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Trends in Global Edtech
Flipped Classroom MOOC Adaptive Learning Online Tutoring Edu Social Network Mobile, Tablets Gamification Evaluation
The Flipped Classroom (E-learning with degrees)
Apollo
Pho
enix
Stra
yer
Kapla
n Uni
vers
ity
Stra
igte
rline
0
100000
200000
300000
400000
500000 456000
46000 459794000
Total number of students, 2011-2012
Total number of students, 2011-2012
Players:
Customers:•College students•Professional adults, •Standardized tests takers.
The Flipped Classroom ((E-learning with degrees)
Academic PartnershipTotal Funding: N/AInvestors: Insight Ventures Partners
2UTotal Funding: $88.5M ( Highest funded education technology start-ups in the United States)Investors: Redpoint Ventures, Novak Biddle Venture Partners and City Light Capital, Highland Capital Partner, Bessemer Venture Partners, Tondern Capital
University of PhoenixTotal funding: N/A. Part of Apollo Group with a market capitalization of $5.36B
Kaplan UniversityPart of Kaplan Education Group
Strayer UniversityTotal funding: N/AInvestors: New Mountain Capital, Deutsche Bank Capital
StraigterlineTotal funding: $10MInvestors: FirstMark Capital
Associate with universities to offer degree programs
Offer associate degree programs, training courses
Business model:
The Flipped Classroom ((E-learning with degrees)
Asia
ChinaEdu is the largest online degree service provider in China in terms of both the number of institutions that they serve and the number of student enrollments
Business model:provide comprehensive services for the online degree programs of leading Chinese universities
Funding:Private transaction from Bessemer Ventures
Vietnam
TOPICA is established in 2007 with the mission of providing online Bachelor’s degree programs in ELearning method
Business model:Signed contracts and operates their e-learning method to 6 universities in Vietnam, and potentially reaching as many as possible opportunities with all public and private universities and colleges in Vietnam
Trends in Global Edtech
Flipped Classroom MOOC Adaptive Learning Online Tutoring Edu Social Network Mobile, Tablets Gamification Evaluation
MOOC (Massive open online course)
Customers: Professional adults in the industry that the course topic pertains to Those who have already completed traditional postsecondary education International students
Main Players:
Source: Smarthighered.com
MOOC (Massive open online course)
Name Total funding
Fundraised
Stage Investors
Coursera $65M $16M Venture Round
Kleiner Perkins Caufield & Byers (KPCB) and New Enterprise Associates (NEA)
$6M Series A California Institute of Technology, the University of Pennsylvania, Kleiner Perkins Caufield & Byers and New Enterprise Associates
$43M Series B GSV Capital, the International Finance Corporation (IFC), the investment arm of the World Bank, Laureate Education, Learn Capital and investor, Yuri Milner
EdX $61M $60M Seed MIT and Harvard
1$M Grant Bill & Melinda Gates Foundation
Udacity $20M $5M Series A Charles River Ventures
$15M Series B VC firm Andreessen Horowitz, Charles River Ventures and Steve Bank
Udemy $16M $1M Seed Keith Rabois, Rick Thompson, Russ Fradin, Benjamin Ling, Larry Braitman, Jeremy Stoppelman,Naval Ravikant, Paul Martino, Josh Stylman, Mark Sugarman‘s MHS Capital and Dave McClure‘s 500 Startups fund.
$3M Series A Eric Lefkofsky, Brad Keywell , 500 Startups and MHS Capital
$12M Series B Insight Venture Partners, Lightbank, MHS Capital and Learn Capital
Business model:•Licensing•Course development•Examination fees•Certification fees•Course fees•e-Portfolios•Matching students and employers•Developing sponsored courses
Cours
era
Udacity
Udem
yEd
x0
200000
400000
600000
800000
1000000
1200000
1,000,000
739,000
500,000
370,000
Number of students, 2012
Students
Source: Chronicle, Edudemic, Bostonmagazine, Crunchbase
MOOC (Massive open online course) Vietnam
Suggestion: COOC model (Connective open online course)Learning model:•Mass learning style, for a large number of students from different universities, studying general courses•Learning the ordinary courses of universities, conduct by faculty groups•Informal learning for specialized courses, learning topics not included in the official programBusiness model:•COOC providers can associate with universities to link their courses together, so those who are in the system can learn these courses for free•Other people will have to pay to access these courses.•Specialized courses can be offered for free to attract users
Asia
Business model:•Offer services for paid and unpaid users•Livecast programming and interaction with users•E-commerce services Funding: July, 2013: $1.52M from Itochu Technology Ventures, Incubate Fund and Andri
MOOC is a mass education model -> difficult to apply for Vietnam, based on aspects of cost, infrastructure, management capabilities, as well as the availability of psychological habits for mass learning style
Schoo is a Tokyo-based MOOC startup providing livestreamed lectures on the internet. The company was founded in January 2012 and it currently has more than 40,000 registered users who enjoy access to over 130 different online courses.
