TRENDS IN INTERNET USE AND ATTITUDES · • Internet at home: connection, data, quality, speed • Media streaming and piracy • E-commerce and mobile payment • Remote work •

TORONTO | OTTAWA | CALGARY | HOUSTON

www.thestrategiccounsel.com

TRENDS IN INTERNET USE AND ATTITUDES

Findings from a Survey of Canadian Internet Users

April, 2020

A REPORT TOCIRA

C O N F I D E N T I A L CIRA | THE STRATEGIC COUNSEL 2

1. BACKGROUND AND METHODOLOGY 3

2. DETAILED TABLES

a. Internet Access and Habits 5

b. Internet at Home: Connection, Data, Quality, Speed 45

c. Media Streaming and Piracy 60

d. E-Commerce and Mobile Payment 84

e. Remote Work and Accessing Government Services and Other Organizations Online 122

f. Malware, Cyberattacks, Informal Tech Support, and Privacy 135

g. Social Media Use and Online Harassment 148

h. Sample Demographics 174

CONTENTS


BACKGROUND AND METHODOLOGY 1


About the ResearchAbout the Research

The purpose of the research is to identify trends in Canadian internet use, and to provide CIRA with topical information and analysis for use in white papers and the .CA Fact Book, which support CIRA’s position as an internet innovator and global thought leader.

Topics include:

• Internet access and habits

• Internet at home: connection, data, quality, speed

• Media streaming and piracy

• E-commerce and mobile payment

• Remote work

• Accessing government services and other organizations online

• Malware, cyberattacks, informal tech support, and privacy

• Social media use

• Online harassment

A total of n=2,000 adult Canadian internet users (18+) were surveyed in March, 2020 via an online panel methodology.

The total sample reported throughout is weighted proportionate-to-population by province. Unweighted sample sizes are shown. The total is also proportionate by age and gender.

Wherever possible, the 2020 findings are compared to the results from 2013-2019.

Note that, due to rounding, percentages may not sum to exactly 100%.

OBJECTIVES METHODOLOGY


DETAILED FINDINGS

Internet Access and Habits

Internet at Home: Connection, Data, Quality, Speed

Media Streaming and Piracy

E-Commerce and Mobile Payment

Remote Work and Accessing Government Services and Other Organizations Online

Malware, Cyberattacks, Informal Tech Support, and Privacy

Social Media and Mobile Use and Online Harassment

Sample Demographics

2a


In 2020, internet access via mobile has levelled off. Access via connected-home device continues to increase, to 12% in 2020.

DEVICES USED TO ACCESS THE INTERNET

Q: (2013-2014) Do you typically access the Internet using...? Select all that applyQ2. Which of the following do you use to access the internet? Select as many as apply. Base: Total sample

Mobile Internet Use, by Age

18-34 35-54 55+

2014 2015 2016 2017 2018 2019 2020 2014 2015 2016 2017 2018 2019 2020 2014 2015 2016 2017 2018 2019 2020

% % % % % % % % % % % % % % % % % % % % %

57 69 85 90 91 90 90 34 43 63 73 80 84 77 11 24 32 44 48 57 53

TOTAL2020

TRACKING2013 2014 2015 2016 2017 2018 2019 2020

1000 1000 1000 1200 1200 1203 2050 2000

% % % % % % % % %

Desktop/laptop computer 99 99 97 92 90 88 87 85

Smartphone/Mobile 32 34 45 58 67 72 75 72

Tablet (iPad, etc.) 22 25 37 44 47 46 45 43

TV n/a n/a 15 10 14 17 19 17

Voice-controlled “connected-home” device n/a n/a n/a n/a 2 5 8 12

85

72

43

17

12


Methods of internet use vary little by province.

DEVICES USED TO ACCESS THE INTERNET

Q: (2013-2014) Do you typically access the Internet using...? Select all that applyQ2. Which of the following do you use to access the internet? Select as many as apply. Base: Total sample

TOTAL2020

PROVINCE

BritishColumbia Alberta

Sask-atchewan Manitoba Ontario Quebec

NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

Desktop/laptop computer 85 84 86 85 81 88 84 89 83 86 78

Smartphone/Mobile 72 70 74 78 69 73 69 64 68 72 69

Tablet (iPad, etc.) 43 42 43 38 42 43 46 40 38 51 47

TV 17 19 20 20 18 19 13 10 17 17 20

Voice-controlled “connected-home” device 12 10 16 8 8 13 9 10 15 13 12


Mobile as the device used most often to access the internet has levelled off (34% overall in both 2019 and 2020). Just over one-half (54%) of 18-34 year olds most often use their mobile device.

DEVICE USED MOST OFTEN TO ACCESS THE INTERNET

Q3. On average, which device do you use most often to access the internet?Base: Total sample

TOTAL2020

TRACKING2015 2016 2017 2018 2019 2020

1000 1200 1200 1203 2050 2000

% % % % % % %

Desktop/laptop computer 82 67 59 55 51 51

Smartphone/Mobile 10 21 27 32 34 34

Tablet (iPad, etc.) 7 12 13 12 14 13

TV <1 <1 1 1 1 1

Voice-controlled “connected-home” device n/a n/a n/a <1 <1 <1

51

34

13

1

<1

Mobile Used Most Often, By Age

18-34 35-54 55+

2015 2016 2017 2018 2019 2020 2015 2016 2017 2018 2019 2020 2015 2016 2017 2018 2019 2020

% % % % % % % % % % % % % % % % % %

20 41 50 51 52 54 9 21 27 34 41 38 1 6 10 13 17 17


DEVICE USED MOST OFTEN TO ACCESS THE INTERNET

Q3. On average, which device do you use most often to access the internet?Base: Total sample

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

Desktop/laptop computer 51 49 54 52 47 53 50 51 51 47 40

Smartphone/Mobile 34 35 34 33 40 35 32 31 34 40 41

Tablet (iPad, etc.) 13 14 11 13 9 11 18 16 12 13 20

TV 1 1 - 2 2 <1 - 1 3 - -

Voice-controlled “connected-home” device <1 <1 1 - 1 <1 - 1 - - -

Mobile as the device used most often to access the internet has levelled off (34% overall in both 2019 and 2020). Just over one-half (54%) of 18-34 year olds most often use their mobile device.


Most Canadian internet users (77%) say they spend at least 3-4 hours online everyday. About one-in-eight (15%) spend more than 8hours per day online in 2020.

NUMBER OF HOURS PER DAY SPENT USING THE INTERNET

Q1. On average, how many hours per day do you spend using the internet (including email)?Base: Total sample

TOTAL2020

TRACKING2016 2017 2018 2019 2020

1200 1200 1203 2050 2000

% % % % % %

Less than 1 hour 6 5 4 4 3

1-2 26 24 21 23 20

3-4 32 31 28 31 33

5-6 17 19 21 20 18

7-8 9 9 11 9 11

9-10 5 7 7 7 7

11-12 2 2 2 3 4

More than 12 hours 3 3 5 3 4

3

20

33

18

11

7

4

4


Number of hours spent online everyday varies little by province.

NUMBER OF HOURS PER DAY SPENT USING THE INTERNET

Q1. On average, how many hours per day do you spend using the internet (including email)?Base: Total sample

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

Less than 1 hour 3 6 6 2 3 3 2 3 3 6 2

1-2 20 22 20 17 15 17 23 17 17 15 28

3-4 33 30 34 38 37 31 34 39 30 39 24

5-6 18 17 17 14 21 19 17 12 30 21 29

7-8 11 11 11 14 9 12 11 9 9 10 12

9-10 7 7 6 7 6 6 7 14 6 6 2

11-12 4 2 1 2 3 5 5 3 3 1 1

More than 12 hours 4 5 4 5 5 5 2 2 3 3 1


Most people (87%) typically spend time online using email. Other common online activities include: banking (66%), social media (59%) and news/current events. The 2020 findings are generally consistent with 2019. Time spent instant messaging has levelled off.

WAYS OF SPENDING TIME ONLINE (1 of 3)

Q4. In which of the following ways do you typically spend time online? Please select all that apply.Base: Total sample

TOTAL2020

TRACKING2016 2017 2018 2019 2020

1200 1200 1203 2050 2000

% % % % % %

Email 92 91 89 90 87

Banking 68 68 73 71 66

Social media 59 57 61 60 60

For news/current events 55 61 55 58 59

General browsing/surfing 49 48 46 48 47

Instant messaging 32 40 43 47 47

Shopping 49 49 52 50 46

Product research 43 42 39 44 39

Watching movies, TV, videos, etc. 36 38 39 40 38

Looking for information related to hobbies/interests 41 43 38 43 35

87

66

60

59

47

47

46

39

38

35


People are less likely than in previous years to report spending time doing travel research (32%) or looking for dining options/restaurant reviews (21%).



TOTAL2020

TRACKING2016 2017 2018 2019 2020

1200 1200 1203 2050 2000

% % % % % %

Travel research 39 46 41 45 32

Listening to music/radio/podcasts 30 33 32 36 32

Telephone/video chat 20 25 23 24 26

Looking for health/medical information 30 32 28 31 25

Research for your job or business 24 28 26 26 24

Gaming 25 21 24 23 22

Looking for dining options/restaurant reviews, etc. 28 31 32 33 21

Downloading 24 22 22 19 17

Editing/sharing photos 18 20 20 19 15

Online courses/training /education 12 14 14 16 15

32

32

26

25

24

22

21

17

15

15


Internet users remain least likely report active uses such as: job or house hunting, selling products/services, dating/meeting people or creating content.



TOTAL2020

TRACKING2016 2017 2018 2019 2020

1200 1200 1203 2050 2000

% % % % % %

Job hunting 17 15 15 13 10

House/apartment hunting 12 14 12 12 9

Selling products or services 9 11 11 11 9

Research for school 7 8 10 7 6

Dating/meeting people 5 6 6 6 5

Creating content 6 5 6 6 5

Other 1 2 1 2 2

10

9

9

6

5

5

2




TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

Email 87 85 84 91 90 87 88 87 85 86 83

Banking 66 62 64 64 62 67 70 65 63 67 67

Social media 60 60 56 66 60 57 62 72 70 68 66

For news/current events 59 57 57 68 63 59 58 48 71 53 53

Instant messaging 47 47 43 49 39 47 52 47 46 53 48

General browsing/surfing 47 49 40 51 54 51 41 41 51 43 52

Shopping 46 43 44 41 42 46 50 50 48 50 44

Product research 39 39 33 38 33 42 37 42 41 36 33

Watching movies, TV, videos, etc. 38 38 37 36 43 42 30 38 50 29 34

Looking for information related to hobbies/interests 35 44 31 43 38 34 32 42 43 36 30

Travel research 32 34 29 30 29 34 29 20 39 29 29

Listening to music/radio/podcasts 32 33 28 38 31 30 32 35 44 36 36

Telephone/video chat 26 25 25 24 19 28 23 22 27 22 27

Looking for health/medical information 25 24 24 33 28 27 23 31 35 18 21

Research for your job or business 24 21 24 27 20 25 25 17 25 26 13

Most people (87%) typically spend time online using email. Other common online activities include: banking (66%), social media (59%) and news/current events. The 2020 findings are generally consistent with 2019. Time spent instant messaging has levelled off.




cont’d TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

Gaming 22 17 22 25 24 19 30 17 22 24 22

Looking for dining options/restaurant reviews, etc. 21 25 22 17 18 22 18 19 27 14 9

Downloading 17 16 13 17 16 18 16 21 26 14 16

Editing/sharing photos 15 20 17 22 15 16 10 13 25 17 13

Online courses/training /education 15 15 15 15 18 16 13 10 19 13 7

Job hunting 10 8 13 14 10 10 9 11 13 4 9

Selling products or services 9 11 11 9 10 8 11 4 8 8 1

House/apartment hunting 9 9 6 5 9 9 10 3 9 1 3

Research for school 6 7 3 7 5 6 6 5 8 4 7

Dating/meeting people 5 5 4 7 7 5 5 3 6 3 1

Creating content 5 5 4 1 3 5 4 4 7 7 3

Other 2 2 3 1 1 1 1 5 3 3 2

Internet users remain least likely report active uses such as: job or house hunting, selling products/services, dating/meeting people or creating content.


The top 2 online activities are email and social media. Mentions of instant messaging have increased notably since 2016.

WAYS OF SPENDING THE MOST TIME ONLINE

Q5. In which five ways do you usually spend the most time online? Base: Total sample

TOP 10 MENTIONS TOTAL2020

TRACKING2016 2017 2018 2019 2020

1200 1200 1203 2050 2000

% % % % % %

Email 74 75 70 77 75



Banking 35 32 35 39 36


General browsing/surfing 26 25 25 25 29


Shopping 18 21 21 22 21

Looking for information related to hobbies/interests 19 16 13 18 16


75

50

42

36

31

29

25

21

16

16


The top 2 online activities are email and social media in all provinces.

WAYS OF SPENDING THE MOST TIME ONLINE

Q5. In which five ways do you usually spend the most time online? Base: Total sample

TOP 10 MENTIONS TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

Email 75 73 76 75 74 76 76 73 68 72 70

Social media 50 50 49 57 49 48 49 66 59 58 63


Banking 36 30 33 40 29 36 42 36 30 43 44




Shopping 21 19 20 14 17 21 23 27 14 18 24

Looking for information related to hobbies/interests 16 18 15 18 17 14 18 18 27 15 16

Listening to music/radio/podcasts 16 19 11 17 20 15 15 18 24 17 15


TOTAL2020

TRACKING2019 2020

2050 1704

% % %Email 44 44Banking 22 20For news/current events 18 19Social media 17 16General browsing/surfing 13 15Research for your job or business 13 12Watching movies, TV, videos, etc. 14 12Shopping 13 11Looking for information related to hobbies/interests 10 9Product research 10 9Travel research 11 8Instant messaging 5 7Listening to music/radio/podcasts 6 7Gaming 5 5Online courses/training /education 5 5Looking for health/medical information 4 4Telephone/video chat 2 3Downloading 3 3Job hunting 2 3Research for school 4 2Selling products or services 2 2

Email dominates when using a desktop/laptop computer.

DEVICES USED FOR MOST COMMON ACTIVITIES

6. Which devices do you use for your most common activities? Base: Use desktop/laptop to access the internet

Mentions of 2% and above

44

20

19

16

15

12

12

11

9

9

8

7

7

5

5

4

3

3

3

2

2

Desktop/Laptop Computer


Email dominates when using a desktop/laptop computer.


TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1704 212 135 78 80 603 294 87 86 62 67

% % % % % % % % % % %

Email 44 44 45 50 35 44 46 46 33 39 48Banking 20 18 19 15 11 19 25 21 16 18 21For news/current events 19 17 21 17 14 22 17 11 23 15 16Social media 16 16 19 12 16 16 15 25 15 13 21General browsing/surfing 15 14 12 17 20 17 12 9 17 18 7Research for your job or business 12 8 13 15 8 13 14 14 13 21 7Watching movies, TV, videos, etc. 12 14 9 12 16 13 9 10 20 6 4Shopping 11 10 13 1 4 11 12 13 3 6 19Looking for information related to hobbies/interests 9 11 9 8 11 9 9 9 12 8 4Product research 9 9 6 8 8 11 9 10 6 6 7Travel research 8 7 5 12 6 8 9 10 8 6 6Instant messaging 7 6 5 4 3 6 13 5 9 8 4Listening to music/radio/podcasts 7 8 6 6 4 6 7 6 7 8 3Gaming 5 3 5 5 9 5 6 9 6 3 10Online courses/training /education 5 4 6 6 4 6 2 7 5 3 3Looking for health/medical information 4 4 2 5 3 3 4 5 3 - 4Telephone/video chat 3 2 2 3 1 3 2 1 3 5 -Downloading 3 2 1 1 3 3 3 1 6 2 3Job hunting 3 2 6 3 1 2 2 1 3 - 3Research for school 2 3 3 3 3 2 2 1 1 2 3Selling products or services 2 1 4 - 3 2 2 1 - 2 -

6. Which devices do you use for your most common activities? Base: Use desktop/laptop to access the internet


Desktop/Laptop Computer


TOTAL2020

TRACKING2019 2020

933 861

% % %

Email 29 28

For news/current events 20 23

Social media 24 22

General browsing/surfing 11 13

Watching movies, TV, videos, etc. 14 13

Instant messaging 7 12

Shopping 11 9

Gaming 9 8

Banking 10 8

Product research 8 6

Looking for information related to hobbies/interests 9 6

Travel research 9 6

Telephone/video chat 4 5

Listening to music/radio/podcasts 5 4

Looking for health/medical information 3 3

Research for your job or business 2 2

Online courses/training /education 2 2

6. Which devices do you use for your most common activities? Base: Use tablet to access the internet

Email, social media and news/current events dominate when using a tablet.


28

23

22

13

13

12

9

8

8

6

6

6

5

4

3

2

2


Tablet


6. Which devices do you use for your most common activities? Base: Use tablet to access the internet

Email, social media and news/current events dominate when using a tablet.


TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

861 106 67 35 42 294 162 39 39 37 40

% % % % % % % % % % %

Email 28 30 25 31 19 28 27 36 23 16 28


Social media 22 28 24 29 19 18 22 31 21 30 28




Shopping 9 8 3 6 7 10 12 8 8 8 10

Gaming 8 7 12 9 7 6 12 5 3 8 10

Banking 8 8 6 17 2 6 11 8 3 8 15

Product research 6 4 6 6 10 6 7 10 3 5 5

Looking for information related to hobbies/interests 6 8 6 6 - 5 6 5 13 3 5

Travel research 6 6 3 6 2 6 8 5 3 3 3

Telephone/video chat 5 8 4 6 2 6 3 5 5 5 3

Listening to music/radio/podcasts 4 3 - 9 - 3 9 8 8 3 3

Looking for health/medical information 3 1 4 - 5 3 2 3 5 - -

Research for your job or business 2 - 3 3 - 2 2 3 - 5 -

Online courses/training /education 2 1 1 6 2 2 1 - 10 - -


Tablet


TOTAL2020

TRACKING2019 2020

1534 1425

% % %

Social media 40 42

Email 45 42

Instant messaging 27 31



Banking 16 16


Shopping 9 10


Looking for information related to hobbies/interests 8 6

Gaming 6 6

Telephone/video chat 5 6

Product research 5 5

Travel research 4 3

Research for your job or business 2 2

Looking for health/medical information 2 2

Smartphone/Mobile

6. Which devices do you use for your most common activities? Base: Use smartphone/mobile to access the internet

Email and social media dominate when using a mobile device.


42

42

31

23

16

16

13

10

9

6

6

6

5

3

2

2



6. Which devices do you use for your most common activities? Base: Use smartphone/mobile to access the internet

Email and social media dominate when using a mobile device.


TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1425 178 116 72 68 505 242 63 70 52 59

% % % % % % % % % % %

Social media 42 41 38 49 47 43 42 59 47 44 46Email 42 39 41 33 37 44 43 35 30 46 44Instant messaging 31 33 26 28 29 29 36 25 30 29 34For news/current events 23 19 21 21 26 25 22 19 30 17 25General browsing/surfing 16 18 12 14 19 17 17 10 7 13 15Banking 16 11 14 17 7 15 20 16 13 19 27Listening to music/radio/podcasts 13 16 9 11 21 10 14 16 24 12 14Shopping 10 11 9 11 12 9 10 10 6 6 12Watching movies, TV, videos, etc. 9 8 12 6 10 9 6 13 6 6 10Looking for information related to hobbies/interests 6 8 3 4 10 6 7 2 10 10 8Gaming 6 3 4 4 12 6 9 8 4 2 12Telephone/video chat 6 5 6 4 1 6 6 3 7 10 8Product research 5 5 3 8 3 7 6 2 3 2 2Travel research 3 1 2 1 1 4 2 - 3 4 -Research for your job or business 2 2 3 3 - 2 4 - 3 2 5Looking for health/medical information 2 3 2 - - 2 2 - 6 2 2


Smartphone/Mobile


6. Which devices do you use for your most common activities? Base: Use TV to access the internet

Not surprisingly, watching movies, TV, videos etc. dominates when using a TV to connect to the internet.



TOTAL2020

TRACKING2019 2020

376 347

% % %




Gaming 6 4

Social media 2 3

General browsing <2 2

Instant messaging <2 2

TV

39

11

4

4

3

2

2


6. Which devices do you use for your most common activities? Base: Use TV to connect to the internetc Caution, small base sizeBTS Base size too small to report

Not surprisingly, watching movies, TV, videos etc. dominates when using a TV to connect to the internet.


TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

347 47c 31c 18 BTS 18 BTS 130 46c 10 BTS 18 BTS 12 BTS 17 BTS

% % % % %




Gaming 23 19 21 25 22


General browsing 16 11 14 15 20



TV


6. Which devices do you use for your most common activities? Base: Use connected home device to access the internet

Connected home devices are most commonly used to listen to music, radio, podcasts, etc.



TOTAL2020

TRACKING2019 2020

172 233

% % %




Email 2 5

Social media <2 3

Looking for information related to hobbies/interests <2 3

Instant messaging <2 3


Telephone/video chat <2 2

Connected Home Device

13

9

7

5

3

3

3

2

2


2019-6. Which of the following “smart home” devices, if any, are in your household (i.e., devices that connect to the internet)? Select all that apply.Base: Use more than one device to access the internet

Of various ‘smart home’ devices, people are most likely to say there is a Bluetooth speaker in their household (41%), while 26% indicate that there is a voice-activated assistant.

SMART HOME DEVICES IN HOUSEHOLD

TOTAL2020

TRACKING2019 2020

1563 1448

% % %

Bluetooth speaker 42 41

Voice-activated assistant (e.g. Amazon's Alexa, Google Home) 19 26

Smart thermostat 16 17

Home security system/surveillance camera 15 15

Smart plugs 8 12

Internet-connected lightbulbs 6 9

Smart door locks 5 5

Smart kitchen appliance 4 4

Smart vacuum cleaner device 3 3

Smart cooking device (e.g., Bluetooth pressure cooker) 2 2

Internet-connected baby monitor 2 2

None 41 37

41

26

17

15

12

9

5

4

3

2

2

37


2019-6. Which of the following “smart home” devices, if any, are in your household (i.e., devices that connect to the internet)? Select all that apply.Base: Use more than one device to access the internet

SMART HOME DEVICES IN HOUSEHOLD

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1448 174 114 70 64 519 250 71 75 53 58

% % % % % % % % % % %

Bluetooth speaker 41 36 48 41 34 42 40 41 40 49 40

Voice-activated assistant (e.g. Amazon's Alexa, Google Home) 26 23 30 20 22 29 23 21 29 36 38

Smart thermostat 17 6 27 16 17 22 10 7 7 6 5

Home security system/surveillance camera 15 8 27 17 11 16 14 6 12 9 17

Smart plugs 12 11 18 11 14 14 6 6 16 17 10

Internet-connected lightbulbs 9 7 11 9 6 9 8 7 13 2 7

Smart door locks 5 3 11 6 - 5 3 1 12 6 3

Smart kitchen appliance (e.g., fridge, coffee maker, etc.) 4 2 3 4 3 4 3 1 5 - -

Smart vacuum cleaner device 3 3 3 3 2 3 3 1 1 4 2

Smart cooking device (e.g., Bluetooth pressure cooker, etc.) 2 1 3 - 3 2 3 - 3 - 2

Internet-connected baby monitor 2 1 1 - 2 2 2 - 3 2 -

None 37 45 28 36 45 33 40 44 47 30 28

Of various ‘smart home’ devices, people are most likely to say there is a Bluetooth speaker in their household (42%), while 26% indicate that there is a voice-activated assistant. Albertans remain most likely to have a home security system/surveillance camera (27% versus 15% overall).


Q2020-70. In which of the following ways, if any, have you ever interacted with your home's voice-activated assistant (i.e., Alexa, Google Home, etc.)?Base: Have a voice-activated assistant

One-quarter (24%) have engaged in a full conversation with their home’s voice-activated assistant, more than 7-in-10 have said ‘please’ or ‘thank you’, and one-third (32%) have sworn at it.

WAYS OF INTERACTING WITH HOME’S VOICE-ACTIVATED ASSISTANT

TOTAL2020

420

%

Engaged in a full conversation with it

Yes

No

Don’t know

Said “please” or “thank you” to it

Yes

No

Don’t know

Swore at it

Yes

No

Don’t know

24

74

3

72

25

3

32

65

2


Q2020-70. In which of the following ways, if any, have you ever interacted with your home's voice-activated assistant (i.e., Alexa, Google Home, etc.)?Base: Use voice-activated assistantc Caution, small base sizeBTS Base size too small to report

% Yes TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

420 45c 40c 14 BTS 14 BTS 161 65 15 BTS 24c 19 BTS 23c

% % % % % % % % % % %

Engaged in a full conversation with it 24 24 25 27 15 29 22

Said “please” or “thank you” to it 72 82 80 71 62 75 74

Swore at it 32 36 27 37 23 29 26

WAYS OF INTERACTING WITH HOME’S VOICE-ACTIVATED ASSISTANT

One-quarter (24%) have engaged in a full conversation with their home’s voice-activated assistant, more than 7-in-10 have said ‘please’ or ‘thank you’, and one-third (32%) have sworn at it.


Q2020-80. Do you enforce any ‘screen time’ rules for your children under 18?Base: Have children under 18 in household

58% say they enforce screen time rules for their children under 18.

ENFORCEMENT OF ‘SCREEN TIME’ RULES FOR CHILDREN

TOTAL2020

418

%

Yes

No

Doesn't apply

Don't know

58

33

7

3


Q2020-80. Do you enforce any ‘screen time’ rules for your children under 18?Base: Have children under 18 in householdc Caution, small base sizeBTS Base size too small to report

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

418 47c 27c 25c 30c 128 92 18 BTS 23 15 BTS 13 BTS

% % % % % % % % % % %

Yes 58 55 63 68 50 52 64 52

No 33 36 30 28 33 39 28 26

Doesn't apply 7 6 4 4 7 7 7 17

Don't know 3 2 4 - 10 2 1 4

58% say they enforce screen time rules for their children under 18.



Q2020-81. Which of the following tools and/or tactics do you use to enforce screen time rules?Base: Enforce screen time rules for children under 18 in household

TOTAL2020

237

%

Unwritten rules

Weekday limits

Schedules

Timers

Device collection

Earned time

Parent control devices (e.g., Circle)

Apple Screen Time

Written rules

Other, please specify

Don't know

Doesn't apply

51

39

33

20

19

15

15

6

5

3

1

3

Most commonly, parents use unwritten rules (51%). However, weekday limits (39%) and schedules (33%) are also relatively common.



TOTAL2020

TRACKING

2019 2020

2050 1256

% % %

5 hours or less 11 15

6-8 hours 8 9

9-12 hours 10 10

13-23 hours 8 7

1 day 17 18

2-3 days 20 19

4-6 days 6 4

A week 7 7

1-2 weeks 5 5

3-4 weeks 2 1

More than one month 1 1

Don’t know 4 6

Less than 1 day 37 40

1 to 6 days 44 40

1 week or more 15 13

Only 13% say they gone a week or more without being online in the last 12 months. About one-quarter (24%) say they haven’t gone more than 8 hours.

LONGEST AMOUNT OF TIME WITHOUT BEING ONLINE IN LAST 12 MONTHS

2019-59O. In the last 12 months, what is the longest amount of time you’ve gone without being online? Base: Total sample

15

9

10

7

18

19

4

7

5

1

1

6

40

40

13


2019-59O. In the last 12 months, what is the longest amount of time you’ve gone without being online? Base: Total sample

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1256 168 99 60 63 458 175 63 69 53 48

% % % % % % % % % % %

5 hours or less 15 13 19 10 21 14 15 13 12 6 21

6-8 hours 9 8 13 5 8 8 11 10 12 4 4

9-12 hours 10 10 7 10 10 11 10 6 7 15 8

13-23 hours 7 8 4 10 11 6 8 2 6 11 4

1 day 18 17 12 18 10 20 16 29 20 23 15

2-3 days 19 21 20 22 17 17 17 19 28 19 27

4-6 days 4 5 4 - 5 3 3 2 3 4 6

A week 7 6 3 15 10 8 6 13 3 6 4

1-2 weeks 5 4 6 2 5 5 5 3 7 8 4

3-4 weeks 1 - 2 2 2 <1 1 - - - 2

More than one month 1 2 2 - - 2 1 2 - 2

Don’t know 6 7 7 7 3 6 7 3 3 4 4

Less than 1 day 40 38 43 35 49 39 45 30 36 36 37

1 to 6 days 40 43 36 40 32 41 36 49 51 45 48

1 week or more 13 12 13 18 16 14 12 17 10 15 10

LONGEST AMOUNT OF TIME WITHOUT BEING ONLINE IN LAST 12 MONTHS

Only 13% say they gone a week or more without being online in the last 12 months. About one-quarter (24%) say they haven’t gone more than 8 hours.


Q2020-82. How often do you make an attempt to ‘unplug’ or take a break from going online?Base: Total sample

3-in-10 (29%) indicate that they ‘never’ make an attempt to take a break from going online.

FREQUENCY OF ‘UNPLUGGING” FROM THE INTERNET

TOTAL2020

2000

%

Every day

A few times a week

Once a week

A few times a month

A few times per year

Once a year

Never

Don't know

21

16

8

8

8

2

29

9


Q2020-82. How often do you make an attempt to ‘unplug’ or take a break from going online?Base: Total sample

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

Every day 21 22 20 30 24 23 14 26 26 28 21

A few times a week 16 17 15 13 21 16 16 17 16 18 15

Once a week 8 9 6 7 5 8 8 9 6 8 3

A few times a month 8 7 6 7 6 9 6 5 11 7 10

A few times per year 8 10 13 7 7 9 5 7 8 8 6

Once a year 2 1 1 2 - 2 1 - 1 4 -

Never 29 23 25 29 26 26 40 28 27 21 31

Don't know 9 11 11 5 10 7 10 8 6 6 13

Quebecers are most likely to say they never attempt to take a break from the internet (40%).

FREQUENCY OF ‘UNPLUGGING” FROM THE INTERNET


Q2020-83. How willing would you be to take a vacation in a place with no internet access?Base: Total sample

Two-thirds (66%) indicate that they would be willing to take a vacation in a place with no internet access.

WILLINGNESS TO TAKE A VACATION IN A PLACE WITH NO INTERNET ACCESS

TOTAL2020

2000

%

TOTAL WILLING

Totally willing

Somewhat willing

Neutral

Not very willing

Not willing at all

TOTAL NOT WILLING

Don't know

66

39

27

13

13

5

18

3


Q2020-83. How willing would you be to take a vacation in a place with no internet access?Base: Total sample

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

TOTAL WILLING 66 62 63 73 67 66 65 80 72 67 71

Totally willing 39 37 36 45 38 38 42 52 36 38 43

Somewhat willing 27 25 27 28 28 28 23 28 36 29 28

Neutral 13 17 14 8 16 12 13 6 9 17 10

Not very willing 13 12 15 14 11 13 14 5 11 13 12

Not willing at all 5 6 4 3 2 6 5 4 6 4 2

TOTAL NOT WILLING 18 19 19 17 13 18 19 9 17 17 14

Don't know 3 2 4 2 4 3 2 5 3 - 5

Two-thirds (66%) indicate that they would be willing to take a vacation in a place with no internet access. New Brunswickers are most likely to be willing (80%).

WILLINGNESS TO TAKE A VACATION IN A PLACE WITH NO INTERNET ACCESS


Q2020-84. What are the main reasons that you rarely or never ‘unplug’ from the internet?Base: Rarely/never unplug from the internet

Wanting to stay connected to family and/or friends are most common reasons for rarely or never unplugging from the internet.

REASONS FOR RARELY OR NEVER UNPLUGGING FROM THE INTERNET

TOTAL2020

600

%

To stay connected to family

To stay connected to friends

It's easier to stay connected

To stay connected to work

I'm addicted to it

I feel anxious when not connected

I use it to monitor my home

I use it monitor my health

Other

None of the above

Don't know

41

36

32

21

11

7

5

2

8

13

4


Q2020-84. What are the main reasons that you rarely or never ‘unplug’ from the internet?Base: Rarely/never unplug from the internetc Caution, small base sizeBTS Base size too small to report

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

600 61 42c 29c 26c 194 147 27c 29c 18 BTS 27c

% % % % % % % % % % %

To stay connected to family 41 33 52 62 35 41 37 56 48 41

To stay connected to friends 36 34 33 48 35 35 39 33 34 33

It's easier to stay connected 32 34 38 41 38 32 29 37 34 30

To stay connected to work 21 21 19 21 15 24 19 26 21 11

I'm addicted to it 11 16 10 10 12 11 11 7 10 -

I feel anxious when not connected 7 13 7 7 8 6 5 - 3 7

I use it to monitor my home 5 3 14 14 4 5 3 4 3 7

I use it monitor my health 2 - - 3 4 3 2 - 3 4

Other 8 10 10 - 4 9 8 7 10 15

None of the above 13 11 12 10 15 10 18 4 7 11

Don't know 4 7 7 3 4 3 3 - 7 -

Wanting to stay connected to family and/or friends are most common reasons for rarely or never unplugging from the internet.

REASONS FOR RARELY OR NEVER UNPLUGGING FROM THE INTERNET


Q2020-85. What are the main reasons that you sometimes or often ‘unplug’ from the internet?Base: Sometimes/often unplug from the internet

To relax or avoid wasting time are the top reasons for sometimes or often unplugging from the internet.

REASONS FOR SOMETIMES OR OFTEN UNPLUGGING FROM THE INTERNET

TOTAL2020

1226

%

To relax

To avoid wasting time

To recharge

To focus on relationships face-to-face

To improve sleep

To control or break the habit

To improve productivity

To be more efficient

To avoid people

To improve concentration

To feel more creative

Other

None of the above

Don't know

49

44

32

32

28

25

22

20

19

19

10

5

2

1


Q2020-85. What are the main reasons that you sometimes or often ‘unplug’ from the internet?Base: Sometimes/often unplug from the internetc Caution, small base size

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1226 165 97 58 63 444 170 63 68 50 48c

% % % % % % % % % % %

To relax 49 44 46 47 40 54 44 54 54 56 52

To avoid wasting time 44 50 38 53 46 43 41 44 56 46 35

To recharge 32 33 31 45 32 36 22 35 34 32 19

To focus on relationships face-to-face 32 30 33 48 37 32 31 30 26 26 25

To improve sleep 28 29 23 33 24 31 24 24 24 22 21

To control or break the habit 25 25 22 33 29 27 22 22 34 28 29

To improve productivity 22 28 24 26 16 23 13 27 28 32 21

To be more efficient 20 21 18 21 25 21 18 13 31 10 10

To avoid people 19 19 24 31 17 20 11 22 25 18 21

To improve concentration 19 21 15 22 16 21 15 10 24 12 15

To feel more creative 10 16 8 10 2 10 8 8 12 10 8

Other 5 5 4 5 3 5 6 6 6 2 2

None of the above 2 3 3 - - 2 2 2 - 2 2

Don't know 1 1 - 2 - 2 1 2 1 2 -

To relax or avoid wasting time are the top reasons for sometimes or often unplugging from the internet.

