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Student Number:………………………………………………………………… 2016 Trial HSC Examination Business Studies General Instructions Reading time - 5 minutes Working time – 3 hours Write using blue or black pen Black pen is preferred Draw diagrams using pencil Board approved calculators may be used Write your student number where required Total marks - 100 Section I 20 marks Attempt Questions 1 - 20 Allow about 35 minutes for this section Section II 40 marks Attempt Questions 21 - 24 Allow about 1 hour and 15 minutes for this section Section III 20 marks Attempt Question 25 Allow about 35 minutes for this section Section IV 20 marks Attempt Question 26 or Question 27 Allow about 35 minutes for this section Section I 20 marks Attempt Questions 1 – 20 http://wesssta.net/resources/process.php?do=download&client=2016trials&client_id=9&id=53 6/19/16, 9:24 PM Page 1 of 15

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Page 1: Trial HSC Examination Business Studies

Student Number:…………………………………………………………………

2016Trial HSC Examination

Business Studies

General Instructions• Reading

time - 5 minutes

• Workingtime – 3 hours

• Writeusing blue or blackpen

Black pen is preferred

• Drawdiagrams using pencil

• Boardapproved calculatorsmay be used

• Write yourstudent number whererequired

Total marks - 100

Section I 20 marks

▪ Attempt Questions 1 - 20▪ Allow about 35 minutes for this section

Section II 40 marks

▪ Attempt Questions 21 - 24▪ Allow about 1 hour and 15 minutes for

this section

Section III 20 marks

▪ Attempt Question 25▪ Allow about 35 minutes for this section

Section IV 20 marks

▪ Attempt Question 26 or Question 27▪ Allow about 35 minutes for this section

Section I

20 marksAttempt Questions 1 – 20

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Page 2: Trial HSC Examination Business Studies

Allow about 30 minutes for this section

Use the multiple choice answer sheet for Questions 1-20

1. A retail business is part of which market?

(A) Intermediate market(B) Consumer market(C) Resource market(D) Industrial market

2. Capitalisation of expenses is considered a limitation of financial reports because it can

(A) Overstate the profit of the business

(B) Understate the profit of the business

(C) Understate the liquidity of the business

(D) Overstate the solvency of the business

3. A business has a product in the decline stage of the product life cycle. Which

combination of marketing strategies is the business most likely to adopt?

(A) Discount pricing and selective distribution(B) Price skimming and exclusive distribution(C) Penetration pricing and intensive distribution(D) Loss leader and intensive distribution

4. Maureen’s Furniture Store is experiencing problems paying its suppliers. The manager

decides to have a big sale of stock at heavily discounted prices to raise some cash so some ofthe urgent accounts can be paid. How will this most likely affect the financial performance ofthe business?

(A) Liquidity will be improved but profitability will be harmed.

(B) Profitability will be improved but liquidity will be harmed

(C) Efficiency will be improved but profitability will be harmed

(D) Efficiency will be harmed but profitability will be improved.

5. Eva’s Corporate and Domestic Cleaners has the slogan “We finish the job first tosave you money”. Which two performance objectives are most likely a part of Eva’soperations strategies?

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Page 3: Trial HSC Examination Business Studies

(A) Quality and speed

(B) Dependability and cost

(C) Quality and dependability

(D) Speed and cost

6. A marketing firm has recently decided to employ three more people within theirorganisation. The human resource manager is in the process of designing the contentof the jobs and determining how each job will interact with other jobs.

What is this process referred to?

(A) Job analysis

(B) Job description

(C) Job design

(D) Job recruitment

7. Physical evidence is a term which refers to which of the following?

(A) The physical attributes of a product such as its size andcolour(B) The environment in which a service is delivered(C) The flow of activities used to deliver a service tocustomers(D) The method used by a business to build brandrecognition in the target market.

8. Which of these ratios is a measure of a business’ efficiency?

(A) Net profit ratio

(B) Current ratio

(C) Accounts receivable turnover ratio

(D) Debt to equity ratio

9. To reduce costs, a business employs external contractors to provide payroll

services. Which term describes this strategy?

