* Ronald Coase, 1937 “The nature of the firm”.

HIGH

LOW

2000 2009 * Edelman Trust Barometer

*

HIGH

LOW

RECENT YEARS

“IN A DEMOCRACY MORE POWER IS NOT MORE SUCCES…. ADDING MORE REGULATIONS DECREASES EFFECTIVE CONTROL.”

Lawrence Lessig

INTERNET HISTORY…

1. STATIC.

2. VOLUME GROWTH.

3. VOLUME EXPLOTION:

SEARCH / ALGORITHMS

APPLICATIONS

550.000.000.000 PEOPLE ON LINE

4. PEOPLE/CONNECTING

SOCIAL NETWORKS/MEDIA

WEB1.0

* DatafromForresterResearchTechnographics®surveys,2007

* “Here comes everybody”, Clay Shirky,2008

VIRTUAL SOCIAL NETWORKS:

“WEBTRIBES…”

SOCIAL : HYVES

BUSINESS : LINKEDIN

SOCIO-BUSINESS: MINDZ.COM

SERIOUS GAME: WORLD OF

WARCRAFT (MMORPG:

Massively Multiplayer Online Role Playing

Game)

Netherlands 13354

- GEEN VERGADERZALEN MAAR

VERGADERSTOELEN…

- GEEN UNIFORME VOORWAARDEN…

-  24/7 TOEGANKELIJK, BEHEER

ZELF RESERVERINGDETAILS…

-  ZALEN AFGESTEMD OP GEBRUIK…

-  SUPPLIERS HALEN ZELF

“BESTELLINGEN” OP…

-  COMMUNICATIE VIA SOCIALE

MEDIA…

20% 80%

BOUNDARYLESSORGANIZATION

BRANDING*

“RANGE OF ACTIVITIES TO CREATE, TO FACILITATE, TO MANAGE & TO EVALUATE CONTACT

OPPORTUNITIES (TOUCHPOINTS) & EVENT DRIVEN COMMUNICATION WITH STAKEHOLDERS,

RESULTING IN UNIQUE AND CONSISTENT STAKEHOLDER EXPERIENCES, THUS OPTIMIZING THE

PROCES OF MEETING & CONNECTING”. * Ronald van den Hoff 2007

WHOAREYOU?

WHODOYOUWANTTOBE?

“TOBEORNOTTOBE”ISNOLONGERTHE

QUESTION

Share with friends

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Customers discussions

List-mania

Guide-mania

Customers who bought items in your history

also bought…

Average customer review

Amazon.com sales rank

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: HOW SOCIAL CAN YOU BE ?

Hyves,

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Flickr

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Reviews: www.meetingreviews.com

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Social network: www.frisinjehoofd.nl

Personal blog(s) www.ronaldvandenhoff.nl

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IBM LEADERSHIP SURVEY 2008 :

HUNGRY FOR CHANGE

EXCEED EXPECTATIONS

GLOBALLY INTERGRATED

DISRUPTIVE BY NATURE

GENUINE

ENTERPRISE2.0