REASONS FOR SOMETIMES OR OFTEN UNPLUGGING FROM THE INTERNET


DETAILED FINDINGS








Sample Demographics

2b


In 2020, most continue to have a broadband internet connection at home.

TYPE OF INTERNET CONNECTION AT HOME

Q11. Thinking about your internet connection at home, is it…?Base: Those with one or more internet-connected devices in their household

TOTAL2020

TRACKING2014 2015 2016 2017 2018 2019 2020

1000 1000 1193 1195 1193 2050 2000

% % % % % % % %

Broadband (i.e., DSL, cable, fibre optic) 89 88 85 87 86 86 87

Satellite 4 5 6 6 5 6 4

Dial-up 2 2 2 2 2 1 2

Don’t know/no home internet 5 5 7 5 6 7 7

87

4

2

7


In 2019, most continue to have a broadband internet connection at home.

TYPE OF INTERNET CONNECTION AT HOME

Q11. Thinking about your internet connection at home, is it…?Base: Those with one or more internet-connected devices in their household

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

Broadband (i.e., DSL, cable, fibre optic) 87 92 83 91 89 89 83 87 84 89 90

Satellite 4 2 7 2 1 3 4 6 8 7 7

Dial-up 2 1 - 1 1 1 3 1 2 3 1

Don’t know/no home internet 7 5 10 5 9 6 9 6 6 1 2


Satisfaction levels with home internet speed are relatively stable from 2014 to 2020.

SATISFACTION WITH SPEED OF INTERNET CONNECTION AT HOME

Q12. How satisfied are you with the speed of your internet connection at home?Base: Those who have Internet at home

TOTAL2020

TRACKING2014 2015 2016 2017 2018 2019 2020

993 992 1180 1188 1181 2028 1975

% % % % % % % %

TOTAL SATISFIED 85 84 81 81 85 81 81

Very satisfied 38 39 34 35 40 39 37

Somewhat satisfied 47 45 46 46 45 42 43

Neither satisfied nor dissatisfied 8 8 10 7 6 9 10

Somewhat dissatisfied 5 5 7 8 6 7 6

Very dissatisfied 2 2 2 3 2 2 3

TOTAL DISSATISFIED 7 7 9 11 9 9 9

Don’t know - - <1 1 <1 <1 1

81

37

43

10

6

3

9

1


There are no major differences in satisfaction by province.

SATISFACTION WITH SPEED OF INTERNET CONNECTION AT HOME

Q12. How satisfied are you with the speed of your internet connection at home?Base: Those who have Internet at home

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1975 251 155 91 96 679 348 96 101 72 86

% % % % % % % % % % %

NET SATISFIED 81 81 79 75 76 79 84 82 85 82 80

Very satisfied 37 37 37 34 32 37 38 36 44 43 43

Somewhat satisfied 43 44 42 41 44 42 46 46 42 39 37

Neither satisfied nor dissatisfied 10 11 10 11 10 11 9 5 7 1 8

Somewhat dissatisfied 6 6 6 10 9 5 4 7 4 10 7

Very dissatisfied 3 2 1 4 4 4 2 4 3 7 3

NET DISSATISFIED 9 8 8 14 14 9 7 11 7 17 10

Don't know 1 <1 3 - - 1 - 1 1 - 1


In 2020, 45% report having unlimited data in their home internet package, up from 29% in 2016.

AMOUNT OF DATA INCLUDED WITH HOME INTERNET PACKA

Q16. About how much data, or bandwidth, is included with your home internet package (monthly)?Base: Those who have Internet at home

TOTAL2020

TRACKING2014 2015 2016 2017 2018 2019 2020

993 992 1180 1188 1181 2028 1975

% % % % % % % %

Less than 20 GB 6 5 4 4 3 3 3

20-49 GB 8 7 7 6 5 5 4

50-99 GB 14 12 6 8 6 6 5

100-149 GB 7 8 6 6 5 6 4

150-199 GB 2 4 4 5 5 4 2

200 or more GB16 24

12 11 10 9 7

Unlimited 29 31 38 41 45

Don't know 47 40 32 29 27 26 29

3

4

5

4

2

7

45

29


BC and AB residents are least likely to report having unlimited internet at home.

AMOUNT OF DATA INCLUDED WITH HOME INTERNET PACKA

Q16. About how much data, or bandwidth, is included with your home internet package (monthly)?Base: Those who have Internet at home

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1975 251 155 91 96 679 348 96 101 72 86

% % % % % % % % % % %

Less than 20 GB 3 2 3 - 4 2 5 2 2 4 1

20-49 GB 4 4 4 2 1 4 6 2 4 1 1

50-99 GB 5 6 6 4 2 4 8 3 2 4 -

100-149 GB 4 5 4 2 4 4 4 2 2 3 1

150-199 GB 2 2 3 1 - 2 3 - 2 - 1

200 or more GB 7 12 8 2 5 6 10 2 - 3 -

Unlimited 45 32 32 37 41 54 45 56 48 56 57

Don't know 29 37 41 51 43 23 20 32 41 29 38


Strong satisfaction with the amount of data included in home internet packages has levelled off in 2020.

SATISFACTION WITH THE AMOUNT OF DATA INCLUDED WITH HOME INTERNET PACKAGE

Q17. How satisfied are you with the amount of data, or bandwidth, included with your home internet package?Base: Those who have internet at home

TOTAL2020

TRACKING2014 2015 2016 2017 2018 2019 2020

993 992 1180 1188 1181 2028 1975

% % % % % % % %

TOTAL SATISFIED 76 79 78 77 81 83 82

Very satisfied 42 46 50 50 54 56 54

Somewhat satisfied 34 33 28 27 27 27 28

Neither satisfied nor dissatisfied 11 9 9 11 9 8 9

Somewhat dissatisfied 5 5 3 4 3 4 2

Very dissatisfied 2 3 2 3 2 2 1

TOTAL DISSATISFIED 7 8 6 7 5 5 4

Don’t know 7 5 7 6 5 4 5

82

54

28

9

2

1

4

5


There are no major differences in satisfaction with amount of data, by province.

SATISFACTION WITH THE AMOUNT OF DATA INCLUDED WITH HOME INTERNET PACKAGE

Q17. How satisfied are you with the amount of data, or bandwidth, included with your home internet package?Base: Those who have internet at home

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1975 251 155 91 96 679 348 96 101 72 86

% % % % % % % % % % %

NET SATISFIED 82 80 79 74 68 84 85 84 79 86 87

Very satisfied 54 52 50 52 40 59 51 59 54 60 72

Somewhat satisfied 28 28 29 22 28 25 34 25 25 26 15

Neither satisfied nor dissatisfied 9 11 14 12 17 8 8 7 8 6 2

Somewhat dissatisfied 2 2 1 3 3 3 2 1 3 3 -

Very dissatisfied 1 <1 1 - 2 1 2 1 3 3 1

NET DISSATISFIED 4 3 2 3 5 4 4 2 6 6 1

Don't know 5 6 5 11 10 4 3 6 7 3 9


Fully 92% say it is important that they have access to high speed internet at home (unchanged over time).

IMPORTANCE OF HIGH SPEED INTERNET AT HOME

Q13. How important is it to you personally that you have access to high speed internet at home? Base: Those who have internet at home

TOTAL2020

TRACKING2016 2017 2018 2019 2020

1180 1188 1181 2028 1975

% % % % % %

TOTAL IMPORTANT 91 92 93 92 92

Critically important 45 49 53 49 51

Somewhat important 47 44 40 43 41

Neither important nor unimportant 7 5 5 6 6

Not very important 2 2 1 1 1

Not important at all - <1 <1 <1 1

TOTAL NOT IMPORTANT 2 2 1 1 1

Don’t know - 1 <1 <1 1

92

51

41

6

1

1

1

1


Most across all provinces say high speed internet at home is important.

IMPORTANCE OF HIGH SPEED INTERNET AT HOME

Q13. How important is it to you personally that you have access to high speed internet at home? Base: Those who have internet at home

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1975 251 155 91 96 679 348 96 101 72 86

% % % % % % % % % % %

TOTAL IMPORTANT 92 89 88 93 90 92 93 95 90 96 93

Critically important 51 45 43 43 45 54 53 59 48 62 51

Somewhat important 41 44 45 51 45 38 40 35 43 33 42

Neither important nor unimportant 6 9 6 7 9 6 6 2 7 3 5

Not very important 1 1 3 - 1 1 1 1 2 1 -

Not important at all 1 <1 1 - - 1 <1 1 - - 1

TOTAL NOT IMPORTANT 1 1 3 - 1 1 1 2 2 1 1

Don't know 1 <1 3 - - 1 - 1 1 - 1


Almost all (95%) agree that having high quality internet access is important, with 56% saying it is ‘critically’ important (unchanged over time).

IMPORTANCE OF HIGH QUALITY INTERNET ACCESS AT HOME

Q14. And how important is it that your internet access at home is high quality (i.e., you can easily and reliably download information, load web pages, and use web applications, etc.)?Base: Those who have internet at home

TOTAL2020

TRACKING2016 2017 2018 2019 2020

1180 1188 1181 2028 1975

% % % % % %

TOTAL IMPORTANT 95 95 96 95 95

Critically important 54 55 59 54 56

Somewhat important 41 40 37 40 39

Neither important nor unimportant 4 3 3 4 3

Not very important 1 1 <1 1 1

Not important at all <1 <1 <1 <1 <1

TOTAL NOT IMPORTANT 1 1 1 1 1

Don’t know <1 1 <1 <1 1

95

56

39

3

1

<1

1

1


Most across all provinces say that high quality internet access at home is important.

IMPORTANCE OF HIGH QUALITY INTERNET ACCESS AT HOME

Q14. And how important is it that your internet access at home is high quality (i.e., you can easily and reliably download information, load web pages, and use web applications, etc.)?Base: Those who have internet at home

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1975 251 155 91 96 679 348 96 101 72 86

% % % % % % % % % % %

TOTAL IMPORTANT 95 94 93 97 93 94 98 96 87 99 97

Critically important 56 53 51 49 48 57 60 65 46 58 59

Somewhat important 39 42 42 47 45 37 38 31 42 40 37

Neither important nor unimportant 3 4 5 3 7 4 1 2 9 - 1

Not very important 1 1 1 - - <1 1 - 2 1 1

Not important at all <1 - - - - 1 <1 1 1 - -

TOTAL NOT IMPORTANT 1 1 1 - - 1 1 1 3 1 1

Don't know 1 <1 2 - - 1 - 1 1 - 1


7-in-10 (71%) of internet users say they would be unlikely to purchase a home in an area which lacked access to high speed internet. More than half (53%) say they would be ‘very’ unlikely to purchase a home in such areas.

LIKELIHOOD OF PURCHASING HOME WITHOUT ACCESS TO HIGH SPEED INTERNET

Q15. How likely would you be to purchase a home in a location without access to high speed internet?Base: Those who have internet at home

TOTAL2020

TRACKING2016 2017 2018 2019 2020

1180 1188 1181 2028 1975

% % % % % %

TOTAL LIKELY 11 11 11 11 12

Very likely 4 5 5 4 4

Somewhat likely 6 7 6 7 8

Neither likely nor unlikely 13 12 11 14 13

Somewhat unlikely 19 15 16 20 18

Very unlikely 54 59 59 52 53

TOTAL UNLIKELY 73 73 75 71 71

Don’t know 4 3 3 3 4

12

4

8

13

18

53

71

4


LIKELIHOOD OF PURCHASING HOME WITHOUT ACCESS TO HIGH SPEED INTERNET

Q15. How likely would you be to purchase a home in a location without access to high speed internet?Base: Those who have internet at home

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1975 251 155 91 96 679 348 96 101 72 86

% % % % % % % % % % %

NET LIKELY 12 14 10 13 16 16 7 14 10 14 8

Very likely 4 5 5 5 5 5 3 3 1 4 2

Somewhat likely 8 9 5 8 10 10 3 10 9 10 6

Neither likely nor unlikely 13 18 19 11 16 11 10 14 16 8 14

Somewhat unlikely 18 16 15 21 25 17 19 22 16 22 9

Very unlikely 53 49 51 47 44 53 59 50 52 54 62

NET UNLIKELY 71 65 66 68 69 70 78 72 68 76 71

Don't know 4 3 5 8 - 3 5 1 6 1 7

7-in-10 (71%) of internet users say they would be unlikely to purchase a home in an area which lacked access to high speed internet. More than half (53%) say they would be ‘very’ unlikely to purchase a home in such areas.


DETAILED FINDINGS








Sample Demographics

2c


Most people (66%) say they spend at least 1 hour per day watching TV/movies online.

HOURS PER DAY SPENT WATCHING TV/MOVIES/VIDEOS ONLINE

Q20. On average, about how many hours per day do you spend watching TV/movies/videos or listening to music/radio online (i.e., streaming content via Netflix, YouTube, online radio, etc.)?Base: Those who have internet at home

TOTAL2020

TRACKING2016 2017 2018 2019 2020

1180 1188 1181 2028 1975

% % % % % %

None 21 17 16 16 16

Less than 1 hour 22 20 19 18 15

1-2 25 27 26 31 29

3-4 17 22 23 23 24

5-6 8 7 9 7 8

7-8 3 2 3 2 2

9-10 1 2 2 1 1

11-12 1 1 1 1 1

More than 12 hours 1 1 2 1 1


16

15

29

24

8

2

1

1

1

2

TV/Movies/Videos


NB residents are most likely to spend at least some time watching TV/movies online each day.

HOURS PER DAY SPENT WATCHING TV/MOVIES/VIDEOS ONLINE


TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1975 251 155 91 96 679 348 96 101 72 86

% % % % % % % % % % %

None 16 14 15 23 20 15 19 8 15 11 21

Less than 1 hour 15 11 12 8 18 15 20 17 18 19 12

1-2 29 30 26 26 23 28 31 31 27 29 28

3-4 24 26 33 25 18 25 19 26 26 24 19

5-6 8 10 7 7 11 10 5 8 9 11 10

7-8 2 2 3 5 4 2 2 2 2 3 6

9-10 1 - 1 2 1 2 1 2 1 - 2

11-12 1 1 - - - 1 <1 1 1 - -

More than 12 hours 1 1 1 - - <1 1 2 1 3 -

Don't know 2 4 2 3 5 3 1 2 1 - 2

TV/Movies/Videos


About 4-in-10 (39%) spend at least 1 hour a day listening to music or radio online.

HOURS PER DAY SPENT LISTENING TO MUSIC/RADIO ONLINE


TOTAL2020

TRACKING2016 2017 2018 2019 2020

1180 1188 1181 2028 1975

% % % % % %

None 31 26 24 25 27

Less than 1 hour 34 31 31 32 31

1-2 18 21 22 23 21

3-4 8 9 10 9 9

5-6 4 5 5 4 4

7-8 3 3 2 3 2

9-10 1 2 2 1 1

11-12 <1 1 1 <1 1

More than 12 hours <1 1 1 1 1


27

31

21

9

4

2

1

<1

1

3

Music/Radio


Time spent listening to music/radio online varies relatively little by province.

HOURS PER DAY SPENT LISTENING TO MUSIC/RADIO ONLINE


TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1975 251 155 91 96 679 348 96 101 72 86

% % % % % % % % % % %

None 27 25 23 27 32 28 29 22 25 21 26

Less than 1 hour 31 32 35 27 29 32 27 31 34 36 34

1-2 21 21 17 20 18 20 23 24 28 26 22

3-4 9 11 10 10 7 7 10 9 2 4 9

5-6 4 4 5 9 3 4 5 3 5 6 5

7-8 2 3 1 2 2 3 2 1 1 3 -

9-10 1 - 2 1 - 2 1 - 2 3 1

11-12 1 1 1 - 1 1 - - - - -

More than 12 hours 1 - 2 - - <1 1 4 3 1 -

Don't know 3 4 3 3 7 4 1 5 1 - 3

Music/Radio


Most internet users who watch TV/movies/video online at least occasionally seek out Canadian content (61%). One-in-seven (15%) often or always do.

EXTENT SEEK OUT CANADIAN CONTENT WHEN WATCHING TV/MOVIES/VIDEOS ONLINE

Q28. How often do you seek out Canadian content when you are watching TV/movies/videos online?Base: Those who watch TV/movies online

TOTAL2020

TRACKING2016 2017 2018 2019 2020

949 1002 981 1688 1612

% % % % % %

TOTAL ALWAYS/OFTEN 14 14 14 13 15

Always/every time 3 3 3 3 4

Often/almost every time 12 11 11 10 11

Occasionally/sometimes 46 49 44 48 46

Almost never 21 21 21 19 19

Never 11 11 14 13 11

TOTAL ALMOST NEVER/NEVER 32 32 35 32 30


15

4

11

46

19

11

30

9


QC residents (30%) are most likely to say they always or often seek out Canadian content.

EXTENT SEEK OUT CANADIAN CONTENT WHEN WATCHING TV/MOVIES/VIDEOS ONLINE

Q28. How often do you seek out Canadian content when you are watching TV/movies/videos online?Base: Those who watch TV/movies online

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1612 205 129 67 72 562 279 86 85 64 66

% % % % % % % % % % %

TOTAL ALWAYS/OFTEN 15 14 9 4 6 10 30 3 8 6 18

Always/every time 4 3 6 - 1 2 7 - 2 2 -

Often/almost every time 11 11 3 4 4 8 23 3 6 5 18

Occasionally/sometimes 46 43 45 43 57 50 39 59 52 52 41

Almost never 19 19 23 22 18 21 13 12 22 23 18

Never 11 14 15 19 8 9 11 14 8 8 11

TOTAL NEVER 30 33 38 42 26 30 23 26 31 31 29

Don't know 9 11 8 10 11 10 7 12 9 11 12


Netflix remains by far the most dominant subscriber-based online content provider.

