Türkiye’nin Dijital

Dönüşümü ve

Fırsatlar

Tolga Ulutaş

Digital is

changing

the world

Accenture

Digitization Index

Turkey Results

Agenda

Opportunities

“Digital” is used to describe many things

Digital is changing all aspects of our lives

Shopping Entertainment Education Exercise Travel Payments

Copyright© Accenture. All rights reserved.

Digital is massive

38,000+ photos shared

In one minute,2.4 billion people connected to the internet interact:

3,100,000likes on Facebook

4,000,000+ searches on Google

277,000+snapchats

received

347,000+tweets

3,500+pins

100+ hoursof video uploaded

$275,000+transactions (USD)

Source: Company websites

145M

50M

24.9M

92M

17M

3.9

M

130M77M

8.7M

1.5M

50M

22M

8M 6

M

152M

110M

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

World’s Largest Data BreachesMillions of Records StolenSource: informationisbeautiful.com, World’s Biggest Data Breaches,

Digital is scary

12.4M

Copyright© Accenture. All rights reserved.

Copyright© Accenture. All rights reserved.

Soon, there will be an app for everything

Apps are easy to create and

distribute to address specific intents.

then now

It’s all about devices

There is an explosion

of form factors:

and

Devices Networks APIs Apps Data

25B 4.9B 80% 4.4B 15.9EBdevices

expected by 2020

people accessing 4G-LTE networks

by 2018

Fortune 1000 could offer public APIs by end of 2016

Total numberof app users

by 2017

Exabytes of mobile data

traffic per month by 2018

Motion

Billing

Social

Search

Marketing

Gesture

Tracking

Touch

Interfaces

Augmented

Reality

Voice

Recognition

Transaction

data

User data

Field

data

Inventory data

Performance

data

The internet of things is a complex ecosystem

IoT will touch every business

within the next three years

It’s all about data and how you leverage it

5 18 52 100

339

1,000

2,000

2007 2008 2009 2010 2011 2012 2013

Number of Objects Stored in Amazon Web Services2007-2013, Billions

CAGR ‘07-’13

171%

“It took us six years, or until 2012, to get to 1 trillion objects stored.

Then it took us one more year to get to 2 trillion. So that’s an

indication of the speed of growth. To my eyes, that it only took a

year to get to 2 trillion, it looks like the onset of a hockey stick.”

Werner Vogels, CTO, Amazon [1]

11

The journey to become a digital business

Defend

Differentiate

Disrupt

Time

Busin

ess b

enefits

Consumer Expectations

Technology platforms

Business transformation

Digital

Customers,

Channels &

Markets

Digital

Enterprise

Our view of digital

14

16

Accenture Digitization Index – Turkey

Bringing together private

sector and academic world,

the study aims to create a

serious awareness in

digitization, to put forth new

areas of development by

determining the current

situation of prominent

industries in Turkey in digital

transformation and to

support Turkey’s growth and

development by contributing

to the country’s digital

transformation.

18

Accenture Digitization Index – Turkey

19

Accenture Digitization Index – Turkey

20

Industry

Scores

21

Winners

Accenture Digitization Index – Turkey

Accenture Digitization Index

score (out of a maximum score of

100 points) is associated on

average with a 1.5% additional

EBIT margin for a company. This

analysis indicates a positive and

statistically significant relationship

between Accenture Digitization

Index and the profitability of a

company.

Accenture Digitization Index – Turkey

Recommendations for Turkish Companies:

• Understand where you are and develop your digitization

strategy

• Build a digital operating model and ensure agility

• Ensure top management’s sponsorship

• Develop digital skills

• Focus on the busines value

• Be design and data driven

• Leverage digital technologies and improve information security

Opportunities

Income

from

existing

business

model

Income from digital

business model

x

y

w

z

Opportunities

Q&A