(A) Outsourcing

(B) Diversification

(C) Strategic alliance

(D) Vertical integration

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10. Fortunes Financial Advisory Service offers free entry in a competition to win a

jet ski. The free entry is in return for the completion of a short survey that asks arange of questions about financial and personal details. Following the completionof surveys, Fortunes Financial Advisory Service contacts all the entrants toarrange a visit by an adviser to promote their services.

What is the unethical marketing method being used by Fortunes FinancialAdvisory Service?

(A) Below-the-line promotion(B) Implied conditions(C) Sugging(D) Deceptive or misleading advertising

11. A business is involved in global exporting and importing. It is concerned about the financialrisk associated with exchange rate fluctuations. What would be a strategy that could be usedto manage this risk?

(A) Clean payment

(B) Derivatives

(C) Hedging

(D) Bill of Exchange

12. David travels to work sites selling hot and cold drinks to workers. In which industry

is David operating?

(A) Secondary

(B) Tertiary

(C) Quaternary

(D) Quinary

13. The process whereby a third party is involved in an industrial dispute, and makes a

legally binding decision to resolve the decision, is knows as which of the following??

(A) Mediation

(B) Conciliation

(C) Arbitration

(D) Negotiation

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14. James is the marketing manager for Lose Weight Fast breakfast bars. He is currently

analysing the demographic characteristics of all the breakfast cereal customers.Which of the following describes the marketing process he is working on?

(A) Situational analysis(B) Identifying the target market(C) Establishing marketing objectives(D) Developing marketing strategies

15. Willy’s Coffee Lounge is creating a new look. The business needs new furniture and food

preparation equipment. What is the most appropriate method of financing this furniture andequipment?

(A) Issue debentures

(B) Factoring

(C) Mortgage

(D) Leasing

16. A group of business people have decided not to stay at a hotel because it does not havebroadband connection or meals available 24 hours. Which influence on operations is the hotel notsatisfying?

(A) Technology

(B) Globalisation

(C) Quality expectations

(D) Corporate responsibility

17. Which of the following is a legal requirement for all businesses?

(A) Inducting new staff

(B) Providing safe working conditions

(C) Developing a code of conduct

(D) Benchmarking performance

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Use the information below to answer question 18

PBZ Ltd has provided the information in the table as at 30 June 2015:

PBX Ltd Industry average

Debt to equity 0.5 : 1 0.7 : 1

Accounts receivable turnover ratio 52 days 26 days

Return on owners’ equity 12% 12%

Gross profit ratio 60% 55%

18. In which of the following is the financial performance of PBX Ltd worse than the industryaverage?

(A) Gearing

(B) Liquidity

(C) Profitability

(D) Efficiency

19. In an attempt to improve its competitiveness a business has decided to locate its

operations in a South-East Asian country. Which of the following is the most likelyinfluence on this decision?

(A) Cost – based

(B) Government

(C) Legal regulations

(D) Environmental sustainability

20. The amount of money spent on casual staff at a large hospital has risen. Which of the

following best describes this indicator of effective human resource management?

(A) Absenteeism

(B) Level of disputes

(C) Quantitative measure

(D) Accidents

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Student Number:…………………………………………………………………

Section II

40 marksAttempt Questions 21 – 24Allow about 70 minutes for this section

Write your answer in the space provided.

Question 21 (10 marks)

The following question refers to the information below:

Electro Toys manufactures a range of action figures aimed at young children. They areexperiencing a fall in sales and are considering developing a new product range ofprogrammable super hero toys aimed at an older early teenage market.

(a) Distinguish between a selling and a marketing approach for Electro Toys 2 ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

……………………………………………………………… (b) Identify TWO data collection techniques Electro Toys could use to research

the potential market for the new product. 2…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Student Number:…………………………………………………………………

(c) Explain how Electro Toys could use the communication process to market the

new product. 3………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

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Page 8: Trial HSC Examination Business Studies

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

(d) Recommend and justify a channel choice for the new product. 3……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Student Number:…………………………………………………………………

Question 22 (10 marks)

Jet Pack Power Tools manufactures a range of home handy man products. The productsare sold through all major department stores and specialist hardware stores. Recentlydeliveries to their customers are very unreliable due to stock shortages and manyproducts are being returned because they are faulty. The government has ordered a recallof all cordless drills due to electrical safety concerns.