INCIDENCE OF SUSCRIBING TO ONLINE CONTENT PROVIDERS

2018-Q20B. Which of the following paid online content providers do you subscribe to? Select all that apply.Base: Have internet at home

TOTAL2020

TRACKING AGE (2020) GENDER (2020)2018 2019 2020 18-34 35-54 55+ Male Female

1181 2028 1975 517 723 735 950 1014

% % % % % % % % %

Netflix 53 58 53 66 58 39 50 55

Amazon Prime Video 10 20 24 33 26 16 25 23

Spotify 16 16 16 33 13 5 17 15

Crave TV 9 12 13 13 14 11 12 13

Disney Plus - - 12 22 15 3 13 11

Apple Music 12 9 7 11 8 4 7 7

Newspaper 8 7 7 2 5 12 7 6

Magazine 4 2 1 1 <1 1 2 1

Other 4 4 4 3 5 5 4 4

None 34 29 33 20 31 44 34 33

53

24

16

13

12

7

7

1

4

33


Netflix dominates across the country.

INCIDENCE OF SUSCRIBING TO ONLINE CONTENT PROVIDERS

2018-Q20B. Which of the following paid online content providers do you subscribe to? Select all that apply.Base: Have internet at home

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1975 251 155 91 96 679 348 96 101 72 86

% % % % % % % % % % %

Netflix 53 56 57 60 54 55 44 63 58 68 57

Amazon Prime Video 24 25 33 22 24 27 16 32 22 43 21

Spotify 16 16 19 9 17 15 17 11 14 14 12

Crave TV 13 12 14 15 11 15 7 21 11 17 14

Disney Plus 12 13 19 14 16 11 9 20 11 18 14

Apple Music 7 7 10 9 3 7 6 5 10 7 12

Newspaper 7 2 3 5 9 10 6 9 9 14 1

Magazine 1 1 - 3 - 1 1 2 2 - 1

Other 4 4 1 3 3 4 7 4 1 7 2

None 33 36 28 33 34 31 38 23 32 17 34


Only 11% admit to intentionally accessing or streaming pirated film or TV content online. Younger people (18-34 year olds) are most likely to say that they have (24%).

INCIDENCE OF INTENTIONALLY ACCESSING PIRATED FILM/TV CONTENT ONLINE

2018-Q20C. In the last 12 months, have you intentionally accessed or streamed pirated film or TV content online (i.e., content that is copyright-protected and that you did not pay for)?Base: Have internet at home

TOTAL2020

TRACKING AGE (2020) GENDER (2020) CHILDREN <18 (2020)2018 2019 2020 18-34 35-54 55+ Male Female Yes No

1181 2028 1975 517 723 735 950 1014 414 1548

% % % % % % % % % % %

Yes 14 13 11 24 10 3 15 7 14 10

No 72 75 80 63 79 92 75 84 73 82

Prefer not to answer 4 4 4 5 6 1 5 3 7 3

Don’t know 10 8 5 8 5 4 5 5 6 5

11

80

4

5


Only 11% admit to intentionally accessing or streaming pirated film or TV content online.

INCIDENCE OF INTENTIONALLY ACCESSING PIRATED FILM/TV CONTENT ONLINE

2018-Q20C. In the last 12 months, have you intentionally accessed or streamed pirated film or TV content online (i.e., content that is copyright-protected and that you did not pay for)?Base: Have internet at home

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1975 251 155 91 96 679 348 96 101 72 86

% % % % % % % % % % %

Yes 11 10 14 8 9 11 13 6 9 7 8

No 80 80 80 87 78 78 81 82 82 88 83

Prefer not to answer 4 4 3 4 2 5 3 4 6 - 5

Don’t know 5 6 3 1 10 6 4 7 3 6 5


Cost and convenience are the top reasons for accessing pirated film or TV content.

REASONS FOR ACCESSING PIRATED CONTENT ONLINE

2018-Q20D. What are the main reasons that you access or stream pirated film or TV content? Select all that apply.Base: Among those who have accessed pirated content

TOTAL2020

TRACKING2018 2019 2020

161 237 206

% % % %

I don’t want to pay for it 33 25 31

It is easier/more convenient 39 36 29

It’s too expensive 33 32 27

It isn’t available in my region 27 31 24

It’s not available without a cable subscription 25 22 23

It gets delayed in Canada 25 19 19

I can’t afford it 24 21 18

It’s normal/everybody does it 25 20 17

I tried to purchase it and it didn’t work 4 6 12

I find it hard to purchase 9 12 10

The creators already make enough money 7 8 8

Other 7 9 3

None of the above 2 5 3

Don’t know 1 1 3

31

29

27

24

23

19

18

17

12

10

8

3

3

3


Most (71%) of those who have accessed pirated content in the last year say that they are willing to pay for reasonably priced, readily available copyright-protected film or TV content online.

WILLINGNESS TO PAY FOR REASONABLY PRICED, READILY AVAILABLE LEGAL CONTENT

2018-Q20E. In general, how willing are you to pay for reasonably priced, readily available copyright-protected film or TV content online?Base: Among those who have accessed pirated content

TOTAL2020

TRACKING2018 2019 2020

161 237 206

% % % %

TOTAL WILLING 70 71 71

Completely willing 30 30 25

Somewhat willing 40 41 46

Not very willing 20 18 18

Not willing at all 6 8 5

TOTAL NOT WILLING 26 27 24

Don’t know 4 2 5

71

25

46

18

5

24

5


2019-7. How do you usually access news online? Select all that apply.Base: Use more than one device at Q2

The top methods for accessing news online remain visiting specific sites, Google searches, and Facebook.

HOW NEWS ONLINE IS ACCESSED

TOTAL2020

TRACKING2019 2020

1563 1448

% % %

Visiting specific news/media sites 61 54

Google searches about news events 50 48

Facebook 39 36

Digital newspaper subscription(s) 19 18

Other social media sites/platforms 16 15

Twitter 14 15

LinkedIn 11 9

Reddit 8

Blogs 3 4

RSS feeds 4 3

Other 2 1

I don't access news online 6 6

ONE MENTION 27 34

MORE THAN ONE 66 60

54

48

36

18

15

15

9

8

4

3

1

6

34

60


2019-7. How do you usually access news online? Select all that apply.Base: Use more than one device at Q2

HOW NEWS ONLINE IS ACCESSED

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1448 174 114 70 64 519 250 71 75 53 58

% % % % % % % % % % %

Visiting specific news/media sites 54 55 48 54 59 57 50 46 68 47 67

Google searches about news events 48 55 46 53 53 52 38 38 44 51 41

Facebook 36 38 31 46 50 30 40 39 45 49 57

Digital newspaper subscription(s) 18 9 14 16 13 19 24 18 16 32 7

Other social media sites/platforms 15 15 16 14 17 16 11 15 19 19 16

Twitter 15 17 18 10 19 15 11 18 13 21 21

LinkedIn 9 6 13 7 8 11 9 4 4 6 9

Reddit 8 13 13 7 11 8 3 7 8 2 3

Blogs 4 5 4 1 8 4 2 1 5 - 2

RSS Feeds 3 2 4 3 8 4 2 6 4 2 3

Other 1 1 1 3 2 2 1 - 1 2 2

I don't access news online 6 4 10 7 6 4 8 10 1 2 2

ONE MENTION 34 33 32 33 23 33 37 37 36 23 33

MORE THAN ONE 60 63 58 60 70 63 55 54 63 75 66

The top methods for accessing news online are visiting specific sites, Google searches, and Facebook.


2019-8. Which way do you access news online most often? Please select only one.Base: Mentioned at least one way in Q2x2019

The most common way of accessing news online is by visiting specific news/media sites.

MOST OFTEN WAY IN ACCESSING NEWS ONLINE

TOTAL2020

TRACKING2019 2020

1465 1448

% % %

Visiting specific news/media sites 41 34

Google searches about news events 20 20

Facebook 16 15

Digital newspaper subscription(s) 9 9

Twitter 3 4

Other social media sites/platforms 4 3

Reddit - 2

RSS feeds 2 1

LinkedIn 1 1

Blogs 1 1

Other 3 3

34

20

15

9

4

3

2

1

1

1

3


2019-8. Which way do you access news online most often? Please select only one.Base: Mentioned at least one time in Q2x2019

MOST OFTEN WAY IN ACCESSING NEWS ONLINE

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1448 174 114 70 64 519 250 71 75 53 58

% % % % % % % % % % %

Visiting specific news/media sites 34 33 32 30 42 35 34 32 45 30 47

Google searches about news events 20 29 21 19 22 22 13 14 19 15 17

Facebook 15 10 12 23 20 11 22 17 19 19 19

Digital newspaper subscription(s) 9 3 7 7 2 10 14 10 5 13 2

Twitter 4 8 4 4 3 4 2 7 4 8 5

Other social media sites/platforms 3 2 4 4 2 3 3 1 3 4 2

Reddit 2 5 4 - - 3 1 3 1 - 2

RSS feeds 1 1 - - 2 2 <1 4 - 2 2

LinkedIn 1 1 1 - - 1 <1 - - 4 2

Blogs 1 1 1 - - 1 - - - - -

Other 3 3 4 6 2 4 2 1 3 4 2

The most common way of accessing news online is by visiting specific news/media sites.


2019-20A. Does your household have a cable TV subscription?Base: Total sample

Just over 6-in-10 (63%) say their household has a cable TV subscription.

CABLE TV SUBSCRIPTION IN HOUSEHOLD

TOTAL2020

TRACKING2019 2020

2028 1975

% % %

Yes 62 63

No 37 35

Don’t know 1 2

63

35

2


2019-20A. Does your household have a cable TV subscription?Base: Total sample

MB residents are most likely to have a cable TV subscription.

CABLE TV SUBSCRIPTION IN HOUSEHOLD

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1975 251 155 91 96 679 348 96 101 72 86

% % % % % % % % % % %

Yes 63 60 70 65 75 56 72 66 57 58 67

No 35 38 27 35 23 43 26 32 40 40 29

Don’t know 2 2 3 2 1 1 2 3 1 3


2019-20AA. Do you ever watch TV/movie content by using the video-streaming apps of individual TV networks (e.g., CBC Gem, CTV app, TSN app, etc.)?Base: Total sample

3-in-10 (32%) say they watch TV/movie content by using the video-streaming apps of individuals TV networks.

WATCH TV/MOVIE CONTENT BY USING THE VIDEO-STREAMING APPS OF INDIVIDUAL TV NETWORKS

TOTAL2020

TRACKING2019 2020

2028 1975

% % %

Yes 31 32

No 66 65

Don’t know 3 3

32

65

3


2019-20AA. Do you ever watch TV/movie content by using the video-streaming apps of individual TV networks (e.g., CBC Gem, CTV app, TSN app, etc.)?Base: Total sample

Incidence of watching TV/movie content via video-streaming apps varies little by province.

WATCH TV/MOVIE CONTENT BY USING THE VIDEO-STREAMING APPS OF INDIVIDUAL TV NETWORKS

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1975 251 155 91 96 679 348 96 101 72 86

% % % % % % % % % % %

Yes 32 25 37 29 35 33 32 39 31 28 31

No 65 72 59 70 65 63 64 59 67 68 63

Don’t know 3 4 4 1 3 4 2 2 4 6


DETAILED FINDINGS








Sample Demographics

2d


Most internet users have made an online purchase in the last 12 months.

PURCHASED ANYTHING ONLINE IS THE LAST 12 MONTHS

Q31. In the last 12 months have you purchased anything online?Base: Total sample

TOTAL2020

TRACKING2014 2015 2016 2017 2018 2019 2020

1000 1000 1200 1200 1203 2050 2000

% % % % % % % %

Yes 80 79 82 82 86 87 85

No 20 21 18 18 14 13 15

85

15


Most internet users in all provinces have made an online purchase in the last 12 months.

PURCHASED ANYTHING ONLINE IS THE LAST 12 MONTHS

Q31. In the last 12 months have you purchased anything online?Base: Total sample

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

Yes 85 87 83 86 84 88 79 88 87 90 80

No 15 13 17 14 16 12 21 12 13 10 20


2019-32A. Which of the following kinds of food purchases/orders have you made online in the last 12 months?Base: Have made a food purchase

Of those who made food purchases or orders online, most ordered take-out directly from a restaurant’s website or app, or used a food delivery service.

KINDS OF FOOD PURCHASES/ORDERS MADE IN THE LAST 12 MONTHS

TOTAL2020

TRACKING

2019 2020

545 1016

% % %

I ordered take-out online directly from a restaurant's website or app 59 53

I used a food delivery service (e.g., Uber Eats, Skip the Dishes, etc.) 48 37

I ordered groceries online from a non-traditional grocery store (e.g., Amazon) and had them delivered 19 20

I ordered groceries online from a traditional grocery store (e.g., Loblaws, Metro, Safeway etc.) and picked them up in-store 15 20

I purchased a hard-to-find specialty food item from an online retailer 15 17

I ordered groceries online from a traditional grocery store (e.g., Loblaws, Metro, Safeway etc.) and had them delivered 13 15

I subscribed to a food box or meal kit service (e.g., Chef's Plate, HelloFresh, Goodfood, etc.) 17 12

Other 2 6

53

37

20

20

17

15

12

6


2019-32A. Which of the following kinds of food purchases/orders have you made online in the last 12 months?Base: Have made a food purchase onlineC Caution, small base size

KINDS OF FOOD PURCHASES/ORDERS MADE IN THE LAST 12 MONTHS

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1014 131 69 51 50 382 167 48 42c 43c 31c

% % % % % % % % % % %

I ordered take-out online directly from a restaurant's website or app 53 50 48 59 62 59 42 52 55 65 45

I used a food delivery service (e.g., Uber Eats, Skip the Dishes, etc.) 37 43 54 31 36 39 25 35 17 14 39

I ordered groceries online from a non-traditional grocery store (e.g., Amazon)

20 19 25 20 16 21 19 15 24 16 35

I ordered groceries online from a traditional grocery store (e.g., Loblaws, Metro, Safeway, Sobey's, etc.) and picked them up in-store

20 27 17 31 26 20 14 23 40 23 10

I purchased a hard-to-find specialty food item from an online retailer 17 24 19 12 18 17 10 19 21 16 13

I ordered groceries online from a traditional grocery store (e.g., Loblaws, Metro, Safeway, Sobey's, etc.) and had them delivered

15 17 12 4 8 18 16 4 10 7 6

I subscribed to a food box or meal kit service (e.g., Chef's Plate, HelloFresh, Goodfood, etc.)

12 10 9 6 4 13 15 15 19 9 10

Other 6 5 4 - 6 3 18 2 2 5 -

Of those who made food purchases or orders online, most ordered take-out directly from a restaurant’s website or app, or used a food delivery service (caution should be used in interpreting the findings by province, due to small sample sizes).


In 2020, online purchases using a mobile device have levelled off at 46%.

TYPES OF DEVICES USED TO MAKE ONLINE PURCHASE IN LAST 12 MONTHS

Q33. Which of the following types of devices have you used to make online purchases in the last 12 months? Please select all that apply.Base: Have made a purchase online in the last 12 months

TOTAL2020

TRACKING2014 2015 2016 2017 2018 2019 2020

796 787 984 982 1,034 1778 1703

% % % % % % % %

Computer (desktop/laptop) 80 95 90 88 83 78 73

Mobile phone 12 14 26 36 40 46 46

Tablet (e.g., iPad, etc.) 17 23 26 26 25 23

TV n/a 3 2 1 3 2 3

73

46

23

3


TYPES OF DEVICES USED TO MAKE ONLINE PURCHASE IN LAST 12 MONTHS

Q33. Which of the following types of devices have you used to make online purchases in the last 12 months? Please select all that apply.Base: Those who have made a purchase online in the last 12 months

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1703 221 130 79 83 604 276 86 90 65 69

% % % % % % % % % % %

Computer 73 72 71 65 69 76 71 76 78 75 62

Mobile phone 46 47 49 58 59 44 44 45 38 45 49

Tablet 23 24 21 19 17 24 22 17 24 31 20

TV 3 2 1 3 5 2 4 1 2 2 3

SK (58%) and MB (59%) residents are most likely to indicate that they use their mobile phone to make an online purchases.


The proportion who say they do research online before going to a store to make purchases remains stable.

APPROACHES TO SHOPPING

Q34. When you have a choice, how often do you…?Base: Have made a purchase online in the last 12 months

TOTAL2020

TRACKING2014 2015 2016 2017 2018 2019 2020

986 787 984 982 1034 1778 1703

% % % % % % % %

TOTAL ALWAYS/OFTEN 42 47 45 46 45 46 48

Almost always 14 14 13 12 15 12 14

Often 28 33 32 34 30 34 34

Sometimes 43 42 41 41 39 39 37

Rarely 10 8 10 10 11 11 10

Never 5 3 3 3 4 3 4

TOTAL RARELY/NEVER 15 11 13 13 15 14 14

Don’t know - - <1 1 1 1 1

48

14

34

37

10

4

14

1

How often do you… visit websites to research or compare products, but go to a store to make your purchase(s)?


Few online shoppers say that they always or often visit a store to browse but then make their purchase online (17% in 2020), but 34% say they ‘sometimes’ do.



