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7/30/2019 Treatment Advertising
1/5
A
TREATMENT
FOR A
Advert
Academy Advert
PREPARED
BY
Nathan Tidman
Connexcast
Address of company
20th May 2013
CLIENT
Connexcast
The Brief:
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It is proposed that the advertwill be of20-30 seconds duration, filmed at School,
King Georges and edited at our Sutton facility.
The advertwill be aimed at 14-16 year olds This has been identified through my
academy research
The Advertwill show training session from the football academy the people of
the football academy will be representing me as they are in my peice
The advertwill be aired on ITV
The main competitor for this football academy will be Stanley Park as they arelinked with Carshalton athletic
Several locations have been visited and a shortlist has been drawn up:
Suggested locations are:
School
Changing Rooms
Goals
King Georges
The advertwill include the following:
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Formal language
a)
b) long shots
c) close ups
d) mid shots
e) (etc.)
(State how these different sequences will link together)
Structure
The advertwill be in colourand in PAL .
The advertwill start with the manager talking
Cut to
The training session and also team talks
Budget
(You need to list the costs for:)
Research
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Planning meeting 40hr 280 dayFilming (state equipment hire and crew) 150 per dayEditing (state equipment hire and crew) 250 per day
Subtotal 440
Production Contingency @10%
Travel Expenses @40p per mile
(how many miles do you think you will
need to travel at a maximum?)
Total production budget
Schedule
The production will be produced within the timescale that will be indicated by our
shooting and editing schedules. Connexcastwill ensure that all location filming is
carefully planned to take into account the safety of the crew and the general
public and any production contingencies. The finished Connexcastwill be
available for viewing at an appropriate time in order for any changes to be made
before the suggested release date.
The deadline for submission to the client is: 12/6/2013
Sources of requirements
Camera
Tripod
I will get these from the school
Legal and Ethical Issues
(State here the appropriate regulators for your product and any particular
guidelines that you will have to follow)
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Guarantee of Satisfaction
Initial discussion on the Connxtcastcontent will take place.
Production equipment will be used in a safe operational manner at all
times.
Connextcastis covered by Public Liability Insurance to the sum of
1,000,000.
A copy of all rushes (camera original material) will be supplied on
request in DVD format.
A rough cut (initial trial edit) version of the advertwill be supplied for
inspection and discussion.
A meeting to discuss the final master version will be organised with a
focus group of interested parties.
The completed advertwill be provided on DVD for inspection.
The completed advertwill not be released until the client is completely
satisfied with technical quality and content.
Connexcast
(Date)
Connexcastasserts its rights as authors of this treatment in accordance
with the Copyright, Designs and Patents act 1988. Any unauthorised
copying of this work will result in prosecution.