channels and expanding their use of established ones.
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On average, consumers visit more than 50 travel-related websites before making a purchase.4
The term “hotel” is Googled on average 338MM times per month.5
In addition to the 338MM “hotel” searches, the typical property receives between 2,500-25,000 branded searches per month.3
42% of travelers research or book accommodations on a mobile device.2
Social media is a leading driver of traffic for 78% of travel sites.1
1 L2 Digital IQ Index for Travel 2 TripAdvisor mobile device travel survey 4 Hotel News Resource 3 TravelClick analysis 5 Google AdWords Keyword Tools
Website
Social Presence
Mobile Site
SEODisplay
PPC
Your property needs a comprehensive ecommerce strategy and your website should be at the core of this strategy.
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Website
Social Presence
Mobile Site
SEODisplay
PPC
Because your website generates the highest net revenue of any channel, an investment to maximize website bookings will improve your economics.
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Limited Service PropertyAverage Revenue per booking – net revenue to hotel
Property websites drive the highest ADR
Property Website Property Direct / Voice Intermediary Channels
$127
$117
$113
choose slide 11 OR 12
Because your website generates the highest net revenue of any channel, an investment to maximize website bookings will improve your economics.
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Full Service PropertyAverage Revenue per booking – net revenue to hotel
Property websites drive the highest ADR
choose slide 11 OR 12
Property Website Property Direct / Voice Intermediary Channels
$1,314
$1,104
$845
Your website is also the best channel to represent your brand, because it's the only channel you control 100%.
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Your Website
Your Advertising
Trip AdvisorOTAs
Your Facebookfan-page
Most Property Control
Least Property Control
Why should you choose TravelClick for your ecommerce strategy?
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You should choose TravelClick because:
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Our products are built to keep up with changing technology, so you don’t have to
We are the hotel ecommerce experts, dedicated to serving the needs of hoteliers
We drive performance and have the results and the awards to prove it
We have developed a highly refined and efficient web design process based on hundreds of projects
We are the hotel ecommerce experts, dedicated to serving the needs of hoteliers.
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Hotel Expertise
Ecommerce Expertise
Website Expertise
Booking Engine
LocalAgency
Other SpecialtyAgencies
Business Intelligence
• We link data from our central reservation system (CRS) to site performance, giving us the best insight into what site designs convert to bookings
• We have created more than 1,000 hotel websites so we know what designs work
• We have brought CMS-based websites to more countries and more languages than any other provider
We drive performance and have the results to prove it.
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25%
21%
25%
New Site
Increase in bookings
Increase in room nights
Increase in YOY revenue
PLEASE USE THIS SLIDE OR A CASE STUDY FROM THE END OF THE DECK
And we have the awards to prove it. Since 2007 we have won…
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HSMAI Adrian Awards for Excellence in Internet Marketing
26
Interactive Media Awards including “Best in Class” for Hotel/Resort Category
WebAwards including “Best Hotel and Lodging Website”
W3 Awardsincluding gold level wins
• Internet Advertising Competition Award for Best Social Media Campaign, Hotel and Lodging (Web Marketing Association)
• Internet Advertising Competition Award for Outstanding Web Interactive Application, Hotel and Lodging, iStay (Web Marketing Association)
57 4626
We have developed a highly refined and efficient web design process from experience across hundreds of projects.
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Initiate & Plan
Design & Build
Launch
Support
Benefits: • Dedicated web project manager
• Refined and efficient process
• Insight from hundreds of projects managed on a national, international and local scale, from individual properties to small groups and large brands
- - - Our Proven Process - - -
Our products are built to keep up with changing technology, so you don’t have to.
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2005
2011
+
2005Major force in hotel bookings
201140MM+ unique monthly visitors
2007Apple launches
the iPhone
2010iPad introduced
2010Launches ad options
2007Paid advertisinglaunches
New technologies, many that heavily impact hotel bookings, are always emerging
With TravelClick, you are not just buying a website, you are starting a partnership.
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You will have continuous access to our years of experience in hospitality ecommerce.