TOTAL2020

TRACKING2014 2015 2016 2017 2018 2019 2020

986 787 984 982 1034 1778 1703

% % % % % % % %

TOTAL ALWAYS/OFTEN 16 19 14 17 17 15 17

Almost always 5 6 3 3 5 3 4

Often 11 13 11 13 12 12 13

Sometimes 33 38 34 36 38 38 34

Rarely 29 31 31 27 28 28 28

Never 22 12 21 20 16 17 19

TOTAL RARELY/NEVER 51 43 52 46 44 46 47

Don’t know - - - 1 1 1 2

17

4

13

34

28

19

47

2

How often do you… visit a store to browse or look at a product, but make your purchase online?


In-store pick-ups are stable in 2020. Over 1-in-10 (13%) say they always or often purchase a product online and pick it up in-store.



TOTAL2020

TRACKING2016 2017 2018 2019 2020

984 982 1034 1778 1703

% % % % % %

TOTAL ALWAYS/OFTEN 10 12 12 12 13

Almost always 2 1 3 2 3

Often 8 10 9 9 10

Sometimes 30 30 31 35 35

Rarely 29 31 27 29 28

Never 31 27 29 24 22

TOTAL RARELY/NEVER 60 58 56 53 50

Don’t know - 1 <1 1 1

13

3

10

35

28

22

50

1

How often do you… purchase a product online, and then pick it up in-store?


Likelihood of visiting a store to browse but making purchases online varies to some extent by province.



% ALMOST ALWAYS/OFTEN TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1703 221 130 79 83 604 276 86 90 65 69

% % % % % % % % % % %

Visit websites to research or compare products, but go to a store to make your purchase.

48 52 41 48 37 48 50 57 49 40 41

Visit a store to browse or look at a product, but make your purchase online. 17 21 12 10 12 17 17 20 12 17 19

Purchase a product online, and pick it up in-store. 13 14 11 8 14 15 13 9 10 6 10


In 2020, 30% agree that they like visiting stores to browse and then make purchases online to get the best deal, down from 35% in 2019.

ATTITUDES TOWARD SHOPPING

Q35. Please indicate how much you agree or disagree with the following statements.Base: Have made a purchase online in the last 12 months

TOTAL2020

TRACKING2014 2015 2016 2017 2018 2019 2020

993 787 984 982 1034 1778 1703

% % % % % % % %

TOTAL AGREE 40 34 30 34 36 35 30

Strongly agree 9 7 7 7 8 7 7

Somewhat agree 31 27 23 27 28 28 23

Neither agree nor disagree 28 32 31 31 31 30 31

Somewhat disagree 18 23 21 20 18 20 22

Strongly disagree 14 12 16 14 14 14 17

TOTAL DISAGREE 32 35 37 35 32 34 38

Don’t know - - 1 <1 1 1 1

30

7

23

31

22

17

38

1

“When shopping, I like visiting stores to browse but then I prefer to make purchases online to get the best deal.”


Most agree (77%) that they almost always compare prices online before making a major purchase.



TOTAL2020

TRACKING2014 2015 2016 2017 2018 2019 2020

993 787 984 982 1034 1778 1703

% % % % % % % %

TOTAL AGREE 69 76 77 79 80 80 77

Strongly agree 33 37 43 47 45 44 40

Somewhat agree 36 39 34 32 35 36 36




TOTAL DISAGREE 14 9 9 8 9 7 10

Don’t know - - 1 <1 <1 1 1

77

40

36

13

5

4

10

1

“I almost always compare prices online before making a major purchase.”


In 2020, 3-in-10 (30%) agree that they prefer shopping online more than shopping in stores, down from 38% in 2019.



TOTAL2020

TRACKING2014 2015 2016 2017 2018 2019 2020

993 787 984 982 1034 1778 1703

% % % % % % % %

TOTAL AGREE 28 33 32 38 39 38 30

Strongly agree 7 10 10 12 13 12 10

Somewhat agree 21 23 22 26 26 26 20




TOTAL DISAGREE 39 31 34 31 31 30 36

Don’t know - - - <1 <1 1 1

30

10

20

32

21

15

36

1

“I prefer shopping online more than shopping in stores.”


Overall, attitudes toward online shopping vary relatively little by province, with the exception that PEI residents are more likely than those in other provinces to agree that they prefer shopping online.



% Agree (strongly or somewhat) TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1703 221 130 79 83 604 276 86 90 65 69

% % % % % % % % % % %

I almost always compare prices online before making a major purchase.

77 78 72 80 73 78 76 80 78 66 83

I prefer shopping online more than shopping in stores. 30 29 31 27 33 30 30 35 29 43 38

When shopping, I like visiting stores to browse but then I prefer to make purchases online to get the best deal.

30 27 32 16 29 30 32 31 24 25 36


Over 6-in-10 (68%) prefer making online purchases from Canadian retailers when they have a choice.

PREFERENCE FOR MAKING ONLINE PURCHASES FROM CANADIAN VS U.S. BUSINESSES

Q40. When you have a choice, do you generally prefer to make online purchases from Canadian businesses/retailers or from U.S. businesses/retailers?Base: Have made a purchase online in the last 12 months

TOTAL2020

TRACKING2014 2015 2016 2017 2018 2019 2020

993 787 984 982 1034 1778 1703

% % % % % % % %

Canadian businesses/retailers 62 62 59 65 62 64 68

U.S. businesses/retailers 3 2 1 2 2 2 2

No preference/Doesn't matter 18 16 24 21 23 21 18

It depends 13 19 14 11 12 11 10

Don't know 4 1 1 1 2 2 2

68

2

18

10

2


PEI residents are most likely to report preferring to make online purchases from Canadian retailers when they have a choice.

PREFERENCE FOR MAKING ONLINE PURCHASES FROM CANADIAN VS U.S. BUSINESSES

Q40. When you have a choice, do you generally prefer to make online purchases from Canadian businesses/retailers or from U.S. businesses/retailers?Base: Have made a purchase online in the last 12 months

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1703 221 130 79 83 604 276 86 90 65 69

% % % % % % % % % % %

Canadian businesses/retailers 68 69 75 68 60 69 62 70 70 83 72

U.S. businesses/retailers 2 <1 3 3 - 1 3 3 1 - 1

No preference/Doesn't matter 18 17 14 20 22 19 19 20 14 9 19

It depends 10 11 7 8 11 9 14 7 11 8 6

Don't know 2 2 2 1 7 1 2 - 3 - 1


Benefitting the Canadian economy or supporting local businesses (48%) remains the top reason for preferring Canadian online retailers in 2020.

MAIN REASON FOR PREFERRING TO MAKE PURCHASES ONLINE FROM CANADIAN BUSINESSES

Q41. What is the main reason that you prefer making online purchases from (ANSWER AT Q40)?Base: Those who prefer making purchases online from Canadian businesses

Total MentionsTRACKING

2015 2016 2017 2018 2019 2020

487 584 638 636 1147 1170

% % % % % %

It benefits the Canadian economy/Buy Canadian/Support local 44 31 39 32 43 48

Because of the Canadian dollar/Paying in Canadian dollars/The dollar exchange rate/Currency 20 31 25 22 19 16

Tax & Duty/Duty fees/To avoid custom taxes/No custom or brokerage charges 16 16 21 22 18 13

Cost of delivery/Free shipping/Avoid shipping cost/ Cheaper shipping cost 19 16 13 12 9 7

Because I am Canadian/I live in Canada 4 8 4 6 6 6

Fast shipping/Faster delivery 5 8 6 6 7 6

Closer to home/It’s local/To keep it local (general) - 3 5 5 4 5

Trustworthy/Safe/Secure 6 5 4 5 4 5

Easier to return/Return policy 1 4 4 5 4 3

Convenience/Ease/Ease of shipping/Accessibility 4 4 3 4 4 3

To keep people employed/Jobs - - - - 3 3

Mentions of 3% or more in 2020


Benefitting the Canadian economy or supporting local businesses is the top reason for preferring Canadian online retailers across all provinces.

MAIN REASON FOR PREFERRING TO MAKE PURCHASES ONLINE FROM CANADIAN BUSINESSES

Q41. What is the main reason that you prefer making online purchases from (ANSWER AT Q40)?Base: Those who prefer making purchases online from Canadian businesses

Total MentionsTOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1170 153 97 54 50 418 171 60 63 54 50

% % % % % % % % % % %

It benefits the Canadian economy/Buy Canadian/Support local 48 50 55 48 28 43 60 40 52 54 36

Because of the Canadian dollar/Paying in Canadian dollars/The dollar exchange rate/Currency

16 16 22 24 28 15 9 22 22 15 18

Tax & Duty/Duty fees/To avoid custom taxes/No custom or brokerage charges

13 9 12 6 22 15 11 8 11 7 18

Cost of delivery/Free shipping/Avoid shipping cost/ Cheaper shipping cost

7 7 5 9 10 8 5 8 11 7 10

Because I am Canadian/I live in Canada 6 9 6 11 4 7 2 12 8 9 6

Fast shipping/Faster delivery 6 4 4 6 4 7 4 5 8 4 6

Closer to home/It’s local/To keep it local (general) 5 6 6 7 2 7 1 10 8 11 8

Trustworthy/Safe/Secure 5 8 5 - 6 3 6 5 6 4 6

Easier to return/Return policy 3 3 1 2 10 5 2 3 2 2 2

Convenience/Ease/Ease of shipping/Accessibility 3 3 - 2 6 4 1 3 2 4 6

To keep people employed/Jobs 3 7 2 2 4 3 - 3 3 2 4

Mentions of 3% or more


2019-41A. In the last 12 months, have you purposefully made an online purchase from a Canadian retailer instead of from a U.S. or other international retailer?Base: Have made a purchase online in the last 12 months

More than one-half (56%) say they have purposefully made an online purchase from a Canadian retailer instead of a U.S. or other international one in the last 12 months.

HAVE PURPOSEFULLY MADE ONLINE PURCHASE FROM A CANADIAN RETAILER INSTEAD OF U.S./INTERNATIONALLY

TOTAL2020

TRACKING2019 2020

1778 1703

% % %

Yes 57 56

No 28 30

Don’t know 15 14

56

30

14


2019-41A. In the last 12 months, have you purposefully made an online purchase from a Canadian retailer instead of from a U.S. or other international retailer?Base: Have made a purchase online in the last 12 months

HAVE PURPOSEFULLY MADE ONLINE PURCHASE FROM A CANADIAN RETAILER INSTEAD OF U.S./INTERNATIONALLY

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1703 221 130 79 83 604 276 86 90 65 69

% % % % % % % % % % %

Yes 56 57 50 57 49 61 51 51 58 68 46

No 30 29 29 29 35 26 36 31 28 25 32

Don’t know 14 14 21 14 16 13 13 17 14 8 22

More than one-half (56%) say they have purposefully made an online purchase from a Canadian retailer instead of a U.S. or other international one in the last 12 months. PEI residents are most likely to say they have (68%).


2019-41B. Was your overall experience of making an online purchase from a Canadian retailer better, worse or about the same as your past experiences making similar purchases from U.S. or other international retailers?Base: Yes, have purposefully made an online purchase from a Canadian retailer instead of from a U.S. or other international retailer

Most (57%) say the experience of purchasing from a Canadian retailer was ‘about the same’ as past experiences making similar purchases from U.S. or other international retailers. 3-in-10 say it was better.

ASSESSMENT OF OVERALL EXPERIENCE MAKING AN ONLINE PURCHASE FROM A CANADIAN RETAILER

TOTAL2020

TRACKING2019 2020

1018 957

% % %

Better 30 30

Worse 2 3

About the same 59 57

Doesn’t apply 4 5

Don’t know 5 6

30

3

57

5

6


2019-41B. Was your overall experience of making an online purchase from a Canadian retailer better, worse or about the same as your past experiences making similar purchases from U.S. or other international retailers?Base: Yes, have purposefully made an online purchase from a Canadian retailer instead of from a U.S. or other international retailerC Caution, small base size

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

957 126 65 45c 41c 366 142 44c 52 44c 32c

% % % % % % % % % % %

Better 30 26 38 22 15 30 30 41 27 41 34

Worse 3 2 3 - - 2 3 2 8 2 -

About the same 57 61 48 64 73 56 60 52 54 50 50

Doesn’t apply 5 2 8 7 5 6 1 2 8 5 6

Don’t know 6 8 3 7 7 6 7 2 4 2 9

ASSESSMENT OF OVERALL EXPERIENCE MAKING AN ONLINE PURCHASE FROM A CANADIAN RETAILER

Most (59%) say the experience of purchasing from a Canadian retailer was ‘about the same’ as past experiences making similar purchases from U.S. or other international retailers. 3-in-10 say it was better.


All things being equal, 65% of shoppers prefer making retail purchases from a traditional, ‘bricks and mortar’ store.

PREFERENCE FOR MAKING RETAIL PURCHASES ONLINE VS AT A TRADITIONAL STORE

Q36. Assuming all other factors are equal (e.g., price, selection, availability, etc.) do you prefer making retail purchases from an online store or at a traditional, “bricks and mortar” store?Base: Have made a purchase online in the last 12 months

TOTAL2020

TRACKING2016 2017 2018 2019 2020

984 982 1034 1778 1703

% % % % % %

Traditional, “bricks and mortar” store 66 64 59 60 65

Online store 24 26 32 30 25


65

25

9


PREFERENCE FOR MAKING RETAIL PURCHASES ONLINE VS AT A TRADITIONAL STORE

Q36. Assuming all other factors are equal (e.g., price, selection, availability, etc.) do you prefer making retail purchases from an online store or at a traditional, “bricks and mortar” store?Base: Have made a purchase online in the last 12 months

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1703 221 130 79 83 604 276 86 90 65 69

% % % % % % % % % % %

Traditional, “bricks and mortar” store 65 66 65 77 67 63 66 72 76 69 68

Online store 25 22 22 20 19 28 26 23 19 25 26

Don't know 9 12 13 3 13 10 7 5 6 6 6

All things being equal, 65% of shoppers prefer making retail purchases from a traditional, ‘bricks and mortar’ store. The findings vary little by province.


The most important factors considered when making online purchases remain: cost/savings (69%), ease/ convenience (58%), availability of items (56%). Time savings is less likely to be selected in 2020 than in 2019 (48% versus 58%).

IMPORTANCE OF FACTORS WHEN CHOSING TO PURCHASE FROM AN ONLINE STORE

Q37. Listed below are different factors you might consider when making a purchase from an online store instead of at a traditional store. Please select all the factors that are important to you.Base: Have made a purchase online in the last 12 months

TOTAL2020

TRACKING2016 2017 2018 2019 2020

984 982 1034 1778 1703

% % % % % %

Cost/savings 73 73 72 73 68

Ease/convenience 62 65 63 63 58

Availability of items 61 61 61 58 56

Time savings 55 61 59 58 48

Selection/variety 50 50 51 50 44

Ability to compare products 51 51 53 49 43

Online customer reviews - - - 48 40

Ability to return products 40 42 40 44 40

Ability to research/access to information 48 51 49 44 39

Easy to use purchasing platform - - - 39 35

Quality of items 28 28 29 31 27

Recommendations from someone you know - - - 18 12

Better overall experience 14 14 16 16 11

More enjoyable/interesting/fun 11 13 12 9 8

Other 1 1 1 2 3

None of the above 2 2 2 3 3

68

58

56

48

44

43

40

40

39

35

27

12

11

8

3

3


NF residents are most likely to select cost/savings (83%).

IMPORTANCE OF FACTORS WHEN CHOSING TO PURCHASE FROM AN ONLINE STORE

Q37. Listed below are different factors you might consider when making a purchase from an online store instead of at a traditional store. Please select all the factors that are important to you.Base: Have made a purchase online in the last 12 months

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1703 221 130 79 83 604 276 86 90 65 69

% % % % % % % % % % %

Cost/savings 68 69 73 71 70 66 66 73 78 71 83

Ease/convenience 58 59 64 62 52 61 51 62 61 57 58

Availability of items 56 58 55 51 55 56 53 67 63 57 62

Time savings 48 43 48 46 42 50 49 38 46 42 41

Selection/variety 44 46 46 43 45 45 39 44 52 60 48

Ability to compare products 43 40 42 39 41 45 43 50 50 48 30

Online customer reviews 40 39 45 37 36 43 33 48 43 42 41

Ability to return products 40 42 38 35 41 43 35 41 43 42 36

Ability to research/access to information 39 33 49 38 35 41 34 44 43 35 38

Easy to use purchasing platform 35 36 37 32 33 37 28 37 40 42 38

Quality of items 27 27 28 24 28 29 21 26 36 29 33

Recommendations from someone you know 12 13 13 14 12 13 8 14 18 15 13

Better overall experience 11 10 12 9 14 12 10 12 16 6 16

More enjoyable/interesting/fun 8 9 7 8 10 6 14 5 7 3 13

Other 3 4 2 3 3 3 1 1 2 6

None of the above 3 2 5 3 7 3 3 2 1


The single most important factor when making a purchase online instead of at a traditional store is cost/savings (30%).

