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INFORMATION
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INFORMATION
TREND PRODUCTIONS LTD.192 Holburn Street, Aberdeen AB10 6DA+44 (0) 1224 596223www.trendmagazine.co.uk
MANAGING DIRECTOR GILL BUYERS
EDITOR ALISON DANIELS
MARKETING MANAGER CLARE FINDLAY
MARKETING CO-ORDINATOR EMILY PIRIE
LEAD DESIGNER RYAN SWINNEY
ASSISTANT DESIGNER LISA THOMPSON
FINANCE & ADMINISTRATION JILL WALKER
CONFIDENT, ASSERTIVE AND DISCERNING, TREND MAGAZINE IS THE ONLY LOCAL GUIDE TO A MODERN LIFE IN ABERDEEN CITY AND SHIRE.
Trend is a free, full colour, bi-monthly publication printed on premium glossy stock. Aimed at professional men and women who enjoy the finer things in life.
Each issue features an eclectic mix of articles and reviews from local and surrounding businesses, and people in and around Aberdeen city and shire. Over 21,000 copies are distributed bi-monthly to over 500 venues in the North-east of Scotland. Lifestyle content for men and women including, fashion, health, beauty, food and drink, interiors, travel, culture and kids.
Trend has been the only local guide to a modern life in Aberdeen city and shire for over seven successful years, and continues to develop and grow as a publication and body of work, most recently with the reveal of the new cover/content style (October 2014) and redeveloped website (November 2014).
Trend also features a number of news bites in each issue in the ‘In Brief’ section. Have some news about your business? Share it with Trend, and we’ll print the best submissions free of charge! Trend also works with a number of charities providing free space included in the ‘Trend Supports’ section. Encourage sales and interest in your business with an exclusive offer for Trend readers on our ‘Reader Offers’ page. Current/Past advertisers are given first submissions for the exclusive collection of deals in each issue for free!
WHY TREND MAGAZINE?
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Over the years of being in business we have always advertised in Trend Magazine. The team are very professional and helpful and I have always been satisfied with the quality of our adverts in both magazines. Our business has benefited greatly from advertising in Trend it has help us expand and be recognised, achieving our award status two years running as hugely impacted our client retention and awareness of our success for our clients old and new.JAN LEIPER, INNOCENT AESTHETICS LTD.
We have been pleased to be associated with ‘TREND’ magazine since its inception seven years ago. It arrived in Aberdeen like a breath of fresh air and we still appreciate its handy size, vibrance and topical style it brings with every publication. The ‘Life With Style Awards’ dinner is always enjoyed by ourselves and guests and an event firmly rooted in our annual events calendar. We don’t know where the last seven years have gone, but we look forward to the next seven, with ‘TREND’.MATTHEW FINNIE, FINNIES THE JEWELLER
Trend has helped us build awareness of our jewellery and the Lava Jewellery design brand and to showcase our work to a wider audience. This gives independent retailers like us access to potential new customers and introduces our work to larger audiences.JACQUI GRANT, LAVA JEWELLERY DESIGN
Being featured in Trend came as a surprise. A pleasant one I must add and many artists and designers really appreciate the support the magazine offers us. Trend is a high-class lifestyle magazine, just the type I wish my artwork to be associated with. It’s readership opened up new markets for my work and helped raise my profile around the Aberdeen area.STEPHANIE VANDEM,PORTRAIT ARTIST
Trend Magazine is a continual part of my marketing plan as my business grows in Aberdeen and beyond. This publication keeps my clients up to date with bi-monthly interests in my business inclusive of like-minded people with a focus on quality and the finer things in life. Trend is also a good benchmark for keeping standards high at every level from customer service, product innovation and relevant features at any level of business. My business will continue to be part of the Trend lifestyle now and in years to come. ANDREW GORDON, ANDREW GORDON BUTCHERY AND FINE FOODS
DEMOGRAPHIC
TARGET MARKET: Urban professionals
with a high disposable income.
READER PROFILE: Men/Women,
aged 25 - 55
SOCIAL GROUP: ABC1 Male & Female
CIRCULATION
PRINT RUN: 21,000 per issue
READERSHIP: >60,000 per issue
FREQUENCY: Bi Monthly
AREAS: North-east of Scotland, Aberdeen
City and Shire
> Aberdeen City
> Aboyne
> Balmedie
> Banchory
> Bankhead
> Bieldside
> Blackburn
> Bridge Of Don
> Cults
> Dunecht
> Dyce
> Ellon
> Hazlehead
> Insch
> Inverurie
> Kemnay
> Laurencekirk
> Millitimber
> Newmachar
> Oldmeldrum
> Peterculter
> Pitfodels
> Portlethen
> Stonehaven
> Torphins
> Turriff
> Westhill
WHAT OUR CLIENTS HAVE TO SAY...
