TripAdvisor Questions &

Answers

   The   new   TripAdvisor   Ques-ons   &   Answers   feature   is   a   trip-­‐planning   tool   that   allows  travelers  to  inquire  about  a  hotel  that  they  are  considering  for  booking  and  receive  a  quick  answer  directly  from  representa;ves  of  the  property,  previous  reviewers,  as  well  as  other  TripAdvisor  members.  This  makes  interac;on  between  hotels  and  prospec;ve  guests  much  easier  and  gives  travelers  an  opportunity  to  request  details  that  are  not  explicitly  addressed  on  a  property’s  website.        

 

TRIPADVISOR QUESTIONS & ANSWERS ALLOWS HOTELIERS TO RESPOND TO MORE THAN JUST REVIEWS

BE PREPARED FOR QUESTIONS LIKE:

•  What  are  the  parking  arrangements  at  your  hotel?  

•  Do  you  have  any  adjoining  rooms?  •  What   is   the   fastest   way   to   get   from  

the  airport  to  your  hotel?  •  Do  you  offer  complimentary  breakfast  

or  happy  hour?  

GETTING STARTED/HOW IT WORKS

The  Ques;ons  &  Answers   feature   is   displayed  on  a  property’s  main   lis;ng  page,   together  with  other  details  like:  Reviews,  Photos,  Loca;on,  etc.        

When   a   traveler   asks   a   ques;on,   hotel   owners   and   other   members   of   the   TripAdvisor  community  can  post  an  answer.  As  a  hotel  hotel  owner,  you  will  be  no;fied  immediately  via  email   when   a   ques;on   is   asked   about   your   property.   Once   you   write   an   answer,   your  response   will   be   pinned   to   the   top   of   the   list   of   responses.   To   register   your   hotel,   visit  www.tripadvisor.com/owners.    

FIVE QUICK TIPS ON HOW TO RESPOND

1.   Mind   Your   Tone:   To   ensure   that   your   answers   are   accepted,   TripAdvisor  recommends   that   you   write   answers   that   are   family-­‐friendly,   direct,   objec;ve  honest,  helpful  and  concise.    

2.   Do  Not  Include  Links  or  Contact  Informa-on:  TripAdvisor  does  not  allow  these  in  answers.  

3.   Answer  Quickly:   Travelers   that  use  TripAdvisor  Q&A  are  planning   their   trip  now.  To  effec;vely  help  with  their  trip  planning,  hotels  should  respond  as  promptly  as  possible.      

4.   Emphasize   The   Posi-ve:   Ensure   that   your   answers   are   helpful   and   focus   on   the  posi;ve.   If   the  answer   to  a  ques;on  happens   to  be   “no,”  provide  an  alterna;ve  sugges;on.    

5.   Analyze  And  Op-mize:   If   a  ques;on  pops  up  more   than  once,   you  may  want   to  consider  edi;ng  your  website  or  hotel  lis;ng  to  clarify  the  answer.    

EXAMPLES OF HOTELS EFFECTIVELY USING TRIPADVISOR QUESTIONS & ANSWERS

Luxe Sunset Boulevard Hotel, Los Angeles Refinery Hotel New York

EXAMPLES OF HOTELS EFFECTIVELY USING TRIPADVISOR QUESTIONS & ANSWERS

Omni Los Angeles at California Plaza Archer Hotel New York

EXAMPLES OF HOTELS EFFECTIVELY USING TRIPADVISOR QUESTIONS & ANSWERS

Eventi - a Kimpton Hotel New York

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