MOST IMPORTANT FACTOR WHEN CHOSING TO PURCHASE FROM AN ONLINE STORE

Q38. Which of these factors is usually most important to you when making a purchase from an online store instead of at a traditional store? Please select only one.Base: Have made a purchase online in the last 12 months and had at least one important factor in Q37

TOTAL2020

TRACKING2016 2017 2018 2019 2020

967 961 1012 1731 1654

% % % % % %

Cost/savings 38 31 33 33 30

Ease/convenience 15 18 17 15 15

Availability of items 9 12 11 9 11

Ability to return products 8 7 8 8 7


Ability to research/access to information 6 6 5 4 6

Selection/variety 6 6 5 6 5

Online customer reviews - - - 4 4

Ability to compare products 5 5 5 4 4

Quality of items 3 2 4 3 4

Easy to use purchasing platform - - - 2 3

Better overall experience 1 2 1 2 1

More enjoyable/interesting/fun 1 1 1 1 1

Recommendations from someone you know - - - 1 1

Other 2 2 2 1 3

30

15

11

7

6

6

5

4

4

4

3

1

1

1

3


The single most important factor when making a purchase online instead of at a traditional store is cost/savings (30%), especially among NF residents (42%) and AB residents (40%).

MOST IMPORTANT FACTOR WHEN CHOSING TO PURCHASE FROM AN ONLINE STORE

Q38. Which of these factors is usually most important to you when making a purchase from an online store instead of at a traditional store? Please select only one.Base: Have made a purchase online in the last 12 months and had at least one important factor in Q37

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1654 216 123 77 77 586 268 84 89 65 69

% % % % % % % % % % %

Cost/savings 30 30 40 32 21 28 31 26 34 31 42

Ease/convenience 15 12 15 17 10 16 14 19 13 14 10

Availability of items 11 12 9 17 16 12 8 12 13 12 13

Ability to return products 7 9 6 8 13 7 6 2 7 6 9

Time savings 6 5 2 1 8 6 10 1 4 3 1

Ability to research/access to information 6 4 5 5 3 7 5 8 6 - 3

Selection/variety 5 7 4 10 3 3 6 5 6 11 6

Online customer reviews 4 5 7 3 6 4 2 10 6 2 3

Ability to compare products 4 2 2 3 3 5 6 5 2 5 1

Quality of items 4 4 3 - 6 5 2 5 4 2 1

Easy to use purchasing platform 3 3 4 1 1 3 1 2 1 6 3

Better overall experience 1 - 2 - 1 1 1 1 1 - 3

More enjoyable/interesting/fun 1 - - - - 1 1 - 1 - -

Recommendations from someone you know 1 1 - - - <1 1 - - 2 -

Other 3 5 1 1 3 3 3 4 1 3 4


In general, internet users are more comfortable making purchases on Canadian retail or government websites than on U.S retail websites. Expressed comfort in using mobile payment or digital wallet services is at 31% in 2020 (and comparable to 2019).

COMFORT LEVEL WITH DIFFERENT TYPES OF TRANSACTIONS

Q43. Thinking about any concerns you might have about the security of your personal information when making online purchases, how comfortable are you or would you be with the following types of transactions? Please answer regardless of whether you have made this type of transaction in the past.

Base: Total sample

TOTAL2020

TRACKING2016 2017 2018 2019 2020

1200 1200 1203 2050 2000

% % % % % %

Making a purchase on an Canadian retail website 72 74 74 75 73

Making a purchase or payment on a government website 72 73 74 73 71

Making a purchase on a U.S. retail website 52 53 55 55 47

Using a mobile payment or digital wallet service, in which you pay by using your mobile phone instead of paying with cash, cheque or credit card (e.g., Apple Pay, etc.)

23 27 37 32 31

28

34

14

11

45

37

34

20

15

14

23

19

5

5

16

18

4

4

9

20

4

6

5

13

Very comfortable (no concerns)

Somewhat comfortable

Neither

Somewhat uncomfortable

Very uncomfortable (major concerns)

Don't know

% Comfortable


COMFORT LEVEL WITH DIFFERENT TYPES OF TRANSACTIONS

Q43. Thinking about any concerns you might have about the security of your personal information when making online purchases, how comfortable are you or would you be with the following types of transactions? Please answer regardless of whether you have made this type of transaction in the past.

Base: Total sample

% VERY/SOMEWHAT COMFORTABLE TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

Making a purchase on an Canadian retail website 73 73 73 73 76 74 69 79 68 90 76

Making a purchase or payment on a government website 71 70 67 73 69 73 70 77 73 83 77

Making a purchase on a U.S. retail website 47 48 51 54 49 48 43 52 49 62 49

Using a mobile payment or digital wallet service, in which you pay by using your mobile phone instead of paying with cash, cheque or credit card

31 29 31 32 29 30 33 33 33 38 27

In general, internet users are more comfortable making purchases on Canadian retail or government websites than on U.S retail websites.


Generally speaking, internet users are more comfortable with businesses/organizations that have a website than with those that do not.

IMPACT OF WEBSITES ON PERCEPTIONS OF BUSINESSES/ORGANIZATIONS

Q44. Please indicate how much you agree or disagree with the following statements.Base: Total sample

TOTAL2020

TRACKING2016 2017 2018 2019 2020

1200 1200 1203 2050 2000

% % % % % %

I am more likely to do business with a company that has a website 53 59 66 67 61

I generally have a better impression of businesses/orgs that have a website 56 60 67 67 61

Having a website makes a business/organization look more credible 61 63 65 65 60

I am more likely to donate to a not-for-profit organization that has a website 37 44 48 49 45

I don't trust businesses/organizations that do not have a website 36 39 38 37 33

It generally doesn't matter to me whether or not a bus./org. has a website 21 19 23 21 25

% Agree

23

22

23

17

10

6

39

40

38

28

24

19

27

27

27

33

37

29

5

5

6

9

17

28

3

3

3

7

9

14

4

4

4

7

5

4

Strongly agree Somewhat agree

Neither agree nor disagree Somewhat disagree

Strongly disagree Don't know


IMPACT OF WEBSITES ON PERCEPTIONS OF BUSINESSES/ORGANIZATIONS

Q44. Please indicate how much you agree or disagree with the following statements.Base: Total sample

% STRONGLY/SOMEWHAT AGREE TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

I am more likely to do business with a company that has a website 61 56 62 62 61 65 58 61 66 69 56

I generally have a better impression of businesses/orgs that have a website

61 61 61 62 56 64 56 65 70 67 56

Having a website makes a business/organization look more credible 60 57 64 65 60 65 52 63 63 71 60

I am more likely to donate to a not-for-profit organization that has a website

45 43 50 49 33 50 37 37 45 44 37

I don't trust businesses/organizations that do not have a website 33 34 34 29 31 36 29 29 36 26 31

It generally doesn't matter to me whether or not a bus./org. has a website

25 26 27 32 23 23 26 32 22 18 17

Generally speaking, internet users are more comfortable with businesses/organizations that have a website than with those that do not. The findings vary little by province.


2019-38A. A mobile payment, or digital wallet service, allows you to make purchases by using your mobile phone instead or paying with cash, cheque or credit card (e.g., Apply Pay, etc.)? Had you heard of mobile payment or digital wallet services before?Base: Total sample

Three-quarters have heard of mobile payment or digital wallet services.

HEARD OF MOBILE PAYMENT OR DIGITAL WALLET SERVICES BEFORE

TOTAL2020

TRACKING2019 2020

2050 2000

% % %

Yes 75 74

No 22 23

Don’t know 3 4

74

23

4


2019-38A. A mobile payment, or digital wallet service, allows you to make purchases by using your mobile phone instead or paying with cash, cheque or credit card (e.g., Apply Pay, etc.)? Had you heard of mobile payment or digital wallet services before?Base: Total sample

Awareness of digital wallet services varies little by province.

HEARD OF MOBILE PAYMENT OR DIGITAL WALLET SERVICES BEFORE

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

Yes 74 76 72 79 77 78 65 78 74 82 74

No 23 21 23 17 22 18 32 19 23 14 22

Don't know 4 3 5 3 1 4 3 3 3 4 3


2018-39B. Would you know how to use a mobile payment or a digital wallet service?Base: Have heard of digital wallet services but have not used one

Just under 4-in-10 (38%) of those who have heard of a digital wallet services but not used one say they would know how to use one.

KNOWS HOW TO USE A MOBILE PAYMENT OR DIGITAL WALLET SERVICE

TOTAL2020

TRACKING2019 2020

1093 1071

% % %

Yes 39 38

No 51 50

Don’t know 10 12

38

50

12


2018-39B. Would you know how to use a mobile payment or a digital wallet service?Base: Have heard of digital wallet services but have not used oneC Caution, small base size

NF residents are least likely to say that they would know how to use a digital wallet service.

KNOWS HOW TO USE A MOBILE PAYMENT OR DIGITAL WALLET SERVICE

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1071 136 77 55 58 387 157 56 55 42c 48c

% % % % % % % % % % %

Yes 38 41 43 35 24 38 41 27 27 29 21

No 50 46 45 55 59 52 43 61 65 55 60

Don't Know 12 13 12 11 17 10 15 13 7 17 19


About 3-in-10 (29%) indicate that they have made a purchase using mobile payment or a digital wallet service, up from 13% in 2016 and 20% in 2017, but stable from 2018 onward.

MADE A PURCHASE USING MOBILE PAYMENT OR DIGITAL WALLET SERVICE

Q39. Have you ever made a purchase using mobile payment or a digital wallet service, that is, by using your mobile phone instead of paying with cash, cheque or credit card (e.g., Apple Pay, etc.)?Base: Have heard of mobile payment or digital wallet services

TOTAL2020

TRACKING2016 2017 2018 2019 2020

984 982 959 1527 1494

% % % % % %

Yes 13 20 29 29 29

No 85 78 70 70 71


29

71

1


MADE A PURCHASE USING MOBILE PAYMENT OR DIGITAL WALLET SERVICE

Q39. Have you ever made a purchase using mobile payment or a digital wallet service, that is, by using your mobile phone instead of paying with cash, cheque or credit card (e.g., Apple Pay, etc.)?Base: Have heard of mobile payment or digital wallet services

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1494 192 113 73 76 538 227 76 76 59 64

% % % % % % % % % % %

Yes 29 29 32 25 24 28 31 26 28 29 25

No 71 71 68 75 72 71 69 74 72 69 73

Don't know 1 - - - 4 1 <1 - - 2 2

About 3-in-10 (29%) indicate that they have made a purchase using mobile payment or a digital wallet service. The findings vary little by province.


Trust in digital wallet services is marginally but not significantly lower than in 2019.

DEGREE OF TRUST USING MOBILE PAYMENT/DIGITAL WALLET SERVICES

Q39A. In general, how much or little do you trust mobile payment/digital wallet services on the following aspects of financial transactions? Please answer regardless of whether you have used mobile payment.Base: Total sample

TOTAL2020

TRACKING2016 2017 2018 2019 2020

984 982 1203 2050 2000

% % % % % %

The security of the transaction 44 48 51 49 46

Your ability to contact someone/get answers if an issue occurs 36 38 41 38 37

Your ability to recover funds if a mistake occurs 35 39 41 39 36

% Great deal/some trust

14

10

10

32

27

26

22

25

25

17

18

19

15

20

21

A great deal of trust Some trust

Not much trust No trust at all

Don't know


Levels of trust vary little by province.

DEGREE OF TRUST USING MOBILE PAYMENT/DIGITAL WALLET SERVICES

Q39A. In general, how much or little do you trust mobile payment/digital wallet services on the following aspects of financial transactions? Please answer regardless of whether you have used mobile payment.Base: Total sample

% A GREAT DEAL OF/SOME TRUST TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

The security of the transaction 46 44 46 48 46 47 45 45 42 49 43

Your ability to contact someone/get answers if an issue occurs 37 34 37 40 26 38 38 40 30 33 35

Your ability to recover funds if a mistake occurs 36 34 34 41 29 37 38 36 30 42 31


DETAILED FINDINGS








Sample Demographics

2e


Q2020-72b. Prior to the COVID-19 pandemic, how many people in your household worked remotely?Base: Total sample

58% indicate that no one in their household worked remotely prior to COVID-19.

PEOPLE IN HOUSEHOLD WORKING REMOTELY PRIOR TO COVID-19

TOTAL2020

2000

%

None

1

2

3

4 or more

Doesn’t apply

Don’t know

58

20

8

1

1

11

1


Q2020-72b. Prior to the COVID-19 pandemic, how many people in your household worked remotely?Base: Total sample

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

None 58 61 55 64 66 56 58 62 66 64 77

1 20 17 19 17 16 22 23 12 12 18 7

2 8 7 8 8 3 9 9 6 6 7 5

3 1 2 4 1 - 1 - 2 - 1 1

4 or more 1 1 1 - 1 1 1 2 - 1 -

Doesn’t apply 11 10 13 10 11 11 9 15 15 8 9

Don’t know 1 2 1 - 3 1 1 - 2 - 1

58% indicate that no one in their household worked remotely prior to COVID-19.

PEOPLE IN HOUSEHOLD WORKING REMOTELY PRIOR TO COVID-19


Q2020-71. Are you currently working from home specifically due to the COVID-19 pandemic?Base: Have people in HH working remotely at home

Just over half (54%) indicate that they are working from home specifically due to COVID-19.

INCIDENCE OF WORKING FROM HOME DUE TO COVID-19

TOTAL2020

455

%

Yes

No, I was already working remotely

No, my job cannot be performed remotely

54

28

18


Q2020-71. Are you currently working from home specifically due to the COVID-19 pandemic?Base: Have people in HH working remotely at homec Caution, small base sizeBTS Base size too small to report

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

455 57 40c 18 BTS 14 BTS 184 90 16 BTS 13 BTS 16 BTS 7 BTS

% % % % % % % % % % %

YES/ALREADY WORKING REMOTELY 81 81 70 85 83

Yes 54 54 30 60 58

No, I was already working remotely 28 26 40 26 26

No, my job cannot be performed remotely 18 18 30 15 16

Just over half (54%) indicate that they are working from home specifically due to COVID-19.

INCIDENCE OF WORKING FROM HOME DUE TO COVID-19


Q2020-72. Prior to the COVID-19 pandemic, how often did you work remotely?Base: Working at home because of or before COVID-19 pandemic

Among those now working from home, 7-in-10 (71%) say they worked remotely at least some of the time prior to the pandemic.

INCIDENCE OF WORKING FROM HOME PRIOR TO COVID-19

TOTAL2020

366

%

Never

Rarely

Some of the time

Most of the time

Almost always

Doesn't apply

Don't know

13

15

38

16

17

<1

<1


Q2020-72. Prior to the COVID-19 pandemic, how often did you work remotely?Base: Working at home because of or before COVID-19 pandemicc Caution, small base sizeBTS Base size too small to report

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

366 46c 28c 16 BTS 7 BTS 157 75 13 BTS 7 BTS 13 BTS 4 BTS

% % % % % % % % % % %

Never 13 11 14 11 15

Rarely 15 9 14 15 19

Some of the time 38 48 32 41 35

Most of the time 16 17 21 19 9

Almost always 17 15 14 13 23

Doesn't apply <1 - 4 - -

Don't know <1 - - 1 -

Among those working from home, 7-in-10 (71%) say they worked remotely at least some of the time prior to the pandemic.

INCIDENCE OF WORKING FROM HOME PRIOR TO COVID-19


Q2020-73. In your view, which of the following are valuable benefits of working remotely in normal circumstances?Base: Working at home because of or before COVID-19 pandemic

The top benefits of working remotely are less time spent commuting (77%) and time savings in general (66%).

PERCEIVED BENEFITS OF WORKING REMOTELY

TOTAL2020

366

%

Less time spent commuting

Time savings

Better work-life balance

Money savings

Greater flexibility with chores/errands

Increased quiet time

Positive environmental impact

Increased productivity

Happier work life

Customizable office space

Ability to receive deliveries

Greater flexibility with housing choices

Greater flexibility with child care

Other

None of the above

77

66

54

53

50

44

40

38

37

33

30

22

18

<1

1


Q2020-73. In your view, which of the following are valuable benefits of working remotely in normal circumstances?Base: Working at home because of or before COVID-19 pandemicc Caution, small base sizeBTS Base size too small to report

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

366 46c 28c 16 BTS 7 BTS 157 75 13 BTS 7 BTS 13 BTS 4 BTS

% % % % % % % % % % %

Less time spent commuting 77 76 46 82 81


Better work-life balance 54 54 54 55 57

Money savings 53 63 46 55 45

Greater flexibility with chores/errands 50 54 54 50 47

Increased quiet time 44 43 54 41 48

Positive environmental impact 40 46 36 43 37

Increased productivity 38 33 25 41 40

Happier work life 37 41 32 41 31

Customizable office space 33 35 29 34 35

Ability to receive deliveries 30 24 25 37 28

Greater flexibility with housing choices 22 33 21 25 12

Greater flexibility with child care 18 20 11 17 19

Other <1 - - 1 -

None of the above 1 2 - 2 -

The top benefits of working remotely are less time spent commuting (77%) and time savings in general (66%).

PERCEIVED BENEFITS OF WORKING REMOTELY


Q2020-74. How willing would you be to work for an organization that … ?Base: Working/looking for work/student

People are more likely to indicate that they would be unwilling (32%) than willing (27%) to work for an organization that does not allow employees to work remotely.

WILLINGNESS TO WORK FOR AN ORGANIZATION UNDER DIFFERENT CIRCUMSTANCES

How willing would you be to work for an organization that … TOTAL2020

1351

%

Does not cover home internet costs

Does not cover mobile phone costs

Does not allow employees to work remotely

21

18

14

17

16

13

34

33

35

14

17

20

9

11

12

5

5

6

Totally willing Somewhat willing Neutral

Not very willing Not willing at all Don't know


Q2020-74. How willing would you be to work for an organization that … ?Base: Working/looking for work/studentc Caution, small base size

% Willing TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1351 171 108 61 70 482 241 59 64 43c 52

% % % % % % % % % % %

Does not cover home internet costs 38 37 37 39 37 37 38 42 47 51 37

Does not cover mobile phone costs 34 33 37 38 31 33 34 34 47 49 35

Does not allow employees to work remotely 27 24 35 38 33 25 27 25 34 42 29

Those in PEI and SK are most willing to work for an organization that does not allow employees to work remotely.