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Our integrated offering makes it easy to add digital services to maximize direct bookings
With our robust content management system, you can easily make changes to maximize conversions—at no additional cost
You will receive best-in-class functionality developed from years of experience, and a custom design to fit your unique property
We have created a simple structure to minimize your risk and commitment
Finally, you don’t have to worry about your site becoming outdated
You will receive a high-performing website with best-in-class functionality developed from our years of ecommerce experience.
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Special Offers
Photo Gallery
Guest Comments
Booking Engine
Event Calendar
You will receive a customized design to reflect your unique property.
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No Commitment Month-to-month contract
No Upfront CostLow On-Going Monthly Fee Starting at $450 / € 315
We have created a simple structure to minimize your risk and commitment.
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Your Hotel Website
You can easily make changes to your site with our robust content management system (CMS).
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Or, we can make your site changes for you, at no additional cost.
Maintenance included with your Custom Pro site:
Change:Booking mask or booking engine
Text contente.g. phone number, address, tagline
All or some content on a page
A static graphic, banner, or photos
Add:
Standard pre-formatted functionality e.g. an accordion, special rotators
Social Media icons, links, widgets e.g. Facebook, Twitter, TripAdvisor
Industry standard tracking code at top or bottom of web pages
A static graphic, banner, or photos
Our integrated offering makes it easy to add digital services to maximize direct bookings.
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Same Month-to-Month Pricing
One Contract
Same Design and Marketing Team
Your Website
SEO
PPC
Mobile SiteSocial Presence
Display Marketing
Finally, you don’t have to worry about your site becoming outdated.
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Maintenance & Hosting IncludedOn-going servicing and site changes
Robust and Most Up-to-Date CMS and SEO Technology
Complimentary Site RebuildEvery two years
Your Site Refresh
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• DOS/DOM/DEC INSERT APPROPREATE ADD ON SERVICES PAGES FROM APPENDIX
Let us submit a proposal with a no commitment evaluation of your web presence.
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Today
Review your business objectives
Step 1
Conduct site evaluation, create customized recommendation
Step 2
Signagreement
Step 3
Kickoff development
Appendix
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With our hospitality expertise and global presence, we offer the most comprehensive SEO program.
Comprehensive Keyword StrategySpecialized experience in hotel SEO generates best results
Implementation of Onsite SEO Best PracticesIn over 12 languages across numerous countries
Sophisticated Offsite StrategiesGrounded in original content
One in seven searches originate from a mobile device: A mobile-friendly website is a requirement for any hotel.
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Your mobile site can be managed on the same CMS as your website, easily allowing for changes
Your site will be created by our award-winning design team
Starting at $135 per month, mobile websites are affordable too
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Our social media optimization drives direct bookings, exemplified by our award winning program for Hotel BLOOM!
Increased fan base by 300% in less than two months
Sold 10 extra room nights directly from their Facebook party tab
Gained 450 new email subscribers
Was awarded the IAC 2011 Best Hotel and Lodging Social Media Campaign
TravelClick’s proven success in search marketing will boost your revenue.
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Royal Plaza’s return on pay-per-click ad spend
increased 560%
27 CountriesLocal experts, global reach
11 Languages Single and multiple property campaigns on seven different search engines
Options for either fully-automated or analyst-driven platforms above the ROIs
5:1 to 15:1 average ROI
TravelClick’s proven success in display marketing will boost your revenue.
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We have developed and implemented more than 300 campaigns
Display re-marketing allows you to engage with your target audience: 98% of site visitors do not purchase on their first visit
Contextual and behavioral targeting allows you to find travelers where they are consuming content and convert them
ROI between 6:1 and 16:1
Case Studies
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We drive performance and have the results to prove it.
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10%
22%
17%
New Site
Increase in ADR
Increase in bookings
Increase in average booking value
33%
192%
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We drive performance and have the results to prove it.
New Site
Increase in revenue
ROI on website rebuild, PPC, and SMO
9:1
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We drive performance and have the results to prove it.
New Site
ROI by the end of the first year
2:1
250%
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We drive performance and have the results to prove it.
New Site
Increase in average monthly revenue
ROI of the web design and build within the first year
24:1
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We drive performance and have the results to prove it.
New Site
ROI of web design and build within the first year