(a) Distinguish between sequencing and scheduling. 2 ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

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Page 9: Trial HSC Examination Business Studies

………………………………………………………………………………………………………………………………………………………………

(b) For Jet Pack Power Tools identify ONE transformed resource and ONE

transforming resource. 2Transformed resource:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Transforming resource:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Student Number:…………………………………………………………………

(c) Analyse the interdependence between operations and marketing. In your answer

refer to the stimulus material. 3…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

(d) Recommend ONE operations strategy Jet Pack Power Tools could implement to

address the issues outlined in the stimulus material. 3………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

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Page 10: Trial HSC Examination Business Studies

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Student Number:…………………………………………………………………

Question 23 (10 marks)

(a) Identify ONE stakeholder in Human resources management. 1 ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

(b) Outline one social influence on Human Resource management. 2 ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

(c) Explain the importance of maintenance in the Human resources process. 3………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Student Number:…………………………………………………………………

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Page 11: Trial HSC Examination Business Studies

(d) Analyse how a business could use TWO indicators to evaluate the effectiveness of

Human resource management. 4………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Student Number:…………………………………………………………………

Question 24 (10 marks)

Below is a list of the assets and liabilities of City Cake Supplies as at 30/06/16

Cash $5,000

Accounts Receivable $20,000

Accounts Payable $10,000

Stock $3,000

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Page 12: Trial HSC Examination Business Studies

Overdraft (short term) $4,000

Equipment $10,000

Mortgage $22,000

Additional Information:

Current Ratio (Current Assets : current Liabilities) for City Cake Supplies as at30/06/2015:

1.5:1

Industry average current ratio as at 30/06/2016 : 3:1

(a) Identify ONE current asset of City Cake Supplies. 1……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

(b) Calculate the value of owner’s equity in this business. 2

(Total Assets = Total Liabilities + Owner’s equity)

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Student Number:…………………………………………………………………

(c) Calculate and comment on the liquidity of City cake Supplies 3………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

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Fun Gear is a global manufacturer of sports-wear selling clothing in all major retail outlets in Australia.Fun Gear has relocated its production to developing countries. Fun Gear uses its website, social mediaand advertising to promote the business as an ethical company that takes special care not to exploitworkers in the developing world.

Recently Fun Gear has been the subject of a TV documentary revealing disturbing information that FunGear’s is using child labour, forced overtime and paying very low wages to make the product in factorieswith dangerous work environments.

Fun Gear has just completed market research that has revealed that customers are rapidly turning awayfrom Fun Gear products. Many of its major retailers have cancelled orders and are returning unsold stock

……………………………………………………

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

(d) Discuss the concept of matching terms and source of finance to business

purpose. 4…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Section III

20 marksAttempt Questions 25Allow about 35 minutes for this section

Write your answer in a separate booklet. In your answer you will be assessed on how well you:

• demonstrate knowledge and understanding relevant to the question• apply the hypothetical business situation• communicate using relevant terminology and concepts• present a sustained, logical and cohesive response in the form of a business report

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for a refund.

The management of Fun Gear wants to:

• Minimise the impact on its financial position

• Implement a human resources policy to prevent similar things happening in thefuture.

Question 25 (20 marks)

You have been employed as a consultant to prepare a report for management of Fun Gear.

In your report:

• outline how businesses demonstrate corporate social responsibility in themanagement of human resources

• discuss the likely impact of this publicity on the financial position of thebusiness

• recommend ONE financial strategy and ONE human resources strategy that

could be used to deal with these impacts.

Section IV

20 marksAttempt either Question 26 or 27Allow about 35 minutes for this section

Answer the questions in a SEPARATE writing booklet. Extra writing booklets are available.

