Trends in Design and Creative Studies

T

Trends In Design and

Creative Studies

Max S. Shangle, Dean of the College Kendall College of Art and Design of Ferris State University [email protected]

Issues defining the contemporary context for design practice:

Complexity Innovation Technology Globalization Relationships

Trends In Design and Creative Studies - MSS 2012


Today design is practiced in an interconnected world of unprecedented complexity. Designers have to be mindful of physical, behavioral, social, cultural, technological, and economic factors, in addition to traditional visual, functional, formal and human concerns.



Innovation is an imperative for economic, social, and environmental survival. Innovation demands more than creativity and involves payback, whether measured in economic or social terms.



Rapid technological change redefines settings and relationships in the contemporary context for design. It extends access to information, types of interaction, and means of fabrication.



The global flow of information, people, and goods. The employers of today’s designers have increased expectations of international awareness.



There is a shift from designing discrete objects to designing services and systems through which people create their own experiences. Design processes are increasingly organic and evolutionary with different goals than the finished perfection of modernism.


Design Research

Design research…… Inspires new ideas Uncovers latent needs

Focuses on individuals and behaviors Visits natural contexts

Uses dynamic conversations Learns from extremes Engages empathic experiences


Design’s importance to business

“The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding that it’s a ‘day one’ issue and part of everything.” Tom Peters in “@issue” interview CDF.org


Design Thinking

Design Thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result. It is the essential ability to combine empathy, creativity and rationality to meet user needs and drive business success………


Impact

“You can't Six Sigma your way to high-impact innovation….. "Design thinking" can create rewarding experiences for consumers, the key to earnings growth and an edge that outsourcing can't beat”. Bruce Nussbaum - Co.Design Daily [[email protected]]


Design Thinking Elements & Principles

Inclusive Researched Honest/Ethical Sustainable; Triple Bottom Line Appropriate Organizational Scale Need based


Design and the Economy

Design alone does not ensure economic growth Bad design can be good business, but not sustained Most major new design trends have come resulted from difficult times* (economic struggles and/or wars). Are we now ready for a new* trend?


Inductive Deductive

“Design's powerful impact on business strategy will require a whole new way of thinking. Roger Martin (Dean, Toronto’s Rotman

School of Business) asserts that traditional companies ”reward” ‘two types of logic: inductive (proving that something actually operates) and deductive (proving that something must be).......


Abductive

..…designers combine inductive and deductive reasoning to create a fresh approach -- abductive thinking -- which Martin defines as "suggesting that something may be and reaching out to explore it." Instead of acting on what's certain, designers bet on what's probable. Companies such as Apple act like design shops by saying, "If everything must be proven, we'll never make the likes of an iPod.”


What have you done to make it beautiful?

What is the “ugliest”, part of your business from the Customers view?

Apply Design Thinking here. Trends In Design and Creative Studies - MSS 2012

Design Thinking is … Collaborative

Collaborative, especially with others having different and complimentary experience, to generate better work and form agreement.


Design Thinking is ….. Collaborative Abductive

Abductive, inventing new options to find new and be<er solutions to new problems.


Design Thinking is ….. Collaborative Abductive Experimental

Experimental, building prototypes and posing hypotheses, testing them, and iterating this activity to find what works and what doesn’t work to manage risk


Design Thinking is ….. Collaborative Abductive Experimental Personal

Personal, considering the unique context of each problem and the people involved


Design Thinking is ….. Collaborative Abductive Experimental Personal Integrative

Integrative, perceiving an entire system and linkages


Design Thinking is ….. Collaborative Abductive Experimental Personal Integrative Interpretive

Interpretive, devising how to frame the problem and judge the possible solutions Trends In Design and Creative Studies - MSS 2012

Design Thinking is….. Collaborative Abductive Experimental Personal Integrative Interpretive

“….design thinking converts need into demand”

— Peter Drucker Trends In Design and Creative Studies - MSS 2012

Design’s power runs far deeper than aesthetics …

The power of design thinking must be freed up to deal with all sorts of issues on a global scale.


No annual report, quarterly profit/loss statement, or daily stock performance review will tell a company it’s time to “take a risk” or to “innovate”

… but they will show when they haven’t.” Trends In Design and Creative Studies - MSS 2012

“Really, what we’re doing as designers is, ultimately, and inevitably, designing the business of the companies that we are working for. Whether you like it or not, the more innovative you try to be, the more you are going to affect the business and the business model.” Tim Brown, IDEO


www.kcad.edu


PROGRAMS @ Kendall College of Art and Design Art Education / Art History / Collaborative Design / Digital Media /Drawing /Printmaking / Fashion Studies / Furniture Design /Graphic Design / Illustration / Industrial Design / Interior Design / Medical Illustration / Metals & Jewelry / Painting / Photography / Sculpture and Functional Art / MFA / MAE / MBA(certificate)

Max S. Shangle, Dean of the College Kendall College of Art and Design of Ferris State University [email protected]


www.kcad.edu

Thank You!!!

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Trends in Design and Creative Studies