TRIP REPORT SAVE THE DATE - Gartner · Improv, like engagement, is about agility, nimble thinking and collaboration, and Neil Mullarkey, co-founder of the world-famous Comedy Store

1

Engage to Succeed in the Mobile, Social, Digital Enterprise

Gartner Portals, Content & Collaboration Summit 201316 – 17 September | London, UK | gartner.com/eu/pcc

TRIP REPORTThe Gartner Portals, Content & Collaboration Summit 2013 was held on September 16-17 at the Lancaster London Hotel in London, UK. This report summarizes and provides highlights from the event.

Overview

The Gartner Portals, Content & Collaboration Summit attracted hundreds of attendees and offered a provocative combination of best practices, technology predictions, tools, insights, and actionable strategies for achieving real gains in business process improvement, organizational agility, efficiency and performance. The Summit presented a strategic roadmap for exploiting the confluence of social, mobile, information and cloud to deliver exceptional user experiences and drive engagement with individuals both inside and outside the organization.

Attendees at this year’s Summit heard the latest presentations from the Gartner Research community, attended workshops and roundtables, learned from real-life experiences during case study sessions, engaged in one-on-one meetings with Gartner analysts, and explored the latest solutions at the Solution Showcase. Thought-provoking Keynote presentations rounded out the event.

SAVE THE DATE

The 2014 Portals, Content & Collaboration Summit will be held on September 15-16, 2014. We look forward to seeing you there!

TABLE OF CONTENTS

2 Key Take-Aways

3 Keynote Sessions

4 Snapshot of Attendees

4 Most-Attended Sessions

5 Sponsors

6 Post-Event ResourcesLancaster London Hotel, Hyde Park Nikos Drakos speaking at Gartner Portals,

Content & Collaboration Summit

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.

For more information, email [email protected] or visit gartner.com. 1

2


Key Take-Aways

The Nexus of Forces – mobile, social, information and cloud – is transforming how work and engagement happens. To successfully manage this disruption, organizations need enterprise-wide strategies and best practices for mitigating risks while seizing opportunities for growth, productivity, innovation and business value.

Engagement is key to success. Organizations need an engagement action plan for the next 12 months. It should include strategies for driving greater levels of collaboration and participation, delivering superior user experiences and leveraging content for business value.

Engagement depends on creating exceptional user experiences. Users expect and demand a consumerized experience across all platforms. Fail to delight them, and engagement plummets. Mobile can increase employee productivity, but only if enterprise apps are intuitive, compelling, friendly and easily accessible.

The onslaught of unstructured content represents an unprecedented opportunity to improve the business. New analytics and big data management techniques can tame unstructured content as well as deliver valuable business intelligence, improve business processes, power innovation and accelerate product development.

Game on! Gamification techniques boost participation and collaboration, making business processes more efficient, responsive and agile. Borrowing these types of proven techniques from the consumer space and adapting them for use within the organization can deliver serious value.

Enterprise app stores are the next logical evolution of enterprise software distribution and management. Among the best consumer user experiences to borrow and adapt to enterprise needs, the app store provides a common, consistent way for users to access and install apps, leave comments and feedback and help each other.

1

2

3

4

5

6

Informative, interesting and definitely worth the moneyClinton Browne, Snr. Applications Manager, Electronic Arts

3


Keynote Sessions

Doing Business in the Digital World – Myths & Realities. Professor Jamie Anderson , Author, Adjunct Professor in Strategic Management, Antwerp Management School, Belgium

In his thought-provoking presentation, Jamie Anderson told the story of the meteoric success of Lady Gaga – the world’s fastest growing brand in the last three years- and her strategy of leveraging new technologies and integrating the 4Es of Engagement, Emotions, Experiences and Exclusivity.

The Improv Insight - What Can Improvisation Comedy Teach Us About Engagement? Neil Mullarkey, Comedian & Actor, One of the Most Experienced and Talented Improvisers in Britain

Improv, like engagement, is about agility, nimble thinking and collaboration, and Neil Mullarkey, co-founder of the world-famous Comedy Store Players, brought it all to life in his unique, funny, interactive and energizing session.

Engage to Succeed in the Social, Mobile, Digital Enterprise. Daryl C. Plummer, Managing VP & Gartner Fellow

The forces that are reshaping computing (social, mobile, cloud and data) were keenly felt at the Summit. Together, they force enterprises to rethink how to communicate with and serve employees, customers and constituents. Attendees got a sense of the future of work, engagement and technology as they looked at the Nexus of Forces.

Information is the Next Business Opportunity - Are you Ready? Ted Friedman, VP Distinguished Analyst

This informative keynote provided insight into the key principles organizations must accept and approaches they can adopt to address the escalating complexity, scope and urgency of the modern information appetite.

Professor Jamie Anderson

Neil Mullarkey

Daryl C. Plummer

Great event with clear insights into the subjects that matter in ‘my world’ todayStuart Chalmers, ICT Business Service Manager, Strathclyde Fire & Rescue

Ted Friedman

4

CONNECT WITH US

Connect with Gartner Portals, Content & Collaboration Summit on Twitter, LinkedIn and Facebook.

#GartnerPCC

Gartner

Gartner

Top 10 most-attended sessions

Learning from the World’s Portal Innovators Jim Murphy

To The Point: Top Technology Predictions Daryl Plummer

The Future of Web Content Management: Beyond the Web Mick MacComascaigh

Case Study: Workforce Transformation: The Next Small Thing? Leon Benjamin, Colin Miles (Virgin Media)

Reduce Time to Market and Improve UX with a Platform Approach for Websites, Portals and Mobile Apps Gene Phifer

To The Point: Content to Go: How Mobile is Changing Content Management Hanns Koehler-Kruener

The NextGen ECM Goes Social, Mobile and Cloud Kenneth Chin

To The Point: Mobilizing Your Portal Strategy Jim Murphy

To The Point: Information Innovation – The Art of The Possible Ted Friedman

To The Point: Technical Insights: Making SharePoint Governance Real Craig Roth


Snapshot of attendees

Who participated in the 2013 conference?

Top 5 job titles

• Management• Director• CIO• Architect• C-Level

Top 5 regions

• UK & Ireland• Benelux• Nordic• DACH• Iberia

The PCC summit is one of the most informative and forward thinking conferences I have been toChristine Sexton, Director, Corporate Information & Computer, University of Sheffield

Top 5 industry sectors

• Technology and Telecom• Banking, Finance & Insurance• Government• Energy & Utilities• Manufacturing

5


Platinum

Thank you to our Sponsors

Premier

Media and Association Partners

Silver

6

Post-event resources

Customizable post-event worksheet Take a moment to complete your own post-event trip report, a valuable resource for future reference and a great way to share with colleagues what you learned.

Learn more with relevant research Want to learn more about the topics that interest you most? Turn to the end of each session presentation for a list of related Gartner research notes. Select Gartner research is available on demand at gartner.com.

The World’s Most Important Gathering of CIOs and Senior IT Executives

Comprehensive agenda covering issues relevant to my businessDr. Ian Cooper, Strategy & Portfolio Manager, AstraZeneca

PCC EVENTS AROUND THE GLOBE

Gartner Portals, Content & Collaboration Summit 2014May 5-7| Los Angeles, CA

Gartner Portals, Content & Collaboration Summit 2014September 15-16| London, UK


Documents

TRIP REPORT SAVE THE DATE - Gartner · Improv, like engagement, is about agility, nimble thinking and collaboration, and Neil Mullarkey, co-founder of the world-famous Comedy Store