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SAMPLE PAGES
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PRINT SPECIFICATIONS
FULL PAGE*165mm (w) x 210mm (h)3mm bleed required
HALF PAGE (PORTRAIT)68mm (w) x 183mm (h)No bleed required
QUARTER PAGE(PORTRAIT)68mm (w) x 89.5mm (h)No bleed required
SPONSOR PAGE165mm (w) x 25mm (h)3mm bleed required
LISTING/OFFERSMax. six per issue. Discuss with team Trend
HALF PAGE(LANDSCAPE)140mm (w) x 89.5mm (h)No bleed required
THIRD PAGE (PORTRAIT)44mm (w) x 183mm (h)No bleed required
THIRD PAGE (LANDSCAPE)140mm (w) x 58mm (h)No bleed required
DOUBLE PAGE SPREAD*330mm (w) x 210mm (h)3mm bleed required
FORMAT & RESOLUTION> PDF, TIFF or JPG> CMYK Colour Mode> 300 DPI Print Resolution
PREFERRED SOLID BLACK (AS RECOMMENDED BY OUR PRINTER)> C 40, M 40, Y 0, K 100
* Please leave a border of at least 8mm top, bottom and outside edge, and at least 10mm from the inside edge (pictured).
Any artwork and editorial content should be supplied via email or online sharing service to: [email protected] or [email protected]
PDF files are preferred to avoid any colour issues before printing. Please note that text must be converted to outlines for all .PDF artwork. The following formats are not accepted: .BMP, .PNG, .GIF, .PUB AND .DOC, artwork supplied not matching specifications will be returned for correction, or amended by Trend Productions Ltd (subject to charge).
> ADVERTORIALS An advertorial enables you to promote a specific product or service within your business as part of your advertising agreement. The advertorial will be written by our editor, and will not be published without your final approval. Images can be supplied by your company, or taken by our photography team.
> ARTWORK DESIGN Trend Productions Ltd offer a design service for artwork required by the client. Charges for artwork created by our in-house design team are subject to sizing and requirements of the advert. Please call (01224) 596223 to discuss your requirements with a designer, where a quote can be arranged. Design charges are exclusive of VAT and copyright rights will be owned by the client following artwork approval. All adverts are subject to a 25% cancellation fee of the full amount. Additional charges may incur if more than two sets of changes are required.
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ONLINE SPECIFICATIONS
PACKAGE 1 - HEADER STRIP468 pixels (w) x 68 pixels (h)
Maximum File Size - 50KB
Accepted formats - .GIF, .JPG
PACKAGE 2 - SIDEBAR/NAVIGATION BAR200 pixels (w) x 200 pixels (h)
Maximum File Size - 50KB
Accepted formats - .GIF, .JPG
PLACEMENT & ROTATIONAdverts work on a rotation/static basis. If you require a static advert,
and take the space alone, please discuss with a member of the
Trend team. Additional costs apply to secure static space.
No added costs applied to adverts displayed on rotation.
Package 1 is subject to availability.
ONLINE EVENT> Event published on our online calendar until specified event date.
> Featured in the ‘Whats On’ pages of Trend Magazine in the issue
closest to event date.
> Publicity on Trend Productions social media pages in the time
running up to the event.
Please provide the following when booking your event:
> Event Name
> Date of Event
> Venue Address
> Ticket Price (if applicable)
> Website/Contact Details
> Also attach any relevant images/logos.
Any artwork should be supplied via email or online sharing service to: [email protected] or [email protected]. Package 1 is subject to availability.
Please provide artwork in RGB colour mode, at 72dpi screen resolution. Files must be provided in .GIF, PNG or .JPG, with a maximum file size of 50KB. The following formats are not accepted: .BMP, .PDF, .PUB AND .DOC, artwork supplied not matching specifications will be returned for correction, or amended by Trend Productions Ltd (subject to charge).
ONLINE EVENTS CALENDAR
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PRICES
PRINT TREND MAGAZINE
ONLINE TRENDMAGAZINE.CO.UK
ONLINE EVENT CALENDAR
OUTSIDE BACK COVER £2,250.00 £1,750.00 £1,500.00
PACKAGE 2 £90.00 £450.00 £800.00
ONLINE EVENT £25.00 PER EVENT
INSIDE BACK COVER £1,950.00 £1,750.00 £1,500.00
PACKAGE 1 £150.00 £800.00 £1,500.00
INSIDE FRONT COVER £2,150.00 £1,750.00 £1,500.00
BUSINESS DIRECTORY FOC FOR ADVERTISERS, OTHERWISE £20.00 + (ASK ABOUT OUR PACKAGES)
DOUBLE PAGE SPREAD £3,000.00 £2,750.00 £2,200.00
FULL PAGE £1,500.00 £1,200.00 £1,000.00
HALF PAGE (PORTRAIT) £900.00 £650.00 £540.00
HALF PAGE (LANDSCAPE) £900.00 £650.00 £540.00
THIRD PAGE (PORTRAIT) £650.00 £495.00 £350.00
THIRD PAGE (LANDSCAPE) £650.00 £495.00 £350.00
QUARTER PAGE (PORTRAIT) £500.00 £360.00 £270.00
SPONSOR PAGE £300.00 PER ISSUE
LISTING/OFFER PLEASE DISCUSS WITH TEAM TREND
1 ISSUE 3 ISSUES 6 ISSUES
1 MONTH 6 MONTHS 1 YEAR
All prices exclude VAT and are per issue. Payment accepted by standing order or invoice, monthly or per issue. Terms are strictly 14 days. All
accounts must be up-to-date before printing of each issue or the advert will not appear and the cancellation fee plus an administration fee of
£25 will be applied. All new accounts must pay on a pro-forma basis. Terms & Conditions apply (see page 9). All adverts are subject to a 25%
cancellation fee of the full amount.
