• Do U Know Around 6 Billion People Travel On Indian Railway

Network Annually.

• What Comes In Ur Mind When Travelling Long Distance In Train?

• According to Railway Ministry, Out of 7,433 complaints it received

from passengers in a period of about 3 years upto last Jan , 2613

Complaints are related to the quality of food that is served on trains.

Make Your Train Journey Enjoyable By Ordering Food Over

Travelkhana.Com•Pushpinder Singh

• CO FOUNDER & CEO OF Travelkhana.Com

• Pushpinder Is Well Known In The Industry For Strong

Visionary Skills, Architecture And Business Acumen.

• Pushpinder Has Graduated With A Masters In Science

Degree In Computer Science From BITSPilani And

B.Tech From IIT BHU.

• He Ventured On To Create Travelkhana Which Is A

Platform For Travellers. To Use To Buy Food A Much

Needed And Underserved Segment.

Travelkhana.com Started in October 2012

• Team

• Pushpinder Singh: Co Founder & CEO

• Siddharth Misra, Director Marketing Operations

• Matteo Chiampo, Chief Advisor & Strategic Investor

• Sandeep Dhodi, Head Channel Sales

• About

• Travelkhana Is A Market Place That Connects Passengers With Several

Restaurants On Indian Railway Network

• Unique Service Designed To Benefit Rail Travellers In Their Choice Of Quality

Food While Traveling. You Can Easily Order Online Or Over The Phone, And Select

The Food Of Your Choice From Quality Restaurants Along The Route You Are

Traveling On. The Restaurants Are Selected And Verified By Travelkhana Personnel

On The Basis Of Stringent Quality Parameters.

• Platform Tracks Train Status, Coordinates Food Preparation Time With The

Restaurant To Ensure You Receive Your Meal At Your Seat, Fresh And On Time,

Every Time!

• INSPIRATION BEHIND TRAVELKHANA

• THE GAP BETWEEN TRAVEL PLANNING AND OBTAINING SERVICES ON THE MOVE. IF THAT SOLVED,

INDIANS CAN TRAVEL MUCH COMFORTABLY

• FOOD WAS THE LARGEST AND FOREMOST THAT NEEDED TO BE SOLVED.

• INITIAL CHALLENGES

• WHILE STARTING UP THEY FACED SEVERAL CHALLENGES SUCH AS

• CUSTOMER ACQUISITION,

• TRAINING VENDERS,

• OPERATION AND LOGISTICS MANAGEMENT (RELATED TO LOGISTICS MANAGEMENT ARE AIDED BY THE

PLATFORM TECHNOLOGY)

• RESISTANCE FROM EXISTING AND ESTABLISHED MANAGEMENT

• How Do I Start Ordering From My Favourite Restaurant?

• It’s As Easy As One, Two, Three. From Www.Travelkhana.Com Select Your Train, Departure And Arrival Stations And

Date Of Travel. The List Of Available Restaurants Will Come Up, With Menus. Pick Your Food, Select The Payment

Method, Receive The Order Confirmation SMS, And You Are All Set!

• Do I Need To Pay Extra To Use This Site?

• How Do I Make Payments For The Food I Order?

• Can I Make An Advance Order?

• Just Select The Date And Time When You Would Want The Delivery And You Will Receive It At The Time Of Your

Choice.

• Why Should I Use Website Instead Of Phone Orders?

• Can I Order Food At Any Time?

• Can I Get Food At Any Time?

• Food Delivery Depends On The Restaurant Operational Time, Usually Between 7:00 Am To 11:00 Pm.

How Does The Process Work?

• How Do I Cancel An Order?

• What If My Train Is Late?

• In Case Your Train Is Delayed By More Than Two Hours, Our Customer Care Executive Will Call To Ask If You Are

Still Interested In Receiving Your Order. In Case Your Train Is Scheduled To Reach The Delivery Station Beyond

Restaurant’s Operational Timings (Usually 7:00 AM To 11:00 PM) Your Order Will Be Automatically Cancelled

• I Can't Find My Station...

• Where Is My Personal Information Used?

• They Do Not Share Your Personal Details (Phone Number And Mail Id) With The Delivery Restaurants. However We May Use

Your Number/Mail Id To Send You Promotional Offers About Travelkhana. They Take Security Seriously And Take Precautions To

Keep Your Personal Information Secure. However, Due To The Open Communication Nature Of The Internet, Travelkhana Cannot

Guarantee That Communications Between You And Travelkhana Or Information Stored On Travelkhana Servers, Will Be Free

From Unauthorized Access By Third Parties.

• How Will Having A Web Site Help My Food Plazas/Food Courts?

• To Grow Business With Online Food Ordering. Maintain Existing Customer Loyalty And Attract New Customers

And Revenue By Having The Convenience Of Online Food Ordering. Having Web Sites Useful To Learn More

About The Establishment, The Menu, And Its Location(s).

• How Long Does It Take To Get Travelkhana Set Up?

• Once You Have Signed Up For Travelkhana And They Receive Information And Travelkhana Menu System Can

Be Set Up Usually Within One Week.

• Are There Any Advertising Benefits From Travelkhana?

• The Travelkhana System Is Also Very Beneficial For Current Advertising. Let The Public Know About Your

Online Ordering System By Adding Vendors Link To Magazine And Newspaper Ads, Yellow Pages Listing,

Business Cards, Menus And Other Company Documents, Radio Commercials, And More...

• Do Travelkhana Have To Setup Anything?

• Travelkhana Do Everything, From Setting Up Vendors Entire Menu And Website Online, To Maintaining And

Updating The Site With Any Information Of Vendors Request.

• What Information Will Vendors Receive With My Travelkhana Orders?

• Everything Vendors Need To Fulfil The Online Food Order. When A Customer Chooses Online Food Ordering

From Menu, Vendor Will Receive The Complete Order, Train Number & Name, The Name Of The Customer

Placing The Order, Seat No. Coach No. PNR No. And The Order Details

Food Delivery Locations

• Connection With Travel Trade?

• Travelkhana Allow Agents To Book Their Orders Directly Through A User-id. Agents Make Healthy Fee And

Make Profits On Their Ticket Sales.

• Travelkhana Offers Group Operators A Facility To Book Directly With Discount Rates

• They Connect Through Internal Management Team

• Offer E-mail Campaigns To Connect With The Travel Trade

• Revenue Model

• Earns revenue through commission charged from vendor partners.

• Currently the service is free for customers

• Also planning to introduce customer service charge in future for the service they offer.

• Promotional Activities

• Travelkhana adapted marketing activities in two broad categories

• Above the line(ATL)

• Below the line(BTL)

• ABOVE THE LINE

• Promotions Use Mass Media Methods. This Type Of Promotion Focuses On Advertising To A Large

Audience.

• It Includes In Print, Online Media, Television And Cinema Advertising

• BELOW-THE-LINE

• This Method Is Very Specific, Memorable Activities Focused On Targeted Groups Of Consumers.

• It Is Under The Control Of Organization.

• It Includes Sponsorship, Sales Promotions, Public Relations, Personal Selling.

• They Distributed Customized Leaflets Inside Trains And At The Entrance Of Main Railway Stations of

India.

• The Shopkeepers / Booking Agent Print the Customer’s Ticket on Travelkhana Branded Paper ,

Advertisements on Railway Websites, Social Media channels, etc….

BY

Ramu N