www.travelocity.com

Advisor: JohnJoy 7099026111Lawrence 7099026105Michael 7099026102Rick 7099026109

Outline

• Travelocity.com introduction• Services of Travelocity.com• Information technology • How Travelocity makes money• Business model• Conclusion

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Travelocity.com introduction

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4

Services of Travelocity.com

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Services of Travelocity.com

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Services of Travelocity.com

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Services of Travelocity.com

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Services of Travelocity.com

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Services of Travelocity.com

• One-stop shopping– Integrates service of traveling– Service: All hotel, Experience Finder

• Last minute deals– Customized plans efficiently

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Information technology - GDS

• GDS (Global Distribution System)– A system provides a network platform to decrease

the cost for transaction– Background• E-commerce development• Applied Information technology

– Advantage• Internal: Improving operation system• External: In-time reservation system

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Information technology – Web 2.0

Travelocity

Consumers

Consumers

Consumers

Consumer

Consumer

Consumer

Web 1.0 Web 2.0

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Information technology - XML

System AFormat A

System BFormat B

System CFormat C

Data -> F.B

Data -> F.A

Data -> F.B

Data -> F.A

Data -> F.CData -> F.C

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Information technology - XML

System AFormat A

System BFormat B

System CFormat C

Data -> XML

Data -> XML

Data -> XML

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Information technology

OtherPartnersLinuxWeb 2.0

Travelocity

GDSystemXMLConsumers

Individual

Company

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How Travelocity makes money

‧Advertising ‧Partner Network

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AdvertisingStrength

Famous reputationGlobal marketing source

TypeAdvertising UnitsEmailsInformation

RevenueAdvertising fees

How Travelocity makes money

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• Partner network– Strength• The same competitive rates

– TypeA: Travelocity branded program B: World Choice Travel (WCT)

– Revenue: commission

How Travelocity makes money

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Business model - Money

ConsumersTravelocity.co

m

Supplier Type A

SupplierType B

Money

Money

Commission

Money

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Business model - Information

Sabre

SuppliersPartner Network

Travelocity.com

GDSystem

Hotel

Car rental

Others

Airline

Consumers

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Sabre

SuppliersPartner Network

Travelocity.com

Consumers Hotel

Car rental

Others

Airline

GDSystem

Business model - Service

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Conclusion: The Success of TravelocityBecause

Customize servicesLarge well-known Web site

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Q & A

Reference• Wiki – Web2.0

http://en.wikipedia.org/wiki/Web_2.0• 美國線上旅遊產業的經營模式與競爭策略探討

－以線上旅遊網站 Travelocity 為例 http://ntur.lib.ntu.edu.tw/handle/246246/60295• Travelocity Becomes a Travel Retailer

http://interfaces.journal.informs.org/cgi/reprint/37/1/68• Hitiwise research

http://www.hitwise.com/us/datacenter/main/dashboard-10133.html

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Reference

• 電子商務對旅行業經營管理影響之研究 http://sbrsign.management.org.tw/paper8/3/3.htm• 網際網路仲介公司智慧資本管理制度之探討—

以線上旅遊與人力銀行網站為例 http://nccur.lib.nccu.edu.tw/handle/140.119/34297• 旅運資訊系統 http://demo1.nkhc.edu.tw/

~t0259/abacus/history.htm

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Reference

• 全球分銷系統簡介 http://www.surehigh.com.tw/inner1-1.php

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