Source: startup-dating, hoctapketnoi.net
Trends in Global Edtech
Flipped Classroom MOOC Adaptive Learning Online Tutoring Edu Social Network Mobile, Tablets Gamification Evaluation
Adaptive learning
Main players:
51%
28%
3%
2%
16%
Knewton.com web demographics
USA
India
Philippines
Canada
Other
Webempires.org, 2013
Customers:Knewton: K-12 students, English learning adults, test prep seekersGrockit: K-12, colleges, test prep seekersPrepme: Test prep seekersDreambox: Pre-K to Grade 5Carnegie learning: K-6 to K~12, college students
Source: Webempires, company website
Adaptive learning
Knewto
n
Dream
box
Carne
gie
Lear
ning
Grock
it
Prep
me
0
20
40
60
80
100
120
140
160 150
25~50
185~10 5~10
Adaptive learning main players' market revenue, 2013 (in mil-
lions $)
Name Total Funding
Fundraised
Stage Investors
Knewton $54M $2.5M Series A N/A
$6M Series B Bessemer Venture Partners Accel Partners and First Round Capital, Linkedin CEO Reid Hoffman and Zenbe co-founder Peter Stern
$12.5M Series C FirstMark Capital, Accel Partners, Bessemer Venture Partners, First Round Capital andReid Hoffman
$33M Series D Founders Fund, Pearson, Accel Partners, Bessemer Venture Partners and FirstMark Capital
Dreambox
$18.1M $7.1M Angel N/A
$11M Series A Netflix CEO Reed Hastings, Kleiner Perkins partner John Doerr GSV Capital Corp and Deborah Quazzo
$6M Debt N/A
Carnegie Learning
$20M $6M Series A Learning Group, Draper Triangle Venture Fund LP and New Schools Venture Fund
$14M Series B Carnegie Mellon University, Collier Investments, Ltd. and Draper Triangle Ventures
Grockit $44.7M $2.3M Series A Angel investors Mark Pincus, Rob Lord, Reid Hoffman Thomas Ryan and others
$8M Series B Integral Capital Partners and Benchmark Capital
$7M Series C Atlas Ventures, Integral Capital Partners and Benchmark Capital
$7M Series D Atlas Ventures, Integral Capital Partners, Benchmark Capital, NewSchools Venture Fund and GSV Capital CEO Michael Moe
Prepme N/A N/A Acquired
Ascend Learning
Business model:•Profits mostly come from standardized test preparations•Partnering with learning companies, publishers, schools, and others to help them deliver personalized instruction on a large scale
Adaptive learning
The program was designed by English language specialists from England (Sue Sprengeler , Jodie Waldesbuhl of Oxford and Cambridge University) and Vietnam (Vietnam National University)
After finishing each stage, children can be able to take Cambridge YLE, CEFR tests.
Adaptive learning method is integrated into program system:• Children learn lessons through a selected
model (The model which tracks and learns about the children)
• Tests are conducted as an evaluation of children’s current competency.
