TREND SEMINAR.pdf

8/10/2019 TREND SEMINAR.pdf

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TRENDS F/W 2014


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TREND APPROACH


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STREETWEAR

GIVENCHY F/W2011

KENZO F/W2012

MASS MARKET F/W 2013

ALEXANDER WANG X H&M

F/W2014

TRICKLE DOWN

TREND

+

LONG WAVE

SANDALS

BUBBLE UP+

HIGH PEAK

BIRKENSTOCK

CELINE S/S2013

MASS MARKET S/S14

ICONS

SCENE

REMIX

END

DESIGNBOOM

PEAK

+

AGONY

IT

ITEM

IT

ITEM


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//TREND_60S-70S

//ITITEM_ SHIRT-BABYDOLLDRESSES

TWEED

BLOUSONS

BOOTS

SLIMRETROCOAT

FUR

LEATHER

FOCUS


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LOUISVUITTON

CARVENSAINTLAURENT


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//TREND_CASUEALWEAR

//ITITEM_KNITTEDSETS

OVERSIXESWEATERS

BLANKETCOATS

SKINNY/LEGGINGPANTSJUMPSUIT

FOCUS


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CELINE

STELLAMCCARTNEYTHEROW


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//TREND_FUNNYROUTINE

//ITITEM_COLOUR/PRINTS

UTILITYCOAT

LEATHERSKIRTS

CROPPEDPANTS

TUNICDRESS

WOVENTEE

FOCUS


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DIOR

AGNONADRIESVANNOTEN


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//TREND_MASCULINESIDE

//ITITEM_TAILOREDSUIT

WIDELEGPANTS

WRAPCOATS

OVERKNEESKIRTS

FOCUS


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HERMES

C LEMAIREJILSANDER

//


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BURBERRY

JILSANDER

MARANT

LOUISVUITTON

//TREND_ SAFARI-MILITAR//ITITEM_FURCOATFOCUS

//


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MCQUEEN

GIVENCHYMCQUEEN

VALENTINO

//TREND_ RUSSIANZHARINAS//ITITEM_LONGSHEERDRESS FOCUS


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//TREND_SCI-FIGENTLEMAN

//ITITEM_ ROUNDEDSHOULDERCOAT

DOUBLEBREASTJACKETS

TURTLENECKPULLOVERS

SLIMFITTROUSERS

FOCUS

FOCUS


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TILLMANLAUTERBACH

COMMONZ BYZEGNA


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//TREND_EARTHINTRUDERS

//ITITEM_PUFFEDNYLONCOATS

SWEATSHIRTSLONGLENGHTPULLOVERS

TUNICT-SHIRTS

FOCUS


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HENRIKVIBSKOV

DAMIRDOMAICEBERG


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//TREND_STREETBOY

//ITITEM_CAGOULES

SKINNYTRACKPANTS

NYLONGARMENTS

CROPPEDJACKETS

FOCUS

FOCUS


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THECITYISMINE

NEWURBAN

BIKERS.THENEW/OLDSKATERBOY.HI-TECHRUNNERS. NEWURBANTRIBESLINKEDBYDESIGNASACOMMONCODE.

BRANDNEWDECAYEDCITIESWHERECITIZENSARE THENEWOBSTACLES.REBELSPIRITFROMTHE90S

COLLEGEBOYS

I LOVE UGLY STORE.MELBOURNE,NEW

LIBERTY VEGAS.A NEW MAN:THE DETAILS.

OLDER

ALIFE

THEETERNALYOUNGSTER.INDEPENDENTCOLLEGEBOYS.SPORTYSPIRITSINANADULTUNIVERSE.FORMALRULESEMBEDDEDINAREBELATTITUDE

DANIELASHRAMXPHARRELWILLIAMS.CASIOMT-500

COMFORTABLEGARMENTS

DYNAMICSHAPES

VIVIDCOLOURS

//TREND_NEWCOLLEGE

//ITITEM_CROPPEDBOMBERJACKETS

BASIC2 BUTTONCOATS

4 BUTTONJACKETS

LONGSHRITS

FOCUS


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AMI

VALENTINOBILLTORNADE

ERIKNITSCHE.GENERALDYNAMICS


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GQMAGAZINW.KUHLTECHNIK EDITORIAL

TRADITIONALADVENTURELANDSCAPESWITHANUPGRADEDLOOK

FORESTS.COZYHUTS

NATURETOENJOY

THEGREATSCAPE

FINDINGBERLIN .COM

LUXURYROAD-TRIPSTOCLOSER -FAR-OFFPLACES

WINTERBREAKS

URBANCITIZENS

LOUISVUITTON.POP-UPSTORE

NATHALIE DJURBERG.BIRD

ANIMALINSTINCTCOLOURS.

ROUGHENVIRONMENTSTRANSFORMEDINTOHOMELYSPACES

GREENNATURE

ROCKSANDMOUNTAINS

SNOW

RUSTYIRON

WOOD

NORM ARCHITECTSXCOFOCOXMENU.HOST RESTAURANT

FOCUS //TREND_ MODERNCAVEMAN

//ITITEM_HEAVYWINTERCOATSWITHFUR

QUILTEDJACKETS

AVIATORJACKETS

2 BUTTONJACKETSBELTEDTRENCH


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FERRAGAMO

UMITBENANFENDI


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//TRENDTIPS

KEEPITCLEAR//THEMESSAGEHASTOBEPOWERFUL,EASYTOUNDERSTANDANDCOHERENTWITHTHECUSTOMERTARGETED

CHOOSETHEONE//THERE ISTHOUSANDOFTRENDS.SELECTTHEONESTHATCANBESUITABLEFORYOURCUSTOMERANDDISCARDTHEONESTHATARENOTINTERESTING.

MAKETHEMEASYTOSEEANDPERMANENTLYVISIBLETOBUY//TRENDITEMSARENOTABASIC,THEYAREANEXTRA.THEYHAVETOBEEVERYWHERETOSEDUCETHECUSTOMER.

DONTHESITATE, IMITATE! //ZALANDOISNOTACOUTUREHOUSE.ITISNOTTHEONEWHOHASTOPUSHTHEENVELOPEOFFASHION. JUSTSEETHERIGHTONESANDDOTHESAME.

TELLTHEPEOPLEWHATTOBUY(DESIRE) NOTHOWTOWEARIT//DONOTTREATTHECUSTOMERSASIFTHEYHAVENOCRITERION. KEEPCROSS-SELLING FORTHEBASICS, ANDLETTHECUSTOMERSDECIDEHOWTOWEARTHEM.

BEORIGINALINTHEDETAILS//STORYTELLINGISASIMPORTANTASTHECLOTHESTOSELLTHISKINDOFITEMS.

DOITPROPERLYANDATTRACTIVE//DONOTMIXCONCEPTSORTRYADAPTTRENDITEMSTOLOCALCUSTOMERS/IDEASBECAUSEITDOESNOTWORK. (IE. SAFARITRENDINTHEWARDROBEOFAGIRLWHOLIVESINANAPARTMENTINMITTE).

LETTHEPEOPLEWHOKNOWABOUTITDOHISJOBINTHEAPPROPIATEWAYTOREACHTHECUSTOMER.

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TREND SEMINAR.pdf