Upload
terence-greer
View
218
Download
0
Tags:
Embed Size (px)
Citation preview
Trevor Himma
2009
About the Olympic Games
• International multi-sport event
• Divided into two generations
1. Ancient Olympic Games ( since 776 B.C.)
2. Modern Olympic Games ( since 1859 )
• Takes place every 2 years• Summer and Winter
games take turns
2012 Summer Olympics• Host city – London, United Kingdom• Nations participating – 205• Athletes participating – 12 500• 300 events in 26 sports• The London Olympic Stadium – built
specially for 2012 Olympics ( 80 000 seats )
• Opening ceremony – July 27• Closing ceremony – August 12• Muslims complain about the Olympics
taking place during the month of Ramadan
26 Olympic sports• Aquatics• Archery• Athletics• Badminton• Basketball• Boxing• Canoe and Kayak• Cycling• Equestrian• Fencing• Football• Gymnastics• Handball
• Hockey• Judo• Modern Pentathlon• Rowing• Sailing• Shooting• Table Tennis• Taekwondo• Tennis• Triathlon• Volleyball• Weightlifting• Wrestling
The UK is the front-runner in:
1. Cycling
2. Swimming
3. Canoeing
4. Equestrian
5. Sailing
6. Athletics
7. Rowing
Some of the most successful athletes of the United Kingdom
Name Sport Olympic medals won
Chris Hoy Cycling 4 gold, 1 silver
Bradley Wiggins Cycling 3 gold, 1 silver, 2 bronze
Rebecca Adlington Swimming 2 gold
Ben Ainslie Sailing 3 gold, 1 silver
Iain Percy Sailing 2 gold
Tim Brabants Canoeing 1 gold, 2 bronze
Great Britain is the 3rd most successful country in the Olympics, with:
207 gold medals 255 silver medals 253 bronze medals
The logo of the 2012 Olympics
• Designed by Wolff Olins brand consultancy• Development cost £400.000• The shapes are simplified representations
of the geographical shapes of the five continents - clockwise from top right: Europe, Asia, North and South America, Africa and Australia in the centre.
• 2012 is often misread as 20R • The logo has recieved harsh criticism and
is most commonly described as a “joke”, “disaster”, “puerile mess”, “commercial scandal” and “kid’s competition entry”.
• Design guru Stephen Bayley has said: "There are 5,000 talented designers who could have done the job for £10,000."
Financing• Total budget £9.345 billion• The Games are privately funded
by sponsors like Adidas, British Airways, YouTube, BT, EDF Energy and others
• Building the venues and infrastructure is met largely by public money:
1.1. 64% from Central Government
2.2. 23% from National Lottery 3.3. 13% from the Mayor of
London and the London Development Agency
Opening and Closing Ceremonies• Fireworks, music, dance, culture and the top
athletes from around the world• Watched by a worldwide audience of one in
three people• Ceremonies will welcome the world to
London and set the tone for the 2012 Games
Used Materials
• http://www.davidairey.com/london-2012-olympic-logo-disaster/
• http://www.london2012.com/
• http://en.wikipedia.org/wiki/2012_Summer_Olympics
• http://en.wikipedia.org/wiki/Great_Britain_at_the_2008_Summer_Olympics