• Appropriate studying methods and corresponding courses are brought forward to meet the former requirement. (Ex: playing games, online class, networking community,…)
Primary applied in education
Trends in Global Edtech
Flipped Classroom MOOC Adaptive Learning Online Tutoring Edu Social Network Mobile, Tablets Gamification Evaluation
Online Tutoring
Main players:
52%
28%
20%Grades 1-8
Grades 9-12
College
Customers group(TutorVista, 2012)
44%
33%
6%4%
3%
3%2%2%2%1%
TutorVista Access Users Broken Down By Country, 2012
India
United States
Philppines
Pakistan
United Kingdom
Malaysia
Canada
Bangladesh
Nigeria
Australia
TutorVista
Tutor.com
Smarthinking
6,615,000
7,500,000
2,000,000
Number of online tutoring lessons de-livered
Number of online tutoring lessons delivered
In US, it accounts for about 6% of the US$2.2 billion private tutoring market. The U.S. online tutoring market, is estimated at $300 million , represents over 50% of the global market
Online Tutoring
Name Total Fundraised
Stage Investors
TutorVista $80.8 M
$2M Series A Sequoia Capital India
$10.7M Series B Lightspeed Venture Partners, Sequoia Capital India, Silicon Valley Bank
$18M Series C Lightspeed Venture Partners, Sequoia Capital India
$19M Series D LightSpeed, Manipal
Tutor.com $9.5M $13.5M Venture Round + Debt Financing
Intel Capital, Ascend Venture Group, Kidron Opportunity Fund, Dawntreader Ventures and debt funding from MMV Financial
Acquired IAC
Smarthinking $5M $5M Series A Collier Investments, Steve Walker Associates, Calvert Ventures
Tuto
rVist
a
Growin
gsta
rs
Smar
thin
king
0
5
10
15
20
25
30
35
4025~50
35
8
Total Revenue, 2012
US m
illion d
ollars
Business models:•An hour of online tutoring in the US can cost anywhere between $40 and $60. •Companies like TutorVista have Indian teachers providing service at a fraction of the amount charged by their counterparts in the US or Europe.•Oursourcing the service has brought down the cost of an hour of online tutoring to as little as $20 (TutorVista: $10 to $25/h, Tutor.com 30$/h, Smarthinking $35/h, Growingstars: $15 to $20/h)
Online TutoringStudent answer service via phones
Players:
Name An Hưng online tutoring company
Hocmai.vn online tutoring service
Service Support K-12 students doing their homework, answering questions regarding their educationWebsite: giasutructuyen.vn
Support middle school and high school students answering questions regarding Math, Physics, Chemistry, History, Biology Website: hocmai.vn
Price 1500 VND/m for table telephones 3000 VND/m for cell phones
1.500 VND/m for table telephones1.850 VND/m for cell phones
One on one online tutoring Players:
Trung Tâm gia sư Hà Nội
Service:•One on one online tutoring via messenger programs.•Students call the company to get arranged with a suitable tutor•Website: www.trungtamgiasuhanoi.edu.vn
Online tutoring networkPlayers:
Service:•Tutors create classes on the website•Students choose the suitable tutors and classes•One on one online tutoring via Skype•Math, Physics, Chemistry, English for grade 6-12 •Website: giasuonline.edu.vn
Payment:•ATM cards•Phone cards
Price:
Number of lessons/ Type of tutors
4 lessons/ month
8 lessons/ month
Student tutor
190.000 VND
360.000 VND
Teacher tutor
280.000 VND
560.000 VND
Trends in Global Edtech
Flipped Classroom MOOC Adaptive Learning Online Tutoring Edu Social Network Mobile, Tablets Gamification Evaluation
Educational social network
Main players:
Edmodo
Educlipper
Sophia
0 5000000 10000000
10000000
25000
50000
Number of users, 2012
Edmodo users broken down by continents, 2011
Educational social networkName Total
funding
Fundraised
Stage Investors
Edmodo $40M N/A Venture Union Squares Ventures
$15M Venture Greylock Partners, Benchmark Capital
$25M Series C New Enterprise Associates, Inc, Greylock Partners, Benchmark Capital, Union Square Ventures, and Learn Capital
Lore $6M $1M Seed Founder Collective, IA Ventures, Shasta Ventures and some angels
$5M Series A Social Capital Partnership, IA Ventures, Founder Collective and David Tisch
Educlipper
$600K $600K Seed Learn Capital and Western Technologies
Sophia Learning
N/a N/A Acquired Capella Education Company
Business model:
Edmodo is free, but the company is opening its API (application programming interface). Using its API, companies can now connect their own apps to Edmodo social network, meaning that they can tap into Edmodo badge functionality, feeds, assignments, grade book and so on.