_____________________________________________________________________

In your answer you will be assessed on how well you:

• demonstrate knowledge and understanding relevant to the question• use relevant business case study/studies and contemporary business issues• communicate using relevant business terminology and concepts• present a sustained, logical and cohesive response

Question 26 (20 marks)

Explain how operations management strategies can help a business maintain its competitiveadvantage.

OR

Question 27 (20 marks)

Explain how globalisation has affected the marketing management of a business.

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End of Paper

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2016 HSC Trial Examination Business Studies

Marking GuidelinesSection I

Multiple Choice Answer Key

Question Answer1 B2 A3 A4 A5 D6 C7 B8 C9 A10 C11 C12 D13 C14 B15 D16 C17 B18 D19 A20 C

Section II

Short Answer questions

Question 21 (a)

Criteria Marks• Notes differences between a selling and marketing

approach• Makes reference to the information provided

2

• Provides some relevant information 1

Sample Answer:

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Selling approach is product focussed and relies on advertising and promotion to convince thetarget market to buy a product that has already been developed. The marketing approachfocusses on discovering the needs and wants of the target market and then gears all aspects ofthe business towards meeting this need/want.

Question 21 (b)

Criteria Marks• Names two data collection techniques to research

market appropriate to information provided2

• Provides some relevant information 1

Sample answer:

Quantitative research, qualitative research, surveys, interviews, questionnaires, test market,group discussion, taste tests

Question 21 (c)

Criteria Marks• Gives reasons why and/or how the communication

process can help market the new product• Makes reference to the information provided

3

• Gives features of the communication process• May make reference to the information provided

2

• Provides some relevant information 1

Sample answer:

The communication process refers to the way that positive messages are spread through thetarget market from opinion leaders to early adopters and then late adopters. This process isvital for the successful marketing of a product. Businesses can use the process by identifyingopinion leaders and specifically targeting opinion leaders to encourage them to trial the newproduct. This is often done through social media or by using celebrities to use the product.Electro Toys could use celebrities such as Justin Beiber.

Question 21 (d)

Criteria Marks• Provides reasons to support the selection of a channel

choice• Makes reference to the information provided

3

• Identifies a channel choice and may give some features• May make reference to the information provided

2

• Provides some relevant information 1

Sample answer:

Initially a selective distribution channel would be appropriate. This is an innovative productwhich would be sought out by teenagers in specialist toy, gaming and hobby shops. If ElectroToys used extensive distribution in discount department stores they risk the product being

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Page 18: Trial HSC Examination Business Studies

heavily discounted in the early stage of its life cycle and the forfeiture of profit. It would bebetter to use a more extensive distribution strategy in the growth stage of the product lifecycle for the new toy.

Question 22 (a)

Criteria Marks• Notes differences between sequencing and scheduling• Makes reference to the information provided

2

• Provides some relevant information 1

Sample Answer:

Sequencing is determining the order in which tasks must be performed, scheduling is theallocation of time to each task to establish a program for the completion of a project.

Question 22 (b)

Criteria Marks• Names a transformed resource and a transforming

resource• Makes reference to the information provided

2

• Provides some relevant information 1

Sample answer:

Transformed – materials, information, customer

Transforming – human resources, facilities

Question 22 (c)

Criteria Marks• Identifies components of marketing and operations

functions and draws out the relationship between them• Makes reference to the information provided

3

• Gives features of the marketing and operationsmanagement

• May make reference to the information provided

2

• Provides some relevant information 1

Sample answer:

Interdependence is a mutual reliance that exists between business functions. Operations relieson marketing for information about customer needs/wants/preference so they can create aproduct that will sell. Operations also relies on marketing to sell the product so that it doesnot accumulate in warehouses. Marketing relies on operations to create a product that fulfilscustomers’ expectations of quality, value and delivery time. Operations must deliver on thepromises marketing makes in its advertising. In the case of Jet Pack operations has failed inits important role to deliver safe products.

Question 22 (d)

Criteria Marks

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Page 19: Trial HSC Examination Business Studies

• Provides reasons to support the selection of anoperations strategy

• Makes reference to the information provided

3

• Identifies an operations strategy and may give somefeatures

• May make reference to the information provided

2

• Provides some relevant information 1

Sample answer:

Jet Pack needs to implement a quality management strategy. The problems faced by Jet Packare shortages and faulty stock. These issues are caused by issues in production. It is only bequality assurance, quality control and improvement that these issues can be addressed.

