TRIP REPORT FITUR CONGRESOS 2010

Dates: 18. – 20.01.2010

Destination: MADRID

Representative Mallorca Son Antem: Claudia Zapke (Senior Sales Manager)

Background: FITUR CONGRESOS is one part of the tradeshow FITUR itself and gives as a workshop the opportunity to Spanish professionals within the group business for incentives / meetings / congresses to present their products and services such as hotels, bus companies, local event agencies and convention bureaus to international clients. National (Spanish) companies presented their product and new offers at a booth: while professionals from local hotels and products (sales and hotel managers) went from table to table to meet international clients.

Appointments: Each local participant had a workshop schedule of appointments. For each appointment 15 minutes were officially set and changes announced each time the 15 minutes had been reached. The participant list was beforehand forwarded to both, clients and professionals from Spain, in order to select the wished appointment. In the end, Son Antem had mainly appointments requested by clients directly and just three overlapping appointments (wished meetings by Son Antem and the client). This was the actual success as Son Antem only had appointments with an interesting mix of international clients who were definitely interested in receiving some information of Marriott and Son Antem. Two leads have been received by Abreu / Portugal and West Bend Cookware / USA for both April/May 2011, offers have been forwarded. Two more clients had some group requests in mind and might send a request in the next weeks. Workshop Day One: Clients (mainly agencies and event organiser) from Europe WorkshopDay Two: Clients (agencies and event organiser, unfortunately some FIT) from overseas. DAY 1: Löhr & Partner GmbH Rüdiger Löhr Munich, Germany Events / Incentives / Golf Tournaments, main clients Siemens, Bosch, Mercedes Viagens Abreu Marco Sequeira Lisbon, Portugal Events / Incentives; LEAD for group in April/May 2011, 90 rooms 4 nights Exim Tours Katerina Prochzazkova Prague,C.Republic Tour Operator, works together with Incentives Companies FS Travel Frans Staal Haarlem, Netherlands Events / Incentives and Individual Trips Natureparif Dominique Fourré Paris, France Events / Incentive Groups Incentive Partner Paul Gommans Gouda, Netherlands Corporate Grouptravel & Incentives, Golf Polis Viagens Diamantino Martins Lisbon, Portugal Events / Incentives / Golf MBE Marketing Events Michel Bostoen Paris, France Events / Incentives / Meetings SIR Marketing Michael Schön Wiesbaden, Germany Golf Groups, Golf Pro Groups C-Travel Romain Knubben Maastricht, Netherlands Incentives / Meetings / Conferences Key Group Michel Devis Brussels, Belgium Events / Incentives / Meetings Imago Business Events Theodore Kwaai Amsterdam, Netherlands Events / Incentives Top Travel Anna Piotrowska Warsaw, Poland Incentives & Holidays Supravia Zita Zvarikova Bratislava, Slovak R. Events / Incentives / Golfgroups / TTOO

DAY 2: Viva Siena Inc. Gina Plescía Illinois, USA Eventes / Incentives , specialised on Spain Discover Travel Kari Lien Oslo, Norway Tour Operator Shanghai CYTS Tours Wen Geng Yu Shanghai, P.R. China Tour Operator, Family Packages Spain West Bend Cookware Richard Fannin Lake Worth, Florida Events / Incentives; LEAD for group in April/May 2011, 40 rooms 5 nights TB Event AS Tonne Brenna Oslo, Norway Events, Tradefairs Expert Reiser AS Thom Chr. Hansen Oslo, Norway Corporate Grouptravel & Incentives, Golf The Meeting Concierge Nancy Nachman Scottsdale, USA Meetings Privilege Events Philippe Voland Ferlens, Switzerland Events Global Event Group Mary Jo Sterns Toronto, Canada Incentive Groups Conference Direct Beverly Laing L.A., USA Incentives / Meetings / Conferences Terra Nova AS Egil Kvernstad Oslo, Norway Tour Operator Motivation B. Müller Beatrice Müller Zurich, Switzerland Eventes / Incentives Fire Light Group D. Sandi New York, USA Incentives Travel Idea Rodolfo Carrara Sao Paulo, Brasil Incentives

As an interactive bonus a lunch was included, a set menu in gala style, where professionals and clients had the chance to chat again and change business cards which each other. As a result of that workshop: it was a great success and it will be surely worth it to go also in the future. Although too many FIT clients had their desk during the workshop, which was a surprise as this show was announced as to be only for meetings and events/incentives, anyhow, two interesting leads during the show and many interested clients….it was worth it! For any questions you may have please do not hesitate to contact me. Kind regards, Claudia Zapke Senior Sales Manager, 28.01.10