So far Lore is free and carries no advertising, but it can eventually become the marketplace for everything from courses to textbooks.
Educlipper and Sophia Learning are free, and have not had any plans for future revenue models.
Educational social network
Social networks for education in Vietnam:
Platforms with simple tools and functionsIntended for specific targets
Course fees are chargedInfrequently updated databases and web
designs
What do 80% of interviewees expect from a social network for education?
Well-developed and useful functionsTotally free services
Wide community of usersIntended for a broad range of target users
Violet.vn Chamhoc.vn
Vnedu.vnHocmai.vn
Trends in Global Edtech
Flipped Classroom MOOC Adaptive Learning Online Tutoring Edu Social Network Mobile, Tablets Gamification Evaluation
Mobile, Tablets
Name Total funding
Fundraised
Stage Investors
Classpad $15M $15M Venture
Growth Partners India(FGPI), FIL Capital Advisors (India)
Amplify $4.5M $4.5M Venture
Mark Burnett (Apprentice, Survivor), Brian Grazer, Jarl Mohn, Accel Partners, BV Capital, Greycroft Partners, Rustic Canyon, Tomorrow Ventures (Eric Schmidt), Tim Draper, Gordon Crawford, Vivi Nevo, Paige Craig, Diego Berdakin and Tom McInerney.
Nearpod $1.5M $500K Seed by NewSchools Venture Fund, with angels Clarence So (Salesforce) and Sina Shekou (Real Page)
$1M n/a n/a
Socrative $720k $720k Venture
6 unknown investors
Educational app platform
Educational tablets:
•Classpad•Aakash•Learnpad•Amplify
Players Business models:Educational tablet manufacturers: Often associate with governments, universities and schools to distribute tablets to studentsNearpod: FREE for Silver Edition. They also offer Gold and School Editions with more features, which are not freeSocrative: license its cross platform mobile solution to school and districts, provide it to tablet manufacturers through partnerships with device manufacturers, publishers and smart-board providers.
The worldwide market for Mobile Learning products and services reached $3.2 Billion in 2010. The five-year annual growth rate is 22.7% and revenues will reach $9.1 billion by 2015.
Mobile, Tablets
37
86654
33
Number of Mobile Learning VAS products in Asia
IndiaChinaSouth KoreaPhilippinesBangladeshJapanOthers
0%
20%
40%
60%
80%
100%
120%
140%
160%155% 152%
100% 100% 100%
Mobile penetration rates in some countries in Asia, 2013
Mobile penetra-tion rates in some countries in Asia, 2012
Who are the buyers?
Consumers and academic
institutions
Foreign entities operating in these
supply chains
Government agencies which
run the centralized educational
systems
Asia had 99 Mobile Learning VAS products, more than any other region and 45% of all Mobile Learning VAS products on the global market. Africa and Latin America have the next highest concentrations
Highest revenues for Mobile Learning on the planet throughout the forecast period.
Third-highest growth rate at 21.2% (after Africa and Latin America.)
Mobile Learning revenues in Asia reached $2.6 billion in 2012 and will reach $6.8 billion by 2017.
Mobile, Tablets
One Tablet Per Child in Thailand:•World’s largest education tablet distribution deal to date. ($32.8 million). Each tablet costs $81• It became official after members of the Pheu Thai party partnership with the Chinese firm, Shenzhen Scope. •Until August 2012, the Ministry of Education has distributed tablet PCs to 129,632 children, numbering 800,000 grade-one students nationwide.
Korea to use ebooks by 2015:•Korea announced that it will replace paper textbooks with electronic tablets in all state-run (public) schools by 2015.•South Korea has revealed the cost of buying tablets and digitizing material for all of the students in its state-run schools: $2.4 billion.
