TravelocityBuild a Trusting Relationship with Customers

Networks

Travelocity strives to give its customers the information they need to make the most educated shopping and buying decisions possible.

Travelocity has private marketing agreements with many travel companies, under which Travelocity agrees to do special promotions, e-mail campaigns, advertising, sweepstakes and other marketing initiatives.

Travelocity's agreements with travel companies are designed to help travel companies compete against one another for consumers' business. The effect of this healthy competition - compounded with the value that Travelocity provides through its volume - results in lower prices for consumers.

Web site at http://www.travelocity.com.

About Travelocity

Travelocity pioneered the online travel space and continues to be the most popular travel service on the Web, giving consumers access to hundreds of airlines, thousands of hotels and cruise, last-minute and vacations packages, and best-in-class car rental companies, all backed by 1,000 customer service representatives staffed to provide 24-hour assistance.

With 41 million members, Travelocity is the sixth largest travel agency in the United States. It has been recognized worldwide for its leadership in the online travel space, and it operates or powers Web sites in five languages across four continents.

About Travelocity

The Big Picture

• Australia• New Zealand• Hong Kong• Singapore• Korea• Taiwan• India

ZujiASSETS & WEBSITES

Market SegmentsTravelocity understands that no matter

where their customers are geographically, all its customers are

price sensitive

The loyalty program provides Travelocity with valuable consumer data that helps indentify new areas of innovation that its customers would value.Travelocity gives its most loyal customers automatic access to a range of perks minus the fine print and red tape of traditional loyalty programs.

Networks

Travelocity uses aloyalty program to

differentiate itself fromThe Competition

Trust is a process

Travelocity customers feel confident buying travel products and services from a brand they trust.

Travelocity’s Competitive Response

"As we strive to provide our customers with amazing travel

experiences, we are also committed to thanking and rewarding our most loyal

customers,” ~Jeffrey Glueck, Chief

Marketing OfficerCustomers who make multiple qualified bookings automatically become VIP's, with no sign-up or initiation fees required, & it could take as little as two transactions on Travelocity to become a VIP

since some single reservations may count as two or three qualified bookings.

VIP status gives top customers:• A dedicated customer service 800-line staffed by seasoned agents specifically educated in VIP benefits• VIPs will earn even more Travelocity Points on Travelocity Purchases

• including 3 Travelocity Points for every $1 spent on Flight + Hotel packages, flights, hotels, Last Minute Packages when they apply and are approved for the Travelocity MasterCard

• Advance notice of sales and special VIP-only promotions• Travel perks such as airport shuttle and car rental discounts• Everyday exclusive discounts on hotels, vacation packages and last minute deals

Travelocity Preferred Program

Preferred • Make 5 or more

bookings in a 12-month period

• 15% savings at 4,000 nationwide resturants

• be purchased for $29

Preferred Elite

• 10 bookings must be made within a year

• 5% cash back on certain specialty marked fares

• be purchased for $79Valuable travel benefits and services are offered in

the program such as discounts on car rentals, access to airline club lounges at airports across the world, access to a personal concierge service and much

more.

Current Proposal StrategyStrong

Benefits do not hurt bottom line

Customer must spend more money with company or partners to receive any benefits

Fee revenue is collected even if customer does not collect benefits

Weak To attain a credit card

to collect points, the consumer must be credit-worthy

Not all benefits appeal to large customer base

Not enough automation

E-marketing Strategy

“Combining Travelocity’s superior technology, excellent customer service and competitive pricing with Maritz’ depth of experience in loyalty programs and

knowledge from working with more than 100 million loyalty program members, has helped us create a superior, seamless offering,”

“This alliance also allows us to expand on the customer value we deliver for our clients,”

~Rich Phillips, president, Maritz Loyalty Marketing

Travelocity Maritz

Most recently Travelocity announced an alliance with Maritz Loyalty Marketing to

continue bringing the best value to its loyal customer base