Question 23 (a)

Criteria Marks• Names a stakeholder in human resources management 1

Sample Answer:

Employer, employee, union, employer association, government, society

Question 23 (b)

Criteria Marks• Sketches in general terms the main features of one

social influence on Human resource management2

• Provides some relevant information 1

Sample answer:

Sketch in general terms one of either changing work patterns or living standards. Otheranswers may be acceptable.

Question 23 (c)

Criteria Marks• Gives reasons why and/or how the maintenance

process is important in Human resource management3

• Provides characteristics and features of themaintenance process in Human resource management

2

• Sketches in general terms the maintenance process 1

Sample answer:

Maintenance is the process concerned with the motivation and retention of employees. Itincludes grievance procedures, rewards and conflict resolution and performance appraisal.Unmotivated workers of those embroiled in conflict and grievance will be dissatisfied. Thiswill cause inaccurate and inefficient work practises, absenteeism and high rates of staff

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Page 20: Trial HSC Examination Business Studies

turnover. This type of HR disease is highly contagious and can spread quickly through abusiness.

Question 23 (d)

Criteria Marks• Identifies TWO measures of effectiveness of Human

resources management and clearly states the relationshipbetween the measure and effectiveness of Human resourcesmanagement

4

• Provides features of two measures of the effectivenessof Human resources management.

3

• Sketches in general terms one measure of Humanresources management effectiveness

2

• Provides some relevant information 1

Sample answer:

Select TWO of corporate culture, benchmarking key variables, changes in staff turnover,absenteeism, accidents, levels of disputation, worker satisfaction. Show how two of these canmeasure the degree of effectiveness of HR management

Question 24 (a)

Criteria Marks• Names a current asset 1

Sample Answer:

Cash, accounts receivable or stock

Question 24 (b)

Criteria Marks• Correctly determines the value of owner’s equity 2• May demonstrate some relevant understanding of

owner’s equity but fails to correctly calculate the value1

Sample answer:

$2000

Question 24 (c)

Criteria Marks• Correctly determines the value of liquidity and makes

a correct judgement on the strength/weakness of liquidity• Makes reference to the information provided

3

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Page 21: Trial HSC Examination Business Studies

• May not correctly determine the value of liquidity butmay make a correct judgement using the informationprovided

• May make reference to the information provided

2

• Provides some relevant information 1

Sample answer:

Current Ratio 2:1. This is better than the same period last year for City Cake Supplies but isstill below the industry average.

Question 24 (d)

Criteria Marks• Identifies the issues involved in of matching terms and

source to purpose and provides points for and/or against4

• Provides main features of the concept of matchingterms and source to purpose

3

• Sketches in general terms the concept of matchingterms and source to purpose

2

• Provides some relevant information 1

Sample answer:

The concept of matching terms and source to purpose is the idea that the term of the financeshould closely align to the expected life of the asset being acquired. Short term assets such asstock can be financed with trade credit or computer equipment and vehicles could be leased.Longer term assets such as land and buildings could be financed with long term borrowingssuch as mortgages.

Section III

Question 25

Criteria Marks• Sketches in general terms corporate social

responsibility as an influence on Human Resourcesmanagement

• Identifies the issues involved in the impact of publicityon financial position and provides points for and/or against

• Provides reasons to support the selection of ONEfinancial management strategy and ONE Human resourcesstrategy

• Makes effective use of the information provided,demonstrating extensive knowledge and understandingrelevant to the question

• Presents a sustained, logical and cohesive businessreport integrating relevant business terminology andconcepts.

17-20

• Sketches in general terms corporate socialresponsibility

• Identifies the issues involved in the impact of publicity

13-16

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on financial position• Provides features of ONE financial management

strategy and ONE Human resources strategy• Makes some use of the information provided,

demonstrating some knowledge and understanding relevantto the question

• Presents a logical and cohesive business report usingrelevant business terminology and concepts.