WILLINGNESS TO WORK FOR AN ORGANIZATION UNDER DIFFERENT CIRCUMSTANCES


People are most likely to communicate with their bank and the government online.

ONLINE COMMUNICATION WITH ORGANIZATIONS

2019-45E. Which of the following organizations do you ever communicate with online (i.e. email, using an app, etc.)? Select all that apply.Base: Total sample

TOTAL2020

TRACKING2019 2020

2050 2000

% % %

Bank 75 69

Government 56 46

Your workplace 41 41

Insurance company 43 37

Utility company (e.g., gas, hydro) 44 37

Dentist's office 22 22

Doctor's office 17 17

College or university you attend 17 12

Your child's school 12 11

None of the above 9 13

69

46

41

37

37

22

17

12

11

13


ONLINE COMMUNICATION WITH ORGANIZATIONS

2019-45E. Which of the following organizations do you ever communicate with online (i.e. email, using an app, etc.)? Select all that apply.Base: Total sample

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

Bank 69 69 73 77 70 71 62 73 64 85 74

Government 46 46 43 50 45 47 45 51 46 67 59

Your workplace 41 36 39 47 32 46 39 42 40 40 34

Insurance company 37 28 38 39 28 39 38 45 37 39 38

Utility company (e.g., gas, hydro) 37 42 37 41 37 37 32 42 35 46 47

Dentist's office 22 26 28 24 21 25 13 22 23 39 24

Doctor's office 17 19 18 14 19 18 15 6 16 22 10

College or university you attend 12 15 17 10 12 11 8 10 19 14 12

Your child's school 11 13 11 15 17 10 10 11 15 14 7

None of the above 13 11 10 10 9 12 17 8 17 6 12

Online communications vary little by province, with the exception that PEI residents are more likely than those in other provinces to communicate with a number of different organizations.


DETAILED FINDINGS








Sample Demographics

2f


Three-quarters (74%) are concerned about malware when using the internet. Levels of intense concern have declined over time (30% are ‘very’ concerned in 2020, down from 40% in 2017).

CONCERN ABOUT MALWARE WHEN USING THE INTERNET

Q50B. Malware, short for “malicious software”, is software that is specifically designed to gain access or damage a computer without the knowledge of the owner. How concerned are you about malware when using the internet?

Base: Total sample

TOTAL2020

TRACKING2017 2018 2019 2020

982 1034 1778 2000

% % % % %

TOTAL CONCERNED 79 77 80 74

Very concerned 40 32 33 30

Somewhat concerned 39 45 48 43

Neutral 12 12 10 13

Not very concerned 6 7 6 8

Not concerned at all 1 1 1 3

TOTAL NOT CONCERNED 7 8 7 11

Don’t know 2 2 3 3

74

30

43

13

8

3

11

3


Three-quarters (74%) are concerned about malware when using the internet.

CONCERN ABOUT MALWARE WHEN USING THE INTERNET

Q50B. Malware, short for “malicious software”, is software that is specifically designed to gain access or damage a computer without the knowledge of the owner. How concerned are you about malware when using the internet?

Base: Total sample

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

TOTAL CONCERNED 74 72 73 65 68 75 74 74 77 82 73

Very concerned 30 28 30 23 28 31 32 26 29 39 35

Somewhat concerned 43 44 43 42 39 44 42 49 48 43 38

Neutral 13 15 13 12 12 12 12 8 16 7 10

Not very concerned 8 8 8 20 12 7 8 10 4 10 9

Not concerned at all 3 3 4 2 4 1 5 2 1 - 3

TOTAL NOT CONCERNED 11 11 12 22 16 9 13 12 5 10 13

Don’t know 3 2 2 1 4 3 2 5 3 1 3


In 2020, just over 27% say they have been the victim of a successful cyberattack.

INCIDENCE OF EXPERIENCING A CYBERATTACK

2019-51. Have you ever been the victim of a successful cyberattack (e.g. malware, phishing, password hacking, viruses, etc.)?Base: Total sample

TOTAL2020

TRACKING2019 2020

2050 2000

% % %

Yes 32 27

No 51 56

Prefer not to answer 2 2

Don’t know 15 15

27

56

2

15


2019-51. Have you ever been the victim of a successful cyberattack (e.g. malware, phishing, password hacking, viruses, etc.)?Base: Total sample

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

Yes 27 25 27 27 37 27 26 27 31 29 35

No 56 54 57 59 41 56 58 51 51 60 52

Prefer not to answer 2 1 3 1 2 2 1 1 4 3 2

Don’t know 15 20 14 13 19 15 14 21 14 8 10

INCIDENCE OF EXPERIENCING A CYBERATTACK

In 2020, just over 27% say they have been the victim of a successful cyberattack. MB residents (37%) and NF residents (35%) are most likely to say they have been a victim.


More than 4-in-10 (44%) say they provide informal ‘tech support’.

PROVIDING INFORMAL ‘TECH SUPPORT’

2019-52. Do you provide informal ‘tech support’ to any friends or family members who have limited digital/online skills (e.g., child, parent or other older adult, etc.)?Base: Total sample

TOTAL2020

TRACKING2019 2020

2050 2000

% % %

Yes 45 44

No 51 52


Don’t know 3 4

44

52

1

4


2019-52. Do you provide informal ‘tech support’ to any friends or family members who have limited digital/online skills (e.g., child, parent or other older adult, etc.)?Base: Total sample

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

Yes 44 44 44 49 37 43 45 47 39 56 44

No 52 50 52 51 55 52 52 50 55 42 52

Prefer not to answer 1 1 1 - 1 1 1 1 3 1 3

Don’t know 4 5 3 - 7 4 3 2 3 1 -

PROVIDING INFORMAL ‘TECH SUPPORT’

More than 4-in-10 (44%) say they provide informal ‘tech support’. PEI residents are most likely to say they do (56%).


Most of those who do provide informal tech support are confident in their ability to help friends/family.

CONFIDENCE IN ABILITY TO PROVIDE INFORMAL TECH SUPPORT

2019-53. How confident are you in your ability to help friends or family members who need informal ‘tech support’?Base: Among those who provide informal tech support

TOTAL2020

TRACKING2019 2020

900 878

% % %

TOTAL CONFIDENT 79 76

Very confident 25 20

Somewhat confident 54 56

Neutral 18 18

Not very confident 3 4

Not confident at all 1 <1

TOTAL NOT CONFIDENT 3 5

Don’t know 1 <1

76

20

56

18

4

<1

5

<1


2019-53. How confident are you in your ability to help friends or family members who need informal ‘tech support’?Base: Among those who provide informal tech supportC Caution, small base size

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

878 112 69 45c 37c 294 157 46c 40c 40c 38c

% % % % % % % % % % %

TOTAL CONFIDENT 76 75 72 84 68 81 73 78 68 85 87

Very confident 20 19 17 22 24 21 20 20 18 18 29

Somewhat confident 56 56 55 62 43 60 53 59 50 67 58

Neutral 18 17 20 9 27 15 24 17 23 15 13

Not very confident 4 7 7 7 5 4 3 4 8 - -

Not confident at all <1 1 - - - <1 1 - - - -

TOTAL NOT CONFIDENT 5 8 7 7 5 4 3 4 8 - -

Don’t know <1 - - - - - - - 3 - -

CONFIDENCE IN ABILITY TO PROVIDE INFORMAL TECH SUPPORT

Most of those who do provide informal tech support are confident in their ability to help friends/family.


77% of those who do provide informal tech support are concerned about the vulnerability of their friends/family to cyberattacks.

CONCERN ABOUT VULNERABILITY OF FAMILY/FRIENDS TO CYBERATTACKS

2019-54. Thinking about the friends/family you help by providing ‘tech support’, how concerned are you about their vulnerability to cyberattacks (e.g., malware, phishing, viruses, etc.)?Base: Among those who provide informal tech support

TOTAL2020

TRACKING2019 2020

900 878

% % %

TOTAL CONCERNED 81 77

Very concerned 27 25

Somewhat concerned 53 52

Neutral 14 14

Not very concerned 5 8

Not concerned at all 1 1

TOTAL NOT CONCERNED 5 8

Don’t know 1 <1

77

25

52

14

8

1

8

<1


2019-54. Thinking about the friends/family you help by providing ‘tech support’, how concerned are you about their vulnerability to cyberattacks (e.g., malware, phishing, viruses, etc.)?Base: Among those who provide informal tech supportC Caution, small base size

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

878 112 69 45c 37c 294 157 46c 40c 40c 38c

% % % % % % % % % % %

TOTAL CONCERNED 77 75 80 73 65 78 78 76 78 75 76

Very concerned 25 32 17 29 24 23 25 30 20 25 11

Somewhat concerned 52 43 62 44 41 54 53 46 58 50 66

Neutral 14 16 14 16 19 14 13 7 18 18 16

Not very concerned 8 7 4 9 16 8 8 13 3 7 5

Not concerned at all 1 1 1 2 - - 1 2 - - -

TOTAL NOT CONCERNED 8 8 6 11 16 8 8 15 3 7 5

Don’t know <1 1 - - - - 1 2 3 - 3

CONCERN ABOUT VULNERABILITY OF FAMILY/FRIENDS TO CYBERATTACKS

77% of those who do provide informal tech support are concerned about the vulnerability of their friends/family to cyberattacks.


More than 3-in-10 (37%) believe that their mobile device ‘definitely’ or ‘probably’ listens to them via the microphone without their permission, up from 29% in 2019.

BELIEF THAT MOBILE DEVICES ‘LISTEN’ WITHOUT PERMISSION

2019-59L. As far you know, does your smartphone/mobile device ‘listen’ to you via its microphone without your permission (for the purpose of sending you targeted advertising)?Base: Total sample

TOTAL2020

TRACKING2019 2020

2050 2000

% % %

TOTAL YES 29 37

Yes, definitely 7 12

Yes, probably 21 25

No, probably not 24 18

No, definitely not 8 9

TOTAL NO 32 26

Doesn't apply 8 8

Don't know 32 29

37

12

25

18

9

26

8

29


2019-59L. As far you know, does your smartphone/mobile device ‘listen’ to you via its microphone without your permission (for the purpose of sending you targeted advertising)?Base: Total sample

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

TOTAL YES 37 34 33 40 29 38 39 31 34 29 36

Yes, definitely 12 10 11 16 9 13 11 7 10 8 8

Yes, probably 25 24 22 24 20 25 28 23 24 21 28

No, probably not 18 19 24 13 21 15 20 16 15 13 6

No, definitely not 9 9 7 8 6 9 8 10 11 14 12

TOTAL NO 26 28 31 21 27 24 28 27 25 26 17

Doesn't apply 8 6 6 4 6 9 8 13 16 15 5

Don't know 29 31 30 35 37 29 25 30 25 29 42

BELIEF THAT MOBILE DEVICES ‘LISTEN’ WITHOUT PERMISSION

More than 3-in-10 (37%) believe that their mobile device ‘definitely’ or ‘probably’ listens to them via the microphone without their permission. There are no major differences by province.


DETAILED FINDINGS








Sample Demographics

2g


Perceptions of safety from online harassment are highest for WhatsApp (83%) and LinkedIn (81%) and lowest for Twitter (65%) and Facebook (63%).

PERCEPTION OF SAFETY FROM ONLINE HARASSMENT WHEN USING SOCIAL MEDIA

Q2018-58B. How safe from online harassment do you feel when using the following social media sites or apps? (Previous phrasing) How safe from cyberbullying or online harassment do you feel when using the following social media sites?

Base: Among those who have used each site

TOTAL2020

TRACKING AGE (2020) GENDER (2020) CHILDREN <18 (2020)2018 2019 2020 18-34 35-54 55+ Male Female Yes No

Base size varies

% % % % % % % % % % %

WhatsApp 84 84 83 80 83 86 83 83 82 83

LinkedIn - 83 81 80 81 81 83 77 85 79

Facebook Messenger 75 76 78 76 76 83 77 79 79 78

Snapchat - 76 77 77 77 75 72 80 82 75

Instagram 74 73 73 71 74 75 71 74 76 72

Twitter 67 64 65 59 64 74 64 68 66 65

Facebook 66 61 63 61 61 67 62 64 63 63

38

35

29

32

23

23

16

45

46

50

45

50

42

47

7

9

12

11

15

20

21

3

4

4

6

4

10

9

6

7

5

6

7

5

7

Very safe Somewhat safeNot very safe Not safe at allDon't know

% Very/Somewhat Safe


PERCEPTION OF SAFETY FROM ONLINE HARASSMENT WHEN USING SOCIAL MEDIA

Q2018-58B. How safe from online harassment do you feel when using the following social media sites or apps? (Previous phrasing) How safe from cyberbullying or online harassment do you feel when using the following social media sites?

Base: Among those who have used each siteBTS: Base size too small to report

% Feel Very/Somewhat Safe TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

Newfound-land

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

WhatsApp 83 81 92BTS

85 74BTS

LinkedIn 81 74 83 84 76

Facebook Messenger 78 79 83 87 81 82 69 78 83 85 78

Snapchat 77 71 78

BTS

74 80

BTSInstagram 73 61 77 80 58

Twitter 65 59 51 70 59

Facebook 63 61 62 60 62 71 52 70 58 65 64

Perceptions of safety from online harassment are highest for WhatsApp (83%) and LinkedIn (81%) and lowest for Twitter (65%) and Facebook (63%).


About 3-in-10 (32%) say they have been reluctant to use social media or participate in an online discussion because of concerns about online harassment.

RELUCTANCE TO USE SOCIAL MEDIA/ONLINE DISCUSSIONS DUE TO ONLINE HARASSMENT

Q59B. Have you ever been reluctant to use social media and/or participate in an online discussion because of concerns about cyberbullying or online harassment?Base: Total sample

TOTAL2020

TRACKING2017 2018 2019 2020

1200 1203 2050 2000

% % % % %

Yes 26 29 32 32

No 55 53 52 52


Doesn’t apply 13 12 10 10

32

52

6

10

Reluctance to Use Social Media, by Gender

Males Females

2017 2018 2019 2020 2017 2018 2019 2020

% % % % % % % %

21 24 31 28 30 34 34 35% ‘Yes’


RELUCTANCE TO USE SOCIAL MEDIA/ONLINE DISCUSSIONS DUE TO ONLINE HARASSMENT

Q59B. Have you ever been reluctant to use social media and/or participate in an online discussion because of concerns about cyberbullying or online harassment?Base: Total sample

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

Yes 32 33 34 41 30 33 25 33 44 49 35

No 52 51 46 43 48 49 64 52 44 35 49

Don’t know 6 7 8 5 12 6 4 6 6 4 5

Doesn’t apply 10 9 11 10 9 12 7 9 7 13 12

About 3-in-10 (32%) say they have been reluctant to use social media or participate in an online discussion because of concerns about online harassment.


One-quarter (24%) have experienced or witnessed harassment when using the internet. Experiences with harassment are significantly higher among younger people (41% of 18-34 year olds in 2020).

EXPERIENCED OR WITNESSED ONLINE HARASSMENT

Q59A. Online harassment involves the use of the internet and other online communication methods (e.g., social media, websites, email, text and instant messaging, etc.) to repeatedly intimidate or harass others. Have you ever personally experienced online harassment? (previous phrasing) “Cyberbullying” involves the use of communication technologies such as the Internet, social media sites, websites, email, text messaging and instant messaging to repeatedly intimidate or harass others. Have you ever personally experienced or witnessed cyberbullying?

Base: Total sample

TOTAL2020

TRACKING2017 2018 2019 2020

1200 1203 2050 2000

% % % % %

Yes, I have experienced it 9 9 12 12

Yes, I have witnessed it 24 24 13 12

No 65 64 73 73


12

12

73

3

Experienced or Witnessed Cyberbullying, by Age and Gender

18-34 35-54 55+ Males Females

2017 2018 2019 2020 2017 2018 2019 2020 2017 2018 2019 2020 2017 2018 2019 2020 2017 2018 2019 2020

% % % % % % % % % % % % % % % % % % % %

Experienced it 15 19 14 20 10 5 13 10 3 5 10 9 9 9 12 12 9 10 12 13

Witnessed it 36 39 25 21 25 22 12 13 12 14 6 6 19 22 13 13 28 26 13 12


One-quarter (24%) have experienced or witnessed harassment when using the internet.

EXPERIENCED OR WITNESSED CYBERBULLYING

Q59A. Online harassment involves the use of the internet and other online communication methods (e.g., social media, websites, email, text and instant messaging, etc.) to repeatedly intimidate or harass others. Have you ever personally experienced online harassment? (previous phrasing) “Cyberbullying” involves the use of communication technologies such as the Internet, social media sites, websites, email, text messaging and instant messaging to repeatedly intimidate or harass others. Have you ever personally experienced or witnessed cyberbullying?

Base: Total sample

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

Yes, I have experienced it 12 15 11 17 10 12 11 13 17 13 9

Yes, I have witnessed it 12 16 17 9 15 12 8 16 15 17 15

No 73 66 70 73 68 74 78 65 67 65 73

Don't know 3 4 1 1 7 4 3 5 4 6 5


Facebook dominates among social media sites and messaging apps, but at least one-third say they use Instagram and/or WhatsApp.