Asia Vietnam
Classbook8-inch educational tablet, manufactured by Corporation Education Ebook EDCClassbook works directly with publishers to get textbooks, safely preserving their copyrights, onto digital and interactive versionsPrice: VND 4.8 million ($230), but they also built a customized Android ROM.Features: Textbooks for grade 1 to 12, educational apps Classbook Store: Library for books from Vietnam Education Publishing House, educational apps and sample tests Classbook Manager: Syncing books and apps between Classbook and Classbook Store
Trends in Global Edtech
Flipped Classroom MOOC Adaptive Learning Online Tutoring Edu Social Network Mobile, Tablets Gamification Evaluation
Gamification
Gamification Market is Estimated to Grow from $ 421.3 Million in 2013 to $5.502 Billion in 2018
• Estimate: Gamified Education sector is accounted for $16.9 Million in 2013
• The education, healthcare and financial sector will increase dramatically but will not overtake entertainment by 2017
ga-mi-fi-ca-tion
• the application of game mechanics and dynamics to non-game environments in order to increase participation and engagement
Source: MarketsandMarkets, PwC, M2 Research, Egogics
Gamification
Main Players
Multi-verticals (Consumer, Education, Enterprise, Government, Health, Social Good)
Education only
US MARKET
Source: Company website, AngelList, Forbes
Players Investors Funding
Class Dojo Y-Combinator co-founder Paul Graham (who invested personally, not through YC), Ron Conway, J eff Clavier, Kapor Capital, Start Fund, General Catalyst, Morado Ventures, Lerer Ventures, NewSchools Ventures, Learn Capital, along quite a few angel investors (including Flixter CEO J oe Greenstein and OpenFeint Founder J ason Citron).
$1.6M in Seed funding. (8/ 15/ 12)
OpenStudy Government Grant $500 k (4/ 2009)$250 k (4/ 2010)$250 k (4/ 2011)
Bunchball
BadgeVille InterWest PartnersNorwest Venture PartnersTrinity VenturesEl Dorado Ventures Webb Investment Network.
$250k in Seed funding. (1/ 1/ 10)$2.5M in Series A, led by El Dorado Ventures and Trinity Ventures (11/ 1/ 10)$2.5M in Series A funding (11/ 23/ 10)
Granite VenturesTriangle Peak PartnersNorthport Investments Correlation
$2M in Series A funding. (10/ 1/ 06)$4M in Series B funding. (4/ 13/ 08)$6.5M in Venture Round funding.
Gamification
Market OverviewVery few games are offered and not having much influence:
• Vương Quôc Chuột Chui – VNG• Chinh Phuc Vu Môn – eGame • Đâu Tri Lơp Năm – Exe Studio• Topica Amazing English – Topica• Mang Chăm Hoc (chamhoc.vn) –
FGame
Main Players
SEA MARKET
VIETNAM MARKET
Outstanding Player: Playbasis Thai-based startup providing gamification platform for multiple verticals Funding: $50,000 seed funding from Adrian Vanzyl & Paul Srivorakul (Aug 2012) & $150,000 seed funding from Ardent Capital (Mar 2013) Plan to expand over Southeast Asia: first Singapore, then Malaysia; raise next round of funding soon
Indication Still remain in the form of educational games rather than gamification of education (platforms that include game mechanics) There are still doubts about the effectiveness of learning while playing games
HOWEVER Gamification of education is a potential market due to the Vietnamese young demographics and good amount of Internet subscriptions, especially to social network and games Gamification and social network often go hand in hand
Source: Company website, Techinasia, AngelList
Trends in Global Edtech
Flipped Classroom MOOC Adaptive Learning Online Tutoring Edu Social Network Mobile, Tablets Gamification Evaluation
Evaluation
Online learning with degrees (flip the classroom)
MOOC
Adaptive learning
Educational Social Network
Online tutoring
Mobile, Tablets
Gamification
0 10 20 30 40 50 60
55
33
8
36
27
19
21
Which e-learning trends have you heard of?
MOOC and Adaptive Learning are not applicable
for Vietnamese market at the moment
Online learning with degrees (flip the
classroom) is the most popular trend according to
the survey -> Potential market for TOPICA to
expand its connection and for new players to jump in
Educational Social Network is popular, but the existed players in Vietnam needs to upgrade its model
to truly become a social network for education like
Edmodo.
Online Tutoring is not very well known, even though there are a lot of existed
players. Seem like private tutoring is still the better choice for many parents
Gamification of education is a very potential market,
due to the Vietnamese young demographics and high number of Internet
subcriptions.
1 2 3 4 50
10
20
30
0
8
2428
4
Evaluate the potential of e-learning in Vietnam in 5 years
Source: Own survey in August, 2013