Trends in American Graphic Communication Education Ken Macro California Polytechnic State University San Luis Obispo, California, USA California Polytechnic State University San Luis Obispo, California, USA Graphic Communication Department California Polytechnic State University Campus Teen Lean Green Keen Educating the Gen-Y Student Population Eliminating Waste in the Print Production Process Efficiency and Value Sustainability, Renewable Resources, Environmental Impact, Corporate Social Responsibility Knowledge Management: Getting the Right Knowledge to the Right People at The Right Time Gen Y: Who are they? Generation Y (Gen-Y) Generation X (Gen-X) Baby Boomers Generation Y They Value change Globally-minded Exceptionally diverse Video gamers Champion social causes Advocate collaboration Pragmatic Multi-taskers Entrepreneurial Raised on computers & Internet (Digital Natives) Comfortable with the pace of technological change Optimistic about the role technology will play in improving our world Were here! Were energetic, smart, creative, techno-savvy, and vocal. Were here to challenge old ideas, push forward new ideas, and use our energy to find work-arounds. Were team-ready and like to collaborate. And watch out! We have very high expectation of this organization, our managers, our coworkersand ourselves. Martin & Tulgan (2006) Managing the mix: From urgency to opportunity Lean Manufacturing A philosophy A series of applications Unified engagement Productivity techniques Quality improvement Culture and everyone Defines value from a customers perspective Encourages continual change and improvement. Lean Manufacturing Lean is a systematic approach to enhancing value of a product or service while reducing and eliminating waste both in the manufacturing and non-manufacturing components of a company PITCHGOAL Pitch/Cumulative ACTUAL Pitch/Cumulative VAR Pitch/Cumulative Reason for Misses 7-7:30 7: :30 8: / / / min washup/MR 1800/ / / / min break Area: Team Leader: Date: Takt: 60 sec Lean Manufacturing 1.The workplace is safe, orderly, and immaculately clean 2.Products are build just in time, and only to customer demand 3.Six sigma quality is built into the product and process % perfection 3.4 ppm failed (parts per million) 4.Empowered work teams make key decisions on the shop floor and in supporting functions 5.Visual management techniques are used to spread critical information throughout the factory 6.There is a relentless pursuit of perfection Lean Manufacturing House of Lean Green Printing & Sustainability Collaboration is essential because print media manufacturing and transportation supply chains are complex, highly fragmented, waste-intensive systems of commerce that employ vast quantities of paper, fossil fuel energy and petrochemical products. Don Carli, Gravure (4/07) Green Printing in the Past In compliance with EPA and OSHA regulations Printing on recycled paper and packaging substrates Eliminating alcohol from dampening solutions Experimenting with soy-based inks The Sustainability Movement Compliance with new governmental regulations Sustainable Forestry Initiative (SFI & FSC) Recycled Papers and Substrates Pulp Bleaching using Chlorine-Free Processes Tree-Free Paper Soy-based or Water-based inks Lean manufacturing 1.What is being done to minimize air emissions including VOCs, ozone depleting substances, and air toxics? 2.What is being done to reduce chemical use or discharges to sewers? 3.What is being done to reduce solid waste? 4.What is being done to ensure the shop is in compliance with environmental, health, and safety regulations? 5.What is being done to minimize shops energy consumption? 6.What is being done to reduce paper waste? Green Printing in the Future The FINANCIAL impact 1.Green initiatives lead LEANER production processes which enhance turnaround, reduce COGS, and provides a foundation for highly competitive print pricing 2. Green provides for a healthier production facility which reduces health claims which reduces overall health expenses 3. Green enhances market share with Corporate Social Responsibility 4. Green improves overall brand awareness 5. Green enhances international and global environmental recognition Keen = Knowledge Management 1.Process to help organization identify, select, organize, disseminate, and transfer information. 2.Structuring enables problem-solving, dynamic learning, strategic planning, decision-making 3.Leverage value of intellectual capital through reuse The KM Arrow The Components of KM A student-run, student-managed printing company that designs, prints, and binds various jobs for the Cal Poly campus Teen, Lean, Green, KeenAPPLIED (1) General Manager (1) Marketing Manager (1) Sales Manager (1) Knowledge Manager (1) Production Manager(1) Digital Manager (1) Sheetfed Manager(1) Sustainability Manager (1) Web Offset Manager(1) Digital Production Project Manager (1) Bindery Manager(1) Lean Manager (2) Prepress managers $285,000 Annual Revenue $140,000 Annual Payroll Comprised of 14 student managers How does it work? Managers receive salary of $4,800/year Managers receive 6 units for Senior Project Self-supported through print and marketing projects submitted from campus constituency Funded through corporate donations Scholarships, IRA and CBF funds Managers are responsible for developing training curriculum for students enrolled in GrC 472: Applied Graphic Communication Practices Must contribute daily to a departmental wiki - (correspondences, training curricula, SOPs, memos, etc.) UGS LEAN 1.Lean look for ways to reduce waste and increase efficiency 2.Using closed loop production technology (JDF) to eliminate waste & improve quality 3.Established 5S walk-through programs to assist production teams in sustaining 5S initiatives 4.Established kanbans to correspond with designated WIP areas 5. Created shadow boards for all production areas 6. Created value-stream maps for production flow 7. Frequently hold kaizen events 8. Created visual display boards in production areas UGS GREEN 1.Collaborate with other student organizations 2.Develop sustainability awareness campaigns 3.Eliminate dependability on CO2-emitting toxic chemicals 4. FSC Certification Advocate for use of PCW recycled paper 6. Testing low VOC (plant-based) inks 7. Carbon foot-printing production processes 8. Work with vendors to trial environmentally- friendly products and samples 9. Consult with designers on campus to green down UGS KEEN 1.Developed a comprehensive knowledge repository using a server-based wiki application 2.Produced training video and embedded into a text-based training tutorial made accessible on the wiki. 3.Currently collaborating with Australian firm to introduce a digital storefront complete with e-commerce capability and automated sales/marketing generation protocol 4. Working with an SaaS project management application donated by an American company to use as a Global collaboration initiative Learn by doing Questions? Kenneth L. Macro, Jr. Assistant Professor Graphic Communication Department The California Polytechnic State University One Grand Avenue San Luis Obispo, California USA (805) Presentation will be posted on Kens Wiki: Kmacro.pbwiki.com