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Trends in Internal Communication
and some thoughts about cultural implications for IC
practitioners
Steve DoswellChief Executive, IoICPast President, FEIEA
IoIC – a brief introduction
Helping to build an emerging profession
Four key beliefs
Internal communication is an emerging profession
IC draws from several disciplines (HR, PR, OD, CM)... And this hybridity gives IC its distinctnessIC and its practitioners are
concerned with business success through effective communication. IC helps to inspire, engage, mobilise and develop people in organisations.
We foster mutual understanding between people in organisations – that helps both to achieve their goals
The ‘Spine’
Qualifications: Accred-itation Programme
Continuing Prof. development
Competency/career mapping
SettingStandards Assessment
Awards and ratings
Events
Research/Publications
Advocacy
Insight
MEMBERSH IP
CompetentProfessionalPractice
Training
Accreditation Framework
New University of Central Lancashire MA in IC offers one module exemption for practitioners who hold IoIC Advanced Diploma
MASTERS-EQUIVALENT
PG DIPLOMA IN IC MANAGEMENT
ADVANCED LEVEL
FOUNDATION LEVELTier 1
Tier 2
Tier 3
Tier 4
External academic
accreditation
KINGSTONUniversity
Designed/delivered by IoIC
Designed/delivered
by Kingston
Meets IoIC curriculum
IC: benchmarking
Awards competitions, reports, peer-to-peer visits
Internal communication in a European context
Connecting Europe’s communicators…
www.feiea.com
ROMCOM
IoIC is a member of the FEIEA Federation
trends in internal communication
trends in internal communication
Why ?
… wonders of the world
… deadly sins
… deadly sins
Deadly sins also available in men’s sizes…
trends in internal communication
High mediationFrom…
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Trends in internal communication - 1
Low/no mediation
To…
ControlFrom…
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Trends in internal communication - 2
Moderation
To…
BroadcastFrom…
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Trends in internal communication - 3
Jam
To…
CommandFrom…
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Trends in internal communication - 4
Conversation
To…
DoFrom…
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Trends in internal communication - 5
Advise
To…
OutputFrom…
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Trends in internal communication - 6
Input
To…
Trends in internal communication - 7Top downFrom…
Trends in internal communication - 7
Viral
To…
trends in internal communication
Hvala lepa! [email protected]
Hvala lepa! [email protected]!