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BOOKING FORMPlease fill in all relevant details below and send back to us by post, scan and email, or PDF to: [email protected]
CONTACT NAME:
ADDRESS:
POSTCODE:
TELEPHONE:
E-MAIL:
WEBSITE:
INVOICE ADDRESS (IF DIFFERENT):
COMPANY:
OUTSIDE BACK COVER 165mm (w) x 210mm (h) + 3mm bleed NUMBER OF ISSUE(S):
INSIDE BACK COVER 165mm (w) x 210mm (h) + 3mm bleed NUMBER OF ISSUE(S):
INSIDE FRONT COVER 165mm (w) x 210mm (h) + 3mm bleed NUMBER OF ISSUE(S):
DOUBLE PAGE SPREAD 330mm (w) x 210mm (h) + 3mm bleed NUMBER OF ISSUE(S):
FULL PAGE 165mm (w) x 210mm (h) + 3mm bleed NUMBER OF ISSUE(S):
HALF PAGE (PORTRAIT) 68mm (w) x 183mm (h) NUMBER OF ISSUE(S):
HALF PAGE (LANDSCAPE) 140mm (w) x 89.5mm (h) NUMBER OF ISSUE(S):
THIRD PAGE (PORTRAIT) 44mm (w) x 183mm (h) NUMBER OF ISSUE(S):
THIRD PAGE (LANDSCAPE) 140mm (w) x 58mm (h) NUMBER OF ISSUE(S):
QUARTER PAGE (PORTRAIT) 68mm (w) x 89.5,m (h) NUMBER OF ISSUE(S):
SPONSOR PAGE 165mm (w) x 25mm (h) + 3mm bleed NUMBER OF ISSUE(S):
LISTING/OFFER NUMBER OF ISSUE(S):
PACKAGE 1 468pixels (w) x 60mm (h) MONTH(S)/YEAR:
PACKAGE 2 200pixels (w) x 200pixels (h) MONTH(S)/YEAR:
ROTATION/STATIC:
ONLINE CALENDAR NUMBER OF EVENTS:
BUSINESS DIRECTORY NUMBER OF ENTRIES:
Check box if artwork is required. A member of the design team will be in touch regarding your artwork requirements. Following confirmation, a personalised quote will be arranged.
SIGNED: DATE:
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TERMS & CONDITIONS01. All prices exclude VAT and are per issue. Payment accepted by standing order, invoice or per issue. Terms are strictly 14 days. All new clients must pay on a pro-forma basis.02. All accounts must be up to date before printing of each issue or the advert will be removed with a cancellation and administration fee of 25% of the full amount applied. 03. Trend Productions Ltd reserves the right to change increase advertisement rates at any time or to amend the terms and conditions at any time.04. Trend Productions Ltd are not liable for any errors on the part of third parties or inaccurate copy instructions.05. Any artwork changes required post copy deadline (Full 2014 publishing available on request) are subject to charges unless stated otherwise.06. Trend Productions Ltd. take no responsibility for claims made by advertisers.07. All artwork is subject to Trend Productions Ltd. approval and must conform to the British Code of Advertising Practice.08. All claims made in adverts must be capable of being supported by appropriate evidence and will be made available to Trend Productions Ltd. upon request09. Adverts must be inline with the policies and ethos of Trend Productions Ltd. and as such certain types of adverts or promotions may not be permitted within the magazine.10. Trend Productions Ltd reserve the right to publish the most appropriate artwork/copy should further instructions not be received by print deadline.11. By signing the booking form, the client commits to the space reserved and agrees to the terms and conditions of booking. Should the client withdraw their advert, a cancellation and administration fee of 25% of the full amount will be applied.
PRINT DEADLINES
FEBRUARY/MARCH 14 MON 12 JANUARY MON 2 FEBRUARY
APRIL/MAY 14 FRI 13 MARCH MON 6 APRIL
JUNE/JULY 14 MON 11 MAY MON 1 JUNE
AUGUST/SEPTEMBER 14 FRI 10 JULY MON 3 AUGUST
OCTOBER/NOVEMBER 14* FRI 11 SEPTEMBER MON 5 OCTOBER
DECEMBER 14/JANUARY 15 MON 9 NOVEMBER MON 7 DECEMBER
COPY DEADLINE ESTIMATED PUBLICATION DATE (WEEK COMMENCING)
*Trend’s annual anniversary issue, We recommend this issue for any advertising relevant to Christmas to get full two months exposure.
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