USING SOCIAL MEDIA

2018-58A. Which social media sites or messaging apps do you ever use? Select all that apply.Base: Total sample

TOTAL2020

TRACKING

2018 2019 2020

1203 2050 2000

% % % %

Facebook 77 71 70

Facebook Messenger n/a 58 58

YouTube - - 49

Instagram 35 36 38

WhatsApp n/a 33 36

LinkedIn 35 34 30

Twitter 26 23 23

Pinterest - - 22

Snapchat 19 14 15

WeChat - - 5

TikTok - - 3

Viber - - 3

Tumblr - - 3

Telegram - - 2

Other n/a 2 2

None 13 13 9

70

58

49

38

36

30

23

22

15

5

3

3

3

2

2

9


NF and NB residents are most likely to report using Facebook. BC and ON residents are most likely to report using WhatsApp.

USING SOCIAL MEDIA

2019-58A. Which social media sites or messaging apps do you ever use? Select all that apply.Base: Total sample

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

Facebook 70 68 71 76 75 65 74 84 79 76 81


YouTube 49 50 52 50 61 52 39 51 56 58 59

Instagram 38 40 39 45 45 41 30 33 37 39 40

WhatsApp 36 42 38 28 38 44 24 19 20 14 16

LinkedIn 30 26 37 23 23 34 29 21 23 36 17

Twitter 23 25 25 23 26 26 15 27 22 33 30

Pinterest 22 20 22 28 33 23 17 33 26 31 40

Snapchat 15 16 17 34 25 13 11 15 19 14 20

WeChat 5 8 6 1 3 6 3 2 4 - 2

TikTok 3 3 2 5 5 3 3 6 4 3 3

Viber 3 1 3 - 6 4 2 1 2 1 1

Tumblr 3 2 4 3 2 4 1 2 4 1 2

Telegram 2 2 4 2 4 2 2 - 1 1 3

Other 2 1 2 1 - 3 1 1 1 1 -

None 9 9 10 13 8 9 7 7 6 8 10


Facebook continues to top the list of favourite social media sites.

FAVOURITE SOCIAL MEDIA SITE

2019-58D. What is your favourite social media site? Please select one only.Base: Those who use any social media sites

TOTAL2020

TRACKING2019 2020

1785 1824

% % %

Facebook 45 32

YouTube - 15

Instagram 15 11

WhatsApp 11 8

Facebook Messenger 8 7

Twitter 5 4

LinkedIn 6 3

Pinterest - 3

Snapchat 2 1

WeChat - 1

Tiktok - <1

Viber - <1

Telegram - <1

Tumblr - <1

Other - 1

None of the above 9 14

32

15

11

8

7

4

3

3

1

1

<1

<1

<1

<1

1

14


2019-58D. What is your favourite social media site? Please select one only.Base: Those who use any social media sites

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

Facebook 32 28 32 41 30 27 38 42 40 30 32

YouTube 15 16 16 13 22 14 14 11 11 17 19

Instagram 11 15 11 14 14 13 4 11 10 8 10

WhatsApp 8 11 9 3 4 9 7 3 3 - 1

Facebook Messenger 7 3 4 - 2 5 15 9 6 6 5

Twitter 4 3 5 4 1 4 3 3 3 8 5

LinkedIn 3 1 2 1 1 5 2 - 1 3 1

Pinterest 3 3 - 3 3 3 2 8 5 9 8

Snapchat 1 <1 2 8 3 1 1 - 2 2 3

WeChat 1 1 1 - 2 1 - - - - 1

Tiktok <1 1 1 3 - <1 - - 1 - 1

Viber <1 - 1 - - <1 <1 - - - -

Telegram <1 <1 - - - <1 1 - - - -

Tumblr <1 <1 - - - - - - - - -

Other 1 <1 1 - - 1 <1 1 1 2 -

None of the above 14 16 16 13 16 15 12 12 15 17 12

FAVOURITE SOCIAL MEDIA SITE

Facebook continues to top the list of favourite social media sites.


Q2020-75. How many multi-member ‘group chats’, if any, do you currently belong to on messaging apps that you use?Base: Ever used at least one social media site or messaging app

More than half (57%) of social media users belong to at least one multi-member group chat.

USE OF GROUP CHATS

TOTAL2020

1824

%

0

1

2-3

4-5

6-10

11-20

More than 20

Doesn't apply

Don't know

30

12

25

11

5

2

2

6

6

57%


Q2020-75. How many multi-member ‘group chats’, if any, do you currently belong to on messaging apps that you use?Base: Ever used at least one social media site or messaging app

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1824 231 141 80 91 625 325 91 97 66 77

% % % % % % % % % % %

0 30 28 31 33 26 30 31 27 30 42 47

1 12 13 16 13 11 10 13 16 18 8 6

2-3 25 28 22 28 37 26 22 26 24 27 17

4-5 11 10 10 10 4 12 12 1 12 9 6

6-10 5 9 6 5 1 6 3 4 3 5 3

11-20 2 3 2 3 - 2 2 2 2 2 -

More than 20 2 1 1 - 2 3 2 3 - 2 3

Doesn't apply 6 3 6 5 10 5 7 12 6 3 10

Don't know 6 5 4 5 8 6 9 7 5 3 8

More than half (57%) of social media users belong to at least one multi-member group chat. PEI and NF residents are least likely to use group chats.

USE OF GROUP CHATS


Q2020-76. To what extent is end-to-end encryption a factor for you when choosing which apps to use for multi-member group chats?Base: Belong to multi-member group chats

Just under half (46%) of group chat users indicate that end-to-end encryption is a factor when choosing which apps to use.

IMPORTANCE OF END-TO-END ENCRYPTION

TOTAL2020

1032

%

TOTAL A FACTOR

Major factor

Somewhat of a factor

Not much of a factor

Not a factor at all

TOTAL NOT A FACTOR

Don't know

46

16

30

18

7

25

29


Q2020-76. To what extent is end-to-end encryption a factor for you when choosing which apps to use for multi-member group chats?Base: Belong to multi-member group chatsc Caution, small base size

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1032 147 82 46c 51 365 174 49 57 34c 27c

% % % % % % % % % % %

TOTAL A FACTOR 46 48 52 28 35 50 42 37 30 35 41

Major factor 16 14 20 9 8 17 20 10 4 15 15

Somewhat of a factor 30 33 33 20 27 33 22 27 26 21 26

Not much of a factor 18 19 11 24 14 18 20 12 18 21 7

Not a factor at all 7 6 7 9 12 8 5 4 19 15 19

TOTAL NOT A FACTOR 25 25 18 33 25 26 25 16 37 35 26

Don't know 29 27 29 39 39 24 33 47 33 29 33

Just under half (46%) of group chat users indicate that end-to-end encryption is a factor when choosing which apps to use.

IMPORTANCE OF END-TO-END ENCRYPTION


Q2020-77. Of the social media sites or apps that you use, which one would you say is the most…?Base: Ever used more than one social media site or messaging app

YouTube and Facebook are most likely to be selected as ‘helpful’. However, Facebook is also much more likely than any other site to be selected as ‘toxic’ and ‘addictive’. There is no clear consensus about which site is the most ‘positive’.

ASSESSMENTS OF SOCIAL MEDIA SITES/APPS

is the most … TOTAL2020

1541

%

Helpful Toxic Addictive Positive

Facebook

Twitter

Instagram

Snapchat

LinkedIn

Facebook Messenger

WhatsApp

YouTube

TikTok

WeChat

Tumblr

Viber

Pinterest

Telegram

None

18

4

3

1

10

12

9

20

1

<1

<1

7

<1

14

41

7

8

2

1

2

2

7

1

1

<1

<1

<1

<1

29

38

4

12

1

1

3

4

13

2

1

<1

<1

3

18

11

2

10

3

13

10

12

9

1

1

<1

<1

8

<1

18

n/a

n/a



is the most … Helpful TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1541 194 119 66 77 531 262 81 79 59 73

% % % % % % % % % % %

YouTube 20 29 23 20 32 20 12 17 30 22 23

Facebook 18 14 18 17 18 17 24 21 13 24 25


LinkedIn 10 6 11 8 4 12 9 4 8 8 -

WhatsApp 9 10 13 5 6 10 10 4 3 2 -

Pinterest 7 10 6 12 12 8 3 15 9 12 16

Twitter 4 3 6 6 5 4 3 2 3 12 8

Instagram 3 3 3 2 5 4 <1 1 5 - -

WeChat 1 1 - - 1 2 <1 - - - 1

Snapchat 1 1 1 5 1 <1 - - 1 2 1

Tumblr <1 - - - - <1 <1 - - - -

Viber <1 - - - - <1 <1 - - - -

Telegram <1 - - - - <1 - - - -

None 14 16 14 21 12 16 8 19 15 14 14


YouTube and Facebook are most likely to be selected as ‘helpful’.



is the most … Toxic TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1541 194 119 66 77 531 262 81 79 59 73

% % % % % % % % % % %

Facebook 41 38 44 55 39 34 46 56 52 58 63

Instagram 8 6 3 3 5 11 7 6 4 5 5

Twitter 7 11 7 9 12 9 2 7 8 12 1

YouTube 7 9 6 5 4 7 6 4 6 5 3

Facebook Messenger 2 2 3 - 1 2 4 1 3 - 4

Snapchat 2 2 2 5 4 1 2 2 4 3 1

WhatsApp 2 3 - - 1 3 2 1 - - -

WeChat 1 1 1 - 1 2 - - - - -

LinkedIn 1 1 3 - 1 <1 <1 - - - -

TikTok 1 1 1 2 1 <1 <1 1 1 1

Pinterest <1 - - 2 4 <1 - - - - -

Tumblr <1 - - - - 1 - - - 2 -

Telegram <1 - - - - - <1 - - - -

Viber <1 - - - - <1 - - - -

None 29 27 30 21 26 31 29 21 23 15 21


Facebook is most likely to be selected as ‘toxic’, by a wide margin.



is the most … Addictive TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1541 194 119 66 77 531 262 81 79 59 73

% % % % % % % % % % %

Facebook 38 34 38 36 35 31 47 47 54 53 51

YouTube 13 13 13 15 17 13 14 5 6 8 8

Instagram 12 16 10 8 13 16 6 6 8 7 7

WhatsApp 4 5 5 2 3 4 4 1 - - -

Twitter 4 4 5 3 3 3 3 4 6 10 3

Facebook Messenger 3 4 2 - 1 3 5 4 4 3 5

Pinterest 3 2 3 5 6 5 <1 9 4 5 5

TikTok 2 1 3 5 1 2 1 1 3 2 3

Snapchat 1 1 2 8 3 1 1 1 3 - 3

WeChat 1 1 1 - 1 1 <1 - 1 - 1

LinkedIn 1 1 2 2 - 1 <1 - - - -

Tumblr <1 1 - 2 - <1 <1 - - - -

Viber <1 - - - - <1 - - - - -

None 18 20 18 17 17 19 18 22 11 12 14


Facebook is most likely to be selected as ‘addictive’, by a wide margin.



is the most … Positive TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1541 194 119 66 77 531 262 81 79 59 73

% % % % % % % % % % %

LinkedIn 13 8 17 3 9 15 16 4 5 22 4

WhatsApp 12 14 12 5 10 14 10 7 5 2 3

Facebook 11 10 8 17 12 12 12 10 10 8 18


Instagram 10 14 8 17 16 11 5 10 16 14 11

YouTube 9 12 12 11 13 7 9 5 4 20 12

Pinterest 8 9 10 14 9 8 5 19 16 14 14

Snapchat 3 3 3 6 8 3 1 1 6 2 3

Twitter 2 2 3 2 4 3 2 2 1 2 5

TikTok 1 2 1 2 - 1 2 1 3 - -

WeChat 1 2 1 - 1 1 - - - - 1

Viber <1 1 - - - <1 <1 - - - -

Tumblr <1 - - - - <1 1 - - - -

Telegram <1 - - - 1 - 1 - - - 1

None 18 18 13 17 13 19 18 19 20 3 16

There is no clear consensus about which site is the most ‘positive’.



Most Canadians say that using social media is neutral (42%) or beneficial (35%) for their overall sense of well-being. The proportion that says it is beneficial is higher in 2020 than in 2019 (35% versus 23%).

IMPACT OF USING SOCIAL MEDIA ON OVERALL SENSE OF WELL-BEING

2019-59I. In general, what kind of an impact does using social media have on your overall mental health and sense of well-being? Base: Ever used at least one social messaging site or messaging app

TOTAL2020

TRACKING2019 2020

2050 1824

% % %

TOTAL BENEFICIAL 23 35

Very beneficial impact 3 4

Somewhat beneficial 20 31

Neutral/no impact 50 42

Somewhat harmful 13 13

Very harmful impact 3 2

TOTAL HARMFUL 16 16


Don't know 9 7

35

4

31

42

13

2

16

1

7


2019-59I. In general, what kind of an impact does using social media have on your overall mental health and sense of well-being? Base: Ever used at least one social messaging site or messaging app

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

1824 231 141 80 91 625 325 91 97 66 77

% % % % % % % % % % %

TOTAL BENEFICIAL 35 32 45 31 29 36 31 23 34 35 31

Very beneficial impact 4 3 3 3 4 6 3 - 4 12 1

Somewhat beneficial 31 29 43 29 24 30 28 23 30 23 30

Neutral/no impact 42 41 35 40 43 40 51 45 35 47 42

Somewhat harmful 13 16 13 11 14 15 9 22 18 8 9

Very harmful impact 2 3 1 4 2 2 2 1 5 3 3

TOTAL HARMFUL 16 19 13 15 16 17 11 23 23 11 12

Prefer not to answer 1 - 1 1 2 1 <1 - - - 3

Don't know 7 8 5 13 10 6 6 9 8 8 13

IMPACT OF USING SOCIAL MEDIA ON OVERALL SENSE OF WELL-BEING

Most Canadians in all provinces say that using social media is neutral or beneficial.


Q2020-78. How often do you answer your mobile phone when it rings?Base: Total sample

Just over half (55%) indicate that they answer their mobile phone always or most of the time when it rings.

FREQUENCY OF ANSWERING MOBILE PHONE

TOTAL2020

2000

%

TOTAL ALMOST ALWAYS/MOST OF THE TIME

Almost always

Most of the time

Some of the time

Rarely

Never

TOTAL RARELY/NEVER

Doesn't apply

Don't know

55

24

31

22

13

2

16

6

1


Q2020-78. How often do you answer your mobile phone when it rings?Base: Total sample

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

TOTAL ALMOST ALWAYS/MOST OF THE TIME 55 52 53 65 51 50 67 50 57 65 67

Almost always 24 24 29 26 24 19 32 27 22 22 30

Most of the time 31 28 24 39 26 31 35 23 35 43 37

Some of the time 22 27 24 22 26 25 16 22 15 15 12

Rarely 13 13 14 9 13 15 10 15 17 8 12

Never 2 1 3 1 2 3 3 1 - 1 3

TOTAL RARELY/NEVER 16 15 17 10 15 18 13 16 17 10 15

Doesn't apply 6 6 5 3 6 6 4 10 11 8 5

Don't know 1 1 2 - 2 2 <1 1 1 1 1

Just over half (55%) indicate that they answer their mobile phone always or most of the time when it rings.

FREQUENCY OF ANSWERING MOBILE PHONE


Q2020-79. On average, how many ‘spam’ or fraud calls do you receive on your mobile phone per week?Base: Total sample

7-in-10 (69%) say they receive at least one ‘spam’ call per week.

FREQUENCY OF RECEIVING ‘SPAM’ OR FRAUD CALLS

TOTAL2020

2000

%

0

1

2-3

4-5

6-10

11-20

More than 20

Doesn't apply

Don't know

17

24

27

11

5

1

1

6

7

69%


Q2020-79. On average, how many ‘spam’ or fraud calls do you receive on your mobile phone per week?Base: Total sample

TOTAL2020

PROVINCE



NewBrunswick

NovaScotia

PrinceEdwardIsland

New-foundland

2000 253 157 92 99 689 351 98 103 72 86

% % % % % % % % % % %

0 17 13 16 26 17 10 28 31 24 35 33

1 24 25 24 36 34 20 28 20 20 26 22

2-3 27 24 29 21 18 32 23 23 24 19 21

4-5 11 16 14 4 9 14 6 3 6 4 3

6-10 5 6 3 1 2 8 2 - 6 1 -

11-20 1 1 2 - - 2 1 1 2 1 -

More than 20 1 1 1 - - 2 <1 - 1 1 3

Doesn't apply 6 6 6 4 6 6 6 11 11 10 7

Don't know 7 9 5 8 13 7 5 10 6 1 10

7-in-10 (69%) say they receive at least one ‘spam’ call per week.

FREQUENCY OF RECEIVING ‘SPAM’ OR FRAUD CALLS


DETAILED FINDINGS








Sample Demographics

2h


2020 Sample Demographics

48% Male51% Female<1% Non-binary

27% Age 18-3437% Age 35-5437% Age 55+

21% have children under 18 living in household

22% 1 person household42% 2 person household17% 3 person household17% 4+ person household2% No answer

13% High school or less30% Some/graduated college55% Some/graduated university2% No answer

20% HH income under $50K32% $50K – just under $100K29% $100K+19% No answer

Province (weighted)2% Newfoundland<1% Prince Edward Island3% Nova Scotia2% New Brunswick23% Quebec38% Ontario4% Manitoba3% Saskatchewan11% Alberta14% British Columbia

63% Working full or part-time3% Student6% Unemployed25% Retired2% Stay at home parent1% No answer

72% Home owners24% Renters4% No answer

8% will purchase a new home in the next year

Documents

TRENDS IN INTERNET USE AND ATTITUDES · • Internet at home: connection, data, quality, speed • Media streaming and piracy • E-commerce and mobile payment • Remote work •