• Mentions corporate social responsibility• Provides some features of publicity and financial

position• Provides features of ONE financial management

strategy or ONE Human resources strategy OR sketches ingeneral terms ONE financial management strategy and ONEhuman resources management strategy

• Includes features of a business report and uses somebusiness terminology and concepts

9-12

• May mention corporate social responsibility• May provide some features of publicity and financial

position• May provide features of ONE financial management

strategy or ONE Human resources strategy• May includes features of a business report and may use

some business terminology and concepts

5-8

• Refers to financial management and/or humanresources management

1-4

Section IV

Question 26

Explain how operations management strategies can help a business maintain its competitiveadvantage.

Criteria Marks• Relates cause and effect and makes evident the

relationship between operations management andcompetitive advantage

• Applies relevant case study/studies and contemporarybusiness issues

• Presents a sustained, logical and cohesive response andcommunicates clearly using relevant business terminologyand concepts.

17-20

• Provides detailed characteristics and features of therelationship between operations management and

13-16

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competitive advantage• uses relevant case study/studies and contemporary

business issues• Presents a logical and cohesive response using relevant

business terminology and concepts.• Provides some characteristics and features of the

relationship between operations management andcompetitive advantage

• May refer to case study/studies and contemporarybusiness issues

• Communicates using business terminology andconcepts.

9-12

• Sketches in general terms operations managementand/or competitive advantage

• May refer to case study/studies and contemporarybusiness issues

• Communicates using some business terminology andconcepts.

5-8

• Makes limited reference to operations• May identify a case study• Uses basic terminology

1-4

Question 27

Explain how globalisation has affected the marketing management of business

Criteria Marks• Relates cause and effect and makes evident the

relationship between globalisation and marketingmanagement.

• Applies relevant case study/studies and contemporarybusiness issues

• Presents a sustained, logical and cohesive response andcommunicates clearly using relevant business terminologyand concepts.

17-20

• Provides detailed characteristics and features of therelationship between globalisation and marketingmanagement

• uses relevant case study/studies and contemporarybusiness issues

• Presents a logical and cohesive response using relevantbusiness terminology and concepts.

13-16

• Provides some characteristics and features of therelationship between globalisation and marketingmanagement

9-12

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• May refer to case study/studies and contemporarybusiness issues

• Communicates using business terminology andconcepts.

• Sketches in general terms marketing managementand/or globalisation

• May refer to case study/studies and contemporarybusiness issues

• Communicates using some business terminology andconcepts.

5-8

• Makes limited reference to marketing and/orglobalisation

• May identify a case study• Uses basic terminology

1-4

Mapping Grid

Section I

Question Marks Content Syllabus Outcomes1 1 Marketing H42 1 Finance H33 1 Marketing H54 1 Finance H55 1 Operations H46 1 Human resources H47 1 Marketing H48 1 Finance H49 1 Operations H510 1 Marketing H311 1 Finance H212 1 Operations H113 1 Human Resources H414 1 Marketing H415 1 Finance H216 1 Operations H617 1 Human resources H218 1 Finance H1019 1 Operations H220 1 Human resources H6

Section II

Question Marks Content Syllabus Outcomes21 (a) 2 Marketing H1, H421 (b) 2 Marketing H421 (c) 3 Marketing H2, H821 (d) 3 Marketing H5, H822 (a) 2 Operations H5, H4

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22 (b) 2 Operations H122 (c) 3 Operations H1, H822 (d) 3 Operations H2, H823 (a) 1 Human resources H923 (b) 2 Human resources H223 (c) 3 Human resources H423 (d) 4 Human resources H6, H924 (a) 1 Finance H924 (b) 2 Finance H1024 (c) 3 Finance H1024 (d) 4 Finance H4

Section III

Question Marks Content Syllabus Outcomes25 20 Human resources and

FinanceH3, H2, H5, H8, H9

Section IV

Question Marks Content Syllabus Outcomes26 20 Operations H2, H4, H5, H8, H927 20 Marketing H2, H4, H5, H8, H9

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